Aux Delices Normands
Aux Delices Normands GmbH is a French-style artisanal bakery and patisserie founded in 1995 by Didier Canet, operating eight retail branches across Berlin and Stahnsdorf offering artisan breads, pastries, organic bakery items, wedding cakes, catering, and imported French delicacies to individual consumers.
- Company typePrivate
- Founded1995
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Aux Delices Normands does
Aux Delices Normands GmbH is a German private limited company (GmbH) operating a French-style bakery and patisserie retail chain founded in 1995 by French entrepreneur Didier Canet in Zehlendorf, Berlin. The company runs eight brick-and-mortar branches across southwest Berlin and Stahnsdorf, serving individual consumers seeking authentic French baked goods, organic breads, patisserie, custom wedding cakes, catering, and imported French delicacies and wines. All production occurs in-house at company locations, anchored by a heritage-protected (denkmalgeschützter) farm in Stahnsdorf housing a French wood-fired oven that bakes artisan breads, baguettes, and rolls on stone slabs; a secondary production site operates at the Brandenburgische Straße branch. The company is registered at Amtsgericht Berlin-Charlottenburg (HRB 78689) and holds DE-ÖKO-001 organic certification for its Bio Backwaren line.
The product portfolio spans six categories: Boulangerie (croissants, pains au chocolat, Landbrot, Wallnussbrot, Olivenbrot, baguettes, Brötchen, Quiche, Zwiebelkuchen); Patisserie (Aprikosentarte, Apfeltarte, Tarte au Citron, Royal Chocolat, Framboisier, Opera, Paris Brest, Eclairs, plus German classics such as Käsekuchen and Bienenstich); Bio Backwaren (organic breads and rolls baked in the Stahnsdorf wood oven); Hochzeitstorten (custom wedding cakes including tiered displays up to five tiers and traditional French pièce montée); Catering (events up to 50 persons at the Remise venue in Stahnsdorf, including breakfast buffets, warm meals, cold platters, and cake buffets); and Wein & Delikatessen (directly imported French jams, honey, biscuits, truffles, fleur de sel, air-dried salami, wines, ciders, crémants, champagne, and aperitifs). A bistro with homemade ice cream operates at the Ihnestraße location.
The business operates a direct-to-consumer retail model with no e-commerce or delivery channels, generating one-time sales at point of sale across retail locations, complemented by quoting-based catering and custom wedding cake revenue. Founder Didier Canet remains the Geschäftsführer and controlling party; there is no external investment, no parent company, and no public listing. Marketing and customer acquisition rely on physical storefronts, word-of-mouth, and a Squarespace-hosted website (auxdelicesnormands.de) with embedded Google Maps and Google Analytics. The technology stack is conventional — no proprietary digital platform, no mobile applications, no public API, and no AI/ML components disclosed.
Aux Delices Normands firmographics
Firmographics- Name
- Aux Delices Normands
- Legal name
- Aux Delices Normands GmbH
- Website
- https://auxdelicesnormands.de
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aux Delices Normands GmbH is a French-style artisanal bakery and patisserie founded in 1995 by Didier Canet, operating eight retail branches across Berlin and Stahnsdorf offering artisan breads, pastries, organic bakery items, wedding cakes, catering, and imported French delicacies to individual consumers.
- Ownership category
- akta.pro rank
Aux Delices Normands industry classification
Industry- Product category
- Artisanal Bakery and Patisserie
- NAICS
- Retail Bakeries (311811)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Patisseries & Viennoiserie (French-Style) (THAFAFAB)
- akta.pro secondary industries
- Artisanal & Craft Bakeries (CRAHAGAA), Cake Shops & Custom Celebration Cakes (THAFAFAC), Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)
Keywords
Where Aux Delices Normands is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices8 records
Markets served
Aux Delices Normands business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Retail Bakery Products: One-time sales of baked goods including croissants, breads, pastries, tarts, cakes, and savories through 8 retail locations
- Catering Services: Event catering including breakfast buffets, warm meals, cold platters, salads, and cake buffets for up to 50 persons at Remise venue in Stahnsdorf
- Custom Wedding Cakes: Custom wedding cake production including flat cakes/tarts for hundreds of guests, tiered displays up to 5 tiers, and traditional French Pièce Montée
- Wine & Delicatessen: Sales of imported French delicacies including jams, honey, biscuits, truffles, fleur de sel, air-dried salami, wines, ciders, crémants, champagne, and aperitifs
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Aux Delices Normands product offering
Product offeringCore offering
Aux Delices Normands produces and sells traditional French bakery items (croissants, breads, baguettes, rolls, organic baked goods), patisserie (tarts, cakes, éclairs, wedding cakes), imported French wines and delicatessen, homemade ice cream, and provides event catering services. Products are sold directly to consumers through 8 retail branches in Berlin and Stahnsdorf and custom orders are taken for weddings and events.
Product overview
Aux Delices Normands is a French bakery and patisserie business operating eight retail branches across Berlin and Stahnsdorf, Germany, founded by Didier Canet in 1995. The product portfolio centers on Boulangerie (traditional French bakery including croissants, breads, baguettes, and savory items), Patisserie (French tarts and cakes plus German classics like Käsekuchen), and specialty offerings including Bio Backwaren (organic products baked in a wood-fired oven), Wein & Delikatessen (imported French wines and delicacies), Hochzeitstorten (custom wedding cakes), and Catering services for events up to 50 persons. Production facilities include a heritage-protected farm in Stahnsdorf with a French wood oven, and dedicated production areas at selected Berlin locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Boulangerie (Bakery Products) Traditional French bakery items including croissants, pains au chocolat, brioches, breads (Landbrot, Wallnussbrot, Olivenbrot), baguettes, rolls (Brötchen), and savory items such as Quiche and Zwiebelkuchen, sold at retail branches.
