Radio Training Network

What Radio Training Network does

Radio Training Network (RTN) is a 501(c)(3) nonprofit Christian radio broadcasting organization founded in 1989 by Jim and Ruth Campbell, headquartered in Greenville, South Carolina. RTN operates a multi-station network across seven US states — Florida, Georgia, Alabama, Tennessee, North Carolina, South Carolina, and Missouri — through four primary station brands: The JOY FM, HIS Radio, 88.3 The Wind, and 89.1 KWFC, plus six format-specific sub-brands (LF Radio, JOY Worship, Classic JOY, HIS Radio Praise, HIS Radio Z, Classic HIS Radio). The technical platform comprises 102 broadcast signals combined with 10 mobile applications and 12 website streaming players, enabling content delivery across FM/AM receivers, iOS, Android, web, and smart TVs. The organization reports 1.9 million weekly listeners, 24 million hours of annual online listening, 7 million mobile app sessions, 9 million annual website page views, and 90,000 weekly e-news subscribers.

RTN operates under ECFA (Evangelical Council for Financial Accountability) accreditation and is a COPPA-compliant organization. The business model is funded by tax-deductible listener donations and recurring contributions (the primary revenue stream) plus advertising and underwriting from a long tail of local Christian-owned businesses and faith-aligned partners such as Braswell Family Farms, Medi-Share, Thrivent, and Convoy of Hope. Audience engagement is reinforced through community content programs (JOY Stories, #IamHIS, 30 Wishes), an email newsletter reaching 90,000 weekly subscribers, and live events including the Transformational Leadership conference series with Ford Taylor and concert tours featuring Christian artists such as Big Daddy Weave. RTN serves two principal customer segments: individual Christian radio listeners seeking worship music, teaching, and spiritual encouragement, and faith-aligned business owners seeking sponsorship visibility within a trusted audience.

Name

Radio Training Network

Legal name

Radio Training Network

Website

https://radiotrainingnetwork.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio Training Network is a 501(c)(3) nonprofit Christian media ministry operating four radio station brands and multiple format sub-brands across seven US states. It reaches 1.9 million weekly listeners via 102 broadcast signals, 10 mobile apps, and 12 web streaming players, funded primarily by listener donations and local faith-aligned advertisers.

Ownership category

akta.pro rank

Product category

Religious Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161), Radio Broadcasting Stations (516110), Religious Organizations (8131)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Religious Radio Broadcasting (MPAIAEAF)

akta.pro secondary industries

Christian Broadcasting (TV & Radio) (MPABALAA), Religious/Faith-Based Broadcast Networks (MPABAAAF), Local Religious/Faith-Based Stations (MPABACAL), Religious Music & Worship Broadcasting (MPABALAN)

Keywords

• Christian radio broadcasting
• Religious media network
• Faith-based programming
• Listener-supported ministry
• Radio station network

Headquarters

HQ city

Lakeland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Listener Donations and Charitable Gifts: As a 501(c)(3) ECFA-approved nonprofit organization, RTN receives tax-deductible charitable donations from listeners. Donations are irrevocable and support the mission of sharing the gospel through radio ministry. Automatic recurring contributions can be set up by donors with 10 days written notification required to terminate.
2. Listener Support/Giving: Online giving platform allowing listeners to support specific RTN stations. The organization operates distinct giving portals for The JOY FM, HIS Radio, The Wind, and KWFC stations with various payment methods accepted including major credit cards.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Radio Training Network operates a multi-station Christian radio broadcasting ministry delivering worship music, faith-based teaching, and ministry content to listeners across the southeastern and midwestern United States. Programming is distributed through 102 FM/AM broadcast signals, 10 mobile applications, and 12 website streaming players, with content organized under station brands such as The JOY FM, HIS Radio, 88.3 The Wind, and 89.1 KWFC. The ministry supports its mission through listener donations, advertising partner relationships, live concert and leadership events, and listener engagement programs.

Product overview

Radio Training Network operates as a Christian media ministry encompassing a multi-station radio network and digital platforms. The organization delivers its content through four primary station brands—The JOY FM (serving Florida, Georgia, Alabama, Tennessee with sub-brands LF Radio, JOY Worship, and Classic JOY), HIS Radio (serving North/South Carolina and Georgia with sub-brands HIS Radio Praise, HIS Radio Z, and Classic HIS Radio), and 88.3 The Wind/KWFC (serving Missouri). Listeners access programming via 10 mobile apps, 12 website players, and 102 broadcast signals. The network reaches 1.9 million weekly listeners across 9 million annual website page views, 24 million hours of online listening, and 7 million app sessions.

