System Retail
System Retail S.p.A. provides certified POS hardware and integrated retail software suites (OneStore GDO, Suite EVO, OrangeTouchShop) to grocery, Ho.Re.Ca., and entertainment operators across Italy via a 26+ dealer network.
- Company typePrivate
- Founded1994
- HeadquartersMarina Di Montemarciano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What System Retail does
System Retail S.p.A. is an Italian provider of point-of-sale (POS) hardware and integrated software solutions serving the grocery, specialized retail, hospitality (Ho.Re.Ca.), and entertainment sectors. Founded in 1994 as part of the Custom Group (parent: Custom S.p.A.) and headquartered in Marina di Montemarciano, Italy, the company combines patented terminal hardware (notably the SYS@EVO and SYS@EVO Touch line, patented in 2009) with modular software suites including OneStore GDO, Suite EVO, Suite EasyEvolver, and OrangeTouchShop, plus mobile applications targeting multi-site retail operators. The business operates under Italian fiscal-device certification (Revenue Agency) and environmental compliance (RAEE) frameworks that impose real barriers to entry for non-Italian competitors.
The company's distribution model is built on a network of 26+ dealers across Italy, which has supported an installed base exceeding 30,000 POS systems and 21,000+ software licenses. Direct headcount is modest at 11–50 employees, indicating that scale is achieved through channel partners and Custom Group back-office support rather than internal direct sales coverage. Named customers span large organized retail (Conad/DAO, Coop Trentino/SAIT), entertainment (Gardaland), and Ho.Re.Ca. (Ladisa Ristorazione, Kuadrifoglio), providing some vertical diversification though enterprise anchor exposure remains material.
Recent strategic activity has shifted the company beyond traditional certified POS into adjacent technology categories. In 2024, System Retail launched an autonomous-store platform using computer vision, deployed at Tuday Conad "Prendi&Vai" pilots in Verona and Trento. In 2025, the company acquired the Orange Touch business unit and launched OrangeTouchShop, expanding its software portfolio into the franchising-and-chain-store segment. Revenue mechanics combine hardware unit sales, recurring software licensing, and dealer-channel wholesale, though no consolidated revenue figures are publicly disclosed.
System Retail firmographics
Firmographics- Name
- System Retail
- Legal name
- System Retail S.p.A.
- Website
- https://systemretail.it
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- System Retail S.p.A. provides certified POS hardware and integrated retail software suites (OneStore GDO, Suite EVO, OrangeTouchShop) to grocery, Ho.Re.Ca., and entertainment operators across Italy via a 26+ dealer network.
- Ownership category
- akta.pro rank
System Retail industry classification
Industry- Product category
- Point-of-Sale (POS) Systems and Retail Management Software
- akta.pro primary industry
- POS Terminals & All-in-One Retail Computers (HDACAKAA)
- akta.pro secondary industries
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), Point-of-Sale (POS) & On-Property Commerce (THALACAI), Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), POS Installation, Maintenance & Field Services (FSAMADAJ)
Keywords
Where System Retail is headquartered
LocationHeadquarters
- HQ city
- Marina Di Montemarciano
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
System Retail business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: Sale of POS terminals, cash registers, touch screens, barcode scanners, fiscal printers, self-checkout systems, scales, and peripherals. Products include SYS@ series cash registers, PC Touch systems, and complete hardware solutions for retail.
- Software Licenses: Sale and licensing of software suites including Suite EVO, Suite EasyEvolver, and OneStore GDO ecosystem. Over 21,000 software licenses installed on as many cash register terminals.
- Professional Services: Consulting, design, research and development services. Training, promotion and communication services. Contact center and on-center services including installation assistance, maintenance, and repair.
- Machine Rental: Rental formulas for new compatible technologies and used equipment fleet. Provides flexible technology access without full capital expenditure.
