Qmart
Qmart AG is a Swiss B2B digital marketing and data management agency that delivers tool-agnostic marketing automation, data integration, and cross-channel campaign services to Swiss SMEs, enterprises, and nonprofit organizations, including a dedicated fundraising sub-brand.
- Company typePrivate
- Founded2020
- HeadquartersDubendorf, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Qmart does
Qmart AG is a Swiss B2B digital marketing and data management agency headquartered in Dübendorf (registered seat St. Gallen), founded in 2020 as a spin-off of MS Direct AG's 'Campaign- & Data-Solutions' business unit and operating within the MS Direct Group. The company delivers five core service pillars: Campaigning & Marketing Automation, Data Management & Applications, Data Services, Performance Marketing, and Strategie & Beratung. It serves two primary segments, Swiss SMEs and mid-market companies, and Swiss nonprofit organizations, the latter served both through general marketing automation services and the dedicated sub-brand DIE FUNDRAISER by Qmart (launched October 2021). Qmart is tool-agnostic, recommending and implementing across Brevo, HubSpot, ActiveCampaign, mailXpert, OM Software, Salesforce, and Microsoft Dynamics, and has developed proprietary integrations and a Q-Campaign platform that connects these systems to deliver data-driven, cross-channel dialogue marketing.
The company's revenue model is services-led, combining professional consulting, managed services, and multi-year project or retainer engagements priced by scope and complexity; no productized pricing is publicly disclosed. Its go-to-market is sales-led and domestic (Switzerland only), combining direct B2B outreach, content marketing (blog, Tool-Steckbrief series, Fundraising-ABC), LinkedIn presence, industry event participation (SwissFundraisingDay, Zewo), and a partner referral network that includes tool vendors and complementary agencies. Notable enterprise clients include Mercedes-Benz Schweiz, Amplifon, Cembra Money Bank AG, and Miele, alongside a long tail of Swiss NPOs such as Stiftung Wagerenhof, Schweizer Tierschutz STS, Swissaid, Liechtensteinisches Rotes Kreuz, and CSIO St. Gallen.
Qmart firmographics
Firmographics- Name
- Qmart
- Legal name
- Qmart AG
- Website
- https://qmart.ch
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Qmart AG is a Swiss B2B digital marketing and data management agency that delivers tool-agnostic marketing automation, data integration, and cross-channel campaign services to Swiss SMEs, enterprises, and nonprofit organizations, including a dedicated fundraising sub-brand.
- Ownership category
- akta.pro rank
Qmart industry classification
Industry- Product category
- Digital Marketing & Data Management Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Qmart is headquartered
LocationHeadquarters
- HQ city
- Dubendorf
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Qmart business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketing Automation & Campaigning Services: Qmart earns revenue by providing managed services around marketing automation platforms (Brevo, HubSpot, ActiveCampaign, mailXpert). This includes setup, configuration, campaign execution, monitoring, and optimization of automated marketing workflows for B2B and NPO clients in Switzerland.
- Data Management & Integration Consulting: Revenue from data strategy consulting, address/data quality management, CRM integration, API development, and data cleanup projects. Qmart helps organizations establish data-driven processes and connect disparate systems (e.g., OM Software to Brevo, Salesforce integrations).
- Fundraising Services (DIE FUNDRAISER by Qmart): Specialized fundraising services for NPOs under the sub-brand DIE FUNDRAISER by Qmart, covering strategy, donor journey design, cross-channel fundraising campaigns, and automation for nonprofit organizations in Switzerland.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Services are priced via custom project or retainer engagements based on scope, complexity, and duration. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Qmart product offering
Product offeringCore offering
Qmart AG is a Swiss digital marketing and data management agency that helps organizations plan and execute data-driven dialogue marketing across email, SMS, WhatsApp, and direct mail. The company implements and operates third-party marketing automation platforms (Brevo, HubSpot, ActiveCampaign, mailXpert), develops custom CRM integrations, manages data quality, and runs fundraising campaigns for non-profits through its DIE FUNDRAISER by Qmart sub-brand. Qmart also offers its own proprietary Q-Campaign platform for campaign management and donor journey automation.
Product overview
Qmart AG operates as a Swiss digital marketing and data management agency, organized as a platform-plus-services model. The core offerings span five service pillars: Campaigning & Marketing Automation, Data Management & Applications, Data Services, Performance Marketing, and Strategie & Beratung. Under the sub-brand DIE FUNDRAISER by Qmart (launched October 2021), the company provides specialized fundraising services for non-profit organizations. Qmart has also developed proprietary platforms including Q-Campaign for campaign management and built custom interfaces connecting third-party email marketing platforms (Brevo, HubSpot, mailXpert) with CRM and donor management systems (OM Software, FundraisingBox). The company operates as a managed services provider, implementing and operating marketing automation systems for clients ranging from automotive (Mercedes-Benz Schweiz) to non-profits and Swiss SMEs.
