Health and Fitness Travel

What Health and Fitness Travel does

Health and Fitness Travel is a UK-based private travel agency founded in 2010 that operates a curated booking platform for luxury wellness and medical spa retreats across 20+ destinations. The company aggregates programmes from partner resorts — including flagship operators such as Chiva Som, SHA Wellness Clinic, Kamalaya, Chenot Palace Weggis, Ananda in the Himalayas, and BodyHoliday — and packages them with concierge support, ATOL financial protection, and a proprietary Wellness Travel Engine that matches travellers to programmes by preference. Its product portfolio spans core wellness categories (Fusion Fitness™, Discover Recover™, Family Time Together™, yoga, detox, sleep, spa, fitness) alongside medical spa, fasting, and adventure/culture retreats, with package prices ranging from approximately £675 for entry-level UK programmes to over £16,865 for premium medical spa programmes in Switzerland and Mexico. The go-to-market is sales-led and concierge-driven, combining a self-service website, phone consultation, and WhatsApp concierge with content-led marketing, email, and a formal Referral Club.

The company earns revenue through travel agency commissions and transaction fees on bookings, monetising as a broker between affluent individual travellers (and a smaller corporate wellness segment) and resort partners. Pricing is per-package with destination-, season-, and programme-driven variability. Distribution is direct-to-consumer via the website, phone line, and messaging channels; no third-party resellers or API integrations are disclosed, and there is no proprietary mobile application. Operational scale is modest at 11-50 employees, with no external funding, parent company, or M&A activity disclosed in the available data.

The competitive posture relies on curation depth, exclusive branded programmes (Fusion Fitness™, Discover Recover™, Family Time Together™), negotiated rates with premium partners, and a relationship-based concierge model that has produced customer relationships exceeding 15 years. The company has recently extended into adjacent verticals (corporate wellness, sabbaticals, accessible holidays, eco-friendly retreats, anti-ageing) and expanded its medical spa category, signalling intent to broaden the addressable market while remaining a high-touch specialist rather than a scaled OTA.

Name

Health and Fitness Travel

Legal name

Capital Office LTD

Website

https://healthandfitnesstravel.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Health and Fitness Travel is a UK-based private wellness travel agency founded in 2010 that curates and books luxury wellness and medical spa retreats across 20+ destinations, serving affluent individual travellers and corporate wellness clients via a concierge sales model and earning commissions on partner resort bookings.

Ownership category

akta.pro rank

Product category

Wellness Travel Services

NAICS

Travel Agencies (56151)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wellness, Spa & Retreat Travel Agencies (THAKAFAI)

akta.pro secondary industries

Wellness, Spa & Retreat Itinerary Planning (THAKAOAI), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

Keywords

• Wellness travel
• Luxury wellness retreats
• Medical spa retreats
• Fitness holidays
• Wellness tourism

Headquarters

HQ city

Beaconsfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Agency Commissions and Transaction Fees: Health and Fitness Travel acts as a travel agency/broker earning commissions on bookings made through their platform. They facilitate bookings at partner wellness resorts and retreats worldwide, charging transaction fees or receiving commission from resort partners. Pricing is shown as package prices (e.g., From £10,255 for 7 days at Chiva Som) suggesting a package deal model including programme, accommodation and sometimes meals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Health and Fitness Travel is a luxury wellness travel agency that curates and brokers bookings at premium wellness retreats and medical spas worldwide. The company operates a Wellness Travel Engine matching tool and provides expert concierge-led travel planning for individual travellers and corporate clients, earning commissions on partner-resort bookings. Offerings include proprietary branded programmes (Fusion Fitness™, Discover Recover™, Family Time Together™) plus categorised retreat types (Wellness Holidays, Medical Spa, Adventure & Culture, Fasting, Yoga, Detox, Sleep & Relax, Fitness, Spa, Singles, Couples, Corporate) across 20+ global destinations.

Product overview

Health and Fitness Travel is a luxury wellness travel booking platform offering curated health and fitness holidays globally. The portfolio includes proprietary branded programmes such as Fusion Fitness™ (personalised 1-on-1 multi-modality fitness retreats), Discover Recover™ (adventure combined with wellness recovery), alongside traditional retreat types including Wellness Holidays, Medical Spa, Adventure & Culture, Fasting Retreats, Yoga, Detox, Sleep & Relax, Fitness, Spa Holidays, and specialty offerings for Singles, Couples, and Families. The platform operates a Wellness Travel Engine for personalized programme matching, connecting travellers with partner wellness resorts across destinations in Asia, Europe, Middle East, The Americas, Caribbean, Africa & Indian Ocean, and Australia & New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Fusion Fitness™: Exclusive holiday programme created by Health and Fitness Travel allowing guests to choose 4, 7 or 10 personalised 1-on-1 sessions
• Discover Recover™
• Family Time Together™
• Wellness Travel Engine

