Juli Living

What Juli Living does

Juli Living is a Nordic rental housing brand and operator headquartered in Helsinki, Finland, providing approximately 4,000 residential apartments across five Finnish cities (Helsinki, Espoo, Vantaa, Turku, Tampere) with additional operations in Sweden and Denmark. The company is wholly owned by Urban Partners (Nrep), a Nordic real estate investment firm, and targets individuals and families seeking quality rental housing in urban locations, as well as a secondary student renter segment near universities. The core proposition is a frictionless rental experience: fully online leasing using online banking credentials or mobile certificate for identification, no security deposit, a 7-day satisfaction guarantee, included 50 Mbit/s internet, and pet-friendly options. The company is supported by a small internal team, with operational functions delivered through partners including Kodisto (property management and resident services), AimoPark (parking), and Asuntopehtoori (local rental assistance).

The underlying technology stack combines a self-serve online rental platform, the Oma Juli tenant portal, and the One4All resident mobile application for amenity booking and building communications. Smart building technology is embedded in the properties, including the Leanheat AI-powered energy optimization system that adjusts heating per apartment, real-time water leak detection via main water meter sensors, and carbon-neutral district heating and renewable electricity. Several properties carry BREEAM Excellent or LEED Gold certifications, with LEED Platinum being pursued on at least one asset, and the company is committed to carbon neutrality across all properties by 2028.

The business model is recurring monthly rental income on standard 12-month open-ended leases, with rents ranging from approximately €620 to €1,840 depending on size and location. Ancillary revenue comes from parking rentals through AimoPark and water fees. Marketing is digital-first across LinkedIn, Instagram, TikTok, Google Ads, Meta advertising, and a monthly newsletter, with a direct-to-consumer self-serve funnel through the juliliving.com website. Sustainability certifications and the institutional backing of Urban Partners are the principal positioning pillars versus the fragmented private landlord market in Finland.

Name

Juli Living

Legal name

Juli Living Finland Oy

Website

https://juliliving.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Juli Living is a Nordic rental housing operator, owned by Urban Partners (Nrep), providing approximately 4,000 environmentally certified apartments across five Finnish cities for individual tenants and students via a fully online, no-deposit rental platform.

Ownership category

akta.pro rank

Product category

Residential Rental Housing

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Vacation & Short-Term Rental Management (BPAJAFAI)

Keywords

• Residential rental housing
• Urban rental apartments
• Online apartment rental
• Sustainable housing
• Student housing Finland

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Monthly Rental Income: Recurring monthly rental payments from tenants. Standard lease terms are 12-month open-ended contracts. Rents range from approximately €620 to €1,840 per month depending on apartment size and location.
2. Ancillary Services: Additional revenue from parking space rentals (AimoPark), possible utility charges, and other tenant services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Juli Living rents out approximately 4,000 high-quality apartments across Helsinki, Espoo, Vantaa, Turku, and Tampere in Finland under 12-month open-ended leases, marketed at urban professionals, families, and students. The full rental process — identification via online banking or mobile certificate, contract signing, and maintenance requests — is conducted online, with no security deposit required and a satisfaction guarantee allowing cancellation within seven days of signing.

Product overview

Juli Living operates as a rental housing brand offering quality apartments in Finland across five cities (Helsinki, Espoo, Vantaa, Turku, Tampere). The core product is the Juli Living rental apartment offering, which provides fully online rental processes without security deposits and with a satisfaction guarantee. The portfolio includes approximately 4,000 homes across both existing and new construction properties. Residents access services through the Oma Juli tenant portal for contract management and information. The company also offers student-specific housing options. The sister brand Noli Studios provides furnished apartments for shorter-term needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Juli Living Rental Apartments Long-term rental apartments (studio to 5-room units, 20.5 m² and up) across Helsinki, Espoo, Vantaa, Turku, and Tampere. Tenants sign a 12-month open-ended lease entirely online with no security deposit, benefit from a 7-day satisfaction guarantee, 50 Mbit/s included internet, and access to AI-optimized heating, water-leak monitoring, and the One4All resident app. Targeted at urban professionals, families, and students.
• Juli Living Student Housing (Opiskelija-asunnot) Dedicated student rental housing offering from the same Juli Living portfolio, with affordable apartments in Finnish university cities and the same online, no-deposit rental process. Targeted at students seeking proximity to universities and flexible lease terms.
• Oma Juli Tenant Portal Online tenant portal where current Juli Living residents can access their contract information, resident guidelines, Juli benefits, and submit maintenance requests — the digital touchpoint for tenancy management.

