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Lendle

Full company profile

uuid002czat

Namestring
Lendle
Websiteurl
lendle.co.uk
Company typeenum
Private
Founded yearint
2017
Descriptiontext

Lendle is a UK-based online mortgage comparison portal founded in 2017 and headquartered in Bolton. According to its firmographic profile, the company provides a web portal through which users — specifically UK homeowners — can compare mortgage products. The business is privately held and operates with a small team sized at 11-50 employees, under founder and owner Chris Holmes.

The company's product surface, as described in available data, is narrow: a comparison portal targeting the mortgage shopping journey for existing or prospective homeowners. No product documentation, technical architecture, lender panel, or feature set is disclosed in the input. The company's website (lendle.co.uk) was observed returning only a loader/verification screen, meaning the current state of the user-facing product could not be verified at the time of data collection. No API, mobile app, or integration ecosystem is documented.

Lendle's business model is not explicitly disclosed. Mortgage comparison portals in the UK market typically monetize via referral fees, commission per completed application, or sponsored placement from lenders — but no pricing model, lender agreements, or revenue mechanics are stated in the available material. The company is categorized as a for-profit private entity with no disclosed funding history, ownership structure beyond the founder, subsidiaries, or parent company. No certifications, regulatory registrations (e.g., FCA authorization), partnerships, awards, or geographic operating restrictions are recorded in the source data.

Short descriptiontext

Lendle is a UK-based online mortgage comparison portal founded in 2017 in Bolton, serving homeowners by enabling them to compare mortgage products through its website.

Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBolton, United Kingdom
HQ citystring
Bolton
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
mortgage comparison, homeowner lending, mortgage broker, online mortgage, home loan comparison
Industry3 codes
1Mortgage Comparison, Marketplace & Rate-Shopping Platforms
CodeFSALABAJPrimaryYes
2Residential Mortgage Brokerage (Purchase & Refinance)
CodeFSAEAEAAPrimaryNo
3Mortgage Point-of-Sale (POS) & Borrower Intake Portals
CodeFSALALADPrimaryNo
NAICS code2 codes
  • Mortgage and Nonmortgage Loan Brokers522310
  • Mortgage and Nonmortgage Loan Brokers52231
SIC code1 code
  • Loan Brokers6163
Product category
Mortgage Comparison
Cost components4 values
Personnel, Marketing or Sales, Technology or R&D, Operations
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Lendle operates an online portal that enables homeowners to compare mortgage products. The platform aggregates mortgage options to help individual users evaluate and select suitable home financing from available lender offerings.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

The source page (lendle.co.uk) displays only a verification/loading screen with no substantive company or product information available for extraction.

Product and service1 record
1Lendle Mortgage Comparison Portal
Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Peers10 records
TypeOthers
Description

US-based home marketplace with mortgage-rate comparison functionality; serves as a category analog demonstrating scale of online mortgage comparison, though operating in a different geography.

TypeEmerging player
Description

Digital-first mortgage lender offering an online comparison-and-quote experience; comparable model in mortgage discovery/intermediation, primarily US-focused but relevant as a category peer.

TypeDirect peer
Description

UK online mortgage broker focused on helping homeowners find and switch mortgages; directly comparable value proposition to Lendle's homeowner-focused comparison portal.

TypeBroad incumbent
Description

UK's largest price comparison website covering mortgages alongside insurance, banking, and utilities; a broad incumbent that competes for the same mortgage-comparison traffic.

TypeBroad incumbent
Description

UK price comparison service including mortgages; broad incumbent overlapping with Lendle on comparison intent but operating a much wider product portfolio.

TypeOthers
Description

Major UK credit bureau providing credit eligibility data; adjacent ecosystem participant whose data is often used by mortgage comparison and broker platforms including those like Lendle.

TypeDirect peer
Description

UK mortgage broker with digital comparison functionality serving first-time buyers and movers; comparable in channel, target market, and offering scope.

TypeDirect peer
Description

UK digital mortgage broker and comparison platform serving homeowners buying and refinancing; directly comparable in product, target customer (UK borrowers), and online brokerage business model.

TypeDirect peer
Description

One of the UK's largest fee-free mortgage brokers with comparison across the whole of the market; directly comparable in intermediary model and customer base.

10Compare the Market
TypeBroad incumbent
Description

Major UK comparison platform with a mortgage vertical alongside insurance and other financial products; broad incumbent competing for the same comparison-driven consumer demand.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat1 record

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Lendle

Mortgage Comparisonlendle.co.uk

Lendle is a UK-based online mortgage comparison portal founded in 2017 in Bolton, serving homeowners by enabling them to compare mortgage products through its website.

What Lendle does

Lendle is a UK-based online mortgage comparison portal founded in 2017 and headquartered in Bolton. According to its firmographic profile, the company provides a web portal through which users — specifically UK homeowners — can compare mortgage products. The business is privately held and operates with a small team sized at 11-50 employees, under founder and owner Chris Holmes.

