WMI
WMI is a woman-owned, veteran-owned small consulting firm providing project management consulting, specialist staffing, training, and proprietary software (Noozle®, PMOrb™) to enterprise and government clients, primarily in the U.S. Mid-Atlantic region.
- Company typePrivate
- Founded-
- HeadquartersSpotsylvania, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What WMI does
WMI (Westall Murray International) is a privately held, woman-owned and veteran-owned small consulting firm specializing in project management, business analysis, training, IT, and related technical disciplines. The company is headquartered in Spotsylvania, Virginia, within the Northern Virginia/Washington D.C. innovation hub, and operates with a deliberately lean team of 1-10 employees led by President Judy Westall and CEO Kelvin Murray. WMI's core service offerings include project management consulting, technical and executive staffing solutions, training programs (PMP® preparation, project management, risk management, and Microsoft Project/Project Server), and the implementation of enterprise portfolio and project management platforms built on Microsoft Office Project 2003/2007/2010.
The company's proprietary technology portfolio comprises four trademarked innovations: Noozle®, an "exploration portal" software that allows users to navigate project management data across Microsoft Project Server instances; PMOrb™, an Ambient Devices-powered desktop orb that conveys project portfolio status through color and pulse-rate changes within 15 minutes of data updates via the pager network; Sir Ganttalot™, a YouTube-based video training series on project management; and Time-Independent PM Methodology™, a flexible framework for managing highly innovative projects. WMI differentiates itself through a philosophy of "balancing creativity and control," positioning its offerings against over-burdensome enterprise project management controls.
WMI generates revenue through a diversified mix including professional consulting services billed via hourly W2 arrangements, specialist staffing under W2/1099/Corp-Corp contracting models, training delivery (online, classroom, and on-site), and software products (PMOrb, Noozle) deployed as enterprise solutions. The firm relies heavily on a referral-driven go-to-market motion that pays 17.5% of engagement profits indefinitely to referral sources, enabling WMI to maintain low overhead without a traditional sales and marketing apparatus. Distribution is augmented by partnerships with Microsoft, Princeton Information, Project Widgets, and GSA/government contract vehicles that provide access to federal and state government buyers. WMI is SWaM-certified and registered with the U.S. Small Business Administration, supporting its positioning for set-aside government work.
WMI firmographics
Firmographics- Name
- WMI
- Legal name
- Westall Murray International, Inc.
- Website
- https://westallmurray.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WMI is a woman-owned, veteran-owned small consulting firm providing project management consulting, specialist staffing, training, and proprietary software (Noozle®, PMOrb™) to enterprise and government clients, primarily in the U.S. Mid-Atlantic region.
- Ownership category
- akta.pro rank
Where WMI is headquartered
LocationHeadquarters
- HQ city
- Spotsylvania
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WMI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Professional Consulting Services: WMI provides tailored solutions and individual expertise to support all stages in the innovation life cycle, including project management expertise, staff, and solutions. Operates via hourly W2 arrangements for core services.
- Staffing Solutions: Specialist PM and technical/professional staffing solutions. Sources and deploys technical, scientific, managerial, and executive staff to meet ultra-specific client needs. Offers employment and contracting options including W2, 1099, and Corp-Corp arrangements.
- Training Services: Delivers on-line, classroom and on-site training. Topics include PMP® Preparation, Project Management, Risk Management, Microsoft Project and Microsoft Project Server. Custom training delivered by Sir Ganttalot™.
- Software Products: Deploys proprietary innovations including PMOrb™ for executive information alerts and Noozle® for exploration portals into enterprise data. Enterprise Portfolio and Project Management solutions based on Microsoft Office Project.
- Referral Fees: Offers a referral bonus program paying 17.5% of profits on any engagement resulting from a business referral. This is an ongoing payment with no limit and no expiration date. Open to anyone including WMI staff and partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Enterprise Professional Services |
| Other | Multi-year contract | Referral Program |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
WMI product offering
Product offeringCore offering
WMI (Westall Murray International) provides project management consulting, staffing, and training services for enterprise and government clients, augmented by proprietary innovations including Noozle® (data exploration software), PMOrb™ (ambient project status display), and the Time-Independent PM Methodology™. Services span the full innovation lifecycle, delivered through W2, 1099, and Corp-Corp contracting arrangements.
Product overview
WMI offers a portfolio of proprietary innovation products and professional services for project management support. The core products include Noozle® (data exploration software), PMOrb™ (ambient status display device), Sir Ganttalot™ (YouTube-based training), and the Time-Independent PM Methodology™. These integrate with Microsoft Project Server and Portfolio Server platforms. WMI also provides staffing solutions and consulting services, combining its proprietary innovations with professional expertise to deliver tailored project and innovation management support.
Differentiator
Problem solved
Functional benefit
Brands
- Noozle®: Trademarked software offering that provides an exploration portal into project management data, allowing users to explore Projects, Tasks and Resources similar to browsing movie information.
