Dekra Event

What Dekra Event does

DEKRA Event & Logistic Services GmbH is a German personnel staffing and logistics services provider operating as a wholly-owned subsidiary of DEKRA Arbeit Gruppe, the staffing arm of the DEKRA conglomerate (founded 1925). The company runs two business pillars. Event & Promotion Personnel supplies promoters, hostesses, and hosts for trade fairs, conferences, corporate events, and major sporting/entertainment events, drawing on a Germany-wide recruitment network connected to the parent group's 140+ branch offices and 20-country international footprint. Logistic & Vehicle Services provides nationwide vehicle transfers for cars, vans, and trucks (including main inspections and evaluations), fleet support services (appointment, transport planning, disposition, coordination), and tailor-made IT services for fleet operations — purchase management, return management, company car manager, and appointment management — with vehicle transfers digitally logged through the proprietary DEKRA app.

The company monetizes through professional services on a quote-based, contract-driven model, employing a B2B enterprise field sales motion with dedicated teams in Düsseldorf (Event Services) and Berlin (Logistic Services). A self-serve online job marketplace complements this by connecting job seekers, including students, with employers in the event sector. Pricing is not publicly disclosed; engagements are structured per project/event with multi-year contract cadences for larger enterprise clients. Named customers include Mercedes-Benz, BMW/Audi, DHL, IKEA (via Initialwerk), Borussia, and several Bundesliga clubs; partnerships include the Alphabet Fuhrparkmanagement BMW/MINI vehicle rental partnership (since May 2019, expanded February 2021) and the sustainClub sustainability certification partnership with sustainable///sports. Leadership is Managing Director (Geschäftsführerin) Suzana Bernhard, recognized on Staffing Industry Analysts' Staffing 100 Europe list in 2025.

Technology functions as an enabler rather than the core value proposition. The proprietary DEKRA app and web-based fleet management software provide operational digitization, but no public API, no disclosed AI/ML capabilities, no patents or trademarks, and no proprietary data assets are present. The product surface is principally operational tooling layered on a staffing and logistics business that competes on network reach, brand, and execution. Parent DEKRA SE reported €4.29B in consolidated 2024 revenue with approximately 48,000 employees globally; DEKRA ELS's standalone revenue is not separately disclosed. Awards include Staffing 100 Europe (2025), Lünendonk Top 10 staffing (2023), and FOCUS Business Top Nationaler Arbeitgeber 2024.

Name

Dekra Event

Legal name

DEKRA Event & Logistic Services GmbH

Website

https://dekra-els.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

DEKRA Event & Logistic Services GmbH is a German staffing and logistics subsidiary of DEKRA Arbeit Gruppe providing event and promotion personnel for trade fairs and conferences, plus nationwide vehicle transfers and web-based fleet management software for automotive, retail, and corporate clients.

Ownership category

akta.pro rank

Product category

Staffing and Logistics Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Trucking & Courier Services (No Air) (4210), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Logistics & Transportation Coordination (HSACAAAL)

Keywords

• Event personnel staffing
• Vehicle transfer services
• Fleet management software
• Promotion staffing services
• Logistics services

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event & Promotion Personnel Services: Staffing services providing qualified event personnel (promoters, hostesses, hosts) for national and international events, trade fairs, conferences, and corporate events. Personnel handle accreditation, management, product presentations, VIP care, and organizational tasks.
2. Vehicle Transfer Services: Nationwide vehicle transfers for cars, vans, and trucks with inspections and evaluations. Includes transport disposition, coordination, and fleet-related services for manufacturers, leasing companies, car rental firms, and dealer groups.
3. Temporary Labor / Employee Leasing: Mediation-oriented model of classical employee leasing that links company staffing needs with attractive job prospects for temporary workers. Core business model since 1998.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

DEKRA Event & Logistic Services provides B2B event and promotion personnel (promoters, hostesses, hosts) for trade fairs, conferences, and corporate events, alongside nationwide vehicle transfer services for cars, vans, and trucks. The company also offers fleet management software solutions for purchase, return, and appointment management, delivered as part of the DEKRA Arbeit Gruppe's staffing and logistics services network.

Product overview

DEKRA Event & Logistic Services is a staffing and logistics service company operating as a subsidiary of DEKRA Arbeit Gruppe. The company offers two main service pillars: Event & Promotion Personnel (providing qualified staff for events, trade fairs, conferences, and corporate events) and Logistic & Vehicle Services (nationwide vehicle transfers, fleet management support, and IT solutions). The company connects job seekers with employers in the event sector while also providing comprehensive logistics solutions including vehicle transfers, transport planning, and fleet management software.