Differentiator
Problem solved
Functional benefit
Brands
- DIE FUNDRAISER by Qmart: A dedicated sub-brand launched in October 2021 offering dialog-oriented and data-driven fundraising services for non-profit organizations, including digital fundraising strategies, donor journey optimization, and marketing automation.
Products and services
- Campaigning & Marketing Automation Dialogue marketing campaigns and marketing automation implementation, including email marketing, automation workflows, and multi-channel campaign management for Swiss B2B and B2C clients.
- Data Management & Applications Service focusing on data integration into business processes and tools, including CRM implementation, data quality management, and custom application development.
- Data Services Service ensuring consistent, high-quality data through address management, data cleansing, and data enrichment for reliable marketing foundations.
- Performance Marketing Service for precise audience targeting, enabling exact reach of target audiences through data-driven digital marketing campaigns.
- Strategie & Beratung Consulting service for measurable marketing success, including strategy development, digital transformation advisory, and campaign optimization.
- DIE FUNDRAISER by Qmart Dedicated fundraising service sub-brand offering dialog-oriented and data-driven fundraising services for NPOs along the donor journey, including digital fundraising strategies, donor journey automation, and storytelling-driven campaigns.
- Q-Campaign Proprietary campaign management platform developed by Qmart, integrated with Brevo for automated donor communication and fundraising campaign execution.
Quantifiable outcome
- Reached up to 3.8 million private individuals via email through AZ Direct partnership
- +2 more outcomes
Companies that use Qmart
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Qmart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature3 records
Qmart partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, parent company and supporting.
- FundraisingBox (Wikando)coreQmart announced a strategic partnership with FundraisingBox (Wikando) in March 2024. The partnership combines FundraisingBox's donation management software with Qmart's marketing automation expertise (using Brevo) to help NPOs increase recurring donors and automate their entire fundraising process. The tagline 'Spenden macht glücklich' (Donating makes you happy) reflects the shared vision of creating joyful donor experiences through automation.
- HubSpotcoreSince summer 2021, Qmart has been an official HubSpot Solution Partner. They help Swiss organizations select, implement, and optimize HubSpot for marketing automation, CRM, and multi-channel marketing. Qmart provides data integration, training, campaign setup, and managed services for HubSpot clients.
- MS Direct Groupparent companyQmart AG was spun off from the MS Direct AG Business Unit 'Campaign- & Data-Solutions' in January 2020. It operates as an independent company but remains part of the MS Direct Group family, alongside related entities MS Direct, DialogWorld, and brain'print GmbH (acquired in 2022). The group provides complementary services in fulfillment, print management, and call center operations that Qmart can leverage for integrated client solutions.
- OM Software / Creativ SoftwarecoreQmart developed a custom interface between OM Software (an NPO CRM by Creativ Software used by leading Swiss nonprofits) and Brevo, enabling seamless donor data synchronization, form integration, and automated mailflows. This interface enables NPOs to combine OM's fundraising management capabilities with Brevo's marketing automation for a complete donor journey solution.
- AZ DirectsupportingQmart partners with AZ Direct to reach up to 3.8 million private individuals via email for their clients. AZ Direct provides the audience reach and targeting capabilities (demographic, geographic, and behavioral criteria) that complement Qmart's campaign execution services, especially for direct marketing campaigns.
- Brevo (Sendinblue GmbH)coreQmart uses and recommends Brevo (formerly Sendinblue) extensively for email marketing, SMS, WhatsApp campaigns, and marketing automation for both commercial clients and NPOs in Switzerland. They have developed integrations between Brevo and OM Software and between Brevo and their Q-Campaign platform. Qmart also built a dedicated interface from Brevo to the OM Online Marketing Cockpit for NPO spendor communication.
- mailXpert (mailXpert GmbH)supportingmailXpert is a Swiss email marketing software from Zurich (ARTACK WebLab GmbH) focused on Swiss data protection, high deliverability, and personal support. Qmart recommends mailXpert as an alternative to Brevo for Swiss organizations prioritizing local data hosting and Swiss-specific compliance.