The company's product surface, as described in available data, is narrow: a comparison portal targeting the mortgage shopping journey for existing or prospective homeowners. No product documentation, technical architecture, lender panel, or feature set is disclosed in the input. The company's website (lendle.co.uk) was observed returning only a loader/verification screen, meaning the current state of the user-facing product could not be verified at the time of data collection. No API, mobile app, or integration ecosystem is documented.

Lendle's business model is not explicitly disclosed. Mortgage comparison portals in the UK market typically monetize via referral fees, commission per completed application, or sponsored placement from lenders — but no pricing model, lender agreements, or revenue mechanics are stated in the available material. The company is categorized as a for-profit private entity with no disclosed funding history, ownership structure beyond the founder, subsidiaries, or parent company. No certifications, regulatory registrations (e.g., FCA authorization), partnerships, awards, or geographic operating restrictions are recorded in the source data.

Lendle firmographics

Firmographics
Name
Lendle
Website
https://lendle.co.uk
Company type
Private
Founded year
2017
Headcount range
11–50 employees
Short description
Lendle is a UK-based online mortgage comparison portal founded in 2017 in Bolton, serving homeowners by enabling them to compare mortgage products through its website.
Ownership category
akta.pro rank

Lendle industry classification

Industry
Product category
Mortgage Comparison
NAICS
Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)
SIC
Loan Brokers (6163)
akta.pro primary industry
Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)
akta.pro secondary industries
Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA), Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD)

Keywords

  • Mortgage comparison
  • Homeowner lending
  • Mortgage broker
  • Online mortgage
  • Home loan comparison

Where Lendle is headquartered

Location

Headquarters

HQ city
Bolton
HQ country
United Kingdom
HQ region
Europe

Markets served

Lendle business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Marketing or Sales, Technology or R&D, Operations

Lendle product offering

Product offering

Core offering

Lendle operates an online portal that enables homeowners to compare mortgage products. The platform aggregates mortgage options to help individual users evaluate and select suitable home financing from available lender offerings.

Product overview

The source page (lendle.co.uk) displays only a verification/loading screen with no substantive company or product information available for extraction.

Differentiator

Problem solved

Functional benefit

Products and services

  • Lendle Mortgage Comparison Portal

Companies that use Lendle

Customer profile

Ideal customer profiles1 record

Lendle technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Lendle partnerships and signals

Strategic signal

Recent moves1 record

Lendle competitors and assessment

Company assessment

Others

  • Zillow: US-based home marketplace with mortgage-rate comparison functionality; serves as a category analog demonstrating scale of online mortgage comparison, though operating in a different geography.
  • Experian: Major UK credit bureau providing credit eligibility data; adjacent ecosystem participant whose data is often used by mortgage comparison and broker platforms including those like Lendle.

Emerging players

  • Better.com: Digital-first mortgage lender offering an online comparison-and-quote experience; comparable model in mortgage discovery/intermediation, primarily US-focused but relevant as a category peer.

Direct peers

  • Trussle: UK online mortgage broker focused on helping homeowners find and switch mortgages; directly comparable value proposition to Lendle's homeowner-focused comparison portal.
  • Mojo Mortgages: UK mortgage broker with digital comparison functionality serving first-time buyers and movers; comparable in channel, target market, and offering scope.
  • Habito: UK digital mortgage broker and comparison platform serving homeowners buying and refinancing; directly comparable in product, target customer (UK borrowers), and online brokerage business model.
  • London & Country Mortgages: One of the UK's largest fee-free mortgage brokers with comparison across the whole of the market; directly comparable in intermediary model and customer base.

Broad incumbents

  • MoneySupermarket: UK's largest price comparison website covering mortgages alongside insurance, banking, and utilities; a broad incumbent that competes for the same mortgage-comparison traffic.
  • GoCompare: UK price comparison service including mortgages; broad incumbent overlapping with Lendle on comparison intent but operating a much wider product portfolio.
  • Compare the Market: Major UK comparison platform with a mortgage vertical alongside insurance and other financial products; broad incumbent competing for the same comparison-driven consumer demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

Lendle social profiles

Digital presence

Lendle financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Lendle leadership team

Management profile

Number of profiles

Profiles1 record

Lendle funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Lendle M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lendle

What does Lendle do?

Lendle operates an online portal that enables homeowners to compare mortgage products. The platform aggregates mortgage options to help individual users evaluate and select suitable home financing from available lender offerings.

When was Lendle founded?

Lendle was founded in 2017. It employs 11 to 50 people.

Where is Lendle based?

Lendle is headquartered in Bolton, United Kingdom, in the Europe region.

Who are Lendle's main competitors?

Others on record are Zillow and Experian. Better.com is listed as an emerging player. Direct peers are Trussle, Mojo Mortgages, Habito and London & Country Mortgages. Broad incumbents are MoneySupermarket, GoCompare and Compare the Market.

Does Lendle have an API?

No public API is recorded for Lendle.

What industry is Lendle in?

Lendle's product category is Mortgage Comparison. Its primary akta.pro industry code is FSALABAJ, Mortgage Comparison, Marketplace & Rate-Shopping Platforms, with a secondary code of FSAEAEAA, Residential Mortgage Brokerage (Purchase & Refinance). Its NAICS code is 522310 and its SIC code is 6163.

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