Elmark Automatyka

What Elmark Automatyka does

Elmark Automatyka S.A. is a privately held Polish Value-Added Distributor (VAD) of industrial automation equipment, headquartered in Warsaw with operations extending to Romania, Bulgaria, and international markets. Founded in 1983 and registered as a joint stock company (Spółka Akcyjna) with 625,000 PLN share capital, the company has operated in industrial automation distribution for nearly four decades. It runs a team of 90+ specialist engineers and offers a portfolio of 35,000+ products across industrial communication, industrial computers, power supplies, automation and control systems, collaborative robotics, motion control, industrial cybersecurity, rugged mobile computing, AR solutions, and video monitoring.

The company distributes products from 24+ manufacturers including Advantech, MOXA, MEAN WELL, Getac, RealWear, UNITRONICS, Universal Robots, Teradyne, TXOne Networks, and Rockwell/Allen Bradley, and also operates two wholly-owned subsidiaries — Elmatic (industrial computers, frequency inverters, motion control) and Rugged Experts (rugged mobile computing). Elmark supplements third-party distribution with its own Elmatic-branded products such as industrial PCs and the EL1000 variable frequency drive. Specialized thematic portals target robotics (roboty.elmark.com.pl), motion control (smart.elmark.com.pl), industrial cybersecurity (cyber.elmark.com.pl), and AI for industry (ai.elmatic.net). The company maintains an authorized in-house service center, a Modern Educational Center for partner training, and a warehouse enabling 24-hour shipping within Poland.

Revenue is generated primarily through B2B industrial hardware sales via the elmark.com.pl e-commerce platform and direct sales, with technical consulting, training, and project support bundled alongside product distribution. Pricing is account-based (login-gated individual pricing with B2B partner discounts), with free shipping for orders over 500 PLN in Poland. The go-to-market is a horizontal channel-partner model targeting system integrators, resellers, and industrial manufacturers across CEE; Elmark positions itself as the technological backroom for partners rather than competing with them. No external funding rounds or M&A activity are disclosed.

Name

Elmark Automatyka

Legal name

Elmark Automatyka Spółka Akcyjna

Website

https://elmark.com.pl

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Elmark Automatyka is a Warsaw-based Value-Added Distributor of industrial automation equipment, offering 35,000+ products from 24+ OEMs across industrial computing, communication, robotics, power, cybersecurity, and motion control, serving system integrators, resellers, and manufacturers in Poland, Romania, Bulgaria, and international markets.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

akta.pro secondary industry

Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD)

Keywords

• Industrial automation distribution
• Value-added distributor
• Industrial computers
• Collaborative robots
• Motion control systems

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Industrial hardware sales: Sale of industrial automation equipment including industrial computers, power supplies, robotics, motion control systems, industrial communication devices, mobile computers, and related components through B2B e-commerce platform and direct sales
2. Technical consulting and support services: Pre-sales technical consulting, project support, and training services bundled with product sales

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Elmark Automatyka is a Value-Added Distributor (VAD) of industrial automation equipment, selling more than 35,000 products across industrial computers, power supplies, automation and control systems, collaborative robots, motion control, industrial communication, rugged mobile computers, industrial software, AR solutions, industrial cybersecurity, and video monitoring. The company combines its own Elmatic brand products with distributed lines from 24+ manufacturers such as Advantech, MOXA, MEAN WELL, UNITRONICS, Universal Robots, Getac, RealWear, and TXOne Networks, and supports integrators, resellers, and manufacturers with technical consulting, training, and an in-house authorized service center.

