Hotel Price Reporter

What Hotel Price Reporter does

Hotel Price Reporter, operated by UK-registered parent company Lancewood Media Ltd., is a self-serve SaaS platform that provides rate shopping and revenue management intelligence for hotels. Founded in 2016 and headquartered in London, the platform aggregates live room pricing data from multiple online travel agencies including Expedia, Booking.com, and Agoda, and combines it with local market demand analytics, occupancy tracking, online review rankings, rate parity monitoring, and forward-looking rate data extending up to 365 days. Its product suite centers on the Hotel Rate Shopper, supplemented by the Price Check Widget for direct-booking conversion on hotel websites, the Rate Parity Checker, the Hotel Rate Monitoring module, a Local Market Demand Tracker, a Room Matching Engine, and a free ADR calculator used as a lead-generation tool.

The company sells exclusively through a product-led growth model via its website, offering a $15 fifteen-day trial and tiered monthly subscriptions priced between $79 and $149 depending on competitor set size and features, with annual prepayment discounts and no long-term contracts. Primary customers are independent hotels and bed & breakfasts seeking competitor monitoring and rate parity compliance, while secondary segments include hotel chains managing multiple properties and hospitality investors. Hotel Price Reporter markets through content and SEO, maintaining a hospitality blog and publishing monthly European destination rankings to capture organic inbound from hospitality professionals. There is no disclosed external funding, partnerships, or institutional ownership; the company appears bootstrapped and operates as a private UK limited company.

Name

Hotel Price Reporter

Legal name

Lancewood Media Ltd.

Website

https://hotelpricereporter.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Price Reporter is a London-based SaaS platform that aggregates live room pricing from Expedia, Booking.com, and Agoda, alongside local demand and review data, to help independent hotels and small chains optimize revenue management and rate parity compliance through a self-serve subscription.

Ownership category

akta.pro rank

Product category

Hotel Revenue Management Software

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Hotel Pricing & Rate Shopping Intelligence (THALAIAB)

akta.pro secondary industries

Price Intelligence & Competitive Rate Shopping for RM (THALAOAI), Revenue Management & Dynamic Pricing (THALACAE), Benchmarking & Market Rate Intelligence (THACAOAH)

Keywords

• Hotel rate shopping
• Revenue management software
• Competitor price monitoring
• OTA price comparison
• Hospitality analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Licenses: Hotel Price Reporter generates revenue through tiered SaaS subscription plans. Customers pay a recurring license fee for access to the rate shopping platform. The service is offered with monthly or annual billing cycles and flexible subscription terms with no long-term contract requirement. The Initial Term defaults to 1 month with automatic monthly renewal unless terminated with 5 days notice.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hotel Price Reporter is a SaaS rate shopping and revenue management platform for hotels. It aggregates live room-rate data from multiple online travel agencies (OTAs) including Expedia, Booking.com, and Agoda, and combines it with local market demand analytics, occupancy tracking, online reputation scores, and rate parity monitoring into a single dashboard. The platform helps hotel operators monitor competitor pricing, enforce rate parity, forecast local demand, and make data-driven pricing decisions.

Product overview

Hotel Price Reporter is a revenue management platform consisting of a core Hotel Rate Shopper product complemented by several integrated modules and free tools. The core platform provides rate intelligence, competitor monitoring, and market analytics. Additional paid modules include the Price Check Widget (for hotel websites), Rate Parity Checker, and Hotel Rate Monitoring. The platform also offers a free ADR Calculator. All products work together to help hoteliers maximize revenue through data-driven pricing decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Rate Shopper A rate shopping solution that monitors room rates, price evolution, local market demand, and online reputation scores for hotels and their competitors across multiple OTAs. Data is available for up to 365 days in advance.
• Price Check Widget

Quantifiable outcome

• Prices range from $79 to $149 per month with annual discounts, offering flexible pricing for hotels of different sizes
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IDeaS Revenue Solutions: SAS-owned revenue management vendor with deep install base at hotels and chains worldwide, offering forecasting, pricing, and benchmarking. Operates in the same RM/rate intelligence category as HPR but at enterprise scale with broader portfolio.
• SiteMinder: Hotel channel manager and commerce platform providing distribution, booking engine, and rate intelligence across the same hotel customer base. Overlaps with HPR on demand and rate data adjacent to channel distribution.
• Amadeus Hospitality (formerly TravelClick): Amadeus-owned hospitality platform covering CRS, distribution, revenue management, and market intelligence for hotels. Competes broadly with HPR's rate intelligence and parity check product lines within a much wider portfolio.

Direct peers

• RateGain Technologies: Public travel and hospitality SaaS platform offering rate intelligence, parity, distribution, and revenue management to hotels and chains. Direct competitor on the rate shopping and parity monitoring use case that defines HPR's core product.
• Atomize: Automated revenue management SaaS for hotels built on principles of open pricing. Comparable to HPR in serving independent and chain hotels with algorithm-driven pricing decisions and competitor rate benchmarking.
• Lighthouse (formerly OTA Insight): Hotel rate intelligence and market data platform serving hotels and chains with rate shopping, parity, and demand analytics. Closely comparable to Hotel Price Reporter on product scope (rate intelligence + parity + market data) and customer base (hotels), though Lighthouse operates at a larger, more enterprise scale.
• Duetto: Cloud-based revenue management system used by hotels and groups for open pricing, forecasting, and rate optimization. Overlaps with HPR on the competitive rate intelligence and dynamic pricing dimensions of the same hotel customer base.
• Booking.com RateIntelligence: OTA-native rate shopping tool explicitly referenced in HPR's blog as a comparator. Provides competitor pricing data sourced from Booking.com only, making it the canonical single-OTA alternative HPR differentiates against with multi-OTA aggregation.

Emerging players

• PriceLabs: Data-driven dynamic pricing tool for vacation rentals and short-term rentals using competitor rates and demand signals. Comparable product methodology (rate shopping + dynamic pricing) but focused on the alternative-accommodations segment rather than hotels.
• Beyond Pricing: Dynamic pricing SaaS for short-term rental managers using market data and competitor rates. Adjacent competitor on the rate-shopping-driven pricing model, intersecting with HPR's customer type but oriented to vacation rentals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hpricereporter
• Facebookfacebook.com/hotelpricereporter
• LinkedInlinkedin.com/company/hotelpricereporter

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Price Reporter