- Machine Maintenance: Centralized repair and spare parts service, multi-product and multi-brand. Maintenance of machine fleet with single centralized service.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
System Retail product offering
Product offeringCore offering
System Retail S.p.A. designs, develops, and sells integrated point-of-sale (POS) solutions for the Italian retail, GDO (organized large-scale distribution), and Ho.Re.Ca. (hotel, restaurant, café) markets. The company combines proprietary POS software suites (OneStore GDO, Suite EVO, Suite EasyEvolver, OrangeTouchShop, SYS@EVO) with fiscal cash registers, PC Touch terminals, printers, scanners, scales, kiosks, self-checkout systems, and mobile applications, complemented by consulting, training, installation, maintenance, and rental services delivered through a nationwide dealer network.
Product overview
System Retail offers a comprehensive portfolio of integrated hardware, software, and mobile solutions for retail point-of-sale management. The product ecosystem is organized around three main software suites (OneStore GDO, Suite EVO, and Suite EasyEvolver) complemented by extensive hardware (POS terminals, cash registers, scanners, scales, kiosks, self-checkout systems) and mobile applications (for inventory, ordering, loyalty, and restaurant management). The architecture combines a core platform approach with specialized modules targeting specific verticals (GDO/Supermarkets, Retail, Ho.Re.Ca., Tobacconists, Pharmacies), connected through unified management systems and real-time monitoring tools.
Differentiator
Problem solved
Functional benefit
Brands
- OneStore GDO: Complete ecosystem for store management including Back Office, Front End, and Mobile App solutions for GDO and retail.
- Suite EVO
- Suite EasyEvolver
- OrangeTouchShop
- SYS@EVO
- SYS@EVO Touch
Products and services
- OneStore GDO Complete ecosystem for store management comprising Back Office, Front End, and Mobile App modules designed for the Italian Grande Distribuzione Organizzata (GDO) market, providing centralized inventory, sales, and multi-store coordination for large retail surfaces.
- Suite EVO Complete software solution for managing checkout barriers and entire retail points of sale, certified for installation on any cash register and providing evolved front-end capabilities for GDO markets.
- Suite EasyEvolver Application suite developed with sector experts for fluid and fast retail point management, particularly indicated for bars, quick service, tobacco shops, optics, and other commercial activities requiring flexible and customizable sales interfaces.
- OrangeTouchShop
Quantifiable outcome
- Over 30,000 installations across Italy
- +3 more outcomes
Companies that use System Retail
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles5 records
System Retail technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature8 records
System Retail partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Gruppo CustomcoreSystem Retail S.p.A. is a company subject to the direction and coordination of Custom S.p.A. Gruppo Custom is a technology holding company with international presence and engineering vocation. The group diversifies offerings across multiple vertical markets proposing complete multilayer solutions integrating hardware, software, and services.
- Bizeta Retail SolutionsminorDevelopment of turnkey projects in the fashion and luxury sector: from project analysis to development of customized or modular solutions. Supports localizations in different countries, organizes delivery and roll-out phases.
- MaximaminorSoftware solutions for the Fashion Retail world, dedicated to management and monitoring of commercial activity for one or more stores, or large International Retail Chains.
- TÜV ItaliaminorIndependent certification and inspection body for ISO9001:2008 quality system certification as part of Custom S.p.A. industrial group's certification.
- Consorzio ecoR'itminorNon-profit collective system for WEEE management of domestic and professional users. System Retail adheres as a member for compliance with WEEE (2002/96/CE) and RoHS (2002/95/CE) directives.
- Dealer Network (26+ companies)coreOver 26 dealer companies distributed throughout Italy providing sales, installation, maintenance, and support services. Part of the comprehensive service offering with capilliary territory coverage.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
System Retail competitors and assessment
Company assessmentDirect peers
- TeamSystem: Italian business software group with POS, retail management, and Ho.Re.Ca. solutions serving SMBs and mid-market across Italy — overlapping with System Retail's No Food e Retail and Ho.Re.Ca. segments in the same Italian fiscal/regulatory environment.
