What The CEO Alliance does

The CEO Alliance is a private business consulting and executive education firm founded by Bill Schwarz that delivers organizational transformation services to CEOs, business owners, and their executive teams. Its core offering is the proprietary Generative Organization methodology, a systems-thinking framework grounded in three foundational principles about energy and structure, designed to eliminate the root causes of recurring organizational problems rather than treating symptoms. The framework is organized around six interconnected strategic focus areas (Leadership Effectiveness, Sales Effectiveness, Employee Inspiration, Productive Capacity, Competitive Advantage, Customer Enthusiasm) comprising 36 competencies, and is delivered through quarterly two-and-a-half-day retreats at the Center for Inspired Performance, a Sautee Mountain Retreat facility in North Georgia, supplemented by Executive Briefings, monthly subject-specific retreats, full company-wide transformation engagements, the Harrison Assessment behavioral evaluation tool, and a diagnostic dashboard called the CEO Alliance Flight Simulator.

The business model combines subscription/recurring revenue (annual membership, quarterly retreats, monthly retreats) with professional services revenue (Executive Briefings and company-wide transformation programs). Distribution is entirely high-touch and direct: partners personally engage prospective members through limited-seating Executive Briefings at exclusive venues such as the Georgian Club in Atlanta and the Citrus Club in Orlando, with referral flow generated through partnerships with CEO Roundtables and Peer Groups. Customer segmentation is horizontal, targeting CEOs and business owners across diverse industries including technology, construction, manufacturing, logistics, and distribution. The firm operates from offices in Atlanta (headquarters), Orlando (regional), and Sautee (training academy), with active member groups in Atlanta, Denver, and Orlando markets. Pricing is not publicly disclosed and the firm is founder-owned with no external capital, no acquisitions, and no disclosed headcount.

Name

The CEO Alliance

Legal name

The CEO Alliance

Website

https://theceoalliance.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

The CEO Alliance is a private, founder-led consulting firm that delivers organizational transformation to CEOs and business owners using a proprietary systems-thinking methodology called the Generative Organization approach, delivered primarily through membership-based quarterly retreats and executive briefings across the Southeast US.

Ownership category

akta.pro rank

Product category

Executive & Organizational Development Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

C-Suite & Senior Executive Coaching (EDABANAA)

akta.pro secondary industries

Executive Leadership & C-Suite Development (EDABAAAA), Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), Sales Leadership & Revenue Executive Coaching (EDABANAL), Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB)

Keywords

• Executive coaching services
• Organizational transformation consulting
• CEO peer advisory groups
• Leadership development programs
• Strategic business advisory

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. CEO Alliance Membership: Comprehensive membership providing principles, navigational dashboards, core competency development, organizational and personal assessments, training/skills/team performance systems and strategies in a structured pathway with quarterly 90-day strategic execution and implementation structure.
2. Quarterly Retreats: Two and a half day intensive retreats held quarterly in the mountains of North Georgia at the Center for Inspired Performance (Sautee Mountain Retreat). CEO Alliance Orlando members are also eligible for these retreats. Open to CEO Alliance Atlanta, Denver and Orlando groups.
3. Executive Briefings: High-level introductory sessions where potential members can experience the CEO Alliance approach. Partner Bryan Glutting facilitates these briefings with limited seating available.
4. Company-Wide Transformation Programs: Full organizational transformation taking entire companies through a deep dive process to create generative organizational structures. Includes leadership conferences, design teams, and change coalitions.
5. Monthly Retreats on Specific Subjects: Monthly two and a half day retreats on specific subjects open to entire organizational teams of member companies. Available to CEO Alliance Atlanta, Denver and Orlando groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The CEO Alliance provides organizational transformation consulting and executive development for CEOs and business owners, delivered through its proprietary Generative Organization methodology. Core deliverables include a structured CEO Alliance Membership with quarterly 90-day strategic execution, two-and-a-half-day quarterly retreats at the Center for Inspired Performance in North Georgia, Executive Briefings, full Company-Wide Transformation Programs, and monthly subject-specific retreats open to member company teams.