Differentiator

Problem solved

Functional benefit

Brands

• The JOY FM: Christian radio network serving Florida, Georgia, Alabama, and Tennessee
• HIS Radio
• 88.3 The Wind
• 89.1 KWFC
• LF Radio
• JOY Worship
• Classic JOY
• HIS Radio Praise
• HIS Radio Z
• Classic HIS Radio

Products and services

• The JOY FM
• HIS Radio
• 88.3 The Wind / 89.1 KWFC
• LF Radio
• JOY Worship
• Classic JOY
• HIS Radio Praise
• HIS Radio Z
• Classic HIS Radio
• Mobile Applications
• Website Streaming Players 12 website audio players embedded across station sites and radiotrainingnetwork.com enabling web-based listening to RTN station programming through browsers.

Quantifiable outcome

• 1.9 million weekly listeners across network
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

30 partnerships are on record, tiered minor.

• Digital LightbridgeminorGTM or Marketing PartnerMarketing partner providing website development services for RTN. Digital Lightbridge is credited as the website developer for RTN and its stations.
• Braswell Family FarmsminorGTM or Marketing PartnerFourth-generation family-owned company producing eggs and feed since 1943. Christian-owned business advertising on HIS Radio to reach faith-based audience.
• Cary MassageminorGTM or Marketing PartnerChristian-owned and operated massage therapy business in Cary, NC serving the community for twenty years. Advertising partner with HIS Radio.
• Medi-ShareminorGTM or Marketing PartnerChristian health care sharing ministry offering affordable health care access and community support. Advertises across multiple RTN stations including HIS Radio and The Wind.
• Child Evangelism FellowshipminorStrategic or Co-development PartnerChristian organization dedicated to presenting Christ to boys and girls. CEF helps connect families with local churches to share the Gospel. Partner with HIS Radio in Garner, NC.
• Heaven's Scent FloristminorGTM or Marketing PartnerLocal florist in Republic, MO advertising on KWFC radio station.
• Redeem HealthShareminorGTM or Marketing PartnerFaith-based health care sharing ministry, not insurance. Members support each other's medical needs through prayer and financial sharing. Partner with WAFJ station.
• Windsor JewelersminorGTM or Marketing PartnerNorth Carolina's premier independent jewelry store featuring designer brands and luxury timepieces. Advertising partner with HIS Radio in Charlotte.
• Ashley`s On MainminorGTM or Marketing PartnerLocal business in New Ellenton, SC advertising on WAFJ radio station.
• All-American RentalminorGTM or Marketing PartnerRental company in Springfield, MO advertising on The Wind radio station.
• United Faith MortgageminorGTM or Marketing PartnerFamily-run direct mortgage lender advertising on HIS Radio. Offers faith-based lending services.
• Iron AcademyminorGTM or Marketing PartnerChristian school for young men in grades 6-12 focused on biblical grounding and leadership development. Advertising partner with HIS Radio in Raleigh, NC.
• Atlas Fiduciary FinancialminorGTM or Marketing PartnerIndependent, fee-only fiduciary certified financial planning firm in Sarasota, FL. Advertising partner with The JOY FM.
• Mike`s PlumbingminorGTM or Marketing PartnerPlumbing services company in Fayetteville, NC operating with faith-based values. 'Doing Business As Jesus Would' approach. Partner with HIS Radio.
• Del-AirminorGTM or Marketing PartnerPlumbing, air conditioning and electrical services in Sanford, FL. Licensed and insured since 1983. Partner with The JOY FM.
• Rick`s AutomotiveminorGTM or Marketing PartnerAuto repair services in Springfield, MO serving Springfield, Nixa, Ozark and surrounding areas. 40 years of service with same family trust. Partner with The Wind.
• Greater Chapin Chamber of CommerceminorGTM or Marketing PartnerChamber of commerce promoting growth of commerce, community and culture in Chapin, SC area. Advertising partner with HIS Radio.
• Roof Repair ExpertsminorGTM or Marketing PartnerRoof repair services in Palm Harbor, FL. Partner with The JOY FM.
• Heaven`s Scent FlowersminorGTM or Marketing PartnerLocal florist in Springfield, MO serving since 1987. Partner with The Wind radio station.
• Pinegar AdvantageminorGTM or Marketing PartnerAutomotive dealerships in Republic, Springfield and Branson, MO representing Chevrolet, Honda brands. Multiple locations serving vehicle sales and maintenance. Partner with The Wind and KWFC.
• Convoy of HopeminorStrategic or Co-development PartnerHumanitarian, faith-based organization on a mission to feed the hungry and bring help and hope to communities. Partner with The Wind radio station in Springfield, MO.
• Raleigh Rescue MissionminorStrategic or Co-development PartnerOrganization transforming lives through loving care, job training, placement, transportation, financial coaching and permanent housing. Partner with HIS Radio in Raleigh, NC.
• McAnderson`s McDonald`sminorGTM or Marketing PartnerMcDonald`s franchise operators in Raleigh and Cary, NC with five locations. Partner with HIS Radio.
• Thrivent - Agape Financial AssociatesminorGTM or Marketing PartnerFinancial services company putting generosity at the heart of saving and investing. Provides purpose-based advice, investments, insurance and banking. Partner with The JOY FM in Sarasota, FL.
• Bumgarner and Martin OrthodonticsminorGTM or Marketing PartnerOrthodontics practice serving Wake County for 25+ years with family-oriented care in a God-honoring environment. Locations in Wake Forest, Knightdale, and Raleigh. Partner with HIS Radio.
• Manna UniversityminorStrategic or Co-development PartnerBiblical higher education institution dedicated to educating and equipping emerging leaders to change the world. Partner with HIS Radio in Fayetteville, NC.
• St. Luke`s Cataract and Laser InstituteminorGTM or Marketing PartnerEye care services including cataract surgery, LASIK, glaucoma treatment in Tarpon Springs, FL. Partner with The JOY FM.
• Steve White Auto GroupminorGTM or Marketing PartnerAutomotive dealership group in Greenville, SC. Partner with HIS Radio.
• Richard Young AssociatesminorGTM or Marketing PartnerFinancial advisory services in Augusta, GA. Partner with WAFJ station.
• Assemblies of God Credit UnionminorGTM or Marketing PartnerCredit union for Assemblies of God constituents in Springfield, MO. Partner with The Wind radio station.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• EWTN Global Catholic Network: Large nonprofit Catholic media ministry operating radio, TV, and digital platforms with listener/viewer donations. Comparable on multi-platform religious broadcasting and donor-supported economics, though broader (TV + radio) and denomination-specific.
• Trans World Radio (TWR): Global nonprofit Christian broadcaster using radio and digital platforms with donor funding. Comparable on listener-supported religious broadcasting and digital distribution; broader international scope reduces direct overlap.

