Partners Financial Group

What Partners Financial Group does

Partners Financial Group is a registered investment adviser that operates as a brand name of NewEdge Advisors, LLC, a wholly-owned subsidiary of NewEdge Capital Group, LLC, headquartered at 4807 Rockside Road, Suite 280, Independence, Ohio. Founded in 1987 by Pete Butler, the firm provides integrated wealth management services to institutional, corporate, executive, and ultra-affluent clientele across the Midwest. Its service portfolio is organized around five specialty areas: Advance Tax Planning, Insurance and Risk Management, Investment Management, Legacy Planning, and Retirement Plans and Income Planning — designed to work as a comprehensive advisory approach covering business structure, income and estate tax mitigation, retirement plan design, investments, and estate and asset protections. Customer segments include HNW individuals, growth-stage and exit-stage business owners, business executives, and healthcare and education organizations, with named client affiliations spanning marquee regional and national employers such as Cleveland Clinic, Procter & Gamble, FedEx, Goodyear, Sherwin-Williams, and Jones Day.

The firm's core technology consists of an institutional-class investment advisory platform that designs customized portfolios through strategic and tactical asset allocation, systematic rebalancing, tax-loss harvesting, and cash flow reconciliation. It runs on third-party wealthtech infrastructure, notably the Orion Advisor client portal (login.orionadvisor.com) used for secure client engagement and reporting. Supporting technology is supplemented through partnerships with specialized providers: Broadstone Global Insurance Services for insurance and COLI placement (with partner Sean Hesch having facilitated over $1 billion in placements), Evarts Tremaine for consulting, Schraff & Thomas Law for estate and legacy legal services, and Zuber Gardner C.P.A. for tax and accounting. The firm markets via website content, an upcoming events and webinar channel, and direct contact — reflecting a high-touch, relationship-driven GTM rather than scalable digital distribution.

The business model is fee-based advisory, generating revenue through recurring advisory fees tied to client assets and service complexity, billed annually with custom pricing per client profile. Partners Financial Group serves approximately 1,575 clients with reported $68 billion in investments managed (likely platform-level rather than firm-specific) and draws on 80 years of combined team experience across its small advisory bench. As a DBA of NewEdge Advisors, the firm benefits from compliance, custody, and operational infrastructure provided by its parent holding company, NewEdge Capital Group, while preserving an independent, boutique client experience.

Name

Partners Financial Group

Legal name

NewEdge Advisors, LLC

Website

https://partnersfingroup.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Partners Financial Group, operating as a DBA of NewEdge Advisors LLC, is an Independence, Ohio-based registered investment adviser founded in 1987 that delivers integrated wealth management — tax planning, insurance, investment management, legacy, and retirement services — to institutional, corporate, executive, and ultra-affluent clientele across the Midwest.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Business Owner & Executive Financial Planning (FSAEAAAO), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD)

Keywords

• Wealth management services
• Investment advisory
• Tax planning services
• Estate planning
• Retirement planning

Headquarters

HQ city

Independence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Investment Advisory Services: Investment advisory services provided by NewEdge Advisors, LLC doing business as Partners Financial Group, as a registered investment adviser. Revenue is generated through fee-based advisory arrangements with clients.
2. Financial Planning Fees: Comprehensive financial planning services including advance tax planning, retirement planning, legacy planning, and insurance needs analysis.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Partners Financial Group delivers integrated wealth management and financial planning services through five core specialty areas: advance tax planning, insurance and risk management, investment management, legacy planning, and retirement plans and income planning. The firm designs customized investment portfolios, performs tax-mitigation analysis, structures life insurance and executive benefits, develops estate and wealth transfer strategies, and models retirement income for individual and corporate clients.

Product overview

Partners Financial Group offers a suite of integrated wealth management services for institutional, corporate, executive, and ultra-affluent clientele. The firm's service offering consists of five core specialty areas: Advance Tax Planning (tax mitigation strategies), Insurance and Risk Management (life insurance and executive benefits), Investment Management (portfolio design and optimization), Legacy Planning (estate and wealth transfer), and Retirement Plans and Income Planning. These services are designed to work together as a comprehensive financial advisement approach, covering business structure, income and estate tax mitigation, retirement plan design, investments, and estate and asset protections.

Differentiator

Problem solved

Functional benefit

Products and services

• Advance Tax Planning

Quantifiable outcome

• $68 Billion in investments managed
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Broadstone Global Insurance ServicescoreStrategic or Co-development PartnerStrategic partner providing insurance services. Sean Hesch has served as CEO of Broadstone Global Insurance Services for five years and has been instrumental in the sale of more than $1 billion in personal and Corporate Owned Life Insurance (COLI).
• Evarts TremainesupportingImplementation/ SI/ Consulting PartnerPartner firm providing professional services in support of client financial planning needs.
• Schraff & Thomas LawsupportingImplementation/ SI/ Consulting PartnerLaw firm partner providing estate planning and legal services for legacy planning and wealth transfer strategies.
• Zuber Gardner C.P.A.supportingImplementation/ SI/ Consulting PartnerCPA firm partner providing tax planning and accounting services supporting the firm's advance tax planning specialty.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ronald Blue Trust: Faith-based RIA offering integrated financial, investment, tax, and estate planning to HNW individuals and families. Comparable holistic planning approach with similar fee-based advisory model.
• Mariner Wealth Advisors: National RIA serving ultra-high-net-worth and institutional clients with integrated investment, tax, estate, and retirement planning. Closely comparable in service breadth and enterprise/corporate client orientation.
• Carson Group: RIA and advisor support platform serving HNW clients and business owners with holistic financial planning. Comparable focus on the business-owner segment and integrated wealth platform model.
• Edelman Financial Engines: Large-scale RIA combining personal financial planning with employer-sponsored workplace advice. Overlaps with PFG in retirement plan and tax planning offerings, though Edelman has a stronger digital/employer-channel presence.
• Mercer Advisors: RIA providing comprehensive financial planning, investment management, tax, and estate planning primarily to HNW households. Comparable integrated planning model with similar fee structure and customer type.
• Creative Planning: Large national RIA providing comprehensive wealth management, tax planning, and retirement services to high-net-worth individuals and business owners. Directly comparable to PFG in offering an integrated planning platform with a strong business-owner focus.

Regional players

• Glassman Wealth Services: Mid-Atlantic focused RIA serving HNW families, business owners, and corporate executives with integrated financial planning. Comparable integrated model and customer segments, though geographically distinct from PFG's Midwest base.

Broad incumbents

• Brown Brothers Harriman Wealth Management: Private banking and wealth management firm providing integrated investment, tax, estate, and legacy planning to ultra-affluent families. Comparable in targeting ultra-affluent clientele with multi-generational planning needs.
• Fidelity Wealth Services: Full-service wealth management arm of Fidelity offering investment advisory, financial planning, and retirement services to HNW individuals. Broad incumbent offering overlapping capabilities with PFG but as part of a wider product portfolio.
• Vanguard Personal Advisor Services: Hybrid robo-advisor offering from Vanguard combining automated portfolio management with human financial planning at competitive fee levels. Represents the broader incumbent pressure on traditional RIAs, particularly on mid-tier portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/partnersfinancialgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partners Financial Group