Co-Growth

What Co-Growth does

Co-Growth株式会社 (Co-Growth Inc.) is a Tokyo-based, privately-held Japanese SaaS company founded in January 2016 as a spin-off from Machiori Co., Ltd. (itself founded in 2007). The company develops cloud-based human resource development and organizational development tools, anchored by its flagship product Reflectle (リフレクトル) — a video-based training platform that lets organizations record sales or consultation conversations, extract specific scenes, and attach time-stamped feedback comments for role-play, onboarding, and skill assessment. Reflectle is differentiated by two granted patents covering scene-extraction-with-annotation, by AI-driven conversation analysis added in February 2022, by integrations with Zoom, Microsoft Teams, Google Drive, and Google Calendar, and by the FIT-IN role-based curriculum system. Co-Growth's second product, Michisuji (ミチスジ), launched in 2025, is an AI-powered presenter system purpose-built for real estate rental sales that combines an AI questionnaire for automated customer-needs capture, a guided interview workflow, and auto-generated presentation materials; it is positioned to let new rental agents reach 80%+ closing rates by codifying a 95%-closing-rate methodology from a named top performer.

The company makes money through a hybrid model that pairs subscription SaaS with consulting-heavy enterprise engagements. Reflectle is offered via self-serve individual accounts (basic access free, paid features via account-based ID) and via a 6-month Sales Standardization Consulting Package priced at 3M JPY for organizations up to 100 people, partially offset by up to a 40% government subsidy for SMBs. Additional revenue streams include Michisuji subscriptions, the Re:each external-expert-review service, and the InGrip leadership presentation training program co-developed with FMHR. Go-to-market blends enterprise field sales with consultant-led deployment, an inside-sales and 45-minute online demo motion for mid-market, a self-serve/PLG entry point, and a partner channel of professional-service firms (Live Consulting, BRICOLEUR, First Career) plus NEC Networks (Zoom distribution). Target customers concentrate in residential real estate (primary), wedding/hospitality, HR/recruitment, insurance, automotive, and construction; named logos include KEIAI STAR Real Estate, PDP (920 employees, 15.4B JPY in annual sales), JAC Recruitment, Sekisui House, GLION Group, Sony Life Insurance, HIROTA Holdings, and The Place of Tokyo.

Co-Growth operates exclusively in Japan, is headquartered in Tokyo, and has raised approximately 70 million yen in a single December 2022 funding round led by Adlib Tech Ventures and Delta. The company has approximately 7,000 cumulative Reflectle users, a leadership team headed by former McKinsey consultant Bunpei Sasaki (CEO) with CTO Masashi Nakagawasa (a privacy specialist), and an active community-and-events marketing motion anchored by the Sales Force Enhancement Community, trade-show presence (IT Week, DXPO, Bridal Industry Fair), and partner-driven seminars.

Name

Co-Growth

Legal name

Co-Growth株式会社

Website

https://co-growth.jp

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Co-Growth株式会社 is a Tokyo-based SaaS company that builds Reflectle, a patented video-based sales and communication training platform, and Michisuji, an AI presenter for real estate rental sales, serving enterprise and SMB customers across Japan.

Ownership category

akta.pro rank

Product category

Sales Training Software

NAICS

Software Publishers (513210), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Assessment & Item Writing / Test Content Development (EDAGAKAE)

akta.pro secondary industry

Remote Review, Approval & Dailies (screening, annotations, version compare) (MPAHANAB)

Keywords

• Sales training software
• Video coaching platform
• AI sales assistant
• Real estate sales tools
• Communication skills training

