Design House of Alexandra

What Design House of Alexandra does

Design House of Alexandra (DHOA) is a privately held luxury interior design and bespoke furniture company founded in 2021 by designer Alexandra Carmack and headquartered at 8470 Allison Pointe Blvd #128, Indianapolis, Indiana. The firm offers end-to-end residential furnishing solutions, combining state-of-the-art 3D rendering services, virtual reality design walkthroughs, in-house custom furniture manufacturing, and white-glove delivery and setup for renovation and new-build projects. Its technology stack centers on photorealistic 3D visualization and immersive VR that allow clients to preview interiors before construction begins, paired with an in-house production facility that handcrafts sofas, tables, lighting, and complete living-space elements to client specifications under stringent quality controls.

DHOA monetizes through project-based, quote-based pricing on interior design consulting, custom furniture manufacturing, and 360-degree furnishing solutions. Pricing is custom and not publicly disclosed, with the sales team responding to enquiries submitted via the company website. The firm operates a Collaborate Partnership Program that onboards luxury home builders, contractors, and interior designers as referral and co-selling partners, creating an indirect channel alongside direct website engagement. It targets four primary customer segments: high-net-worth homeowners (primary), luxury home builders (primary), interior designers (secondary), and contractors (secondary), all served across the United States from a single Indianapolis base.

Name

Design House of Alexandra

Legal name

Design House of Alexandra

Website

https://dhoa.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Design House of Alexandra is a luxury interior design and bespoke furniture manufacturer offering 3D rendering, VR visualization, and in-house manufacturing for high-net-worth homeowners, builders, contractors, and interior designers across the United States.

Ownership category

akta.pro rank

Product category

Luxury Interior Design & Bespoke Furniture

NAICS

Interior Design Services (541410), Industrial Design Services (541420)

SIC

Household Furniture (2510)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Industrial/Product & Furniture Design (BPAHAKAM), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Luxury interior design
• Bespoke furniture manufacturing
• 3D rendering services
• Custom home furnishings
• VR interior visualization

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interior Design Services: Custom interior design consulting services including concept development, design visualization, and project management for luxury residential projects.
2. Bespoke Furniture Manufacturing: Custom furniture and furnishing pieces manufactured in-house to client specifications. Products include sofas, side tables, and other interior elements that are handcrafted to perfection.
3. 360° Furnishing Solutions: Comprehensive furnishing solutions from design through production, providing end-to-end services for complete home interiors.
4. Delivery and Setup Services: Timely doorstep delivery of products followed by lifetime customer service support for setup and maintenance of delivered pieces.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Design House of Alexandra is a luxury interior design and bespoke furniture manufacturing company that creates end-to-end furnishing solutions for high-end residential projects. The firm combines state-of-the-art 3D rendering and Virtual Reality visualization with in-house furniture manufacturing to deliver handcrafted, tailor-made interiors for renovations and new builds. Service is project-based and quote-driven, spanning concept design, photorealistic visualization, custom furniture production, and doorstep delivery with lifetime customer support.

Product overview

Design House of Alexandra (DHOA) is a luxury interior design and furniture company offering a unified service-platform portfolio centered on bespoke home renovation and new build solutions. The core offering combines 3D Rendering services for photorealistic visualization with in-house Manufacturing for handcrafted furniture production, supported by Virtual Reality Design Services for immersive pre-construction viewing. Additional services include Delivery & Setup with lifetime support, Bespoke Design Services, and 360° Furnishing Solutions guided by expert designers. The company also operates a Collaborate Partnership Program for luxury home builders, contractors, and interior designers. Product collections include Furniture, Lighting, Living Spaces, Outdoor Living, and a Premium Collection featuring distinguished designs. DHOA serves clients throughout America from its Indianapolis, Indiana headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Rendering Services State-of-the-art 3D rendering services that enable clients to visualize exactly what they will see from screen to their interiors, providing photorealistic visualization for residential and commercial projects. Targeted at homeowners, builders, and designers undertaking luxury renovations or new builds.
• Bespoke Design Services Personalized design services including premium fabric selection, finishes, and intricate embellishments, creating tailor-made designs that resonate with individual client taste for luxury residential projects.
• 360° Furnishing Solutions Comprehensive end-to-end furnishing solutions spanning design consultation through production, guided by expert interior designers and furniture specialists, providing clients a single coordinated partner for complete home interiors.
• Collaborate Partnership Program Collaborative partnership offering for luxury home builders, contractors, and interior designers, equipping them with DHOA's full range of furnishing, design, 3D rendering, VR, and bespoke manufacturing capabilities to deliver to their own clients.
• Premium Collection Curated premium furniture and interior collection featuring distinguished designs intended for royalty-inspired, opulent living spaces.
• Furniture Collection Hand-picked furniture collection emphasizing comfort, beauty, and reliability for residential living spaces, produced in DHOA's in-house manufacturing setup.
• Lighting Collection Mesmerizing lighting collection featuring luminaries designed to soothe souls and reflect personal style for luxury residential interiors.
• Living Spaces Collection Luxury living space designs curated for relaxation and opulent home environments.
• Outdoor Living Collection Outdoor living space designs blending natural surroundings with meticulously crafted interiors for tranquil residential experiences.

