Elmark Automatyka
Elmark Automatyka is a Warsaw-based Value-Added Distributor of industrial automation equipment, offering 35,000+ products from 24+ OEMs across industrial computing, communication, robotics, power, cybersecurity, and motion control, serving system integrators, resellers, and manufacturers in Poland, Romania, Bulgaria, and international markets.
- Company typePrivate
- Founded1983
- HeadquartersWarszawa, Poland
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Elmark Automatyka does
Elmark Automatyka S.A. is a privately held Polish Value-Added Distributor (VAD) of industrial automation equipment, headquartered in Warsaw with operations extending to Romania, Bulgaria, and international markets. Founded in 1983 and registered as a joint stock company (Spółka Akcyjna) with 625,000 PLN share capital, the company has operated in industrial automation distribution for nearly four decades. It runs a team of 90+ specialist engineers and offers a portfolio of 35,000+ products across industrial communication, industrial computers, power supplies, automation and control systems, collaborative robotics, motion control, industrial cybersecurity, rugged mobile computing, AR solutions, and video monitoring.
The company distributes products from 24+ manufacturers including Advantech, MOXA, MEAN WELL, Getac, RealWear, UNITRONICS, Universal Robots, Teradyne, TXOne Networks, and Rockwell/Allen Bradley, and also operates two wholly-owned subsidiaries — Elmatic (industrial computers, frequency inverters, motion control) and Rugged Experts (rugged mobile computing). Elmark supplements third-party distribution with its own Elmatic-branded products such as industrial PCs and the EL1000 variable frequency drive. Specialized thematic portals target robotics (roboty.elmark.com.pl), motion control (smart.elmark.com.pl), industrial cybersecurity (cyber.elmark.com.pl), and AI for industry (ai.elmatic.net). The company maintains an authorized in-house service center, a Modern Educational Center for partner training, and a warehouse enabling 24-hour shipping within Poland.
Revenue is generated primarily through B2B industrial hardware sales via the elmark.com.pl e-commerce platform and direct sales, with technical consulting, training, and project support bundled alongside product distribution. Pricing is account-based (login-gated individual pricing with B2B partner discounts), with free shipping for orders over 500 PLN in Poland. The go-to-market is a horizontal channel-partner model targeting system integrators, resellers, and industrial manufacturers across CEE; Elmark positions itself as the technological backroom for partners rather than competing with them. No external funding rounds or M&A activity are disclosed.
Elmark Automatyka firmographics
Firmographics- Name
- Elmark Automatyka
- Legal name
- Elmark Automatyka Spółka Akcyjna
- Website
- https://elmark.com.pl
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Elmark Automatyka is a Warsaw-based Value-Added Distributor of industrial automation equipment, offering 35,000+ products from 24+ OEMs across industrial computing, communication, robotics, power, cybersecurity, and motion control, serving system integrators, resellers, and manufacturers in Poland, Romania, Bulgaria, and international markets.
- Ownership category
- akta.pro rank
Elmark Automatyka industry classification
Industry- Product category
- Industrial Automation Distribution
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)
- akta.pro secondary industry
- Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD)
Keywords
Where Elmark Automatyka is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
Elmark Automatyka business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Industrial hardware sales: Sale of industrial automation equipment including industrial computers, power supplies, robotics, motion control systems, industrial communication devices, mobile computers, and related components through B2B e-commerce platform and direct sales
- Technical consulting and support services: Pre-sales technical consulting, project support, and training services bundled with product sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard B2B pricing for registered partners |
| Other | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Elmark Automatyka product offering
Product offeringCore offering
Elmark Automatyka is a Value-Added Distributor (VAD) of industrial automation equipment, selling more than 35,000 products across industrial computers, power supplies, automation and control systems, collaborative robots, motion control, industrial communication, rugged mobile computers, industrial software, AR solutions, industrial cybersecurity, and video monitoring. The company combines its own Elmatic brand products with distributed lines from 24+ manufacturers such as Advantech, MOXA, MEAN WELL, UNITRONICS, Universal Robots, Getac, RealWear, and TXOne Networks, and supports integrators, resellers, and manufacturers with technical consulting, training, and an in-house authorized service center.
Product overview
Elmark Automatyka S.A. is a Value-Add Distributor (VAD) specializing in industrial automation solutions, offering a portfolio of 35,000+ products across 13 product categories. Their core offering combines their own Elmatic brand products (industrial computers, frequency inverters like the EL1000) with distributed products from 24+ international manufacturers including Advantech, MOXA, MEAN WELL, UNITRONICS, Universal Robots, Getac, RealWear, and TXOne Networks. The product range spans industrial computers, power supplies, automation and control systems, robotics (especially collaborative robots), motion control (UNITRONICS UMC), industrial cybersecurity, industrial communication equipment, rugged mobile computers, video monitoring/CCTV, measurement electronics, AR solutions, and industrial software. They operate specialized thematic sites covering robotics (roboty.elmark.com.pl), motion control (smart.elmark.com.pl), cybersecurity (cyber.elmark.com.pl), and AI (ai.elmatic.net). Their business model emphasizes distribution, training, and consulting support for integrators, resellers, and manufacturers.
