What Conic does

Conic S.rl. is an Italian brand consulting and transformation agency headquartered in Milan (Corso Sempione 40), founded in 2019 and operating with a small team of 1-10 employees. The firm positions itself as a strategic partner for brand-driven transformation rather than a transactional agency, organized around an integrated 'Dire/Fare/Essere' service portfolio spanning data analysis, brand strategy, change management, service and product design, and ATL/BTL/Content communication.

The company's core differentiator is a proprietary five-step Brand Narrative Strategy methodology that structures brand positioning around values/myths, empathy, change, instruments, and processes. Underlying analytics and research are delivered through bundled partnerships with Dentsu (M1 data platform) and BVA Doxa, while execution capabilities in industrial design, e-commerce, organizational development, and content production are extended through a curated partner network (MFOR, Fortop, Gabrielli, Bico). The result is a packaged, narrative-led transformation stack delivered largely through external partners rather than in-house staff.

Conic monetizes via quote-based, project-based professional services engagements targeted at mid-market and enterprise Italian brands. Its visible client base spans roughly 30 logos including Barilla Group, Mulino Bianco, Corriere della Sera, RCS MediaGroup, Eurospin, Colussi, Paneangeli, Iren, Q8, Bosch, and Club del Sole. The company is privately held, bootstrapped, and founder-controlled, with no disclosed institutional funding, M&A activity, or geographic expansion beyond Italy.

Name

Conic

Legal name

Conic S.rl.

Website

https://conic.agency

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Conic is a Milan-based, founder-led brand consulting and transformation agency founded in 2019 that delivers integrated narrative-driven strategy, change management, product design, and communications services primarily to mid-market and enterprise Italian brands.

Ownership category

akta.pro rank

Product category

Brand Consulting Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Brand strategy consulting
• Brand transformation services
• Purpose narrative strategy
• Change management consulting
• Integrated brand communications

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Brand Strategy and Consulting Services: Professional consulting services for brand transformation including data analysis, brand strategy, purpose strategy, change management, service and product design, and communication services. Revenue is generated through project-based engagements with enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Conic is an Italian brand consulting and transformation agency that helps companies reinvent themselves through brand-driven transformation. Its core offering integrates five services: Data Analysis (via Dentsu and BVA Doxa), Brand Strategy (including proprietary Brand Narrative Strategy and Purpose Strategy), Change Management and Training, Service and Product Design, and Communication across ATL, BTL, and content channels. Engagements combine strategy, organizational change, product/service design, and creative execution under a single unified brand narrative lens.

Product overview

Conic is a brand consulting and transformation agency operating under a 'Brand Driven Transformation' philosophy. The company offers an integrated five-step service portfolio: (1) Data Analysis - leveraging partnerships with Dentsu and BVA Doxa; (2) Brand Strategy including Brand Narrative Strategy and Purpose Strategy proprietary methodologies; (3) Change Management e Formazione - organizational transformation; (4) Service & Product Design - design thinking; and (5) Comunicazione - ATL, BTL, Content. Services are delivered through a network of business partners including MFOR (industrial design), Fortop (e-commerce), Bico (content), and Gabrielli (organizational development).

