The Center for Prevention and Counseling

What The Center for Prevention and Counseling does

The Center for Prevention and Counseling is a private nonprofit organization founded in 1974 and headquartered at 61 Spring Street, Newton, New Jersey, delivering mental health, addiction prevention, harm reduction, counseling, and recovery support services to Sussex County residents. The organization's core offerings span the full continuum of addiction care: the Prevention Hub provides evidence-based education for youth and families; Harm Reduction Services distribute Narcan and fentanyl test strips with corresponding training; Counseling Services offer direct therapeutic support; the Sussex County Recovery Community Center operates drop-in peer support, recovery coaching, and meetings daily from 9 AM to 2 PM; and the WISE (Wellness Initiative for Senior Education) program delivers a six-week wellness curriculum to older adults. Specialized programs include the C.L.E.A.R. (Community Law Enforcement Addiction Recovery) program in partnership with Newton Police Department, Youth Mental Health First Aid Training, TIPS Training, and Legal Aid Services. Service delivery is human-centered and community-based, with no proprietary technology platform; operations run through a main office in Newton plus satellite sites in Hopatcong, Sussex, Branchville, and Franklin. The Center serves five primary segments: K-12 youth, individuals in recovery, seniors, families, and military families. The business model is grant- and donation-funded with all services provided free of charge; revenue streams consist of government grants, foundation support, and community donations rather than fees or insurance billing. The organization is governed by a Board of Directors, has 11-50 employees, and reports no parent company, subsidiaries, or institutional equity ownership.

Name

The Center for Prevention and Counseling

Legal name

The Center for Prevention & Counseling

Website

https://centerforprevention.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

The Center for Prevention and Counseling is a Sussex County, New Jersey nonprofit founded in 1974 that provides free mental health, addiction prevention, harm reduction, counseling, and recovery support services to youth, individuals in recovery, seniors, families, and military families across six locations.

Ownership category

akta.pro rank

Product category

Community Behavioral Health and Substance Abuse Prevention Services

NAICS

Other Individual and Family Services (624190), Outpatient Mental Health and Substance Abuse Centers (62142), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

akta.pro secondary industries

Community Health, Prevention & Health Education (BPAGACAC), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Substance Use Prevention & Recovery Services (EDALAFAE), Behavioral Health & Substance Use Public Health Programs (BPAIAJAK)

Keywords

• Substance abuse prevention
• Mental health counseling
• Recovery support services
• Harm reduction services
• Senior wellness education

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Grant Funding: The organization operates as a nonprofit receiving government grants, foundation support, and community donations to fund prevention, harm reduction, counseling, and recovery services offered free to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Center for Prevention and Counseling is a community-based nonprofit that delivers free prevention education, harm reduction, counseling, and recovery support services to Sussex County, NJ residents affected by substance use and mental health challenges. Its core offerings span the Prevention Hub (youth and family education), Harm Reduction (Narcan, fentanyl test strips, overdose prevention), Counseling Services, the Sussex County Recovery Community Center (peer support and recovery coaching), the C.L.E.A.R. law enforcement partnership, the WISE senior wellness program, and professional training (Mental Health First Aid, TIPS, Narcan). All services are offered at no charge to community members and funded through grants, donations, and program sponsorships.

Product overview

The Center for Prevention and Counseling operates as a community-based nonprofit offering a unified portfolio of prevention, harm reduction, counseling, and recovery services spanning the full continuum of addiction care. Core offerings include the Prevention Hub for community education, Harm Reduction Services with Narcan training, Counseling Services, and the Recovery Community Center providing daily peer support and recovery coaching. Specialized programs include the WISE wellness program for seniors, Youth Mental Health First Aid Training, TIPS Training, and the C.L.E.A.R. law enforcement partnership program. The organization serves Sussex County, NJ residents through both main and satellite locations.

Differentiator

Problem solved

Functional benefit

Brands

• Prevention Hub: Initiative of the Coalition for Healthy and Safe Communities providing evidence-based support services, educational programs, and resources for youth and families
• Sussex County Recovery Community Center (RCC)
• WISE (Wellness Initiative for Senior Education)
• C.L.E.A.R. Program

Products and services

• Prevention Hub Sussex County Prevention Hub initiative providing evidence-based support services, educational programs, and resources for youth and families to address risk factors leading to early use of alcohol and other drugs.
• Harm Reduction Services
• Counseling Services Professional counseling services for individuals and families dealing with addiction and mental health concerns, provided free of charge.
• Recovery Community Center (RCC) Drop-in recovery center offering peer support, recovery coaching, support meetings, and social activities for individuals in recovery, operating daily from 9 AM to 2 PM.
• WISE Wellness Program (Wellness Initiative for Senior Education) Free six-week wellness and prevention program for older adults focusing on stress management, medication safety, emotional wellness, and healthy lifestyle choices, with complimentary meals and gift card incentives.
• C.L.E.A.R. Program (Community Law Enforcement Addiction Recovery) Community Law Enforcement Addiction Recovery program partnering with the Newton Police Department to connect individuals with substance use disorder to peer recovery coaches and treatment services, reducing stigma and barriers to treatment entry.
• Youth Mental Health First Aid Training Training program that equips adults to recognize and respond to youth experiencing mental health or addiction challenges.
• TIPS Training Training program focused on responsible alcohol service and intervention techniques for servers, retailers, and community organizations.
• Opioid Overdose Prevention / Narcan Training Training on recognizing and responding to opioid overdoses, including Narcan administration, for community members and partner organizations.
• Legal Aid Services Legal assistance services for individuals seeking help related to their recovery journey, including support navigating legal barriers associated with substance use.

