2LK Design
2LK Design is a UK-based experiential design agency delivering bespoke brand experience programmes, live events, and digital installations for tech-driven global enterprises, with long-term anchor clients Intel (24 years), HSBC (12 years), and VMware (10 years).
- Company typePrivate
- Founded1994
- HeadquartersFarnham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 2LK Design does
2LK Design is a UK-based experiential design agency headquartered in Farnham, Surrey, that delivers bespoke brand experience programmes, live events, digital installations, strategic consulting, and motion graphics for tech-driven global enterprises. Founded in 1994 by three equal shareholders, the company is now privately owned on a 50/50 basis by Managing Director Dan Mason (joined ~1999) and Creative Director Andy Sexton (joined ~2006), who completed a planned succession in 2019 described as the '2LK 2.0' phase. With 29 full-time staff cited at the 2019 25th-anniversary milestone and an operating range of 11-50 employees, 2LK's named client base spans semiconductors (Intel, 24 years), banking (HSBC, 12 years), cloud computing (VMware, 10 years), photography (Canon), enterprise software (Oracle), gaming (Activision Blizzard), social media (TikTok), mobile (Wiko), and browser (Mozilla).
The agency's core offerings are built around proprietary experiential frameworks including Storyscape (composable digital/physical storytelling platform developed for HSBC's global touring investor programme), The Wonderwall (a generative, data-driven digital sculpture with a permanent installation at Intel's Silicon Valley HQ), Wondercube (5G connectivity activation), The Datascape (information-beautiful installation), Behind the Screens (gaming-normalisation programme for Activision Blizzard), and Navigat/AR (wayfinding tool). Its underlying technology stack combines in-house 3D printing for physical prototyping, WebGL real-time rendering, mixed-reality prototyping blending scale models with game-style animated walk-throughs, and generative content systems driven by algorithmic code, user-driven input, and live data streams. Quality has been validated by six DBA Design Effectiveness Awards, the inaugural World Exhibition Stand Awards Diamond Award for the Canon Immersive Imaging work, Transform Awards Europe wins for Intel Wondercube and Canon Photokina, two ICE Sustainability Awards for HSBC Sustainable Storytelling, and an Information is Beautiful Awards entry for the Wonderwall.
2LK operates on a bespoke project-based professional services model, generating revenue through customised experiential design and consulting fees negotiated directly with enterprise clients. Go-to-market is enterprise field sales: all engagements are direct relationships initiated via website contact, industry events, or referrals, with dedicated account teams managing long-running strategic mandates. Distribution relies on thought leadership content (Insight articles covering AI, VR/AR, personalisation, and design effectiveness), selective award submissions, and speaking/activation presence at industry events including Cannes Lions, CES, MWC, SXSW, and EVENTtech, plus the 10+ year role as lead experiential agency for the Cannes Lions Festival. With approximately £12m in record turnover cited in 2019 (the most recent disclosed financial figure) and enterprise-only client concentration on multi-year anchor accounts, the agency's economics are anchored on a small set of high-tenure clients.
2LK Design firmographics
Firmographics- Name
- 2LK Design
- Legal name
- 2LK
- Website
- https://2lk.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 2LK Design is a UK-based experiential design agency delivering bespoke brand experience programmes, live events, and digital installations for tech-driven global enterprises, with long-term anchor clients Intel (24 years), HSBC (12 years), and VMware (10 years).
- Ownership category
- akta.pro rank
2LK Design industry classification
Industry- Product category
- Experiential Design Services
- NAICS
- Other Specialized Design Services (54149)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where 2LK Design is headquartered
LocationHeadquarters
- HQ city
- Farnham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
2LK Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Experiential design and brand experience programmes: Customised experiential design and execution engagements for tech-driven companies and global brands. Revenue is generated through project-based fees for brand experience programmes, event design and build, and ongoing consulting engagements with long-term clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
2LK Design product offering
Product offeringCore offering
2LK Design is a bespoke experiential design agency that creates and executes brand experience programmes, event design, and strategic consulting engagements for tech-driven global companies and financial institutions. Core deliverables include immersive installations, real-time generative content, AR/VR experiences, interactive digital installations, motion graphics, and digital films, delivered as customised project-based engagements rather than packaged software products.
