What Strasser Stands does

Strasser Stands SL is a privately held Spanish limited company headquartered in Paracuellos de Jarama, Madrid, that designs, fabricates, assembles, transports, and disassembles exhibition stands for trade fairs, congresses, and expositions. Founded around 1989 (registered as Strasser Stands SL in 2016, previously trading as Estructuras Strasser), the company operates from a 2,500+ m² workshop facility and reports a multilingual team (Spanish, English, German, Italian) of architects, designers, and event-sector specialists with 35+ years of experience. Its customer base spans trade fair exhibitors across Spain and continental Europe, including named enterprise clients such as EIZO and exhibitors at events such as WATM 2018 and Gastech (SMIT LAMNALCO, GUTTELING), as well as shopping centers and retail operators requiring point-of-sale and promotional stand installations.

The company's product portfolio is built around physical fabrication rather than proprietary software: Stands Modulares (reusable modular systems), Stands a Medida (fully bespoke builds), Stands de Diseño (premium avant-garde design units), Stands Hinchables (reusable inflatable stands), Stands Portátiles (lightweight self-install units), Stands de Exterior (aluminum outdoor systems), and Stands Cash & Carry (modular promotional modules). The Servicio 360° bundles these with design, transport, assembly, on-site technical assistance, personalization, disassembly, and post-event waste processing into a turnkey engagement. There is no app, no API, no SDK, no disclosed integrations, and no AI/ML capability; the underlying technology is traditional stand fabrication and project management.

Revenue is generated through one-off custom-stand sales, modular-stand rentals for single events or recurring annual fairs, and the Servicio 360° full-service package. Pricing is quote-based and not publicly disclosed, with transport and assembly costs included unless the customer self-installs. Distribution is direct-to-enterprise via the company website, email ([email protected]), and phone (+34 916 580 401); the marketing motion is sales-led enterprise field sales across Spain and Europe, with 1–10 total employees, no external investors, no funding rounds, and no disclosed parent, subsidiary, or M&A activity.

Name

Strasser Stands

Legal name

Strasser Stands SL

Website

https://strasserstands.es

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Strasser Stands SL is a Spanish firm that designs, fabricates, and assembles custom and modular exhibition stands for trade fair, congress, and retail clients in Spain and across Europe.

Ownership category

akta.pro rank

Product category

Exhibition Stand Manufacturing

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Stand Fabrication & Build (Carpentry, Modular, Double-Deck) (THAHAHAB)

akta.pro secondary industry

Corporate Event Production & AV Services (HSACADAB)

Keywords

• Exhibition stand manufacturing
• Custom stand design
• Trade show displays
• Modular exhibition stands
• Stand assembly services

Headquarters

HQ city

Paracuellos De Jarama

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Stand Sales: Custom-designed and modular stands sold to clients for use at trade fairs, congresses, and exhibitions. Stands are designed uniquely for each client and fabricated in their workshop.
2. Stand Rental: Rental of modular and inflatable stands for single events or annual fair attendance. Economical option for clients attending one annual fair.
3. 360° Service: Comprehensive service including design, fabrication, assembly, transport, technical assistance during events, and disassembly. Transport and assembly costs included in pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Strasser Stands manufactures and assembles custom and modular exhibition stands for trade fairs, congresses, exhibitions, and commercial spaces. The company provides an end-to-end Servicio 360° covering initial concept and design, in-house fabrication in a 2,500 m² workshop, transport, on-site assembly, and post-event disassembly across Spain and Europe.

