Playmoweb

What Playmoweb does

Playmoweb is a privately-held, Angers-based custom software development agency founded in 2013, operating with a stated team of approximately eleven professionals spanning UX/product design, mobile and web development, embedded firmware, cybersecurity, and DevOps. The firm builds bespoke mobile applications for iOS and Android using a primary Kotlin Multiplatform stack (with Compose Multiplatform and SwiftUI alternatives), alongside Flutter (Dart), native Swift/Kotlin, and embedded firmware for IoT devices, with backend work in Node.js, NestJS, GraphQL, and Kotlin.

The agency delivers end-to-end across the connected-device stack, including device prototyping, BLE/Wi-Fi/LoRaWAN/MQTT connectivity, cloud IoT (preferring Scaleway IoT Hub for French data sovereignty), mobile and web interfaces, and on-device ML via Core ML, ML Kit, and TensorFlow Lite. AI integrations—chatbots, OCR, predictive analytics, recommendation engines, and semantic search—are built using third-party APIs (OpenAI, Anthropic Claude, Vertex AI, AWS Bedrock) contextualized through an internal Model Context Protocol (MCP) framework. The company also publishes open-source tooling, notably the Lokapp translation management platform (NestJS, PostgreSQL, Vue.js) and the markdown_editable_textinput Flutter package on pub.dev.

Commercially, Playmoweb operates a sales-led, project-based professional services model with publicly disclosed pricing tiers ranging from €10K–€25K for simple applications to €60K–€200K+ for connected-IoT and AI-integrated projects, supplemented by annual maintenance at 15–25% of initial development cost. It serves French enterprise and public-sector clients across healthcare (Physidia, CHU d'Angers, Speed Decision, Psymages), agriculture (Delivagri), industry (Maestrio, UIMM), defense/aviation (HIS Hélicoptères, Springcard, Thales), wine (Vinotag, Sommelière), civic (Ville d'Angers), and SMB/startup segments, with multi-year retention engagements anchoring a portion of revenue.

Name

Playmoweb

Legal name

Playmoweb

Website

https://playmoweb.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Playmoweb is a France-based custom software agency in Angers that designs and builds bespoke mobile, web, IoT, and AI-integrated applications for clients in healthcare, agriculture, industry, defense, wine, and the public sector.

Ownership category

akta.pro rank

Product category

Custom Mobile and IoT Software Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Mobile application development
• IoT development services
• AI integration services
• Web application development
• Connected device solutions

Headquarters

HQ city

Angers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Application Development Services: Playmoweb generates revenue through bespoke software development projects for clients, spanning mobile apps, web applications, IoT solutions, and AI integration. Projects range from design and development through to deployment and maintenance. Engagement is project-based, not subscription-based.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Playmoweb is a custom software development agency that designs and builds bespoke mobile applications (iOS, Android, cross-platform via Kotlin Multiplatform and Flutter), web applications, IoT solutions (firmware, connectivity, cloud, mobile interfaces), and AI-powered features for B2B clients. Engagements span feasibility studies, design workshops, development, deployment on app stores, and ongoing maintenance, delivered as project-based professional services with a multidisciplinary team of designers, mobile developers, embedded developers, cybersecurity experts, and DevOps engineers.

Product overview

Playmoweb is a custom software development agency with 10+ years of experience based in Angers, France. Rather than a single product or SaaS platform, they offer a comprehensive portfolio of professional services: design audits and product design (UX/UI), mobile application development (iOS/Android via Kotlin Multiplatform, Flutter, or native), web application development (Vue.js, React, NestJS), backend development, DevOps/cloud infrastructure, IoT solutions (from firmware to cloud to mobile interfaces), and AI integration services (chatbots, computer vision, predictive analytics). They serve diverse sectors including healthcare, agriculture, industry, smart home, and municipal services. The agency also maintains open-source projects including the Lokapp translation management platform and Markdown Editable TextInput Flutter library. They prioritize long-term maintenance relationships with clients and offer phases from project scoping through ongoing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Audit (Audit Design) UX/UI audit service analyzing user interactions, interface usability, and design effectiveness. Includes benchmark analysis, persona development, usability testing, and prioritized action plans. Conducted in compliance with WCAG accessibility standards and RAAM 1 requirements. Intended for organizations seeking to improve or redesign an existing digital product.
• Technical Audit (Audit technique) Strategic technical advisory service analyzing existing codebases and architectures to provide recommendations and design tailored solutions. Part of the Conseil et audit (Consulting and Audit) offering.
• Product Design (Design Produit) UX/UI design service including ideation workshops, data-driven design approach, wireframe creation, and user-centered product experiences. For clients seeking to design or redesign a digital product before development.
• Mobile Application Development Custom mobile app development for iOS and Android. Primary technology is Kotlin Multiplatform (KMP) with Compose Multiplatform for cross-platform code sharing (80-95%). Also offers native Swift/Kotlin development and Flutter. Serves healthcare, agriculture, industrial, smart home, and public sector clients.
• Web Application Development Custom web application development including front-end and back-end. Technologies include Vue.js, React, NestJS, Node.js, and GraphQL. Delivers browser-based interfaces and back-office tools to accompany mobile products.
• Backend Development Custom backend development including API design, database architecture, business logic, and security implementation. Built with Node.js, Kotlin, or GraphQL. Supports mobile and web front-ends.
• DevOps and Cloud Infrastructure optimization, CI/CD pipeline setup, cloud migration, and production deployment. Includes migration to production, continuous integration, and monitoring for client applications.
• IoT Development End-to-end IoT solutions including device prototyping, firmware development, connectivity (BLE, Wi-Fi, LoRaWAN, MQTT), cloud platform development (Scaleway IoT Hub, AWS IoT Core), and mobile/web interfaces for device control and monitoring. Serves medical, industrial, agricultural, and smart home sectors.
• AI Development AI integration services for mobile applications including chatbots, OCR, predictive analytics, recommendation engines, and semantic search. Implements via cloud APIs (OpenAI, Claude, Vertex AI, AWS Bedrock), on-device ML (Core ML, ML Kit, TensorFlow Lite), or hybrid approaches. Uses Model Context Protocol (MCP) for contextual AI.
• Markdown Editable TextInput (Flutter open-source library) Open-source Flutter package for simplified Markdown text editing in Flutter applications, published on pub.dev. Developed by Playmoweb as part of their open-source contribution initiative and used by Flutter developers worldwide.
• Lokapp Translation Management Platform Open-source translation management platform for developers building multi-platform applications. Centralizes translations and exports platform-specific files (.xml for Android, .strings for iOS, .json for web). Backend: Nest.js with PostgreSQL. Frontend: Vue.js. Available via self-hosting with Docker or a public demo at demo.lokapp.io.