- NCR Voyix: Global provider of POS hardware, software, and services for retail and hospitality; competes head-on with System Retail's product portfolio (terminals, software, services) and has multinational scale that System Retail cannot match.
- Zucchetti: Italy's largest domestic software house, offering POS, retail management, and ERP solutions for Italian SMB and mid-market retailers and Ho.Re.Ca. operators — directly competing with System Retail in the same geography, same regulatory context, and overlapping customer base.
- Toshiba Global Commerce Solutions: Major POS hardware and retail software vendor with strong presence in European grocery and specialty retail; competes with System Retail's SYS@ terminal line and EVO/GDO suites for enterprise retail accounts.
- Diebold Nixdorf: Global POS and store transformation vendor serving retail and banking; directly comparable hardware-software-services model targeting large retailers, and a relevant competitor for Italian GDO accounts like Conad and Coop.
Broad incumbents
- Oracle Micros (Food & Beverage / Retail): Hospitality and retail POS platform (Oracle MICROS) sold primarily to large enterprise chains; broader portfolio than System Retail but directly comparable in the Ho.Re.Ca. and chain retail segments (e.g., Gardaland-class venues).
Others
- Datalogic: Italian-headquartered global provider of barcode scanners, mobile computers, and retail hardware — an adjacent ecosystem supplier/partners rather than a direct POS competitor, but representative of the Italian retail-tech supply chain in which System Retail operates.
Emerging players
- Lightspeed Commerce: Cloud-native retail and restaurant POS with growing European footprint; competes with System Retail in SMB retail and Ho.Re.Ca. using a modern SaaS/mobile-first stack that contrasts with System Retail's Windows/.Net foundation.
- Square (Block): SMB POS and payments platform expanding across Europe; represents the cloud-native, integrated-payment challenger model that increasingly competes with Italian regional POS incumbents for small retailers and food-service operators.
Regional players
- Passepartout: Italian software vendor offering retail, Ho.Re.Ca., and business management solutions; competes regionally with System Retail in SMB and specialty retail segments using localized fiscal-compliance modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
System Retail social profiles
Digital presenceSystem Retail compliance and trust
Trust signalCompliance3 records
System Retail financial estimates
Financial estimateRevenue estimate
Valuation estimate
System Retail leadership team
Management profileNumber of profiles
Profiles1 record
System Retail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
System Retail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about System Retail
What does System Retail do?
System Retail S.p.A. designs, develops, and sells integrated point-of-sale (POS) solutions for the Italian retail, GDO (organized large-scale distribution), and Ho.Re.Ca. (hotel, restaurant, café) markets. The company combines proprietary POS software suites (OneStore GDO, Suite EVO, Suite EasyEvolver, OrangeTouchShop, SYS@EVO) with fiscal cash registers, PC Touch terminals, printers, scanners, scales, kiosks, self-checkout systems, and mobile applications, complemented by consulting, training, installation, maintenance, and rental services delivered through a nationwide dealer network.
Is System Retail a public or private company?
System Retail is a private company. It is classified as corporate owned and is currently operating.
When was System Retail founded?
System Retail was founded in 1994. It employs 11 to 50 people.
Where is System Retail based?
System Retail is headquartered in Marina Di Montemarciano, Italy, in the Europe region.
How does System Retail make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are software Licenses, professional Services, machine Rental and machine Maintenance.
Who are System Retail's main competitors?
Direct peers on record are TeamSystem, NCR Voyix, Zucchetti, Toshiba Global Commerce Solutions and Diebold Nixdorf. Oracle Micros (Food & Beverage / Retail) is listed as a broad incumbent. Datalogic is listed as an others. Emerging players are Lightspeed Commerce and Square (Block). Passepartout is listed as a regional player.
Does System Retail have an API?
No public API is recorded for System Retail.
What industry is System Retail in?
System Retail's product category is Point-of-Sale (POS) Systems and Retail Management Software. Its primary akta.pro industry code is HDACAKAA, POS Terminals & All-in-One Retail Computers, with a secondary code of FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management).