Dekra Event
DEKRA Event & Logistic Services GmbH is a German staffing and logistics subsidiary of DEKRA Arbeit Gruppe providing event and promotion personnel for trade fairs and conferences, plus nationwide vehicle transfers and web-based fleet management software for automotive, retail, and corporate clients.
- Company typePrivate
- Founded1998
- HeadquartersDüsseldorf, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Dekra Event does
DEKRA Event & Logistic Services GmbH is a German personnel staffing and logistics services provider operating as a wholly-owned subsidiary of DEKRA Arbeit Gruppe, the staffing arm of the DEKRA conglomerate (founded 1925). The company runs two business pillars. Event & Promotion Personnel supplies promoters, hostesses, and hosts for trade fairs, conferences, corporate events, and major sporting/entertainment events, drawing on a Germany-wide recruitment network connected to the parent group's 140+ branch offices and 20-country international footprint. Logistic & Vehicle Services provides nationwide vehicle transfers for cars, vans, and trucks (including main inspections and evaluations), fleet support services (appointment, transport planning, disposition, coordination), and tailor-made IT services for fleet operations — purchase management, return management, company car manager, and appointment management — with vehicle transfers digitally logged through the proprietary DEKRA app.
The company monetizes through professional services on a quote-based, contract-driven model, employing a B2B enterprise field sales motion with dedicated teams in Düsseldorf (Event Services) and Berlin (Logistic Services). A self-serve online job marketplace complements this by connecting job seekers, including students, with employers in the event sector. Pricing is not publicly disclosed; engagements are structured per project/event with multi-year contract cadences for larger enterprise clients. Named customers include Mercedes-Benz, BMW/Audi, DHL, IKEA (via Initialwerk), Borussia, and several Bundesliga clubs; partnerships include the Alphabet Fuhrparkmanagement BMW/MINI vehicle rental partnership (since May 2019, expanded February 2021) and the sustainClub sustainability certification partnership with sustainable///sports. Leadership is Managing Director (Geschäftsführerin) Suzana Bernhard, recognized on Staffing Industry Analysts' Staffing 100 Europe list in 2025.
Technology functions as an enabler rather than the core value proposition. The proprietary DEKRA app and web-based fleet management software provide operational digitization, but no public API, no disclosed AI/ML capabilities, no patents or trademarks, and no proprietary data assets are present. The product surface is principally operational tooling layered on a staffing and logistics business that competes on network reach, brand, and execution. Parent DEKRA SE reported €4.29B in consolidated 2024 revenue with approximately 48,000 employees globally; DEKRA ELS's standalone revenue is not separately disclosed. Awards include Staffing 100 Europe (2025), Lünendonk Top 10 staffing (2023), and FOCUS Business Top Nationaler Arbeitgeber 2024.
Dekra Event firmographics
Firmographics- Name
- Dekra Event
- Legal name
- DEKRA Event & Logistic Services GmbH
- Website
- https://dekra-els.de
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DEKRA Event & Logistic Services GmbH is a German staffing and logistics subsidiary of DEKRA Arbeit Gruppe providing event and promotion personnel for trade fairs and conferences, plus nationwide vehicle transfers and web-based fleet management software for automotive, retail, and corporate clients.
- Ownership category
- akta.pro rank
Dekra Event industry classification
Industry- Product category
- Staffing and Logistics Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Trucking & Courier Services (No Air) (4210), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Event Logistics & Transportation Coordination (HSACAAAL)
Keywords
Where Dekra Event is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Dekra Event business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event & Promotion Personnel Services: Staffing services providing qualified event personnel (promoters, hostesses, hosts) for national and international events, trade fairs, conferences, and corporate events. Personnel handle accreditation, management, product presentations, VIP care, and organizational tasks.
- Vehicle Transfer Services: Nationwide vehicle transfers for cars, vans, and trucks with inspections and evaluations. Includes transport disposition, coordination, and fleet-related services for manufacturers, leasing companies, car rental firms, and dealer groups.
