Cary Massage

What Cary Massage does

Cary Massage is a privately held, locally owned massage therapy and skincare spa operating from a single location at 1330 SE Maynard Road, Suite 203 in Cary, North Carolina. Founded approximately 1998-1999 and owned since 2009 by Nicole Canady (a graduate of Irene's Myomassology Institute in Southfield, Michigan), the business has served the Cary and Triangle (Raleigh-Durham-Chapel Hill) community for over 26 years. The company employs 16 staff comprising North Carolina Licensed Massage & Bodywork Therapists (LMBTs) and estheticians licensed by the North Carolina Board of Cosmetic Arts.

The service menu covers ten massage modalities including Swedish, Deep Tissue, Trigger Point Therapy, Myofascial, Sports, Pregnancy, Hot Stone, Medical Massage, Cupping, and Reflexology, alongside 15+ facial and body treatments (European, Dermaplaning, Microdermabrasion, Pumpkin Perfect, Age Renewal, Back Facial, Mini Facial, Body Scrub, Foot Scrub). Pricing is per-session unit pricing ranging from $75 (30-minute Swedish) to $200 (120-minute Hot Stone), with four named package deals (Swedish Delight, Alabaster Box, Expecting Mother, Garden of Eden), a 5-session Wellness Package with $75 off, and $15 add-ons such as custom aromatherapy. The business previously served as official massage therapists for professional soccer teams including WUSA Carolina Courage (2002-2003), Carolina Railhawks (2015-2016), and NC Courage (2017-2019), and has accumulated regional awards including multiple consecutive Cary Living Diamond Awards (Best Massage 2020-2023, Best Spa Experience 2021 and 2023) plus Best of Thumbtack (2015-2016) and Cary News Best Spas in Cary (2016).

Cary Massage operates a direct-to-consumer, appointment-based go-to-market with bookings via phone, text, online, and walk-in, supported by a full client waitlist and daily new client intake. Marketing channels are limited to the company website, a Constant Contact newsletter, gift card distribution through third-party partner TheGiftCardCafe, and earned media through local awards. Revenue mechanics are pure service fees (one-time per session or prepaid package), with tips collected via cash or Venmo; no franchise, reseller, marketplace, or app-based distribution exists. There is no evidence of venture capital, private equity, parent company, or external institutional ownership, and no disclosed revenue figures are available.

Name

Cary Massage

Legal name

Cary Massage

Website

https://carymassagetherapy.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Cary Massage is a privately held, locally owned massage therapy and skincare spa in Cary, North Carolina, serving individual consumers and the Triangle community with 10+ massage modalities and 15+ facial/body treatments delivered by 16 licensed LMBTs and estheticians from a single appointment-based location.

Ownership category

akta.pro rank

Product category

Spa and Massage Therapy Services

NAICS

Other Personal Care Services (81219), Personal Care Services (8121)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Deep Tissue Massage (HSALAEAB), Swedish Massage (HSADAHAA), Sports Massage (HSALAEAC), Prenatal & Postnatal Massage (HSALAEAD), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Massage therapy services
• Therapeutic massage
• Facial treatments
• Spa services
• Skincare treatments

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Massage Therapy Services: One-time service fees for massage sessions including Swedish, Deep Tissue, Trigger Point, Sports, Pregnancy, Hot Stone, Medical Massage, Cupping, Reflexology, and specialty modalities. Priced per session duration (30-120 minutes). Tips accepted via cash or Venmo.
2. Facial and Body Treatments: One-time service fees for facials, body scrubs, dermaplaning, microdermabrasion, and foot treatments. Priced per service duration. Esthetician services offered as standalone or add-on to massage.
3. Package Deals and Gift Cards: Prepaid package bundles offering discounted massage sessions (5 sessions for $75 off). Gift cards available for purchase through third-party partner (TheGiftCardCafe). Deals and vouchers also distributed via TheGiftCardCafe.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cary Massage operates a single-location massage therapy and skincare spa in Cary, NC, offering massage modalities including Swedish, Deep Tissue, Trigger Point, Myofascial, Sports, Pregnancy, Hot Stone, Medical, Cupping, and Reflexology. The spa also provides esthetician services such as facials, dermaplaning, microdermabrasion, body scrubs, and foot treatments, along with bundled package deals and prepaid gift cards.