Product overview

Elmark Automatyka S.A. is a Value-Add Distributor (VAD) specializing in industrial automation solutions, offering a portfolio of 35,000+ products across 13 product categories. Their core offering combines their own Elmatic brand products (industrial computers, frequency inverters like the EL1000) with distributed products from 24+ international manufacturers including Advantech, MOXA, MEAN WELL, UNITRONICS, Universal Robots, Getac, RealWear, and TXOne Networks. The product range spans industrial computers, power supplies, automation and control systems, robotics (especially collaborative robots), motion control (UNITRONICS UMC), industrial cybersecurity, industrial communication equipment, rugged mobile computers, video monitoring/CCTV, measurement electronics, AR solutions, and industrial software. They operate specialized thematic sites covering robotics (roboty.elmark.com.pl), motion control (smart.elmark.com.pl), cybersecurity (cyber.elmark.com.pl), and AI (ai.elmatic.net). Their business model emphasizes distribution, training, and consulting support for integrators, resellers, and manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• Elmatic: Industrial computers and rugged computing solutions
• Rugged Experts

Products and services

• Collaborative Robots (Cobots) Distribution and Integration Distribution and integration of Universal Robots collaborative robots, grippers, vision systems, and cobot accessories, offered with ROI optimization support and dedicated robotics engineers. Targeted at system integrators and manufacturers automating repetitive tasks.
• Elmatic Industrial Computers Own-brand rugged industrial computers (Elmatic sub-brand) including models such as MS-9B05 with Intel Core i5 processors, designed for demanding industrial environments. Sold alongside distributed industrial PCs from Advantech, MSI IPC, and Neousys Technology.
• Elmatic Frequency Inverters Own-brand Elmatic variable frequency drives (VFDs) such as the EL1000 for controlling electric motor speed and torque in pumping and ventilation systems, with Modbus RTU support for PLC integration. Part of the Elmatic motion control line.
• Industrial Cybersecurity Solutions (TXOne Networks) Distribution of TXOne Networks industrial cybersecurity products, including the TXOne Portable Inspector as the first mobile antivirus solution for industry, along with practical OT/IT boundary protection resources such as NIS2 guides and network topology references.
• Rugged Mobile Computers Distribution Distribution of Getac, Durabook, and RealWear rugged mobile computers, tablets, and wearable computers for industrial use cases. Elmark has been recognized with the Durabook Distributor Excellence Award for two consecutive years.
• MEAN WELL Power Supplies Distribution Official distribution of MEAN WELL power supplies including AC/DC power supplies, LED drivers, battery chargers, DC/DC converters, DC/AC inverters, and KNX devices, with dedicated technical consultants.
• MOXA Industrial Communication Equipment Distribution Distribution of MOXA industrial communication products including managed Ethernet switches (e.g., EDS-4000/G4000 series), routers, NPort serial device servers, ioLogik peer-to-peer I/O modules, media converters, wireless Ethernet, and fiber optic technology.
• UNITRONICS PLC and Motion Control Distribution Official distribution of UNITRONICS PLC controllers, I/O modules, motion control (UMC), and servo drives, with bundled training materials, integrator map, and starter kit. Covers Anybus protocol converters and Unicloud industrial cloud.
• Industrial AR Solutions Distribution (RealWear, Vuzix) Distribution of RealWear and Vuzix augmented reality wearable computers and smart glasses for industrial applications such as remote maintenance, training, and field service support.
• Authorized Service Center (Warranty and Post-Warranty Repairs) In-house authorized service center providing warranty and post-warranty repairs for supported industrial automation equipment brands distributed by Elmark.
• Industrial Automation Training (Educational Center) Structured training programs delivered through Elmark's Modern Educational Center for partners and customers, covering industrial automation technologies, collaborative robots, motion control, and cybersecurity topics.

