Pusa Krishi

What Pusa Krishi does

Pusa Krishi is a New Delhi-based agricultural innovation centre operating as an initiative under ICAR-IARI (Indian Agricultural Research Institute), the premier government agricultural research body under India's Ministry of Agriculture & Farmers Welfare. The organization functions as a bridge between ICAR-IARI's research output and the agricultural community, connecting farmers with agribusiness startups through programs, mentorship, and technology-transfer events.

Its core offering is the Startup-Farmer Connect program, which convenes farmers and agricultural startups for direct engagement. On 7 November 2025, Pusa Krishi organized a Startup-Farmer Connect event in Haryana that drew over 75 farmers and resulted in MoUs with 44 startups for support and mentorship. The organization does not sell or license a named product or platform; its primary activity is orchestrating events and ecosystem partnerships.

Pusa Krishi's business model is not commercially disclosed. As a government-backed initiative, it appears to be funded through its parent institution (ICAR-IARI) rather than generating independent revenue from customers. No pricing model, revenue stream, or funding-round data is available in the source material. The customer base is bifurcated: farmers (the end-user community) and agricultural startups (which receive mentorship, field access, and institutional support).

Name

Pusa Krishi

Website

https://pusakrishi.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Pusa Krishi is a Delhi-based agricultural innovation centre under ICAR-IARI that connects farmers with agribusiness startups through events, mentorship, and MoUs to drive technology transfer and sustainable farming practices.

Ownership category

akta.pro rank

Product category

Agricultural Innovation Services

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Sustainable/Regenerative Agriculture & Conservation Practices (EDAOAOAO)

Keywords

• Agricultural innovation
• Startup incubation
• Farmer outreach
• Agritech support
• Agribusiness development

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Pusa Krishi is an agricultural innovation centre operating under ICAR-IARI that supports agribusiness entrepreneurs and incubators through startup-farmer connect events, MoU-based partnerships with agricultural startups, and mentorship programs. It serves as a bridge between agricultural research at ICAR-IARI and the farming community to promote agricultural transformation and sustainable farming practices.

Product overview

Pusa Krishi is an initiative by ICAR-Indian Agricultural Research Institute (ICAR-IARI) focused on agricultural innovation and farmer empowerment. Based on available source data, no specific named products, platforms, or modules could be identified. The organization facilitates startup-farmer collaboration through events and partnerships to promote agricultural transformation and sustainable farming practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Agricultural Startup Mentorship and Support

Quantifiable outcome

• 75+ farmers connected with 44 startups in a single event

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• 44 Agricultural StartupscoreStrategic or Co-development Partner · 7 November 2025Pusa Krishi signed MoUs with 44 agricultural startups during the Startup-Farmer Connect event in Haryana on 7 November 2025. These partnerships provide support and mentorship to startups, facilitating collaboration between innovators and farmers to promote agricultural transformation.
• ICAR-IARI (Indian Agricultural Research Institute)flagshipStrategic or Co-development PartnerPusa Krishi is an initiative under ICAR-Indian Agricultural Research Institute, the premier agricultural research institution in India. ICAR-IARI provides the institutional framework, research backing, and agricultural expertise for Pusa Krishi's programs.
• Haryana FarmerscoreOthersOver 75 farmers from Haryana participated in the Startup-Farmer Connect event, representing the end-user community that Pusa Krishi aims to serve through its startup partnerships and agricultural innovation programs.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• Ninjacart: Ninjacart is an Indian agri-commerce platform connecting farmers directly with retailers. It represents the kind of scaled agribusiness that Pusa Krishi's incubation model aims to develop, and is a comparable node in India's agricultural innovation ecosystem.
• CropIn Technology Solutions: CropIn is an Indian agtech SaaS company offering digital farming and traceability solutions. It operates downstream of Pusa Krishi's incubated startups in the agri-innovation stack and is a relevant counterpart for any startup graduating from Pusa Krishi's incubation pipeline.

Regional players

• IRRI (International Rice Research Institute): IRRI is a CGIAR-affiliated international research center focused on rice innovation, with India operations. While not an incubator, it shares Pusa Krishi's mission of bridging agricultural research with farmer adoption in India.
• ICRISAT: ICRISAT is an international agricultural research organization based in Hyderabad with comparable India-focused dryland agriculture research and innovation dissemination. It complements Pusa Krishi's research-to-farmer pipeline at a global institutional scale.

Broad incumbents

• NSRCEL (IIM Bangalore): NSRCEL is the entrepreneurship and innovation cell at IIM Bangalore with dedicated programs for social and agricultural ventures. It is comparable to Pusa Krishi as a structured incubator targeting impact-oriented startups, though operating from a management school rather than an agricultural research institute.
• MANAGE (National Institute of Agricultural Extension Management): MANAGE is a government institute under the Ministry of Agriculture focused on agricultural extension and agribusiness management. While broader in mandate, it runs incubation, training, and capacity-building programs that overlap with Pusa Krishi's farmer-startup facilitation work.
• CIIE.CO (IIM Ahmedabad): CIIE.CO is IIM Ahmedabad's startup incubator and has historically backed agricultural and food-tech ventures. It shares the incubation-plus-mentorship model with Pusa Krishi but operates as a broader technology and impact incubator.

Direct peers

• AgHub (PJTSAU): AgHub is the agricultural innovation and incubation hub at Professor Jayashankar Telangana State Agricultural University. It targets agribusiness startups with mentorship, funding access, and field connections — directly comparable to Pusa Krishi's role within ICAR-IARI.
• RKVY-RAFTAAR (Ministry of Agriculture): RKVY-RAFTAAR is a central government agribusiness incubation scheme with multiple nodal incubators across India. It overlaps with Pusa Krishi in providing startup funding, mentorship, and farmer linkages, and serves as the policy umbrella under which many agri-incubators operate.
• a-IDEA (Technology Business Incubator, ICAR-NAARM): a-IDEA is the agribusiness-focused technology business incubator at ICAR-NAARM, Hyderabad. It shares the exact mandate of nurturing agricultural startups and linking them with farmer/research networks under the ICAR umbrella, making it the closest comparable to Pusa Krishi.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/PusaKrishi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pusa Krishi