- PMOrb™
- Sir Ganttalot™
- Time-Independent PM Methodology™
Products and services
- Professional Services Innovation support consulting, specialist project management and technical staffing, and project management training (PMP preparation, Risk Management, Microsoft Project, Microsoft Project Server) delivered to enterprise and government clients.
- Noozle® Trademarked software product that provides an exploration portal into data contained in Microsoft Project Server and other project management applications, allowing users to navigate Projects, Tasks and Resources.
- PMOrb™ Glanceable ambient desktop device (based on Ambient Devices Ambient Orb) that conveys project portfolio and task information via color and pulse rate changes, wirelessly linked to Microsoft Project Server data with updates delivered in under 15 minutes.
- Time-Independent PM Methodology™ Trademarked flexible project management methodology developed for highly innovative projects, modeling time-independent relationships and how the existence of risks modifies team behavior before risks actually occur.
Quantifiable outcome
- PMOrb delivers project status updates in under 15 minutes via wireless connection to project management databases
Companies that use WMI
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
WMI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
WMI partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Princeton InformationcorePrinceton Information is numbered among WMI's partners and affiliates, representing part of their universe of connections developed with organizations offering services, products, or solutions that complement WMI's offerings.
- MicrosoftcoreMicrosoft is listed as a partner, with WMI specializing in Microsoft Project Server/Portfolio Server implementations. WMI provides enterprise project management platforms based on Microsoft Office Project (2003, 2007, and 2010 versions).
- GSA Contract VehiclescoreWMI has partnerships allowing their services to be obtained through various GSA and other government contract vehicles, enabling them to serve as prime or sub-contractor for federal and state government clients.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
WMI competitors and assessment
Company assessmentDirect peers
- Planet Technologies: A Microsoft-focused IT consulting firm offering PPM and SharePoint solutions to government and enterprise. Comparable as a Microsoft-platform-centric consultancy pursuing federal contracts, similar to WMI.
- Project Widgets: A vendor of Microsoft Project add-on tools and utilities. Listed by WMI as a partner and operates in the same Microsoft Project ecosystem as WMI's proprietary products.
- ICF International: A publicly traded consulting firm headquartered in the Northern Virginia / D.C. region with significant federal and state government project management and technology advisory practices. Comparable customer base (federal/state agencies) and regional footprint to WMI.
- Brightwork: A Microsoft Project Server and PPM-focused consulting firm. Directly comparable to WMI as a specialist consultancy with proprietary tooling and methodology built on the same Microsoft Project ecosystem.
Others
- Project Management Institute (PMI): The global not-for-profit body that administers the PMP® credential — the same certification WMI's training practice prepares candidates for. Not a direct competitor but a key ecosystem enabler for WMI's training revenue.
Broad incumbents
- Logicalis: A global IT solutions and managed services provider with PPM and Microsoft practices. Comparable as a broader incumbent offering enterprise project and portfolio management consulting alongside wider IT services.
- CGI Federal: The U.S. federal subsidiary of CGI Inc., a major IT services and systems integrator competing for the same federal PM and IT modernization contracts WMI accesses via GSA vehicles.
- Slalom: A large national management and technology consultancy with project management and Microsoft platform practices. Comparable as a higher-overhead, larger-scale counterpart offering similar PM consulting services to enterprise and government clients.
- Planview: A leading vendor of enterprise PPM and work-management software. Comparable as a platform provider competing in the same project/portfolio management software category where WMI's Noozle® and PMOrb™ offerings sit.
- Smartsheet: A widely adopted work and project management platform serving enterprise customers. Comparable as a scalable, software-led alternative to WMI's professional services + proprietary tooling approach.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
WMI social profiles
Digital presenceWMI compliance and trust
Trust signalCompliance1 record
WMI financial estimates
Financial estimateRevenue estimate
Valuation estimate
WMI leadership team
Management profileNumber of profiles
Profiles2 records
WMI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WMI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WMI
What does WMI do?
WMI (Westall Murray International) provides project management consulting, staffing, and training services for enterprise and government clients, augmented by proprietary innovations including Noozle® (data exploration software), PMOrb™ (ambient project status display), and the Time-Independent PM Methodology™. Services span the full innovation lifecycle, delivered through W2, 1099, and Corp-Corp contracting arrangements.
Is WMI a public or private company?
WMI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WMI founded?
WMI was founded in -1. It employs 1 to 10 people.
Where is WMI based?
WMI is headquartered in Spotsylvania, United States, in the North America region.
How does WMI make money?
Five revenue lines are on record. Professional Consulting Services are the primary driver. The others are staffing Solutions, training Services, software Products and referral Fees.
Who are WMI's main competitors?
Direct peers on record are Planet Technologies, Project Widgets, ICF International and Brightwork. Project Management Institute (PMI) is listed as an others. Broad incumbents are Logicalis, CGI Federal, Slalom, Planview and Smartsheet.
Does WMI have an API?
No public API is recorded for WMI.