Quantifiable outcome

• Clients can visualize exactly what they will receive before production begins
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Luxury Home BuilderscoreChannel Partner/ Reseller/ DistributorDHOA offers collaborative partnership opportunities to luxury home builders who are on a mission of building dream homes. Coupled with DHOA's expertise, builders are equipped with the capability of offering a full range of furnishing solutions to their clients. This partnership enables builders to enhance and expand their offerings.
• Interior DesignerscoreChannel Partner/ Reseller/ DistributorDHOA partners with interior designers who can leverage DHOA's design expertise and manufacturing capabilities to provide comprehensive solutions to their clients. Designers benefit from access to 3D rendering, VR services, and bespoke furniture manufacturing.
• ContractorscoreChannel Partner/ Reseller/ DistributorContractors engaged in renovation and construction projects can partner with DHOA to unlock a whole new range of capabilities, enabling them to offer integrated design and furnishing solutions alongside their core construction services.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Baker Furniture: Heritage luxury furniture manufacturer with designer collaborations producing high-end case goods and upholstered pieces. Comparable to DHOA in custom-built residential furniture for luxury interiors, though at much greater scale and catalog breadth.
• Christopher Peacock: Luxury custom cabinetry, closets, and interior design firm serving ultra-high-net-worth homeowners. Closely mirrors DHOA's model of integrated interior design and bespoke in-house manufacturing for whole-home luxury projects.
• Visual Comfort & Co. Premium lighting manufacturer and design partner serving luxury residential and hospitality interiors. Comparable to DHOA in the design-and-manufacture layer for residential luxury, focused specifically on lighting within DHOA's broader offering.
• Poliform: Italian maker of luxury custom furniture, kitchens, and walk-in closets serving high-end residential projects worldwide. Closely comparable to DHOA in bespoke in-house manufacturing and integration with interior design for luxury whole-home solutions.
• Roche Bobois: French luxury furniture and interior design house with showrooms globally. Closely comparable to DHOA in luxury positioning, bespoke design services, and integration of design consultation with custom furniture manufacturing for high-net-worth residential clients.

Emerging players

• Havenly: Online interior design marketplace matching customers with professional designers. Comparable in the interior-design-services layer, but without DHOA's in-house manufacturing or luxury/bespoke positioning.
• Decorist: Online interior design service matching customers with vetted designers for room-by-room or whole-home projects. Overlaps with DHOA in the interior-design-services layer but operates virtually and does not manufacture furniture.
• Interior Define: DTC custom furniture brand offering made-to-order sofas, sectionals, and case goods with designer-led collections. Comparable to DHOA in the custom-furniture-manufacturing layer, but targets a lower price point and operates a digital-first rather than white-glove service model.
• Modsy: Online interior design platform using 3D rendering of customers' actual rooms. Shares DHOA's 3D-visualization differentiation but operates a tech-first, lower-touch service model targeting mid-market rather than luxury bespoke clients.

Broad incumbents

• RH (Restoration Hardware): Large publicly-traded luxury home furnishings brand offering furniture, lighting, and interior design services. Operates a much broader portfolio and gallery-based retail footprint than DHOA, but overlaps directly in luxury residential interior design and bespoke furnishings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DESIGNHOUSEOFALEXANDRA
• LinkedInlinkedin.com/company/dhoa-official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Design House of Alexandra