Quantifiable outcome

• Carbon neutral properties by 2028
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• KodistocoreImplementation/ SI/ Consulting PartnerProperty management and customer service partner handling tenant inquiries, rent collection, and property maintenance coordination. Kodisto Asukaspalvelu handles resident services and Kodisto Vuokranmaksu handles rent payments.
• AimoParkminorChannel Partner/ Reseller/ DistributorParking services provider for resident parking. Manages parking space rentals at Juli properties through their asukaspysäköinti (resident parking) service.
• AsuntopehtooriminorChannel Partner/ Reseller/ DistributorLocal rental assistance partner for some properties, helping with tenant acquisition and property viewings.
• Noli StudiosminorStrategic or Co-development PartnerSister company under Urban Partners offering stylish furnished apartments for short-term needs, complementing Juli Living's long-term rental offerings.
• One4AllcoreTechnology or IntegrationResident app provider used by Juli tenants to book common facilities, sauna times, and receive building announcements. The mobile application enables tenant self-service for community amenities.
• LeanheatcoreTechnology or IntegrationFinnish AI-powered energy optimization technology used in Juli properties to efficiently control heating and reduce energy consumption while maintaining resident comfort.

Scale indicators5 records

Recent moves6 records

Expansion highlights12 records

Direct peers

• SATO: Finland's second-largest residential rental company with ~25,000+ apartments. Operates the same core long-term urban rental model as Juli Living and is the most direct Finnish competitor in quality urban apartments.
• Wallenstam: Swedish real estate company with significant residential rental exposure in Stockholm and Gothenburg. Comparable Nordic long-term rental offering with a sustainability focus similar to Juli Living.
• Willhem: Swedish residential rental company owned by AP1 (First Swedish National Pension Fund). Operates a long-term urban apartment rental model directly comparable to Juli Living's, with a focus on quality and sustainability.
• Stena Fastigheter: Major Swedish residential rental operator managing tens of thousands of apartments in Swedish cities. Comparable Nordic long-term rental model and a likely competitor if Juli Living expands further into Sweden.
• Noli Studios: Sister brand under Urban Partners offering stylish furnished short-term apartments. Operates the same building/portfolio asset base but in the short-stay segment, complementing Juli Living's long-term offerings.
• Kojamo: Finland's largest private residential rental company (~40,000 apartments) operating under the VVO brand. Publicly listed, it directly competes with Juli Living in major Finnish metros and represents the upper end of the same competitive set.
• Akelius Residential Property: European residential real estate company with deep Nordic (Swedish) roots. Directly comparable long-term rental model across Sweden, Germany, and other European metros where Juli Living may expand.
• Heimstaden: Pan-Nordic/European residential rental giant with strong Sweden, Denmark, and Norway presence. Same Nordic long-term residential rental model at much larger scale and a peer in the markets where Juli Living claims footprint.

Others

• Vacasa: North American short-term/vacation rental property manager. Not a direct competitor (different segment and geography), but thematically related as a tech-enabled property management platform serving residential assets.

Broad incumbents

• Castellum: Major Swedish real estate company with a primarily commercial/logistics portfolio but growing residential exposure. Larger and more diversified incumbent operating in the same Nordic geographies as Juli Living.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/juliliving
• Instagraminstagram.com/juliliving.fi
• TikToktiktok.com/@juliliving.fi
• Facebookfacebook.com/juliliving.fi

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juli Living