Braswell Family Farms

What Braswell Family Farms does

Braswell Family Farms is a fourth-generation, family-owned agricultural enterprise headquartered in Nashville, North Carolina, operating two integrated business lines: premium shell eggs and specialty animal feed. The company produces and markets branded and private label eggs — including as the second-largest Eggland's Best and Land O' Lakes franchisee in the United States — through its Carolina Egg Company facility, which runs 22 packer machines and produces over 60 million dozen eggs per year across conventional, cage free, free range, free roaming, organic, and pasture raised varieties. It also owns and operates one of the largest conventional and organic feed mills on the East Coast, producing 1,000+ custom bulk feed formulations for its own flocks and for contract growers and farmers across North Carolina and Virginia.

The company sells to retail grocery chains (Food Lion, Harris Teeter, Lowes Foods, Whole Foods, Target, Lidl, Weis Markets), food service operators, and farmers, with revenue generated through wholesale egg supply, private label co-manufacturing, franchise brand sales, feed sales, and pullet sales. Distribution is handled via a captive fleet of 30+ tractor trailers and 24+ drivers covering over 1.5 million miles annually across the East Coast. Braswell maintains a comprehensive certification stack (USDA Organic, SQF, OU Kosher, American Humane, Certified Humane, UEP) that underpins its premium positioning.

The business remains entirely family-controlled with no disclosed institutional capital, led since 2017 by fourth-generation President and CEO Ronald "Trey" Braswell III following the passing of his father and predecessor Scott Braswell. Key risks include succession-related leadership transitions in a family-owned enterprise, concentration in commodity-input agriculture, and reliance on the Eggland's Best and Land O' Lakes franchise agreements for premium brand distribution.

Name

Braswell Family Farms

Legal name

Braswell Family Farms

Website

https://braswellfamilyfarms.com

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

11–50 employees

Short description

Braswell Family Farms is a fourth-generation, family-owned producer of premium branded and private label eggs and specialty animal feed, headquartered in Nashville, NC. As the second-largest Eggland's Best and Land O' Lakes franchisee, it supplies retail grocery chains and food service operators across the East Coast.

Ownership category

akta.pro rank

Product category

Shell Egg Production and Feed Milling

NAICS

Chicken Egg Production (112310)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro industry

PRIMARYAFAEADAB

Layer Hen Egg Production (Table Eggs)

Agriculture & Food Production/Animal Production & Aquaculture/Poultry & Egg Production

SECONDARYAFAEAMAC

Organic Poultry & Egg Production

Agriculture & Food Production/Animal Production & Aquaculture/Organic Animal Production

SECONDARYAFAIAEAD

Eggs (Shell & Liquid) Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Dairy & Eggs Wholesale

SECONDARYCRADACAJ

Eggs & Egg Products (Shell, Liquid, Value-Added)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Dairy & Refrigerated Foods

SECONDARYAFAEADAC

Breeder Flocks & Fertile Egg Production (Broiler/Layer Breeders)

Agriculture & Food Production/Animal Production & Aquaculture/Poultry & Egg Production

Keywords

• Shell egg production
• Animal feed milling
• Specialty egg varieties
• Private label eggs
• Organic feed manufacturing

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Egg Sales: Production and marketing of shelled eggs including Eggland's Best franchise, Land O' Lakes franchise, and private label specialty eggs for quality-minded retailers and food service customers
2. Feed Sales: Custom grinding and formulation of feed for chickens and hogs, delivered to farms across North Carolina and Virginia through company fleet
3. Pullet Sales: Sale of young hens (pullets) to egg producers, historically part of the business operations

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Braswell Family Farms is a fourth-generation family-owned agricultural business that produces and markets shell eggs (as the second-largest Eggland's Best and Land O' Lakes franchisee in the U.S.) and operates one of the largest conventional and organic feed mills on the East Coast, supplying custom-formulated feed to its own hens and to contract growers. Its Carolina Egg Company inline facility produces over 60 million dozen eggs per year across conventional, cage free, free range, organic, and pasture raised varieties, distributed primarily to retail grocery chains and food service operators.

Product overview

Braswell Family Farms is a fourth-generation family-owned company that operates as a diversified agricultural business with two core product lines: premium eggs and specialty feed. As the second-largest Eggland's Best franchisee and a leading Land O' Lakes producer, the company offers branded shell eggs (Eggland's Best, Land O' Lakes, Natural Choice, C4K Cage Free) across multiple varieties (conventional, cage free, free range, free roaming, organic, pasture raised). The company also manufactures and distributes specialty feed products (organic, conventional, nutritionally enhanced) through one of the largest feed mills on the east coast. The portfolio also includes the Carolina Egg Company processing facility producing over 60 million dozen eggs annually, and a consumer recipe platform. The company operates its own fleet of 30+ tractor trailers and 24+ drivers delivering products up and down the east coast.