Headquarters

HQ city

Kanda

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Reflectle SaaS Platform Subscription: Cloud-based video feedback and sales training SaaS platform licensed on a per-user/organization subscription basis. Basic system access is free; advanced features require paid ID. Pricing tiers exist for organizational deployment.
2. Sales Standardization Consulting Package: 6-month consulting engagement led by Co-Growth consultants to establish and deploy sales standards using Reflectle. Includes 12 structured sessions, deliverables (video manuals, evaluation checklists, training system, outcomes). Priced at 3M JPY for organizations up to 100 people, with 40% subsidy available via government programs for SMBs.
3. Michisuji (AI Presenter for Real Estate): AI-powered sales system specifically for real estate rental sales, featuring AI survey, guided interview, and auto-generated presentations. Revenue likely from platform/subscription fees based on the real estate sales use case.
4. Re:each - External Expert Review Service: External professional reviewers evaluate recorded sales conversations and provide structured feedback. Adds a human expert layer on top of the Reflectle SaaS platform.
5. InGrip - Leadership Presentation Training Program: Jointly developed with FMHR, a presentation skills training program for leaders using the Field-reflection Method with Reflectle. Sold as a structured training program.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Co-Growth develops and sells cloud-based SaaS products for sales communication skills training. Its flagship product Reflectle is a video feedback and coaching platform that enables organizations to record, annotate, and review sales conversations with timestamped scene-specific feedback. Michisuji is an AI-powered sales assistant tailored for real estate rental sales that combines an AI customer needs questionnaire with auto-generated presentation materials to help new sales reps achieve high closing rates.

Product overview

Co-Growth offers a two-product portfolio: リフレクトル (Reflectle), a cloud-based video training platform that standardizes and develops sales communication skills through recorded video practice with timestamped feedback, and ミチスジ (Michisuji), an AI-powered presenter system tailored for real estate rental sales that automates customer needs assessment and presentation generation. The two products are complementary — Reflectle handles general sales/communication skills development while Michisuji provides a specialized AI-driven workflow for the real estate rental segment.

Differentiator

Problem solved

Functional benefit

Brands

• リフレクトル (Reflectle): A cloud-based training system that utilizes video to help individuals improve their communication and sales skills through structured feedback and reflection.
• ミチスジ (Michisuji)

Products and services

• Reflectle (リフレクトル) Cloud-based video training platform for developing sales and communication skills. Enables organizations to standardize, capture, share, and evaluate sales conversations through recorded video with timestamped feedback, supporting role-play practice, onboarding, and ongoing skill development.
• Michisuji (ミチスジ) AI-powered presenter system designed for real estate rental sales teams. Combines AI questionnaire for automated customer needs identification, guided customer deep-understanding workflow, and auto-generated presentation materials with AI advice to help new sales reps achieve up to 80% closing rates.
• Re:each (オンライン商談スタンダード・チェック) External professional reviewer service that evaluates recorded sales conversations and provides structured feedback. Adds a human expert layer on top of the Reflectle SaaS platform, enabling professional evaluation of online client meetings.
• Sales Standardization Consulting Package (営業標準化パッケージプラン) 6-month consulting engagement led by Co-Growth consultants to establish and deploy sales standards using Reflectle. Includes 12 structured sessions, deliverables (video manuals, evaluation checklists, training system, outcomes). Priced at 3M JPY for organizations up to 100 people.
• InGrip Leadership Presentation Training Program Presentation skills training program for leaders co-developed with Field Management Human Resource Co., Ltd. (FMHR), using the Field-reflection Method with Reflectle. Sold as a structured training program targeting executive communication and board-level presentation training.