- Temporary Labor / Employee Leasing: Mediation-oriented model of classical employee leasing that links company staffing needs with attractive job prospects for temporary workers. Core business model since 1998.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Event Personnel Staffing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Dekra Event product offering
Product offeringCore offering
DEKRA Event & Logistic Services provides B2B event and promotion personnel (promoters, hostesses, hosts) for trade fairs, conferences, and corporate events, alongside nationwide vehicle transfer services for cars, vans, and trucks. The company also offers fleet management software solutions for purchase, return, and appointment management, delivered as part of the DEKRA Arbeit Gruppe's staffing and logistics services network.
Product overview
DEKRA Event & Logistic Services is a staffing and logistics service company operating as a subsidiary of DEKRA Arbeit Gruppe. The company offers two main service pillars: Event & Promotion Personnel (providing qualified staff for events, trade fairs, conferences, and corporate events) and Logistic & Vehicle Services (nationwide vehicle transfers, fleet management support, and IT solutions). The company connects job seekers with employers in the event sector while also providing comprehensive logistics solutions including vehicle transfers, transport planning, and fleet management software.
Differentiator
Problem solved
Functional benefit
Products and services
- Event & Promotion Personnel Services Staffing service providing qualified event and promotion personnel (promoters, hostesses, hosts) for national and international events, trade fairs, conferences, and corporate events. Personnel handle accreditation, management, product presentations, VIP care, and organizational tasks for companies needing short-term or long-term event staffing.
- Job Placement Services Workforce placement service connecting job seekers with companies in the event sector. Offers positions such as promoter, hostess, event jobs, and student jobs through a dedicated job marketplace for individuals seeking flexible employment in the event sector.
- Vehicle Transfer Services Nationwide vehicle transfer service for cars, vans, and trucks, including main inspections and evaluations as part of the transfer process. Vehicles are digitally logged via the DEKRA app. Service targets vehicle manufacturers, leasing companies, car rental firms, and dealer groups needing reliable vehicle logistics.
- Support Services Appointment and transport planning and administration service for fleet management. Includes disposition and coordination of transport and related services for vehicle fleet operators.
- IT Services Custom web-based software solutions for fleet management including purchase management, return management, company car manager, and appointment management modules for fleet operators.
- Project Management Professional project management services for events including participant management, coordination of event personnel, and organizational on-site support for trade fairs, conferences, and major events.
Quantifiable outcome
- 90% satisfaction rate among temporary workers surveyed (2023)
- +3 more outcomes
Companies that use Dekra Event
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Dekra Event technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Dekra Event partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- VMF Verband unabhängiger Mobilitäts- und Fuhrparkmanagementgesellschaften e.V.minorSupported VMF Future Mobility Summit 2025 at Lausitzring (October 21-22, 2025) with participant management, event personnel coordination, and on-site organizational support.
- DEKRA Expert MigrationcoreWorkforce migration partnership within DEKRA Arbeit Gruppe. DEKRA Expert Migration provides language schools in Germany and abroad, accelerates migration processes, and supports companies with international workforce acquisition including visa procedures and integration.
- IKEA GermanycoreEvent support partnership through customer Initialwerk for promotional activities. DEKRA provides promoters for IKEA events including Midsommar festivals with nearly 500 promoters deployed across 37 IKEA stores in June 2024.
- sustainable///sportsminorPartnership in sustainability certification development for professional sports. DEKRA serves as independent certification body for sustainClub standard. Six Bundesliga clubs (VfL Wolfsburg, Bayer Leverkusen, FC St. Pauli, SC Paderborn, SV Werder Bremen, VfB Stuttgart) participated in pilot certification program.
- Alphabet Fuhrparkmanagement GmbH (BMW Group)coreVehicle rental solutions partnership for BMW and MINI dealerships across Germany. DEKRA provides rental representatives at over 30 locations who manage vehicle booking, customer service, and vehicle return. Partnership started May 2019, expanded to Munich in February 2021 with 5 additional locations.