Product overview

Strasser Stands offers a portfolio of modular, custom, and specialized trade show stands for purchase or rental. The core product line includes Stands Modulares (reusable modular units), Stands a Medida (fully customized stands), Stands de Diseño (premium design stands), Stands Hinchables (inflatable stands), Stands Portátiles (portable stands), Stands de Exterior (outdoor stands), and Stands Cash & Carry (semi-permanent promotional stands). These products are complemented by the Servicio 360º add-on, which provides turnkey event organization including design, manufacturing, assembly, personalization, and disassembly. The company also offers stand rental options and point-of-sale design services for shopping centers. All services include transport and assembly across Europe, with a dedicated multilingual team of architects and designers supporting projects from initial briefing through final delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Stands Modulares Modular exhibition stands made with aluminum profiles that allow flexible, reusable, and reconfigurable structures suitable for recurring participation in trade fairs; designed for exhibitors needing adaptable booth configurations.
• Stands a Medida Custom-built exhibition stands tailored to a specific space, brand, and event; fabricated in-house to client specifications for trade fair exhibitors seeking unique booth designs.
• Stands de Diseño Premium design-led exhibition stands featuring high-impact visual concepts and innovative materials, targeted at brands seeking standout, architecturally driven booth experiences at trade fairs and congresses.
• Stands Hinchables Inflatable exhibition stands that are lightweight, easy to transport, and quick to deploy; aimed at exhibitors needing portable, eye-catching brand presence at events.
• Stands Portátiles Portable exhibition stands designed for easy transport, quick setup, and repeated use by exhibitors attending multiple trade fairs, congresses, or promotional events.
• Stands de Exterior Outdoor exhibition stands engineered to withstand exterior conditions, designed for open-air events, outdoor fairs, and large-format promotional installations.
• Stands Cash & Carry Pre-fabricated ready-to-purchase exhibition stands designed for quick acquisition and rapid deployment, suited to exhibitors needing short-lead-time solutions.
• Servicio 360º Comprehensive turnkey exhibition stand service covering initial design, fabrication in-house, transport to the venue, on-site assembly, and post-event disassembly; offered to exhibitors seeking a single provider for the full stand lifecycle.
• Stand Rental Service Rental of exhibition stands for trade fairs, congresses, and events; available to companies seeking temporary booth solutions without the commitment of purchase.
• Point of Sale Design Design and fabrication services for commercial point-of-sale and retail merchandising installations, such as shop-in-shop displays and corner displays, offered to retail brands and commercial centers.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• GES (Global Experience Specialists): Large international provider of exhibition and event services including custom stand design, fabrication, graphics, and on-site services. Comparable in delivering end-to-end exhibit programs for enterprise exhibitors participating in major trade shows.
• Hamilton Exhibits: Custom exhibit design and fabrication company with full-service capabilities including rental programs and warehousing. Comparable in offering both purchase and rental models and serving repeat-trade-show enterprise clients.
• Czarnowski: Long-established North American exhibit and event marketing company offering custom stand design, fabrication, rental, and logistics services. Comparable in combining traditional craftsmanship with full-service delivery for enterprise trade show clients.
• The Expo Group: US-headquartered full-service exhibit and event marketing provider offering custom design, fabrication, rental, and logistics. Comparable end-to-end service model targeting enterprise trade show exhibitors.
• 2LK Design: German specialist in trade fair stand design and construction with Europe-wide service coverage, mirroring Strasser's combination of custom design, fabrication, and assembly across the DACH market.
• Nomadic: Global exhibition stand designer and fabricator offering custom and modular stand solutions with rental and purchase options across multiple geographies. Highly comparable business model to Strasser, including full-service lifecycle support and reusable modular systems.

Broad incumbents

• Octanorm: Established European-origin manufacturer of modular aluminum stand systems used widely across the exhibition industry. Comparable as both a competitor in modular stands and a potential systems supplier for builders like Strasser.
• Messe Frankfurt: Global trade fair organizer operating many of Europe's largest exhibitions and providing official stand and service supplier programs. Relevant as an upstream ecosystem participant whose events drive demand for builders like Strasser.

Emerging players

• beMatrix: Belgian-origin manufacturer specializing in lightweight aluminum modular frame systems for trade show stands. Comparable as a technology/systems player in the same modular stand category Strasser competes in.

Regional players

• Grupo Arca: Spanish stand design and build company with a comparable Iberian operating footprint and product offering. Directly relevant as a home-market competitor sharing Strasser's primary geography and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strasser Stands