Products and services

• Fusion Fitness™ Exclusive branded fitness holiday programme allowing guests to choose 4, 7, or 10 personalised 1-on-1 sessions combining multiple fitness and wellness modalities, available at partner resorts worldwide. Targeted at individuals seeking configurable, expert-led fitness retreats.
• Discover Recover™ Proprietary retreat programme designed for travellers seeking meaningful experiences that combine physical adventure (hiking, biking, water sports) with cultural immersion and wellness recovery activities, going beyond standard sightseeing.
• Family Time Together™ Proprietary multi-generational wellness holiday programme designed for families seeking healthier, more active holidays together, with wellness activities suitable for all ages and dedicated kids' programmes.
• Wellness Holidays All-in-one mind-and-body renewal retreats blending spa therapies, fitness sessions, nutritious meals, mindfulness practices, and cultural enrichment. Comprises 81+ programmes across Asia, Europe, Middle East, Africa & Indian Ocean, Caribbean, The Americas, and Australia & New Zealand.
• Medical Spa Retreats Advanced healthcare-focused retreats at 94 accredited medical wellness centres with diagnostic assessments (blood tests, biological age scans, fitness evaluations), personalised treatment plans, and certified health professionals overseeing care. Targets health-focused individuals seeking longevity, recovery, or proactive health management.
• Adventure & Culture Retreats Eight curated retreats combining physical adventure activities such as hiking, biking, kayaking, and diving with cultural immersion experiences including cooking classes and historical tours.
• Fasting Retreats 17 dedicated detoxifying retreats featuring juice fasting, fasting teas, and water-only protocols designed to cleanse the body, supported by like-minded participants and expert supervision.
• Detox Holidays Targeted body-reboot retreats combining expert nutritional guidance with cutting-edge wellness therapies for rejuvenation and cleansing.
• Yoga Retreats Immersive yoga retreats designed for everyone from complete beginners to advanced practitioners, focusing on mind-body reconnection through daily practice, meditation, and supporting wellness activities.
• Sleep & Relax Retreats Specialised retreats addressing sleep as the foundation of wellness, offering programmes designed to restore rest and relaxation through therapeutic interventions, calming environments, and stress-management techniques.
• Fitness Holidays

