Roky's
Roky's is a Peruvian restaurant chain specializing in Pollo a la Brasa (charcoal-roasted chicken) and complementary fast-food items, serving individual consumers and households in Lima and Provincia through direct delivery and dine-in operations.
- Company typePrivate
- Founded-
- HeadquartersLima, Peru
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Roky's does
Roky's is a Peruvian restaurant chain specializing in Pollo a la Brasa (charcoal-roasted chicken) and complementary fast-food items including hamburgers, chicken tenders, wraps, and grilled specialties. The company serves individual consumers and households in the Lima metropolitan area and surrounding Provincia regions of Peru, operating as a direct-to-consumer food service business with both delivery and dine-in capabilities.
The business generates revenue through one-time food sales transactions, with order capture handled via three channels: a phone line ((01) 613 5000), a WhatsApp consultation number (+51903411215), and a website-based delivery storefront. The menu is anchored by a flagship Combo Pollo a la Brasa Mundial offering, supported by promotional burger deals, tenders, wraps, and a Parrilla Carretillera grilled specialty. Payment is collected at point of delivery or online. There is no disclosed evidence of subscription, loyalty, or contracted recurring revenue mechanics.
The company operates as a privately held entity with no disclosed parent company, institutional investors, funding rounds, subsidiaries, or management team details. There is no evidence of proprietary technology, AI/ML capability, third-party integrations, or platform infrastructure beyond the standard consumer ordering website. Its operational footprint is restricted to Peru, with a logo, ordering site (rokys.com), and WhatsApp presence as the only identified digital assets.
Roky's firmographics
Firmographics- Name
- Roky's
- Website
- https://rokys.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Roky's is a Peruvian restaurant chain specializing in Pollo a la Brasa (charcoal-roasted chicken) and complementary fast-food items, serving individual consumers and households in Lima and Provincia through direct delivery and dine-in operations.
- Ownership category
- akta.pro rank
Roky's industry classification
Industry- Product category
- Quick-Service Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Chicken & Wings QSR (THAFAAAC)
Keywords
Where Roky's is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
Roky's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food Sales: Roky's generates revenue through direct food sales to consumers, offering menu items including pollo a la brasa (rotisserie chicken), hamburgers, tenders, wraps, and grilled items. The business operates through delivery orders placed via phone, WhatsApp, and website, with customers paying at point of delivery or online.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Roky's product offering
Product offeringCore offering
Roky's is a Peruvian quick-service restaurant chain that sells prepared food centered on its signature charcoal-roasted chicken (pollo a la brasa), supplemented by burgers, chicken tenders, wraps, and grilled specialties. The business operates through dine-in restaurant locations and a delivery service covering Lima and Provincia regions, accepting orders via phone, WhatsApp, and the corporate website.
Product overview
Roky's is a Peruvian restaurant chain specializing in Pollo a la Brasa (charcoal-roasted chicken) and complementary fast food items. The offering consists of a single unified product line centered around their signature charcoal-roasted chicken (Combo Pollo a la Brasa Mundial), supplemented by burgers (Promoción Hamburguesas, Hamburguesas Roky's), chicken tenders (Tenders Roky's), wraps (Roky Wrap), and grilled specialties (Parrilla Carretillera). The company operates a delivery service model across Lima and Provincia locations, with customer communication via WhatsApp and phone.
Differentiator
Problem solved
Functional benefit
Products and services
- Combo Pollo a la Brasa Mundial Signature charcoal-roasted whole chicken combo, the flagship menu item of the Roky's restaurant chain, targeted at consumers in Lima and Provincia seeking traditional Peruvian rotisserie chicken.
- Promoción Hamburguesas Roky's Promotional burger offerings under the Roky's brand, sold as part of the restaurant's fast food menu to consumers in Lima and Provincia.
- Hamburguesas Roky's Regular burger offerings under the Roky's brand, available as part of the standard menu for dine-in and delivery customers.