Product overview
2LK Design is a brand experience agency that helps tech-driven companies revolutionise their brand experience programmes. Their offering consists of multiple distinct experiential products delivered across client partnerships including: Storyscape (HSBC's global touring digital experience), The Wonderwall (award-winning generative digital installation), Immersive imaging (Canon's photography storytelling), Uncommon growth (Oracle's customer-centric brand concepts), Digital demos (web-interactives and AR experiences), Moving moments (hyper-connected city experience), Game changer (Wiko's global experiential assault), Behind the screens (Activision Blizzard's gaming normalisation programme), Relentless relevance (Cannes Lions delegate experience), Creative community (Cannes Lions speed networking), Virtual proximity (Canon's hybrid-ready digital platform), Brand in hand (TikTok's adaptive digital canvas), Analogue audacity (Mozilla's scenography experiences), Sustainable storytelling (HSBC's sustainable marketing consultancy), Power to move (VMware's global conferences), Financial frontiers (HSBC's flagship experiences), and Navigat/AR (intelligent wayfinding tool). The agency operates on a project-based model delivering bespoke experiential activations rather than a software-as-a-service platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Storyscape Insight-led, story-driven, user-first blended physical and digital experience programme built with composable content modules enabling hyper-local audiences to explore personalised stories through a global touring format, originally developed for HSBC.
- The Wonderwall A multi-award winning generative, data-driven digital sculpture that reacts and adapts in real-time, encouraging exploration and rewarding attention, having influenced more than 250,000 people at global events and through a permanent Silicon Valley HQ installation.
- Immersive Imaging An epic mix of installation art, hands-on photography and storytelling experiences developed for Canon to celebrate the stories behind iconic image takers and reignite desire to shoot and purchase during Canon's transition to mirrorless technology.
- Uncommon Growth Oracle's brand experience concept focusing on audience-first mentality and customer-centricity, delivering dynamic new brand experience concepts including appearance, attitude and accessibility redesigns.
- Digital Demos A series of films, web-interactives and AR experiences designed to make complex tech stories simpler and more accessible, sustaining marketing momentum during global disruptions and beyond.
- Moving Moments A dynamic journey through the hyper-connected city of the future combining 3D scenography, spatial audio, digital media and kinetics to create uncommon encounters through unexpected mediums.
- Game Changer Wiko's global experiential assault featuring lifestyle-led, fashion-fueled experiences embodying the brand's audacious spirit to create awareness and action in the mobile market.
- Behind the Screens A strategic multi-year program for Activision Blizzard surrounding adland executives in content-rich experiences to normalise gaming, break stereotypes and rebuild category awareness.
- Relentless Relevance Cannes Lions delegate experience featuring long-term consulting, radical reinvention and experience innovation, spanning 10 years and over 100 individual projects across more than 50 different brands.
- Creative Community The largest activation inside Cannes Lions festival grounds, hosting 1,000 business development speed meetings with media power brands including IMAX, Salesforce, Deloitte Digital, Google and Condé Nast.
- Virtual Proximity A blueprint for hybrid-ready, omni-channel experience tools serving as a bespoke digital experience platform that brings Canon's community closer to the right information through personalised evergreen and live content streams.
- Brand in Hand An adaptive digital canvas experience for TikTok that encourages immediate tactility with the technology, featuring compiled user-generated content to amplify the platform's role to influential marketers.
- Analogue Audacity Mozilla's bold analogue experiences using stunning, larger-than-life scenography to help Firefox OS explode into the enterprise market with dramatic visual differentiation.
- Sustainable Storytelling HSBC's consultancy engagement supporting their transition to more sustainable experience marketing with a scalable and reusable solution that won 2x ICE sustainability awards.
- Power to Move VMware's exhibitions and global conferences across Europe, the US and the Middle East, presenting their blueprint of the future with physical and digital brand experiences.
- Financial Frontiers HSBC's flagship branded experiences delivering dynamism across diverse financial stages, with more than a decade of collaboration executing experiences that help people fulfill their hopes and dreams.
- Navigat/AR An immersive imaging and wayfinding tool for intelligent navigation, developed in partnership with Navigat/AR.