- InitialwerkminorCustomer and intermediary for IKEA promotional activities. Initialwerk coordinates with IKEA while DEKRA supplies promotional personnel for events.
- IKEA LübeckminorEvent support for IKEA Family Långbordet breakfast format event on September 13, 2025. Two DEKRA promoters supported the event.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Dekra Event competitors and assessment
Company assessmentDirect peers
- persona service: German Top-10 staffing firm offering temporary work, permanent placement and on-site staffing; overlaps with DEKRA ELS's classical employee leasing and event staffing models in the German SME and enterprise market.
- DIS AG: German personnel services provider within the Adecco Group, active in event, promotion and commercial staffing; directly competes with DEKRA ELS for the same enterprise event staffing customers in Germany.
- Studyheads: Berlin-based student and event staffing platform placing promoters, hostesses and brand ambassadors; competes directly with DEKRA ELS's job marketplace for student jobs and event personnel.
Broad incumbents
- Randstad Deutschland: German arm of global staffing leader Randstad; competes across event staffing, in-house services and HR solutions, including promotion and hostess work for large enterprise clients.
- ManpowerGroup Deutschland: Global staffing group operating in Germany with event, retail and promotional staffing offerings; comparable as a broad incumbent competing for the same enterprise customer accounts.
- Adecco Germany: German subsidiary of Adecco Group offering general staffing, event and promotion personnel; broad incumbent that overlaps DEKRA ELS's enterprise event staffing proposition.
Emerging players
- Zenjob: Berlin-based digital staffing platform focused on student, event and hospitality temp work; intersects with DEKRA ELS in promoter and hostess staffing but differentiates via a tech-first marketplace model.
- Tandemploy: Munich-based digital temp-staffing and shift marketplace for hospitality, events and retail; partial overlap with DEKRA ELS's event personnel placement and self-serve job marketplace.
- Jobmensa: German student and event job platform (part of FUNKE Mediengruppe) placing promoters, hosts and hostesses; competing peer in the student/event job marketplace segment.
Others
- Hays Deutschland: Specialist staffing provider (focused on professional contracting) operating in Germany; adjacent given overlapping staffing infrastructure though focused on higher-skill segments than DEKRA ELS's event/fleet lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Dekra Event social profiles
Digital presenceDekra Event financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dekra Event leadership team
Management profileNumber of profiles
Profiles1 record
Dekra Event funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dekra Event M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dekra Event
What does Dekra Event do?
DEKRA Event & Logistic Services provides B2B event and promotion personnel (promoters, hostesses, hosts) for trade fairs, conferences, and corporate events, alongside nationwide vehicle transfer services for cars, vans, and trucks. The company also offers fleet management software solutions for purchase, return, and appointment management, delivered as part of the DEKRA Arbeit Gruppe's staffing and logistics services network.
Is Dekra Event a public or private company?
Dekra Event is a private company. It is classified as corporate owned and is currently operating.
When was Dekra Event founded?
Dekra Event was founded in 1998. It employs 11 to 50 people.
Where is Dekra Event based?
Dekra Event is headquartered in Düsseldorf, Germany, in the Europe region.
How does Dekra Event make money?
Three revenue lines are on record. Event & Promotion Personnel Services are the primary driver. The others are vehicle Transfer Services and temporary Labor / Employee Leasing.
Who are Dekra Event's main competitors?
Direct peers on record are persona service, DIS AG and Studyheads. Broad incumbents are Randstad Deutschland, ManpowerGroup Deutschland and Adecco Germany. Emerging players are Zenjob, Tandemploy and Jobmensa. Hays Deutschland is listed as an others.
Does Dekra Event have an API?
No public API is recorded for Dekra Event.
What industry is Dekra Event in?
Dekra Event's product category is Staffing and Logistics Services. Its primary akta.pro industry code is HSACAAAL, Event Logistics & Transportation Coordination. Its NAICS code is 56192 and its SIC code is 4210.