Differentiator
Problem solved
Functional benefit
Brands
- Elmatic: Industrial computers and rugged computing solutions
- Rugged Experts
Products and services
- Collaborative Robots (Cobots) Distribution and Integration Distribution and integration of Universal Robots collaborative robots, grippers, vision systems, and cobot accessories, offered with ROI optimization support and dedicated robotics engineers. Targeted at system integrators and manufacturers automating repetitive tasks.
- Elmatic Industrial Computers Own-brand rugged industrial computers (Elmatic sub-brand) including models such as MS-9B05 with Intel Core i5 processors, designed for demanding industrial environments. Sold alongside distributed industrial PCs from Advantech, MSI IPC, and Neousys Technology.
- Elmatic Frequency Inverters Own-brand Elmatic variable frequency drives (VFDs) such as the EL1000 for controlling electric motor speed and torque in pumping and ventilation systems, with Modbus RTU support for PLC integration. Part of the Elmatic motion control line.
- Industrial Cybersecurity Solutions (TXOne Networks) Distribution of TXOne Networks industrial cybersecurity products, including the TXOne Portable Inspector as the first mobile antivirus solution for industry, along with practical OT/IT boundary protection resources such as NIS2 guides and network topology references.
- Rugged Mobile Computers Distribution Distribution of Getac, Durabook, and RealWear rugged mobile computers, tablets, and wearable computers for industrial use cases. Elmark has been recognized with the Durabook Distributor Excellence Award for two consecutive years.
- MEAN WELL Power Supplies Distribution Official distribution of MEAN WELL power supplies including AC/DC power supplies, LED drivers, battery chargers, DC/DC converters, DC/AC inverters, and KNX devices, with dedicated technical consultants.
- MOXA Industrial Communication Equipment Distribution Distribution of MOXA industrial communication products including managed Ethernet switches (e.g., EDS-4000/G4000 series), routers, NPort serial device servers, ioLogik peer-to-peer I/O modules, media converters, wireless Ethernet, and fiber optic technology.
- UNITRONICS PLC and Motion Control Distribution Official distribution of UNITRONICS PLC controllers, I/O modules, motion control (UMC), and servo drives, with bundled training materials, integrator map, and starter kit. Covers Anybus protocol converters and Unicloud industrial cloud.
- Industrial AR Solutions Distribution (RealWear, Vuzix) Distribution of RealWear and Vuzix augmented reality wearable computers and smart glasses for industrial applications such as remote maintenance, training, and field service support.
- Authorized Service Center (Warranty and Post-Warranty Repairs) In-house authorized service center providing warranty and post-warranty repairs for supported industrial automation equipment brands distributed by Elmark.
- Industrial Automation Training (Educational Center) Structured training programs delivered through Elmark's Modern Educational Center for partners and customers, covering industrial automation technologies, collaborative robots, motion control, and cybersecurity topics.
Quantifiable outcome
- 35,000+ products available
- +2 more outcomes
Companies that use Elmark Automatyka
Customer profileSegments3 records
Ideal customer profiles3 records
Elmark Automatyka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Elmark Automatyka partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- AdvantechcoreOfficial distributor of Advantech industrial computers, communication equipment, and measurement devices
- ElmaticcoreOfficial distributor of Elmatic industrial computers, frequency inverters, and motion control products. Elmark also provides AI solutions via ai.elmatic.net
- GetaccoreOfficial distributor of Getac rugged mobile computers and tablets
- MEAN WELLcoreOfficial distributor of MEAN WELL power supplies, LED drivers, battery chargers, DC/DC converters
- MOXAcoreOfficial distributor of MOXA industrial communication equipment, switches, routers, media converters, wireless communication, fiber optic technology
- RealWearcoreOfficial distributor of RealWear wearable mobile computers for industrial applications
- UNITRONICScoreOfficial distributor of UNITRONICS PLC controllers, I/O modules, and motion control systems
- TeradynecoreOfficial distributor of Teradyne industrial automation products
- Universal RobotscoreCertified distributor of Universal Robots collaborative robots (cobots), grippers, vision systems, and accessories. Provides robotics integration services via roboty.elmark.com.pl
- TXOne NetworkscoreOfficial distributor of TXOne Networks industrial cybersecurity solutions
- Rockwell Automation - Allen BradleycoreDistributor of Allen Bradley automation products including PowerFlex drives and safety relays
- LenzeminorDistributor of Lenze frequency inverters (drive technology)
- JanitzaminorDistributor of Janitza power measurement systems and energy analyzers
- DataforthminorDistributor of Dataforth signal conditioning modules and data acquisition systems
- MSI IPCminorDistributor of MSI IPC industrial computers and edge AI solutions
- Neousys TechnologyminorDistributor of Neousys rugged computing platforms
- DHL, UPS, InPostminorLogistics partners for product delivery within Poland
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Elmark Automatyka competitors and assessment
Company assessmentDirect peers
- Distrelec: A pan-European electronics and industrial automation distributor with a strong footprint in CEE/Germany — directly comparable to Elmark as a value-added distributor serving industrial integrators, resellers, and manufacturers across multiple automation product categories.
