Tanner Smith's

What Tanner Smith's does

Tanner Smith's is a privately held, single-location bar and restaurant located at 204 West 55th Street in Midtown Manhattan, opened in 2019 and operated by Pmac's Hospitality. The venue is themed as an early 20th century New York drinking house honoring the historical figure Thomas F. 'Tanner' Smith (1887-1919), featuring artfully crafted cocktails, a rotating craft beer selection, wine, and food served with a twist. The core offering is complemented by a weekend brunch with live jazz and bottomless cocktails, an afternoon Tipsy Tea service, a nightly late-night happy hour, and late-night kitchen service extending to 4am on weekends.

The business runs a multi-channel direct-to-consumer model with revenue from in-venue food and beverage sales, private event bookings (corporate meetings, weddings, birthdays, graduations, full venue buyouts up to 475 guests across nine modular event spaces), gift card sales, and online ordering. Pricing is pay-as-you-go unit and hybrid, with cocktails ranging $16-$40, wine by the glass $14-$20, draft beer $8-$12, entrees $15-$27, and bottomless brunch at $35 per person. GTM motion is direct-to-consumer via walk-ins, OpenTable reservations, Toast Tab online ordering, Tripleseat event booking, and organic social (Instagram, Facebook, TikTok) plus email signup.

The technology stack is entirely composed of third-party SaaS platforms — BentoBox for the website, Toast Tab for online ordering and gift cards, OpenTable for reservations, Tripleseat for private event booking, plus AudioEye and reCAPTCHA for accessibility and form protection. There is no proprietary technology, no AI/ML capabilities, and no app. The venue serves general public dining customers as its primary segment, with private event hosts, weekend brunch diners, and late-night bar patrons as additional use-case segments.

Name

Tanner Smith's

Legal name

Tanner Smith's

Website

https://tannersmiths.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Tanner Smith's is a privately held, single-location themed bar and restaurant in Midtown Manhattan offering craft cocktails, rotating craft beer, wine, and food, with private events hosting up to 475 guests and late-night operations.

Ownership category

akta.pro rank

Product category

Bar & Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cocktail Bars & Lounges (CRANACAD)

Keywords

• Craft cocktails
• American gastropub
• Private dining events
• Weekend brunch service
• Happy hour bar

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Food and beverage sales: Primary revenue from selling cocktails, wine, beer, and food items to dine-in customers. The bar offers artfully created cocktails, rotating craft beer selection, wine list, and thoughtful food selections served with a twist.
2. Private events hosting: Revenue from hosting private functions including corporate meetings, weddings, birthdays, graduations, engagements, and full venue buy-outs. Multiple private spaces available from 20 to 475 capacity.
3. Gift cards: Sale of gift cards through Toast Tab platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tanner Smith's is a full-service bar and restaurant in Midtown Manhattan (West 55th Street) styled as an early 20th-century New York drinking house. The venue serves craft cocktails, beer, spirits, and a chef-driven American food menu across a ground-floor bar, dining rooms, and multiple private/semi-private event spaces, with offerings such as weekend brunch, bottomless brunch, "Tipsy Tea," and late-night happy hour.

Product overview

Tanner Smith's is a single-location bar and restaurant in New York City offering a unified hospitality experience. The core offering is the main bar service featuring artfully crafted cocktails, craft beer, and wine paired with food selections. The venue supplements its core service with several distinct product lines: brunch offerings (including bottomless brunch on weekends), an afternoon Tipsy Tea service, and nightly late-night happy hour. The venue also operates a private events business with multiple distinct spaces—the Mezzanine (50 capacity), Back Room (25), combined Back Room + Mezzanine (75), Winona (50), Nook Bar (20), Hudson (125), Winona + Nook Bar (75), Hudson + Nook Bar (150), Full Buyout Main Floor (250), and Full Buyout 2 Floors (475)—catering to events from intimate gatherings to full venue buyouts.

Differentiator

Problem solved

Functional benefit

Products and services

• Bar & Restaurant Service Core on-premise offering combining a craft cocktail, beer, and spirits program with a chef-driven American food menu served in a ground-floor bar and dining room styled as an early 20th-century New York drinking house.
• Weekend Brunch Recurring weekend brunch service offering breakfast and lunch fare, available with a bottomless beverage option.
• Bottomless Brunch
• Tipsy Tea
• Late Night Happy Hour
• Private Events Venue

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OpenTablecoreChannel Partner/ Reseller/ DistributorReservation platform for table bookings. Accepts reservations for groups of 6 or less.
• Toast TabcoreTechnology or IntegrationOnline ordering and gift card platform. Also provides marketing email signup functionality.
• TripleseatcoreChannel Partner/ Reseller/ DistributorPrivate event booking software for managing group reservations of 7 or more guests.
• Pmac's HospitalitycoreStrategic or Co-development PartnerParent hospitality group operating Tanner Smith's and sister location Polly's NYC. Manages accessibility statement and career inquiries.
• Polly's NYCminorStrategic or Co-development PartnerSister bar/restaurant location under Pmac's Hospitality group, cross-promoted on Tanner Smith's website.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Death & Co: East Village craft cocktail bar/lounge widely credited with spearheading NYC's modern cocktail movement. Comparable on craft cocktail positioning, NYC geography, late-night service, and full-bar-with-food model.
• The Rum House: Midtown NYC cocktail bar with live music programming, focused on rum-forward cocktails and a lively atmosphere. Comparable to Tanner Smith's on Midtown location, cocktail focus, live entertainment element (jazz), and late-night operations.
• Employees Only: West Village cocktail bar and restaurant founded on speakeasy-style service and craft mixology. Comparable to Tanner Smith's on NYC craft-cocktail focus, full food service, and extended late-night operating hours.
• The Dead Rabbit: Iconic NYC cocktail bar in Lower Manhattan with a historically themed concept (Irish taproom/pub) and award-winning cocktail program. Directly comparable on craft-cocktail-led positioning, theming, and Midtown/downtown NYC bar competition.
• Please Don't Tell (PDT): Well-known NYC speakeasy cocktail bar accessed through a hidden entrance, with a defined cocktail program and limited food menu. Directly comparable to Tanner Smith's on Prohibition-adjacent theming, hidden/special entry experience, and craft-cocktail positioning.
• Apotheke NYC: Chinatown cocktail lounge themed around an old-world apothecary with a strong mixology program. Comparable to Tanner Smith's on themed NYC craft-cocktail positioning, lounge-style seating, and experiential concept.
• The Smith: Casual American restaurant and bar group with multiple NYC locations serving a broad all-day menu alongside cocktails and beer. Comparable on Midtown-adjacent positioning, full-service bar-and-food offering, and high-volume cocktail program.
• Polly's NYC: Sister bar and restaurant under the same Pmac's Hospitality parent, also located in NYC. Operates a comparable full-service bar and dining model with shared back-office and tech stack, making it the closest operational comparable.

Broad incumbents

• Tao Group Hospitality: Large multi-concept NYC hospitality and nightlife operator with restaurants, bars, lounges, and event venues. Comparable as an industry incumbent operating in NYC nightlife/cocktail/bar space with private event capabilities, though at much larger scale and across multiple concepts.
• Catch Hospitality Group: NYC-based hospitality group with full-service restaurants, rooftop bars, and large-scale private event capabilities. Comparable on NYC premium dining/nightlife positioning and a strong private events business, although at significantly larger scale and with multiple concepts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Tanner.Smiths
• Instagraminstagram.com/tanner_smiths
• TikToktiktok.com/@tannersmiths
• Xx.com/Tanner_Smiths
• LinkedInlinkedin.com/company/tanner-smiths

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tanner Smith's