Product overview

The CEO Alliance is a business consulting firm offering a unified methodology called the Generative Organization approach, delivered primarily through its Center for Inspired Performance at Sautee Mountain Retreat in North Georgia. The service is organized around six interconnected strategic frameworks: Leadership Effectiveness, Sales Effectiveness, Employee Inspiration, Productive Capacity, Competitive Advantage, and Customer Enthusiasm. These are supported by a proprietary assessment methodology, the CEO Alliance Flight Simulator diagnostic dashboard, Harrison Assessment integration for behavioral evaluation, and structured change management processes. Deliverables include executive briefings, quarterly retreats, organizational design teams, change coalitions, and white papers/case studies. The company operates in Atlanta, Denver, and Orlando markets.

Differentiator

Problem solved

Functional benefit

Products and services

• CEO Alliance Membership

Quantifiable outcome

• 33% gross sales growth (Serv IT)
• +10 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CEO Roundtables and CEO Peer GroupscoreStrategic or Co-development PartnerThe CEO Alliance works in tandem with CEO Roundtables and Peer Groups. Over the years, they have partnered with members from well-known CEO groups to create the most benefit-rich experience possible for CEOs and business owners. This partnership provides access to peer networks and cross-industry learning opportunities for members.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tiger 21: Tiger 21 is a peer membership organization for high-net-worth entrepreneurs, CEOs, and executives that runs monthly group meetings plus asset-portfolio coaching. It competes for the same wealthy-CEO persona with a structured, recurring, in-person membership model.
• YPO (Young Presidents' Organization): YPO is a global community of chief executives that combines peer learning forums, executive education, and leadership development programming. Like CEO Alliance, it monetizes executive peer interaction and offers structured retreats, forums, and personal development resources for CEOs.
• Strategic Coach: Strategic Coach is an executive coaching and entrepreneurial development firm selling quarterly workshop memberships to founders and CEOs. Its recurring workshop-based delivery model, premium pricing, and focus on entrepreneurial growth strategies closely mirror the CEO Alliance's quarterly retreat cadence.
• Vistage Worldwide: Vistage is the largest CEO peer advisory and executive coaching organization in the world, running thousands of peer groups for CEOs and business owners. Like CEO Alliance, it sells annual memberships built around monthly group meetings and 1:1 executive coaching, making it the closest direct comparable on business model and target customer.
• Scaling Up (Gazelles International): Scaling Up is a global growth strategy coaching and education platform founded on Verne Harnish's Rockefeller Habits methodology, serving mid-market CEOs through certified coaches and workshops. It overlaps directly with CEO Alliance's growth strategy, executive education, and quarterly cadence focus.
• EO (Entrepreneurs' Organization): EO is a global peer network of business owners and entrepreneurs structured around member-led learning forums, retreats, and events. The CEO Alliance explicitly partners with CEO Roundtables and Peer Groups and serves the same entrepreneur/owner persona, making EO a natural direct comparable.

Broad incumbents

• FranklinCovey: FranklinCovey is a large, publicly-traded leadership and organizational effectiveness firm offering training, coaching, and content to enterprises and executives. It addresses the same leadership effectiveness and organizational development needs as CEO Alliance but at much broader scale and with a more standardized product portfolio.
• Bain & Company: Bain is a top-tier global management consulting firm advising CEOs and executive teams on strategy, organization, and operations. While it serves the same C-suite buyer and addresses organizational transformation, its project-based engagement model and scale differ materially from CEO Alliance's membership/retreat format.

Emerging players

• Marshall Goldsmith Stakeholder Centered Coaching: Marshall Goldsmith is a globally recognized executive coach offering individual and group coaching programs aimed at C-suite leaders' behavioral change. It competes for the same senior-executive coaching wallet and represents a personal-brand-driven alternative to the CEO Alliance's methodology-driven approach.
• Tony Robbins Business Mastery: Tony Robbins Business Mastery is an entrepreneur and business-owner training program combining live events with coaching. It overlaps with CEO Alliance's focus on business owners seeking transformation and growth, though it relies on large-audience events rather than small peer retreats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ceoalliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The CEO Alliance