- Tenders Roky's Chicken tender menu item offered as part of the restaurant's standard menu, available for dine-in and delivery.
- Roky Wrap Wrapped sandwich offering featuring chicken or other proteins, sold as part of the restaurant's fast food menu.
- Parrilla Carretillera Grilled meat specialty item prepared on a portable grill, offered as part of the restaurant's grilled menu for dine-in and delivery.
Companies that use Roky's
Customer profileSegments1 record
Ideal customer profiles1 record
Roky's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roky's partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Roky's competitors and assessment
Company assessmentDirect peers
- China Wok: China Wok is a Peruvian QSR chain with delivery and dine-in operations. It overlaps with Roky's in the quick-service, multi-channel ordering, and Lima-centric value-meal positioning.
- Norky's: Norky's is the dominant Peruvian pollo a la brasa chain and the most direct competitor to Roky's, operating in the same product category, the same geography, and with a comparable QSR-plus-delivery operating model.
- KFC Peru: KFC operates a chicken-focused QSR concept in Peru with delivery and dine-in service. It competes with Roky's for the same chicken-eating occasions while leveraging a global brand and standardized operations.
- Bembos: Bembos is a Peruvian burger-led QSR chain that competes directly with Roky's hamburguesa and combo offerings, sharing the same Peruvian quick-service market and delivery-driven consumer behavior.
Broad incumbents
- Pizza Hut Peru: Pizza Hut operates a delivery-led QSR presence in Peru. It is comparable to Roky's through its heavy reliance on phone, web, and aggregator-based ordering for family meal occasions.
- Burger King Peru: Burger King is a global QSR incumbent with Peru operations. It competes with Roky's hamburguesa offerings and shares the value-combo promotional playbook that anchors Roky's marketing.
- Papa John's Peru: Papa John's operates a delivery-centric QSR model in Peru. While product category differs, its reliance on digital ordering and home delivery directly parallels Roky's delivery-first go-to-market motion.
- Domino's Pizza Peru: Domino's is a delivery-first global QSR brand with Peru operations. Its heavy investment in digital ordering, mobile, and last-mile delivery provides a benchmark for the digital ordering stack Roky's currently lacks.
- McDonald's Peru: McDonald's operates a full QSR portfolio in Peru including delivery. It competes for the same quick-service occasions as Roky's but from a global incumbent position with broader menu and brand scale.
Regional players
- Mostaza: Mostaza is a Latin American burger QSR headquartered in Argentina with regional expansion into neighboring markets. It is comparable to Roky's as a regional QSR peer competing for similar value-burger occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Roky's social profiles
Digital presenceRoky's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roky's leadership team
Management profileNumber of profiles
Roky's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roky's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roky's
What does Roky's do?
Roky's is a Peruvian quick-service restaurant chain that sells prepared food centered on its signature charcoal-roasted chicken (pollo a la brasa), supplemented by burgers, chicken tenders, wraps, and grilled specialties. The business operates through dine-in restaurant locations and a delivery service covering Lima and Provincia regions, accepting orders via phone, WhatsApp, and the corporate website.
Is Roky's a public or private company?
Roky's is a private company. It is classified as unknown and is currently operating.
When was Roky's founded?
Roky's was founded in -1. It employs 51 to 100 people.
Where is Roky's based?
Roky's is headquartered in Lima, Peru, in the Latin America region.
How does Roky's make money?
One revenue line is on record: food Sales.
Who are Roky's's main competitors?
Direct peers on record are China Wok, Norky's, KFC Peru and Bembos. Broad incumbents are Pizza Hut Peru, Burger King Peru, Papa John's Peru, Domino's Pizza Peru and McDonald's Peru. Mostaza is listed as a regional player.
Does Roky's have an API?
No public API is recorded for Roky's.
What industry is Roky's in?
Roky's's product category is Quick-Service Restaurant. Its primary akta.pro industry code is THAFAAAC, Chicken & Wings QSR. Its NAICS code is 722513 and its SIC code is 5812.