Product overview

Cary Massage is a locally owned massage therapy and skincare spa with over 26 years of service in Cary, NC. The company offers two main service categories: massage therapy and facials/body treatments. Massage services include Swedish Massage, Deep Tissue, Trigger Point Therapy, Reflexology, Myofascial Therapy, Sports Massage, Pregnancy Massage, Hot Stone Therapy, Medical Massage, Massage Cupping, and an Aromatherapy add-on. Facial services include European Facial, Deep Pore Cleansing/Clarifying Detox Facial, Calming Comfort Facial, Even Tone Renewal Facial, Radiance Boost Facial, Age Renewal Facial, Pumpkin Perfect Facial, Cocoa Enzyme Facial, Luxury Foot Facial, Microdermabrasion Facial, Back Facial, Mini Facial, Body Scrub, Foot Scrub with Essential Oils, and Dermaplaning Facial. The company also offers package deals (Swedish Delight, The Alabaster Box, The Expecting Mother, The Garden of Eden) and Massage Wellness Packages for recurring clients. Services are provided by North Carolina Licensed Massage & Bodywork Therapists (LMBTs) and Estheticians licensed by the North Carolina Board of Cosmetic Arts.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Therapy Services A range of massage modalities including Swedish, Deep Tissue, Trigger Point, Myofascial, Sports, Pregnancy, Hot Stone, Medical, Cupping, and Reflexology, priced by session duration (30-120 minutes). Provided by North Carolina Licensed Massage & Bodywork Therapists for individual clients seeking relaxation, pain relief, athletic recovery, and therapeutic treatment.
• Facial Treatments

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Soothe: Mobile massage app offering Swedish, deep tissue, prenatal, and sports massage delivered to homes, hotels, and offices. Comparable licensed-therapist marketplace model competing for the same Triangle-area customer base.
• The Now Massage: Modern boutique massage studio chain focused on Swedish, deep tissue, prenatal, and sports massage with a hospitality-driven design aesthetic. Comparable in offering a curated massage menu in a single-storefront studio format.
• Zeel: On-demand massage platform connecting consumers with licensed therapists for in-home or hotel visits. Comparable licensed-therapist delivery model and modality menu but with a mobile rather than brick-and-mortar channel.

Direct peers

• Massage Heights: Membership-based massage and skincare franchise with therapeutic and relaxation services. Comparable membership/recurring-revenue dynamics, modality mix, and walk-in friendly model in the same Triangle region.
• Hand & Stone Massage and Facial Spa: Franchise offering Swedish, deep tissue, sports, prenatal, hot stone, and facials with walk-in availability. Closely comparable menu of modalities and facial add-ons, with Cary Massage competing in the same Triangle-area market.
• LaVida Massage: Massage and skincare franchise offering therapeutic, Swedish, deep tissue, prenatal, and hot stone services plus facials. Directly comparable product menu and member-based recurring revenue approach.
• Elements Massage: Franchise focused on therapeutic massage (Swedish, deep tissue, sports, prenatal, trigger point). Comparable in clinical, outcome-driven positioning and in offering therapeutic modalities similar to Cary Massage's core menu.

Broad incumbents

• Burke Williams: Day spa operator offering massage, facials, and body treatments with a focus on therapeutic and relaxation services. Comparable day-spa business model combining clinical-grade services with a hospitality experience.
• Massage Envy: The largest U.S. massage and skincare franchise with thousands of locations. Comparable as a direct-to-consumer massage and facial services provider, though operating at scale through a membership/franchise model rather than a single-location independent practice.
• Woodhouse Spa: Upscale day spa chain offering massage, facials, and body treatments in a luxury setting. Comparable premium positioning and full spa menu including the package/bundle format Cary Massage offers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cary-massage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cary Massage