Differentiator

Problem solved

Functional benefit

Products and services

• Event & Promotion Personnel Services Staffing service providing qualified event and promotion personnel (promoters, hostesses, hosts) for national and international events, trade fairs, conferences, and corporate events. Personnel handle accreditation, management, product presentations, VIP care, and organizational tasks for companies needing short-term or long-term event staffing.
• Job Placement Services Workforce placement service connecting job seekers with companies in the event sector. Offers positions such as promoter, hostess, event jobs, and student jobs through a dedicated job marketplace for individuals seeking flexible employment in the event sector.
• Vehicle Transfer Services Nationwide vehicle transfer service for cars, vans, and trucks, including main inspections and evaluations as part of the transfer process. Vehicles are digitally logged via the DEKRA app. Service targets vehicle manufacturers, leasing companies, car rental firms, and dealer groups needing reliable vehicle logistics.
• Support Services Appointment and transport planning and administration service for fleet management. Includes disposition and coordination of transport and related services for vehicle fleet operators.
• IT Services Custom web-based software solutions for fleet management including purchase management, return management, company car manager, and appointment management modules for fleet operators.
• Project Management Professional project management services for events including participant management, coordination of event personnel, and organizational on-site support for trade fairs, conferences, and major events.

Quantifiable outcome

• 90% satisfaction rate among temporary workers surveyed (2023)
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• VMF Verband unabhängiger Mobilitäts- und Fuhrparkmanagementgesellschaften e.V.minorStrategic or Co-development Partner · 1 October 2025Supported VMF Future Mobility Summit 2025 at Lausitzring (October 21-22, 2025) with participant management, event personnel coordination, and on-site organizational support.
• DEKRA Expert MigrationcoreStrategic or Co-development Partner · 1 October 2024Workforce migration partnership within DEKRA Arbeit Gruppe. DEKRA Expert Migration provides language schools in Germany and abroad, accelerates migration processes, and supports companies with international workforce acquisition including visa procedures and integration.
• IKEA GermanycoreChannel Partner/ Reseller/ Distributor · 1 June 2024Event support partnership through customer Initialwerk for promotional activities. DEKRA provides promoters for IKEA events including Midsommar festivals with nearly 500 promoters deployed across 37 IKEA stores in June 2024.
• sustainable///sportsminorStrategic or Co-development Partner · 1 November 2023Partnership in sustainability certification development for professional sports. DEKRA serves as independent certification body for sustainClub standard. Six Bundesliga clubs (VfL Wolfsburg, Bayer Leverkusen, FC St. Pauli, SC Paderborn, SV Werder Bremen, VfB Stuttgart) participated in pilot certification program.
• Alphabet Fuhrparkmanagement GmbH (BMW Group)coreStrategic or Co-development Partner · 1 May 2019Vehicle rental solutions partnership for BMW and MINI dealerships across Germany. DEKRA provides rental representatives at over 30 locations who manage vehicle booking, customer service, and vehicle return. Partnership started May 2019, expanded to Munich in February 2021 with 5 additional locations.
• InitialwerkminorChannel Partner/ Reseller/ DistributorCustomer and intermediary for IKEA promotional activities. Initialwerk coordinates with IKEA while DEKRA supplies promotional personnel for events.
• IKEA LübeckminorChannel Partner/ Reseller/ DistributorEvent support for IKEA Family Långbordet breakfast format event on September 13, 2025. Two DEKRA promoters supported the event.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• persona service: German Top-10 staffing firm offering temporary work, permanent placement and on-site staffing; overlaps with DEKRA ELS's classical employee leasing and event staffing models in the German SME and enterprise market.
• DIS AG: German personnel services provider within the Adecco Group, active in event, promotion and commercial staffing; directly competes with DEKRA ELS for the same enterprise event staffing customers in Germany.
• Studyheads: Berlin-based student and event staffing platform placing promoters, hostesses and brand ambassadors; competes directly with DEKRA ELS's job marketplace for student jobs and event personnel.

Broad incumbents

• Randstad Deutschland: German arm of global staffing leader Randstad; competes across event staffing, in-house services and HR solutions, including promotion and hostess work for large enterprise clients.
• ManpowerGroup Deutschland: Global staffing group operating in Germany with event, retail and promotional staffing offerings; comparable as a broad incumbent competing for the same enterprise customer accounts.
• Adecco Germany: German subsidiary of Adecco Group offering general staffing, event and promotion personnel; broad incumbent that overlaps DEKRA ELS's enterprise event staffing proposition.

Emerging players

• Zenjob: Berlin-based digital staffing platform focused on student, event and hospitality temp work; intersects with DEKRA ELS in promoter and hostess staffing but differentiates via a tech-first marketplace model.
• Tandemploy: Munich-based digital temp-staffing and shift marketplace for hospitality, events and retail; partial overlap with DEKRA ELS's event personnel placement and self-serve job marketplace.
• Jobmensa: German student and event job platform (part of FUNKE Mediengruppe) placing promoters, hosts and hostesses; competing peer in the student/event job marketplace segment.

Others

• Hays Deutschland: Specialist staffing provider (focused on professional contracting) operating in Germany; adjacent given overlapping staffing infrastructure though focused on higher-skill segments than DEKRA ELS's event/fleet lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dekraevent/?locale=de_DE
• LinkedInlinkedin.com/company/dekra-event-logistic-services-gmbh
• Instagraminstagram.com/p/Bvl7l4qACVX

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dekra Event