Quantifiable outcome

• Applications built with Kotlin Multiplatform reduce cross-platform development cost by 20–40% compared to two separate native developments
• +5 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability12 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Scaleway IoT HubcoreTechnology or IntegrationScaleway IoT Hub is the preferred cloud IoT platform for Playmoweb's connected device projects. Playmoweb cites Scaleway's French data hosting (sovereignty advantage), transparent pricing, native MQTT support, and RGPD compliance as key reasons for the preference. Scaleway IoT Hub serves as the cloud brain in Playmoweb's 4-layer IoT architecture (devices, connectivity, cloud, interfaces).
• JetBrains / Kotlin FoundationcoreTechnology or IntegrationPlaymoweb's primary cross-platform technology is Kotlin Multiplatform (KMP), recommended and supported by JetBrains and Google. The agency uses Jetpack Compose (Android) and Compose Multiplatform for shared UI codebases. Kotlin is the official Android language, and KMP's Compose Multiplatform for iOS exited beta in 2024.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elao: French digital agency focused on web, mobile, and IoT-adjacent custom development with a craft-agency model similar to Playmoweb. Elao competes for similar French enterprise and SMB clients on bespoke application projects.
• The Mobile First Company: Mobile-first product studio with a comparable mix of custom app development, product design, and emerging tech integration. Both firms target similar mid-market and startup clients seeking custom mobile experiences with strong UX emphasis.
• Theodo: French digital agency specializing in mobile and web application development with a similar custom-build services model. Theodo and Playmoweb both target French B2B clients with cross-platform (React Native, Flutter) and IoT-adjacent work, competing for similar mid-market and enterprise engagements.
• BearStudio: French mobile development agency specialized in Flutter, similar in size and craft-agency positioning to Playmoweb. Both shops compete for French SMB and enterprise mobile app projects with overlapping technology stacks (Flutter, native iOS/Android) and a focus on long-term client relationships.
• Captain Dev: French custom software development agency offering mobile, web, and SaaS engineering for SMB and mid-market clients. Captain Dev is comparable to Playmoweb in size, French regional focus, and project-based engagement model.
• Appetency: French custom mobile application development agency serving enterprise and SMB clients across France. Appetency and Playmoweb are directly comparable as project-based mobile dev shops competing for similar regional and national French B2B contracts.

Broad incumbents

• Bocasay: International custom software development agency with French and European delivery capabilities. Bocasay overlaps with Playmoweb on cross-platform mobile, web, and IoT custom development but operates at a larger offshore-nearshore scale.
• Octo Technology: Larger French IT consultancy (Accenture-owned) offering custom software, cloud, and digital transformation services. Octo overlaps with Playmoweb on enterprise mobile/web/IoT work but at much larger scale, broader portfolio, and with significantly deeper institutional client relationships.
• Xebia: International IT consultancy with a strong French presence offering custom software, cloud, and emerging technology services. Xebia competes with Playmoweb on enterprise digital and IoT projects but with greater scale, geographic reach, and DevOps/cloud capabilities.

Emerging players

• Hiloop: French IoT-focused product studio building connected device solutions with embedded and mobile components. Hiloop is a relevant emerging peer to Playmoweb's IoT practice, both targeting industrial and consumer connected device clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/playmoweb
• Xx.com/playmoweb
• Facebookfacebook.com/Playmoweb
• LinkedInlinkedin.com/company/playmoweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Playmoweb