- Bio Backwaren (Organic Bakery) Organic-certified breads and rolls baked in the wood-fired oven at the Stahnsdorf farm under DE-ÖKO-001 organic certification.
- Patisserie (Cakes and Tarts) French tarts and cakes including Aprikosentarte, Apfeltarte, Erdbeertarte, Tarte au Citron, Royal Chocolat, Charlotte, Framboisier, Fraisier, Opera, Paris Brest, Eclairs, and German classics such as Käsekuchen and Bienenstich.
- Wein & Delikatessen (Wine and Delicatessen) Imported French delicacies including jams, honey, biscuits, truffles, fleur de sel, air-dried salami, and French wines, ciders, crémants, champagne, and aperitifs.
- Hochzeitstorten (Wedding Cakes) Custom-made wedding cakes offered as flat cakes or tartes for hundreds of guests, tiered cake displays up to 5 tiers, and traditional French pièce montée, ordered via email and contact form.
- Catering Services Event catering including breakfast buffets, warm meals, cold platters, salads, cake buffets, canapés, quiches, salmon-spinach-tarragon pies, cheese plates, fruit plates, and mini skewers for events of up to 50 persons at the Remise venue in Stahnsdorf.
Companies that use Aux Delices Normands
Customer profileSegments1 record
Ideal customer profiles1 record
Aux Delices Normands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Aux Delices Normands partnerships and signals
Strategic signalScale indicators3 records
Recent moves11 records
Expansion highlights4 records
Aux Delices Normands competitors and assessment
Company assessmentDirect peers
- Le Crobag: German-French bakery chain operating in high-traffic locations (train stations, airports) across Germany. Comparable French-style bakery offering with multi-location retail presence in Germany, though focused on convenience locations rather than neighborhood stores.
- BackWerk: German self-service bakery chain offering fresh baked goods at high-traffic locations. Comparable multi-location bakery operator in Germany with overlapping customer segments, differentiated by self-service model and lower price point.
- Kamps Backstuben: Large German bakery chain with nationwide presence and retail store network. Comparable multi-location bakery and patisserie operator, though larger scale and broader geographic footprint position it as a scaled competitor.
- Junge Die Bäckerei: Northern German bakery chain with a strong regional footprint. Comparable multi-location traditional bakery and patisserie operator in Germany, though with broader geographic spread and a more mass-market positioning.
- Zeit für Brot: Berlin-based artisanal bakery chain specializing in long-fermented sourdough breads. Directly comparable as a Berlin-headquartered, multi-location artisanal bakery focused on traditional fermentation methods and premium positioning.
Regional players
- Hofpfisterei: Munich-headquartered traditional German bakery chain known for natural sourdough and organic certification. Comparable artisanal craft bakery model with similar organic/natural positioning, but primarily serves southern Germany rather than Berlin.
- Bäckerei Sieber: Regional German traditional bakery with multiple locations and patisserie offerings. Comparable multi-location traditional German bakery and patisserie operator, though with a different geographic footprint and more mass-market positioning.
Broad incumbents
- Ladurée: Iconic French luxury patisserie and macaron house with international presence. Comparable French patisserie heritage and premium positioning, though focused on confectionery and luxury gifting rather than daily bakery staples.
- Maison Kayser: French-founded artisanal bakery with international expansion, including German locations. Comparable authentic French artisan boulangerie emphasizing traditional methods, natural fermentation, and premium positioning.
- Paul Boulangerie (Groupe Holder): International French bakery and patisserie chain founded in 1889, operating globally including in Germany. Comparable authentic French boulangerie and patisserie brand with similar product range, though much larger and more international in scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Aux Delices Normands social profiles
Digital presenceAux Delices Normands compliance and trust
Trust signalCompliance1 record
Aux Delices Normands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aux Delices Normands leadership team
Management profileNumber of profiles
Profiles2 records
Aux Delices Normands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aux Delices Normands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aux Delices Normands
What does Aux Delices Normands do?
Aux Delices Normands produces and sells traditional French bakery items (croissants, breads, baguettes, rolls, organic baked goods), patisserie (tarts, cakes, éclairs, wedding cakes), imported French wines and delicatessen, homemade ice cream, and provides event catering services. Products are sold directly to consumers through 8 retail branches in Berlin and Stahnsdorf and custom orders are taken for weddings and events.
Is Aux Delices Normands a public or private company?
Aux Delices Normands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aux Delices Normands founded?
Aux Delices Normands was founded in 1995. It employs 1 to 10 people.
Where is Aux Delices Normands based?
Aux Delices Normands is headquartered in Berlin, Germany, in the Europe region.
How does Aux Delices Normands make money?
Four revenue lines are on record. Retail Bakery Products are the primary driver. The others are catering Services, custom Wedding Cakes and wine & Delicatessen.
Who are Aux Delices Normands's main competitors?
Direct peers on record are Le Crobag, BackWerk, Kamps Backstuben, Junge Die Bäckerei and Zeit für Brot. Regional players are Hofpfisterei and Bäckerei Sieber. Broad incumbents are Ladurée, Maison Kayser and Paul Boulangerie (Groupe Holder).
Does Aux Delices Normands have an API?
No public API is recorded for Aux Delices Normands.
What industry is Aux Delices Normands in?
Aux Delices Normands's product category is Artisanal Bakery and Patisserie. Its primary akta.pro industry code is THAFAFAB, Patisseries & Viennoiserie (French-Style), with a secondary code of CRAHAGAA, Artisanal & Craft Bakeries. Its NAICS code is 311811 and its SIC code is 2050.