Quantifiable outcome

• Long-term customer relationships spanning 15+ years
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Chiva Som International Health ResortflagshipStrategic or Co-development PartnerPremier wellness destination partner in Thailand offering comprehensive health and wellness programmes including Senior Wellness, Taste of Chiva Som, and personalised retreats. Multi-award-winning property featured prominently on the platform.
• SHA Wellness ClinicflagshipStrategic or Co-development PartnerFlagship medical wellness partner with locations in Spain and Mexico. Offers Advanced Longevity, Detox & Optimal Weight, Executive Health & Performance, and SHA Cellular Regeneration programmes. Pioneering integrative medicine and healthy ageing protocols.
• KamalayaflagshipStrategic or Co-development PartnerAward-winning wellness sanctuary in Thailand featuring Asian Bliss, Basic Detox, Comprehensive Detox, Brain Enhancement, and Stress & Burnout Recovery programmes. Known for holistic integration of Western medicine and Eastern spirituality.
• Chenot Palace WeggisflagshipStrategic or Co-development PartnerLuxury medical wellness clinic in Switzerland offering Advanced Detox programmes based on Henri Chenot's methodology. High-end destination for intensive purification and revitalisation.
• Buff Medical ResortcoreStrategic or Co-development PartnerPremium medical resort on Lake Constance, Germany, offering BuffMed programme series including Advanced, Cardio, Sports, Classic, Relax, and Vitality retreats. Pioneering Mayr therapeutic fasting and cardio-MRI diagnostics.
• Vilalara Grand Hotel AlgarvecoreStrategic or Co-development PartnerLuxury Portuguese resort featuring award-winning Thalasso Spa, thalassotherapy facilities, and comprehensive wellness programmes including Detox & Weight Management, Fitness Essence, Fusion Fitness, and Thalassotherapy Healing.
• Ananda in the HimalayasflagshipStrategic or Co-development PartnerMulti-award-winning luxury wellness retreat in Indian Himalayan foothills, located on a 100-acre Maharaja's Palace estate. Offers Dhyana Self-Realisation, Chronic Pain Management, Detox, Yoga, Fusion Fitness, and comprehensive wellness programmes.
• SwaSwaracoreStrategic or Co-development PartnerLuxury wellness resort in Gokarna, India, on Om Beach. Features 24 Konkan villas, Ayurveda, Naturopathy, yoga, and meditation programmes. Specialises in holistic reset, sleep enhancement, and stress relief.
• ShreyascoreStrategic or Co-development PartnerPart of Relais & Chateau, this 25-acre luxury yoga and wellness retreat near Bangalore, India. Features award-winning Ayurvedic spa, mindfulness programmes, entirely vegetarian cuisine, and solo-friendly environment.
• Santani Wellness Resort & SpacoreStrategic or Co-development PartnerLuxury wellness resort in Kandy, Sri Lanka, nestled in lush jungles and former tea fields. Offers Anti-ageing, De-Addiction, Personal Dosha Ayurveda, Immune Boosting Detox, and Rebalancing Bliss programmes.
• Longevity Health & Wellness HotelcoreStrategic or Co-development PartnerPortugal-based wellness retreat with rooftop infinity pool overlooking Atlantic Ocean. Part of the Longevity collection offering Art of Detox, Longevity, Movement, and Body Strength programmes.
• Six Senses KaplankayacoreStrategic or Co-development PartnerLuxury wellness sanctuary along Aegean coast in Turkey. Offers Cleanse & Detox, Discover Yoga, Fusion Fitness, Immune Booster, and Longevity programmes amidst pristine beaches and rolling hills with wild olive trees.
• Sianji Well-Being ResortminorStrategic or Co-development PartnerAward-winning wellness resort in Turkey offering Anti-Ageing Diet, Ketogenic Diet, Raw Food Detox, and Master Detox programmes. Features healthy nutrition-focused retreats.
• BodyHolidaycoreStrategic or Co-development PartnerAll-inclusive wellness resort in Saint Lucia, Caribbean. Combines health, fitness, spa, and healthy cuisine with one of the most comprehensive wellness programmes available.
• StolenTimecoreStrategic or Co-development PartnerLuxury all-inclusive resort in Saint Lucia featuring diving experiences, spa treatments, diverse dining, and colourful Caribbean setting. Adults-only property.
• Atmantan Wellness ResortcoreStrategic or Co-development PartnerWellness resort in Sahyadri Range, India, with 40 acres overlooking Mulshi Lake. Offers Ayurveda, Master Cleanse, and Fitness programmes in natural setting.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• RetreatsFinder: Online retreat discovery platform listing wellness retreats, yoga retreats, and detox programmes across multiple destinations. Comparable as a curated retreat booking resource, though primarily self-service versus Health and Fitness Travel's consultative sales model.
• TourRadar: Online marketplace connecting travellers with multi-day tour operators worldwide, including a wellness tour category. Comparable as a booking platform aggregating curated experiential travel inventory, though operates primarily on guided group tours rather than luxury individual wellness retreats.

Direct peers

• Healing Holidays: UK-based specialist wellness travel agency offering curated wellness retreats, medical spa programmes, and bespoke itineraries globally. Closest direct comparable: similar niche positioning, commission-based travel agency model, premium customer base, and overlapping supplier partnerships in luxury wellness resorts.
• BookRetreats: Online booking marketplace for wellness retreats globally, allowing direct booking of yoga, fitness, detox, and meditation retreats. Closely comparable on inventory aggregation and customer-facing wellness curation, but operates a more self-service/transactional model rather than Health and Fitness Travel's high-touch concierge approach.
• BookYogaRetreats: Specialist yoga retreat booking platform offering curated yoga, meditation, and wellness retreats worldwide. Comparable as a niche wellness retreat booking competitor with a specific retreat-type vertical and similar target customer in seeking wellness-led travel experiences.

Broad incumbents

• Mr & Mrs Smith: UK-based luxury hotel booking platform and travel club with curated boutique and luxury properties worldwide, including a wellness-focused sub-segment. Comparable on luxury travel curation, concierge-style sales, and exclusive added-value positioning, though broader in category scope beyond wellness.
• Audley Travel: UK specialist tailor-made travel company offering bespoke itineraries across global destinations with country-specialist travel experts. Comparable on high-touch concierge sales model, bespoke trip planning, and UK headquarters, though broader across general luxury travel rather than wellness-specific.
• SpaFinder: Global spa and wellness marketplace and media platform aggregating spa, wellness, and retreat listings. Comparable on wellness category curation and discovery, though broader scope covering local spa services in addition to destination retreats.
• Tailor-Made Travel (by Kenwood Travel): UK-based bespoke luxury travel agency curating tailor-made holidays including wellness, spa, and honeymoon categories. Comparable on UK origin, concierge-style bespoke planning, and luxury wellness vertical among broader luxury travel offerings.

Others

• Wellness Travel Solutions: Corporate wellness retreat specialist offering curated company wellness programmes and corporate retreat logistics. Adjacent category player targeting the corporate wellness segment that Health and Fitness Travel has begun developing.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hf_travel
• LinkedInlinkedin.com/company/health-and-fitness-travel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health and Fitness Travel