Quantifiable outcome

• Training time reduced by approximately 80% while achieving 129% of prior-year new graduate sales closing rate per person (KEIAI STAR REAL ESTATE)
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• 株式会社gambaminorGTM or Marketing Partner · 28 March 2022Joint seminar on sales DX with gamba (daily report app provider). Co-marketed content on sales habit formation and digital transformation.
• 御堂筋税理士法人minorStrategic or Co-development Partner · 23 October 2020Co-developed the 'Accounting Report Basic - Cloud Training Program' for accountants using Reflectle, targeting professional services firms.
• 株式会社モノグサ (Monox)minorGTM or Marketing Partner · 23 October 2020Joint seminar on sales skill verbalization and training with Monox, an education technology company. Cross-promotional webinar targeting sales leaders.
• 株式会社カレン (Calen)minorStrategic or Co-development Partner · 2 September 2020Developed the 'Online Business Review' service with Co-Growth, providing third-party review of online sales conversations. Enables professional evaluation of recorded client meetings.
• 株式会社リブ・コンサルティングcoreImplementation/ SI/ Consulting Partner · 20 August 2018Strategic implementation partner specializing in real estate industry consulting. Multiple client engagements since early 2018. Conducts joint seminars (住宅業界のデジタル経営革命セミナー) and co-develops sales training approaches for the residential real estate sector.
• NECネッツエスアイ株式会社minorChannel Partner/ Reseller/ Distributor · 8 February 2018Exclusive Zoom reseller in Japan who collaborated with Co-Growth to showcase Zoom-Reflectle integration at their exhibition. Demonstrated remote sales training capabilities through the partnership.
• 株式会社フィールドマネジメント・ヒューマンリソース (FMHR)coreStrategic or Co-development Partner · 20 June 2017Co-developed the 'InGrip' leadership presentation training program with Reflectle, using the Field-reflection Method. Based in Shibuya, Tokyo. Jointly marketed and delivered through seminars.
• 株式会社BRICOLEUR (ブリコルール)coreImplementation/ SI/ Consulting Partner · 8 May 2017Professional service partner developing the 'Smart Role-Play' program using Reflectle. Supported PDP's Reflectle implementation and was featured in Nikkei Sangyo Shimbun. Headquartered in Meguro, Tokyo.
• 株式会社ファーストキャリアcoreImplementation/ SI/ Consulting Partner · 8 May 2017Partner implementing Reflectle at major clients including Sekisui House for sales force enhancement. Conducted joint sales training seminars with Co-Growth since 2017.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Mindtickle: Sales readiness and coaching platform combining role-play, conversation intelligence, and AI-driven feedback for enterprise sales teams. Closest direct peer to Reflectle in workflow, buyer (sales enablement leader), and category (sales coaching SaaS).
• Vidyard: Video platform with AI scripting, role-play, and coaching features for sales teams (including the former Refract sales-coaching product). Direct peer to Reflectle in video-based sales communication and feedback workflows.
• Allego: Sales training and enablement platform with conversation intelligence, role-play, and content delivery capabilities. Direct peer to Reflectle in serving enterprise sales organizations with structured video-based coaching and content libraries.
• Brainshark: Sales readiness and coaching platform offering video-based practice, assessment, and content authoring for sales organizations. Direct peer to Reflectle in the video-coaching and assessment-driven sales training category.
• Chorus.ai (ZoomInfo): Conversation intelligence and sales coaching platform (now part of ZoomInfo) that ingests recorded sales meetings for AI-driven analysis and coaching — directly overlapping Reflectle's video-feedback and AI-parsing core functionality.
• Gong.io: Conversation intelligence platform that records, transcribes, and analyzes sales calls with AI-driven coaching insights. Competes directly with Reflectle's AI conversation-analysis layer and integration with Zoom/Teams for sales training.
• Lessonly (Seismic): Sales training and enablement SaaS (acquired by Seismic) focused on practice, coaching, and certification for customer-facing teams. Comparable to Reflectle's structured curriculum (FIT-IN) and role-play training for sales reps.
• Showpad: Sales enablement and training platform combining content delivery, video-based coaching, and onboarding for sales teams. Comparable to Reflectle in supporting recorded role-play, video feedback, and structured learning for sales reps.
• Bigtincan: Sales enablement platform with content management, training, and AI-driven coaching capabilities. Direct peer in serving enterprise sales organizations with video-based learning and readiness workflows.

Broad incumbents

• Outreach: Sales engagement platform with Kaia conversation intelligence and real-time coaching features. Larger incumbent that overlaps with Reflectle in AI-driven sales coaching but operates across a much broader sales-execution workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/reflectle_cog
• Facebookfacebook.com/Co-Growth%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE-703497676452615
• LinkedInlinkedin.com/company/co-growth

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Co-Growth