Lendle
Lendle is a UK-based online mortgage comparison portal founded in 2017 in Bolton, serving homeowners by enabling them to compare mortgage products through its website.
- Company typePrivate
- Founded2017
- HeadquartersBolton, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Lendle does
Lendle is a UK-based online mortgage comparison portal founded in 2017 and headquartered in Bolton. According to its firmographic profile, the company provides a web portal through which users — specifically UK homeowners — can compare mortgage products. The business is privately held and operates with a small team sized at 11-50 employees, under founder and owner Chris Holmes.
The company's product surface, as described in available data, is narrow: a comparison portal targeting the mortgage shopping journey for existing or prospective homeowners. No product documentation, technical architecture, lender panel, or feature set is disclosed in the input. The company's website (lendle.co.uk) was observed returning only a loader/verification screen, meaning the current state of the user-facing product could not be verified at the time of data collection. No API, mobile app, or integration ecosystem is documented.
Lendle's business model is not explicitly disclosed. Mortgage comparison portals in the UK market typically monetize via referral fees, commission per completed application, or sponsored placement from lenders — but no pricing model, lender agreements, or revenue mechanics are stated in the available material. The company is categorized as a for-profit private entity with no disclosed funding history, ownership structure beyond the founder, subsidiaries, or parent company. No certifications, regulatory registrations (e.g., FCA authorization), partnerships, awards, or geographic operating restrictions are recorded in the source data.
Lendle firmographics
Firmographics- Name
- Lendle
- Website
- https://lendle.co.uk
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 11–50 employees
- Short description
- Lendle is a UK-based online mortgage comparison portal founded in 2017 in Bolton, serving homeowners by enabling them to compare mortgage products through its website.
- Ownership category
- akta.pro rank
Lendle industry classification
Industry- Product category
- Mortgage Comparison
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)
- akta.pro secondary industries
- Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA), Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD)
Keywords
Where Lendle is headquartered
LocationHeadquarters
- HQ city
- Bolton
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Lendle business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Lendle product offering
Product offeringCore offering
Lendle operates an online portal that enables homeowners to compare mortgage products. The platform aggregates mortgage options to help individual users evaluate and select suitable home financing from available lender offerings.
Product overview
The source page (lendle.co.uk) displays only a verification/loading screen with no substantive company or product information available for extraction.
Differentiator
Problem solved
Functional benefit
Products and services
- Lendle Mortgage Comparison Portal
Companies that use Lendle
Customer profileIdeal customer profiles1 record
Lendle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lendle partnerships and signals
Strategic signalRecent moves1 record
Lendle competitors and assessment
Company assessmentOthers
- Zillow: US-based home marketplace with mortgage-rate comparison functionality; serves as a category analog demonstrating scale of online mortgage comparison, though operating in a different geography.
- Experian: Major UK credit bureau providing credit eligibility data; adjacent ecosystem participant whose data is often used by mortgage comparison and broker platforms including those like Lendle.
Emerging players
- Better.com: Digital-first mortgage lender offering an online comparison-and-quote experience; comparable model in mortgage discovery/intermediation, primarily US-focused but relevant as a category peer.
Direct peers
- Trussle: UK online mortgage broker focused on helping homeowners find and switch mortgages; directly comparable value proposition to Lendle's homeowner-focused comparison portal.
- Mojo Mortgages: UK mortgage broker with digital comparison functionality serving first-time buyers and movers; comparable in channel, target market, and offering scope.
- Habito: UK digital mortgage broker and comparison platform serving homeowners buying and refinancing; directly comparable in product, target customer (UK borrowers), and online brokerage business model.
- London & Country Mortgages: One of the UK's largest fee-free mortgage brokers with comparison across the whole of the market; directly comparable in intermediary model and customer base.
Broad incumbents
- MoneySupermarket: UK's largest price comparison website covering mortgages alongside insurance, banking, and utilities; a broad incumbent that competes for the same mortgage-comparison traffic.
- GoCompare: UK price comparison service including mortgages; broad incumbent overlapping with Lendle on comparison intent but operating a much wider product portfolio.
- Compare the Market: Major UK comparison platform with a mortgage vertical alongside insurance and other financial products; broad incumbent competing for the same comparison-driven consumer demand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
Lendle social profiles
Digital presenceLendle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lendle leadership team
Management profileNumber of profiles
Profiles1 record
Lendle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lendle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lendle
What does Lendle do?
Lendle operates an online portal that enables homeowners to compare mortgage products. The platform aggregates mortgage options to help individual users evaluate and select suitable home financing from available lender offerings.
When was Lendle founded?
Lendle was founded in 2017. It employs 11 to 50 people.
Where is Lendle based?
Lendle is headquartered in Bolton, United Kingdom, in the Europe region.
Who are Lendle's main competitors?
Others on record are Zillow and Experian. Better.com is listed as an emerging player. Direct peers are Trussle, Mojo Mortgages, Habito and London & Country Mortgages. Broad incumbents are MoneySupermarket, GoCompare and Compare the Market.
Does Lendle have an API?
No public API is recorded for Lendle.
What industry is Lendle in?
Lendle's product category is Mortgage Comparison. Its primary akta.pro industry code is FSALABAJ, Mortgage Comparison, Marketplace & Rate-Shopping Platforms, with a secondary code of FSAEAEAA, Residential Mortgage Brokerage (Purchase & Refinance). Its NAICS code is 522310 and its SIC code is 6163.