Quantifiable outcome

• 147 people contacted the C.L.E.A.R. program for assistance; 35 connected to treatment; 46 connected with peer recovery coaches
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Newton Medical CentercoreStrategic or Co-development Partner · 18 July 2017Hosted the C.L.E.A.R. Program anniversary breakfast celebration to share program successes and outcomes. Healthcare provider partnership supporting recovery initiatives.
• Newton Police DepartmentcoreStrategic or Co-development Partner · 18 July 2016Collaborative partnership through the C.L.E.A.R. (Coalition for Law Enforcement and Recovery) Program, enabling individuals to walk into the police department seeking help for addiction. Police provide a welcoming environment while recovery coaches connect people to treatment.
• Coalition for Healthy and Safe CommunitiescoreStrategic or Co-development PartnerInitiative of the Coalition for Healthy and Safe Communities, a program that operates the Sussex County Prevention Hub providing evidence-based support services and educational programs.
• NorwescapmajorStrategic or Co-development PartnerSussex Borough Community & Cultural Center partnership providing satellite location for the Sussex County Recovery Community Center, offering recovery coaching and services.
• Hopatcong Community Resource & Wellness CentermajorStrategic or Co-development PartnerSatellite drop-in location for recovery specialists providing free Narcan, support, and connection to services for individuals and families affected by addiction.
• Sussex County Schools (28+ schools)coreStrategic or Co-development PartnerPartnership with Sussex County schools for prevention education programs, youth leadership camps, and awareness contests including Red Ribbon Week and Alcohol Awareness Month.
• New Jersey HeraldmajorGTM or Marketing PartnerAnnual 'What's Your Anti-Drug' contest collaboration with the New Jersey Herald, reaching 700+ students across Sussex County with prevention messages.
• Drug Enforcement AdministrationmajorStrategic or Co-development PartnerSponsor of the annual Heroin & Opioid Art Contest for Sussex, Morris, and Warren Counties.
• NY/NJ High Intensity Drug Trafficking AreamajorStrategic or Co-development PartnerPartner in the Heroin & Opioid Art Contest sponsorship supporting addiction awareness.
• Partnership for Drug-Free New JerseymajorStrategic or Co-development PartnerPartner in the annual Heroin & Opioid Art Contest supporting prevention messaging.
• Sussex County YMCAminorStrategic or Co-development PartnerPartner for wellness programs including the Quit Smoking/Vaping program for community members.
• Sussex County Community CollegeminorStrategic or Co-development PartnerVenue partner for Recovery Month Community Events.
• Governor's Council on Alcoholism and Drug AbusemajorStrategic or Co-development PartnerPartner in the annual Heroin & Opioid Art Contest.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Caron Treatment Centers: Large, well-established Pennsylvania-based addiction treatment organization with extensive NJ referral relationships. A broader incumbent in the same substance use disorder treatment space, operating residential and outpatient programs at greater scale.
• Integrity House: New Jersey-based nonprofit providing substance use treatment, recovery housing, and prevention services. Comparable as a larger NJ-focused addiction services nonprofit, though with more emphasis on residential and clinical services.
• Daytop New Jersey: New Jersey-based nonprofit providing substance use disorder treatment, prevention education, and recovery support. Comparable in mission as a larger regional addiction services organization with overlapping NJ county coverage and school-based prevention programming.

Direct peers

• Community Anti-Drug Coalitions of America (CADCA): National coalition organization supporting community-based drug prevention efforts through training, resources, and coalition-building. The Center's 'Coalition for Healthy and Safe Communities' framing mirrors CADCA's coalition model at a local level.
• New Jersey Prevention Network (NJPN): Statewide coalition of New Jersey substance use prevention providers. Directly comparable as a peer community-prevention organization working in the same NJ substance use prevention ecosystem with overlapping school and community partnerships.
• Prevention Links: New Jersey-based nonprofit providing substance use prevention, intervention, and recovery support services across multiple counties. Highly comparable in mission, service mix (prevention education, recovery support, community coalitions), and grant-funded nonprofit model.
• Coalition for Healthy and Safe Communities (Wallkill Valley Coalition): A directly affiliated coalition under the same Center for Prevention and Counseling umbrella - effectively a sibling program. Relevant peer for the local Sussex County prevention coalition model.
• National Council on Alcoholism and Drug Dependence (NCADD) of New Jersey: State affiliate of the national NCADD network providing prevention, education, and recovery support services across New Jersey. A direct peer in alcohol and drug prevention nonprofit work with overlapping public-sector partnerships.
• NORWESCAP: New Jersey-based community action agency providing social services including recovery support. Existing satellite partner that delivers overlapping services in Sussex County, including the community resource center hosting CFPC programs.
• Partnership for Drug-Free New Jersey: Statewide nonprofit focused on substance use prevention through media campaigns, parent education, and community outreach. A direct peer - and explicit existing partner - running overlapping prevention messaging and youth contests in the same New Jersey market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cfpcnj
• Facebookfacebook.com/cfpcnj
• Instagraminstagram.com/cfpcnj

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Center for Prevention and Counseling