What Bright Tangerine does

Bright Tangerine is a UK-based manufacturer and direct-to-consumer retailer of professional cinematography camera rigging and support equipment, operating under the legal entity Andscon Ltd (headquartered in Alton, Hampshire). The company designs and sells modular camera accessories — including matte boxes (Misfit Kick Mk II), baseplates (LeftField 3 and LeftField Mini), monitor arms (Titan Arm 2), shoulder rigs (KASBAH Ātman), and universal camera cages (Halo Universal Cage) — serving professional cinematographers, film and broadcast production crews, independent filmmakers, and educational institutions. Proprietary engineering includes the patented Titan Arm 2 friction-based self-supporting mechanism, the patented Open•UP quick-release baseplate system, the patented Reveal Stage tool-free third-filter mechanism, and Digital Light Synthesis (DLS) resin technology (licensed from Carbon) used in KASBAH shoulder pads and hand grips for variable-density ergonomic comfort. Products are manufactured in the UK from 7000 series aluminum with hard anodization and CNC-machined stainless steel, designed for cross-compatibility with ARRI, RED, Sony, Canon, Blackmagic Design, and Fujifilm cinema camera systems via standardized 15mm LWS, 19mm Studio, ARRI Dovetail, NATO, and VCT-14 mounting interfaces.

The business operates as a global DTC e-commerce retailer with products priced from approximately $19 for small accessories to $7,999 for complete professional kits, sold through brighttangerine.com (Shopify storefront) with free worldwide shipping on orders over £299/$399/€369. Go-to-market combines direct e-commerce sales with an authorized reseller network, participation in industry trade events (BEMA Tools of the Trade), case-study content marketing, and active social media on Instagram, Facebook, and YouTube. The company maintains corporate memberships with professional cinematography associations including ASC, SOC, ACO, and GTC, and is a member of 1% for the Planet.

Bright Tangerine targets four customer segments: professional cinematographers and film productions (primary), broadcast and media professionals, independent filmmakers and content creators using mirrorless/hybrid cameras, and film schools/educational institutions. Pricing tiers are organized into entry-level components ($19-$169), mid-range camera cage and mounting systems ($99-$999), full professional rigging kits ($997-$1,999+), and specialty camera-specific expert kits up to $7,999. No external institutional investment, private equity backing, or public listing has been disclosed; the company appears to be independently owned and operated.

Name

Bright Tangerine

Legal name

Andscon Ltd

Website

https://brighttangerine.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Bright Tangerine (legal entity Andscon Ltd) is a UK-based manufacturer and direct-to-consumer retailer of professional cinematography camera rigging equipment — matte boxes, baseplates, monitor arms, shoulder rigs, and camera cages — sold globally to professional cinematographers, broadcast crews, independent filmmakers, and film schools via e-commerce and authorized resellers.

Ownership category

akta.pro rank

Product category

Professional Cinema Camera Rigging Equipment

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals) (CRACAPAE)

akta.pro secondary industry

Gimbals, Stabilizers & Camera Support Retail (Tripods, Sliders, Mounts) (CRACAHAE)

Keywords

• Cinema camera rigging
• Professional matte boxes
• Camera baseplate systems
• Monitor arms and mounts
• Shoulder rig equipment

Headquarters

HQ city

La Canada Flintridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hardware Product Sales: One-time purchase model for professional camera rigging equipment including matte boxes, monitor arms, camera cages, baseplates, shoulder rigs, and accessories. Products sold as complete kits or individual components with optional add-ons.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bright Tangerine designs, manufactures, and sells modular professional cinema camera rigging and support equipment through its own e-commerce storefront and authorized resellers. The core product lines include matte boxes (Misfit Kick Mk II), camera baseplate systems (LeftField 3 and LeftField Mini with Open•UP quick-release), monitor arms (Titan Arm 2), universal cages (Halo), EVF/monitor mounts (Axl), and shoulder rig systems with hand grips (KASBAH Ātman), bundled into camera-specific kits for ARRI, RED, Sony, Canon, and Blackmagic cinema cameras.