Differentiator

Problem solved

Functional benefit

Brands

• Eggland's Best: Premium egg brand franchise - company is the second largest Eggland's Best franchisee in the US
• Land O Lakes
• Natural Choice
• Carolina Egg Company

Products and services

• Eggland's Best Grade A Eggs Premium branded shell eggs produced under the Eggland's Best franchise. Recognized with the Gold Seal as America's Superior Tasting Eggs by the American Masters of Taste, marketed as an excellent source of vitamins D, E, B2, B12, B5, and a good source of folate. Sold to retailers and food service operators.
• Land O' Lakes Eggs

Quantifiable outcome

• Over 60 million dozen eggs produced annually at Carolina Egg Company facility
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Samaritan's PurseminorOthersChristian ministry that follows the example of Christ by helping those in need and proclaiming the hope of the Gospel. Braswell Family Farms provides gifts of support towards this ministry.
• Relay For LifeminorOthersAmerican Cancer Society initiative that brings together passionate supporters who embody the vision to end cancer. Braswell supports through corporate giving.
• Baptist Children's Homes of NCminorOthersChristian services organization providing care to children, adults, and families. Braswell Family Farms provides support towards their mission.
• Second Harvest Food BankminorOthersOrganization with mission to feed, advocate, educate, and develop partnerships to meet nutritional needs of the community. Braswell supports through food donations.
• Corporate Chaplains of AmericaminorOthersOrganization serving employees from all faith backgrounds, meeting them where they are. Braswell provides workplace chaplain services to employees.
• Coalition For KidsminorOthersCommunity initiative supported by Braswell Family Farms that includes providing C4K Cage Free Eggs for recipe development by chefs at organizations like Food City.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Michael Foods: Michael Foods (a Post Holdings company) is one of the largest U.S. producers of processed egg products including liquid, frozen, and refrigerated eggs for food service and retail. Comparable in the egg category but skewed more toward processed/ingredient eggs rather than Braswell's shell egg focus.
• Cal-Maine Foods: Cal-Maine Foods is the largest U.S. shell egg producer and Eggland's Best franchisee operator, with national distribution across conventional, cage-free, and specialty eggs. Comparable as a vertically integrated egg producer supplying major grocery and food service customers, though at significantly larger scale than Braswell.

Regional players

• Cooper Farms: Cooper Farms is a family-owned, vertically integrated turkey and egg producer primarily serving Midwest retail and food service customers. Comparable as a vertically integrated family-owned egg/livestock operation with branded retail distribution, though geographically distinct from Braswell's East Coast footprint.

Direct peers

• Daybreak Foods: Daybreak Foods is a privately held egg producer with conventional, cage-free, organic, and nutritionally enhanced egg products serving retail, food service, and ingredient customers. Comparable across product portfolio breadth and customer segmentation in shell and specialty eggs.
• Rembrandt Enterprises: Rembrandt Enterprises is a privately held egg producer with significant egg processing, breaking, and specialty egg operations serving retail and food service customers. Comparable as a vertically integrated egg company supplying specialty egg varieties and ingredient egg products.
• Vital Farms: Vital Farms is a publicly traded pasture-raised egg brand distributed nationally through premium and natural grocery channels including Whole Foods. Comparable to Braswell's pasture-raised and specialty cage-free egg offering, particularly through shared retail partners and similar emphasis on humane certifications.
• Herbruck's Poultry Ranch: Herbruck's Poultry Ranch is a fourth-generation family-owned egg producer with cage-free, organic, and conventional egg production serving regional and national customers. Highly comparable as a multi-generational family-owned egg company with specialty egg focus and retail grocery distribution.
• Rose Acre Farms: Rose Acre Farms is the second-largest U.S. egg producer with vertically integrated operations from pullets to processing, producing branded, private-label, and specialty eggs. Direct competitor on private-label and specialty egg supply to national grocery customers and on franchise/brand-driven egg marketing.
• Pete & Gerry's Organic Eggs: Pete & Gerry's produces organic, pasture-raised, and cage-free shell eggs distributed nationally through premium grocery and natural food retailers. Directly comparable in the specialty/organic egg category and in supplying private-label and branded SKUs to retailers like Whole Foods.

Others

• Eggland's Best (franchisor): Eggland's Best is the franchisor of the premium branded shell egg program under which Braswell operates as the #2 franchisee. Included as a peer/ecosystem partner that defines the branded franchise economics, marketing, and product standards Braswell produces against.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BraswellFF
• Facebookfacebook.com/braswellfamilyfarms
• Instagraminstagram.com/braswellfamilyfarms

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braswell Family Farms