Quantifiable outcome
- 80% of CES attendees reached at Intel activation
- +11 more outcomes
Companies that use 2LK Design
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
2LK Design technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
2LK Design partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Cannes Lions FestivalcoreLead experiential agency for Cannes Lions Festival and many of its sponsors for over 10 years. Delivered 100+ individual projects across 50+ brands including Lions Health, Lions Entertainment, Lions Innovation, and sponsorship activations for Vivendi, Cisco, Facebook, Alibaba and Oracle.
- VMwarecore10-year partnership crafting exhibitions and global conferences across Europe, the US, and the Middle East, presenting VMware's blueprint of the future through physical and digital brand experiences.
- HSBCcore12-year global exhibition programme executing flagship branded experiences including Storyscape (global touring experience for thousands of influential investors), Financial Frontiers activations, and Sustainable Storytelling (2x ICE sustainability awards).
- IntelcoreLongest-standing client partnership spanning 24 years, delivering award-winning experiential programmes at CES, MWC, and Intel HQ. Includes The Wonderwall (permanent HQ installation), Wondercube, The Datascape, and Digital Demos during the pandemic. Five DBA Design Effectiveness Awards wins for Intel activations.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
2LK Design competitors and assessment
Company assessmentRegional players
- Radley Yeldar: UK-based brand and experience agency with comparable scale and similar enterprise client focus, competing with 2LK primarily in the UK/European market.
Direct peers
- MKG: Creative experiential agency delivering brand experiences, events and content for technology, media and consumer clients; comparable in scale and service mix.
- Moment Factory: Montreal-based multimedia studio producing immersive, generative and interactive installations for brands and public spaces; closely comparable on the creative technology (Wonderwall-class) side of 2LK's offering.
- Imagination: Independent global brand experience agency specialising in immersive experiences, exhibitions and live events for tech-led enterprise clients; very comparable scale, customer profile (Intel, etc.) and creative-led model.
- Jack Morton Worldwide: Global brand experience agency delivering experiential programmes, events and activations for major technology and consumer brands; directly competes with 2LK in the same enterprise experiential design category.
- Sparks: Experiential agency focused on brand experiences, exhibits and live events for global enterprise brands; comparable in offering and customer base to 2LK.
- Amplify: Independent brand experience and amplification agency combining creative content with live experiences for major enterprise clients; comparable in size and experiential offering.
- George P. Johnson Experience Marketing: Large global experiential marketing agency delivering exhibitions, conferences and brand experiences for enterprise technology clients; a close competitor in the same category 2LK serves.
Broad incumbents
- Accenture Song (formerly Accenture Interactive): Global brand experience and marketing services arm of Accenture that competes for the same enterprise experiential mandates at much greater scale.
- Deloitte Digital (Creative & Brand): Large consulting-backed digital and brand experience practice that competes for many of the same enterprise transformation mandates, including experiential design for tech and financial brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
2LK Design social profiles
Digital presence2LK Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
2LK Design leadership team
Management profileNumber of profiles
Profiles2 records
2LK Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2LK Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2LK Design
What does 2LK Design do?
2LK Design is a bespoke experiential design agency that creates and executes brand experience programmes, event design, and strategic consulting engagements for tech-driven global companies and financial institutions. Core deliverables include immersive installations, real-time generative content, AR/VR experiences, interactive digital installations, motion graphics, and digital films, delivered as customised project-based engagements rather than packaged software products.
Is 2LK Design a public or private company?
2LK Design is a private company. It is classified as management employee owned and is currently operating.
When was 2LK Design founded?
2LK Design was founded in 1994. It employs 11 to 50 people.
Where is 2LK Design based?
2LK Design is headquartered in Farnham, United Kingdom, in the Europe region.
How does 2LK Design make money?
One revenue line is on record: experiential design and brand experience programmes.
Who are 2LK Design's main competitors?
Radley Yeldar is listed as a regional player. Direct peers are MKG, Moment Factory, Imagination, Jack Morton Worldwide, Sparks, Amplify and George P. Johnson Experience Marketing. Broad incumbents are Accenture Song (formerly Accenture Interactive) and Deloitte Digital (Creative & Brand).
Does 2LK Design have an API?
No public API is recorded for 2LK Design.
What industry is 2LK Design in?
2LK Design's product category is Experiential Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 54149 and its SIC code is 7330.