Product overview

Bright Tangerine is a UK-based manufacturer of professional cinema camera accessories and rigging equipment. The product portfolio centers on modular camera support systems including: the LeftField baseplate family (LeftField 3, LeftField Mini) with ARRI standard dovetail compatibility and Open•UP quick-release; the Misfit matte box line (Misfit Kick Mk II) with modular filter tray options; the KASBAH shoulder rig and hand grip system featuring proprietary Digital Light Synthesis (DLS) comfort technology; the Titan Arm 2 monitor arm series with interchangeable mounting options; the Halo Universal Cage system for broad camera compatibility; and the Axl EVF/monitor mount collection. Products are designed for compatibility with major cinema camera brands including Sony (VENICE, FX6, BURANO), RED (KOMODO, V-RAPTOR), Canon (C300, C500, C70), Blackmagic Design (PYXIS, URSA Cine), and ARRI. The company also offers camera-specific rigging kits, dovetail plates, rod accessories, and mounting adaptors.

Differentiator

Problem solved

Functional benefit

Products and services

• Titan Arm 2 Friction-based monitor arm with interchangeable mounting options (1/4", 3/8", NATO QR) for securing monitors, lights, or small cameras, featuring a self-supporting mechanism that maintains position when unlocked with strength capacity of 5kg. For professional cinematographers and filmmakers.
• Halo Universal Cage Universal camera cage system designed to accommodate any camera body, featuring Arca Riser and Receiver for quick-release functionality and compatibility with both Manfrotto tripods and DJI gimbal plates. Supports up to 10kg of accessory load without flexing.
• Axl EVF Mount Electronic viewfinder and monitor mounting system available in multiple variants for Sony, Canon, ARRI, Blackmagic, and other camera systems, offering horizontal adjustment and NATO compatibility.
• LeftField Mini Baseplate System Compact baseplate system at 60% of standard LeftField length, featuring Open•UP quick-release system and compatibility with various camera-specific risers for Sony, RED, Canon, Blackmagic, and other cinema cameras.
• LeftField 3 Baseplate System Full-size baseplate system with Open•UP quick release mechanism, compatible with ARRI standard balance plates and dovetails, supporting 15mm LWS rods.
• Misfit Kick Mk II Matte Box Professional matte box system featuring patented Reveal Stage mechanism for adding filter stages without tools, spring-loaded filter tray system, and compatibility with various clamp-on adaptors for different lens diameters.
• KASBAH Ātman Shoulder Rig Universal shoulder rig with adjustable two-axis shoulder pad and articulating hand grips using Digital Light Synthesis (DLS) technology for comfort. Compatible with VCT-14 tripod plates and ARRI Dovetail mounts. Priced $1,099–$1,999 for kit configurations.
• KASBAH Hand Grip Handle Ergonomic hand grip featuring variable density zones created through Digital Light Synthesis (DLS), open structure for airflow, and ARRI standard rosette compatibility for mounting to camera rigs. Priced at $179.
• RED KOMODO-X Rigs and Kits Complete rigging kits for RED KOMODO-X camera system available in Expert, Advanced, Base, and Essentials configurations, including DJI/Manfrotto mounting options. Expert Kit priced at $1,769.
• 4x4" Filter Tray (Misfit Kick) Precision-cut hard-anodized aluminum filter tray enabling 4x4" filter mounting in Misfit Kick matte box, featuring spring-loaded locking mechanism and Gripper Module compatibility. Priced at $48.50.
• LeftField 2 ARRI Standard Dovetail 12" (30.4cm) 300mm (12") ARRI standard dovetail plate made from 7000 series aluminum with hard anodization, featuring position indicators for camera setup, safety stops, and compatibility with OConnor and Sachtler tripod heads. Priced at $397.
• Mini Axl (Sony FX6) Articulating NATO rail monitor mount system for Sony FX6 with folding capability, drag adjustment, and support for FX9 Loupe with horizon leveling. Priced at $499.
• KASBAH Hand Grip Kit (15mm LWS / 19mm Studio) Articulating hand grip system for 15mm LWS or 19mm studio rod configurations, featuring milled ARRI rosettes and 3/8" anti-twist mounting points.
• LeftField 3 15mm LWS QR Baseplate Core Quick-release baseplate core with Open•UP system, supporting 15mm rod mounting and compatible with LeftField risers and ARRI standard balance plates.
• Misfit Clamp On Attachments Interchangeable rear clamp attachments for Misfit matte box system in various diameters (87mm, 104mm, 110mm, 143mm) to accommodate different lens front diameters. Priced at £94 / $169 each.
• Prodigy Air Deflector Production Kit Production kit air deflector system for managing airflow and lighting conditions on set, priced at $7,999.