Quantifiable outcome

• 35,000+ products available
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• AdvantechcoreChannel Partner/ Reseller/ DistributorOfficial distributor of Advantech industrial computers, communication equipment, and measurement devices
• ElmaticcoreChannel Partner/ Reseller/ DistributorOfficial distributor of Elmatic industrial computers, frequency inverters, and motion control products. Elmark also provides AI solutions via ai.elmatic.net
• GetaccoreChannel Partner/ Reseller/ DistributorOfficial distributor of Getac rugged mobile computers and tablets
• MEAN WELLcoreChannel Partner/ Reseller/ DistributorOfficial distributor of MEAN WELL power supplies, LED drivers, battery chargers, DC/DC converters
• MOXAcoreChannel Partner/ Reseller/ DistributorOfficial distributor of MOXA industrial communication equipment, switches, routers, media converters, wireless communication, fiber optic technology
• RealWearcoreChannel Partner/ Reseller/ DistributorOfficial distributor of RealWear wearable mobile computers for industrial applications
• UNITRONICScoreChannel Partner/ Reseller/ DistributorOfficial distributor of UNITRONICS PLC controllers, I/O modules, and motion control systems
• TeradynecoreChannel Partner/ Reseller/ DistributorOfficial distributor of Teradyne industrial automation products
• Universal RobotscoreChannel Partner/ Reseller/ DistributorCertified distributor of Universal Robots collaborative robots (cobots), grippers, vision systems, and accessories. Provides robotics integration services via roboty.elmark.com.pl
• TXOne NetworkscoreChannel Partner/ Reseller/ DistributorOfficial distributor of TXOne Networks industrial cybersecurity solutions
• Rockwell Automation - Allen BradleycoreChannel Partner/ Reseller/ DistributorDistributor of Allen Bradley automation products including PowerFlex drives and safety relays
• LenzeminorChannel Partner/ Reseller/ DistributorDistributor of Lenze frequency inverters (drive technology)
• JanitzaminorChannel Partner/ Reseller/ DistributorDistributor of Janitza power measurement systems and energy analyzers
• DataforthminorChannel Partner/ Reseller/ DistributorDistributor of Dataforth signal conditioning modules and data acquisition systems
• MSI IPCminorChannel Partner/ Reseller/ DistributorDistributor of MSI IPC industrial computers and edge AI solutions
• Neousys TechnologyminorChannel Partner/ Reseller/ DistributorDistributor of Neousys rugged computing platforms
• DHL, UPS, InPostminorOthersLogistics partners for product delivery within Poland

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Distrelec: A pan-European electronics and industrial automation distributor with a strong footprint in CEE/Germany — directly comparable to Elmark as a value-added distributor serving industrial integrators, resellers, and manufacturers across multiple automation product categories.
• Bürklin: A German specialty distributor of electronic components, industrial automation, and tools — comparable to Elmark as a regional VAD serving engineers and integrators with multi-brand automation offerings.
• Conrad Electronic: A European B2B electronics and industrial automation distributor offering automation, power, and control products to SMEs and engineers — closely comparable to Elmark's catalog breadth and integrator/reseller target audience.
• TTI Inc. A global authorized distributor of electronic components including industrial automation interconnect, sensors, and control products — directly comparable in VAD model, though operating at substantially larger scale.

Broad incumbents

• Arrow Electronics: A global technology distributor with industrial automation and embedded computing offerings — comparable in serving industrial OEMs and integrators across computing, connectivity, and automation categories.
• Wago: A leading industrial interconnection and automation manufacturer with own global distribution — comparable because its automation controllers, I/O, and interfaces overlap Elmark's product offerings, though Wago is a manufacturer-led incumbent rather than pure VAD.
• Farnell / element14: A global industrial automation and electronics distributor (part of Avnet) — broader and larger incumbent serving European engineers and integrators with overlapping automation, PLC, and embedded product lines.
• Phoenix Contact: A global industrial automation, connection, and interface solutions manufacturer with own distribution — adjacent incumbent because Phoenix Contact products (terminal blocks, PLCs, IO) overlap Elmark's distributed lines while also competing via direct channels.
• Würth Elektronik: A European electronics manufacturer and distributor within the Würth Group — comparable as an adjacent supplier/distributor for electronic and industrial components reaching engineers and integrators in European markets.
• RS Components: A global industrial and electronics distributor serving engineers and industrial buyers — comparable in catalog depth and integrator/maker target segments, but operating globally with much broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsTJBN7fUCaJvaL_dtlsoUA
• Facebookfacebook.com/ElmarkAutomatyka
• LinkedInlinkedin.com/company/elmark-automatyka-s-a
• Xx.com/ElmAutomatyka

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elmark Automatyka