- Bürklin: A German specialty distributor of electronic components, industrial automation, and tools — comparable to Elmark as a regional VAD serving engineers and integrators with multi-brand automation offerings.
- Conrad Electronic: A European B2B electronics and industrial automation distributor offering automation, power, and control products to SMEs and engineers — closely comparable to Elmark's catalog breadth and integrator/reseller target audience.
- TTI Inc. A global authorized distributor of electronic components including industrial automation interconnect, sensors, and control products — directly comparable in VAD model, though operating at substantially larger scale.
Broad incumbents
- Arrow Electronics: A global technology distributor with industrial automation and embedded computing offerings — comparable in serving industrial OEMs and integrators across computing, connectivity, and automation categories.
- Wago: A leading industrial interconnection and automation manufacturer with own global distribution — comparable because its automation controllers, I/O, and interfaces overlap Elmark's product offerings, though Wago is a manufacturer-led incumbent rather than pure VAD.
- Farnell / element14: A global industrial automation and electronics distributor (part of Avnet) — broader and larger incumbent serving European engineers and integrators with overlapping automation, PLC, and embedded product lines.
- Phoenix Contact: A global industrial automation, connection, and interface solutions manufacturer with own distribution — adjacent incumbent because Phoenix Contact products (terminal blocks, PLCs, IO) overlap Elmark's distributed lines while also competing via direct channels.
- Würth Elektronik: A European electronics manufacturer and distributor within the Würth Group — comparable as an adjacent supplier/distributor for electronic and industrial components reaching engineers and integrators in European markets.
- RS Components: A global industrial and electronics distributor serving engineers and industrial buyers — comparable in catalog depth and integrator/maker target segments, but operating globally with much broader scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Elmark Automatyka social profiles
Digital presenceElmark Automatyka compliance and trust
Trust signalCompliance2 records
Elmark Automatyka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elmark Automatyka leadership team
Management profileNumber of profiles
Profiles10 records
Elmark Automatyka subsidiaries and ownership
Company hierarchySubsidiaries2 records
Elmark Automatyka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elmark Automatyka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elmark Automatyka
What does Elmark Automatyka do?
Elmark Automatyka is a Value-Added Distributor (VAD) of industrial automation equipment, selling more than 35,000 products across industrial computers, power supplies, automation and control systems, collaborative robots, motion control, industrial communication, rugged mobile computers, industrial software, AR solutions, industrial cybersecurity, and video monitoring. The company combines its own Elmatic brand products with distributed lines from 24+ manufacturers such as Advantech, MOXA, MEAN WELL, UNITRONICS, Universal Robots, Getac, RealWear, and TXOne Networks, and supports integrators, resellers, and manufacturers with technical consulting, training, and an in-house authorized service center.
Is Elmark Automatyka a public or private company?
Elmark Automatyka is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elmark Automatyka founded?
Elmark Automatyka was founded in 1983. It employs 51 to 100 people.
Where is Elmark Automatyka based?
Elmark Automatyka is headquartered in Warszawa, Poland, in the Europe region.
How does Elmark Automatyka make money?
Two revenue lines are on record. Industrial hardware sales are the primary driver. The others are technical consulting and support services.
Who are Elmark Automatyka's main competitors?
Direct peers on record are Distrelec, Bürklin, Conrad Electronic and TTI Inc.. Broad incumbents are Arrow Electronics, Wago, Farnell / element14, Phoenix Contact, Würth Elektronik and RS Components.
Does Elmark Automatyka have an API?
No public API is recorded for Elmark Automatyka.
What industry is Elmark Automatyka in?
Elmark Automatyka's product category is Industrial Automation Distribution. Its primary akta.pro industry code is IMAHAHAJ, Industrial Automation Software (SCADA, HMI, MES, Historian), with a secondary code of IMAGABAD, Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs). Its NAICS code is 423810 and its SIC code is 5084.