Quantifiable outcome

• Titan Arm 2 strength capacity increased from 5kg to 8kg compared to predecessor
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• 1% for the PlanetminorOthersBright Tangerine is an active member of 1% for the Planet, committing to environmental sustainability through charitable giving.
• American Society of Cinematographers (ASC)minorOthersCorporate member of ASC, supporting the professional organization of cinematographers.
• Society of Camera Operators (SOC)minorOthersCorporate member of SOC, supporting the professional organization for camera operators.
• Association of Camera Operators (ACO)minorOthersUK-based camera operator organization member.
• Guild of Television Camera Professionals (GTC)minorOthersUK guild for television camera professionals member.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ARRI (B&V Group / Accessories): Incumbent camera manufacturer whose ARRI-standard dovetail and balance plate specs define an entire rigging ecosystem. Their LMB and matte box accessories overlap with Bright Tangerine's Misfit Kick, but ARRI is primarily a camera and lighting company, not a rigging specialist.
• Manfrotto (Vitec Group): Broad incumbent producing tripods, mounts, and supports under the Manfrotto and Manfrotto Advanced branding. Bright Tangerine's Halo Universal Cage explicitly dual-compatibility with Manfrotto quick-release plates, making them adjacent rather than pure substitutes.
• DJI (Ronin / Cinema Line): Incumbent manufacturer of gimbals (Ronin) and cinema cameras whose mounting plates the Halo Universal Cage is explicitly designed to mate with. Represents a partner-adjacent competitor with much larger resources.

Direct peers

• SmallRig: Large-volume peer specializing in modular camera cages, rigs, and mounting accessories for mirrorless and cinema cameras. Competes on price/breadth against Bright Tangerine's Halo Universal Cage and baseplate lines.
• Redrock Micro: Direct peer offering professional camera rigs, follow focus systems, and cinema accessories. Competes in the same shoulder-rig and baseplate categories as Bright Tangerine.
• Wooden Camera: Direct US-based peer offering professional camera cages, baseplates, matte boxes, and monitor arms for cinema and mirrorless cameras. Closest head-to-head competitor in rigging kits and ARRI-standard dovetail systems.
• Zacuto: Premium US peer known for shoulder rigs, EVF mounts, and matte boxes for professional cinematographers. Directly competes with Bright Tangerine's KASBAH Ātman and Axl EVF mount products.
• Tilta: Major peer producing camera cages, rigs, matte boxes, and shoulder rigs for cinema and mirrorless cameras. Competes directly with Bright Tangerine's KASBAH, Misfit, and LeftField product lines at broadly overlapping price points.
• Vocas Systems: Dutch peer specializing in professional matte boxes, follow focus units, and camera support accessories. Direct competitor to Misfit Kick matte boxes and Bright Tangerine's 15mm/19mm rod systems.
• Shape (Shape WLB): Canadian peer producing handheld camera rigs, shoulder mounts, and matte boxes. Direct competitor to Bright Tangerine's KASBAH and Misfit lines with overlapping cinema and broadcast customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/BrightTangerine
• Facebookfacebook.com/brighttangerineuk
• Instagraminstagram.com/brighttangerine
• Xx.com/brighttangerine
• LinkedInlinkedin.com/company/bright-tangerine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bright Tangerine