Direct peers

• WAY-FM Media Group: Nonprofit Contemporary Christian Music radio network with signals in multiple U.S. states and app/web streaming. Closely comparable to RTN on nonprofit funding, multi-station model, and contemporary Christian format targeting under-50 listeners.
• Moody Radio: Christian broadcasting arm of Moody Bible Institute with 70+ signals across the U.S. and digital/app streaming. Directly comparable on Christian teaching/teaching-music format mix, donor-supported model, and multi-platform distribution.
• Bott Radio Network: Long-running Christian radio network with multi-state AM/FM signal coverage and website/app streaming. Directly comparable as a multi-state Christian broadcaster distributing teaching and worship programming via broadcast and digital platforms.
• American Family Radio (AFR): American Family Association's nonprofit Christian radio network with over 180 signals across the U.S. and accompanying mobile apps. Highly comparable on multi-state nonprofit Christian broadcasting, listener-supported funding, and digital companion apps.
• Salem Communications / Salem Media Group: Public operator of Christian and conservative-talk radio stations plus digital properties and networks. Directly comparable on Christian radio station operation, multi-station ownership, and digital/app distribution, though structured as a for-profit (vs. RTN's nonprofit status).
• Educational Media Foundation (K-LOVE & Air1): Largest U.S. nonprofit Christian music radio network (K-LOVE & Air1), operating hundreds of signals and mobile apps with listener-donation funding. Closest direct peer given the multi-state Christian radio network model, app portfolio, and recurring donation revenue model.

Emerging players

• Positive Alternative Radio (PAR): Smaller Christian radio network with signals in the Southeast and mid-Atlantic U.S. and app/web streaming. Directly comparable on regional Christian broadcast footprint, listener-supported model, and Southeastern U.S. coverage overlap.

Regional players

• Relevant Radio: Catholic-focused radio network with 100+ signals across much of the U.S. and a mobile app. Comparable on multi-signal nonprofit Christian radio and app distribution, though serving a different (Catholic) audience segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Training Network