- Nemuk AGsupportingNemuk AG (Zurich-based digital agency) is credited for website design, Qmart brand identity, and CI/CD for the qmart.ch website, as listed in the Impressum. This is a design/development vendor relationship.
- Swiss Post (Die Schweizerische Post)supportingQmart references Swiss Post integration across multiple contexts: QR-bill implementation for clients, physical postcard mailing (via Brevo integration), and direct mail capabilities. Swiss Post's infrastructure enables cross-channel campaigns that combine digital and physical postal delivery.
Scale indicators1 record
Recent moves7 records
Expansion highlights4 records
Qmart competitors and assessment
Company assessmentDirect peers
- webaffairs GmbH: Zürich digital agency delivering web, content, and digital-marketing services to Swiss SMEs and mid-market clients—comparable size, geography, and B2B services focus.
- storymaker AG: Established Bern-based Swiss content, brand, and digital-marketing agency with comparable SME-to-enterprise Swiss client profile and multi-channel content/marketing-automation capabilities.
- Limehouse AG: Swiss content- and inbound-marketing agency supporting SMEs and mid-market with content strategy, HubSpot and marketing-automation implementations—very close functional peer.
- Webrepublic AG: Zürich-headquartered Swiss digital marketing and performance-marketing agency serving SMEs and enterprise with marketing automation, analytics, and paid-media services—directly comparable B2B marketing-services offering to Qmart.
- Nemuk AG: Zürich digital agency explicitly credited in Qmart's own Impressum as its website/CI partner; comparable Swiss digital-agency positioning and target client profile.
- The Information Company AG: Swiss CRM, data, and customer-management consultancy with comparable expertise in data-driven marketing, CRM implementation, and customer-data platforms for Swiss enterprise clients.
- Comin.com AG: Swiss digital agency offering web, e-commerce, and digital-marketing services to mid-market and enterprise clients—comparable Swiss B2B agency model with multi-vendor positioning.
Broad incumbents
- ti&m AG: Large Swiss IT and digital-business consultancy with marketing-technology, CRM, and platform implementation practices serving enterprise Swiss banks, insurance, and public-sector clients—a broader incumbent with overlapping capabilities.
Others
- FundraisingBox (Wikando GmbH): Germany-based NPO donation-management SaaS announced as a Qmart strategic partner in March 2024—adjacent rather than competing, since Qmart resells/complements its stack.
Emerging players
- RaiseNow AG: Zürich-headquartered donation and fundraising platform serving Swiss and European NPOs with digital giving infrastructure—the most direct competing player in Qmart's NPO fundraising sub-brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Qmart social profiles
Digital presenceQmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qmart leadership team
Management profileNumber of profiles
Profiles11 records
Qmart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qmart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qmart
What does Qmart do?
Qmart AG is a Swiss digital marketing and data management agency that helps organizations plan and execute data-driven dialogue marketing across email, SMS, WhatsApp, and direct mail. The company implements and operates third-party marketing automation platforms (Brevo, HubSpot, ActiveCampaign, mailXpert), develops custom CRM integrations, manages data quality, and runs fundraising campaigns for non-profits through its DIE FUNDRAISER by Qmart sub-brand. Qmart also offers its own proprietary Q-Campaign platform for campaign management and donor journey automation.
Is Qmart a public or private company?
Qmart is a private company. It is classified as corporate owned and is currently operating.
When was Qmart founded?
Qmart was founded in 2020. It employs 11 to 50 people.
Where is Qmart based?
Qmart is headquartered in Dubendorf, Switzerland, in the Europe region.
How does Qmart make money?
Three revenue lines are on record. Marketing Automation & Campaigning Services are the primary driver. The others are data Management & Integration Consulting and fundraising Services (DIE FUNDRAISER by Qmart).
Who are Qmart's main competitors?
Direct peers on record are webaffairs GmbH, storymaker AG, Limehouse AG, Webrepublic AG, Nemuk AG, The Information Company AG and Comin.com AG. ti&m AG is listed as a broad incumbent. FundraisingBox (Wikando GmbH) is listed as an others. RaiseNow AG is listed as an emerging player.
Does Qmart have an API?
Yes. Qmart has developed custom interfaces (APIs) connecting their platforms with third-party email and marketing automation systems. They mention built their own integration between Brevo and the OM platform from creativ software, as well as a direct interface to their proprietary Q-Campaign platform. These integrations enable automated data synchronization and campaign management for fundraising and marketing purposes. Developer documentation is at qmart.ch.
What industry is Qmart in?
Qmart's product category is Digital Marketing & Data Management Services. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 54151 and its SIC code is 7331.