Differentiator

Problem solved

Functional benefit

Products and services

• Data Analysis Service that transforms raw data into actionable brand and business insights, delivered in partnership with Dentsu (M1 platform) and BVA Doxa for market research and analytics. Targeted at Italian enterprises preparing brand transformation.
• Brand Strategy Co-creation process between agency and client to define brand meaning, direction, and transformation roadmap, including scenario analysis, brand psychoanalysis, and proprietary Brand Narrative Strategy. For Italian enterprise clients undertaking repositioning.
• Purpose Strategy Helps brands define their corporate purpose and sustainability narrative through stakeholder interviews, materiality matrix, and Purpose Narrative Strategy methodology. For Italian companies seeking ESG-aligned brand positioning.
• Change Management e Formazione Internal transformation service that activates employees to share and implement brand values, delivered in partnership with Gabrielli for organizational development. For enterprises aligning culture with brand strategy.
• Service & Product Design Design-thinking service that ideates and updates product and service offerings to embody brand vision and purpose, leveraging technology and digital innovation partners. For enterprises embedding brand into their offer portfolio.
• Comunicazione ATL, BTL, Content Communication strategy and execution across ATL, BTL, and content channels using connection planning methodology, delivered in partnership with content agency Bico. For brands requiring integrated omnichannel creative campaigns.
• Brand Narrative Strategy Proprietary five-step narrative model (values/myths, empathy, change, instruments, processes) structuring brand storytelling similarly to ideological narratives. The firm's signature strategic methodology, embedded across brand strategy engagements.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• DentsucoreTechnology or IntegrationStrategic partnership for data analysis services. Dentsu provides its M1 data platform enabling Conic to transform numerical data into strategic insights for brand decision-making. This partnership allows Conic to offer data-driven brand strategy services to clients.
• BVA DoxacoreTechnology or IntegrationPartnership with Italy's leading market research company for qualitative and quantitative research capabilities. BVA Doxa provides research platforms and technologies that complement Conic's data analysis services.
• MFOR (Mfor)coreStrategic or Co-development PartnerBusiness partner specialized in industrial and product design based in Bolzano. MFOR collaborated with Conic on the Mulino Bianco Sorpresine 2024 'Animabili' collection, providing product design expertise that complemented Conic's strategic approach.
• FortopcoreStrategic or Co-development PartnerPartner for e-commerce development and DTC (Direct-to-Consumer) platform creation. Fortop worked with Conic on the Tessitura Toscana Telerie project to build a proprietary e-commerce platform.
• GabrielliminorStrategic or Co-development PartnerBusiness partner for corporate development and organizational planning services. Gabrielli provides expertise in business development planning to complement Conic's change management services.
• BicominorStrategic or Co-development PartnerContent agency integrated into Conic's service offerings for communication and content production. Bico serves as Conic's dedicated content production partner for ATL, BTL, and content marketing projects.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Different: Italian brand activation and consulting agency offering brand strategy and integrated communication services. Directly comparable as a domestic Italian competitor in the same brand consulting/creative space.
• Armando Testa: One of Italy's largest independent creative/advertising agencies, with deep enterprise client relationships across CPG and retail. Comparable to Conic as an Italian-headquartered competitor pursuing brand and integrated communication work for major Italian brands.
• Interbrand: Global brand consultancy delivering brand strategy, naming, identity and valuation services. Directly comparable to Conic on brand strategy and purpose-led transformation work for large enterprise clients across multiple sectors.
• HUB09: Italian design and brand consultancy focused on brand identity, packaging and product design for enterprise clients. Comparable to Conic as a domestic Italian boutique in the brand and product design space serving large Italian brands.
• FutureBrand: IPG-owned brand consultancy focused on brand strategy, design and experience. Comparable to Conic in offering integrated brand-driven transformation programs for enterprise clients.
• Landor & Fitch: Global brand consulting and design firm offering brand strategy, identity, and transformation services to enterprise clients. Closely comparable to Conic in methodology (proprietary brand frameworks) and in serving large multinational and regional enterprise clients seeking brand-led transformation.
• Saffron Brand Consultants: Independent global brand consultancy with a methodology-driven approach to brand strategy and transformation. Closely comparable to Conic in being a boutique, methodology-led firm competing against larger networks on enterprise brand work.

Broad incumbents

• Serviceplan Group: Europe's largest independent owner-led agency group offering brand strategy, creative, media and digital transformation. Comparable as a broader incumbent offering the same 'brand-driven transformation' positioning at greater scale.
• Accenture Song: Accenture's experience and brand transformation practice competing for enterprise-level brand and customer-experience transformation work. Comparable as a large incumbent entering the same brand-transformation space where Conic operates.
• Publicis Groupe Italy: Global holding company's Italian operations (Leo Burnett, Publicis, Saatchi & Saatchi, etc.) offering full-service brand and communication services. Comparable as the dominant scale incumbent Conic competes against for major Italian enterprise accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/conicagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conic