RaiseNow

What RaiseNow does

RaiseNow AG is a Zürich-based private SaaS company founded in 2015 that provides integrated digital fundraising and payment processing solutions for non-profit organizations, charities, and clubs across Europe. The platform combines five core products — Donation Forms (one-time and recurring contributions), Payment Forms (membership fees and event payments), Community Fundraising (peer-to-peer, crowdfunding, and crowdvoting), the RaiseNow Hub management dashboard, and the gettup CRM module — into a unified offering accessible via REST API, webhooks, and certified integrations with 1,000+ software tools. The system supports 130 currencies, is hosted on PCI-DSS Level 1 certified infrastructure (AWS Frankfurt, Rackspace London), and is GDPR-compliant.

The company operates a hybrid go-to-market: a freemium Free Plan drives self-serve customer acquisition among clubs and small organizations, while the Growth Plan (annual subscription) provides mid-market and enterprise non-profits with personalized expert support, modern tools, and flexible expansion. A third revenue stream comes from transaction fees on a pay-as-you-go basis, including a no-fixed-fee TWINT package for Swiss-based organizations. Distribution is multi-channel, combining direct sales, self-serve PLG, and a certified partner ecosystem of agencies, local banks, and solution providers across DACH and Benelux.

RaiseNow serves more than 40,000 customers and has processed over €900 million in total donation volume. Notable clients include UNICEF, Médecins Sans Frontières, Amnesty International, WWF, Save the Children, Wikimedia Foundation, Caritas, and Swiss Red Cross. The company operates through affiliated legal entities — RaiseNow AG (Zürich, parent), RaiseNow GmbH (Berlin), Altruja GmbH (Munich), gettup GmbH & Co. KG (Germany), and Koalect NV (Brussels) — and is led by founder and CEO Marco Zaugg, supported by CTOs Franco Fallica and Raphael Matile, CMO Clara Lu, and COO Patricia Buss. The team totals 94 members across Europe, including 18 product developers.

Name

RaiseNow

Legal name

RaiseNow AG

Website

https://raisenow.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

RaiseNow AG is a Zürich-based SaaS platform that provides integrated digital fundraising, payment processing, community fundraising, and donor CRM tools for non-profit organizations, charities, and clubs across Europe, serving 40,000+ customers including UNICEF, MSF, Amnesty International, and WWF.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Grantmaking and Giving Services (8132), Grantmaking Foundations (813211)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

akta.pro secondary industries

Community Foundations (BPAGAKAB), Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

Keywords

• Online fundraising platform
• Donation processing software
• Nonprofit payment solutions
• Peer-to-peer fundraising
• Donor management CRM

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Transaction fees: Pay-as-you-go model with small fee per successful transaction. TWINT package has no monthly fixed fees, setup fees, or restrictions.
2. Subscription (Growth Plan): Annual subscription for organizations expanding online fundraising with maximum flexibility, modern tools, and personalized expert support.
3. Freemium (Free Plan): Free tier for organizations and clubs with no fixed costs, easy setup, flexible and scalable - drives customer acquisition for upsell to Growth plan.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

RaiseNow is an all-in-one SaaS fundraising and payment platform for nonprofits, charities, clubs, and associations. It provides donation forms, payment forms, community (peer-to-peer and crowdfunding) fundraising tools, a centralized RaiseNow Hub dashboard, and a CRM module (gettup), all connected via a certified REST API and webhooks to more than 1,000 software integrations.

Product overview

RaiseNow is an all-in-one integrated fundraising platform for nonprofits, charities, clubs, and organizations of all sizes. The platform spans five core products: Donation Forms for capturing one-time and recurring donations; Payment Forms for membership fees and event payments; Community Fundraising for peer-to-peer, crowdfunding, and crowdvoting campaigns; RaiseNow Hub as the centralized management dashboard for users, payments, campaigns, and subscriptions; and the CRM gettup add-on module for centralizing donor contact data. All products are accessible through certified integrations via REST API and webhooks, supporting over 1,000 software integrations. The platform serves 54,000+ organizations across Europe with 130 supported currencies and manages more than EUR 900 million in total donation volume.

Differentiator

Problem solved

Functional benefit

Products and services

• Donation Forms
• Payment Forms
• Community Fundraising
• RaiseNow Hub
• CRM gettup
• TWINT Solutions

Quantifiable outcome

• +900 million EUR total donation volume processed
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

23 partnerships are on record, tiered core and regional.

• TWINT AGcoreTechnology or IntegrationSwiss mobile payment solution provider for convenient donation and payment collection via smartphone in Switzerland. RaiseNow offers certified TWINT integration for organizations based in CH.
• PayPalcoreTechnology or IntegrationGlobal online payment processor integrated for accepting PayPal as a donation and payment method across the platform.
• Microsoft DynamicscoreTechnology or IntegrationCRM integration with Microsoft Dynamics for organizations using Microsoft's business management solutions.
• Raiffeisen SwitzerlandregionalTechnology or IntegrationSwiss regional bank partnership for local payment processing and banking integration.
• FormunautsregionalChannel Partner/ Reseller/ DistributorPartner agency providing fundraising expertise and implementation services.
• GetunikregionalChannel Partner/ Reseller/ DistributorSwiss partner specializing in non-profit digital transformation and RaiseNow implementation.
• ClubdeskregionalChannel Partner/ Reseller/ DistributorClub management software partner with integration to RaiseNow for club payment collection.
• FairgateregionalChannel Partner/ Reseller/ DistributorSwiss partner providing association management and digital solutions.
• SalesfiveregionalChannel Partner/ Reseller/ DistributorSales consulting partner helping expand RaiseNow's market presence in DACH region.
• Ambit Group CRMregionalTechnology or IntegrationCRM integration partner providing data synchronization for donor management.
• PersistentregionalTechnology or IntegrationTechnology integration partner for enhanced platform capabilities.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider for hosting RaiseNow's servers in Frankfurt, Germany. AWS is PCI-DSS Level 1 compliant.
• Datatrans AGcoreTechnology or IntegrationSwiss payment service provider for payments routed through Datatrans. Located in Zürich.
• StripecoreTechnology or IntegrationPayment service provider for processing payments routed through Stripe. Dublin, Ireland based.
• SpreedlycoreTechnology or IntegrationPayment orchestration provider for payments routed through Datatrans. Durham, NC based.
• Nine Internet Solutions AGcoreTechnology or IntegrationSwiss server/infrastructure provider for Peer-to-Peer and Employee Giving platforms. Based in Zürich.
• Rackspace International GmbHregionalTechnology or IntegrationInfrastructure provider for legacy manage.raisenow.com platform. Based in Zürich.
• Elasticsearch B.V.coreTechnology or IntegrationSearch and analytics engine infrastructure for platform operations. Based in Amsterdam.
• Atlassian Pty LtdcoreTechnology or IntegrationCollaboration and productivity tools provider for team infrastructure. Sydney, Australia based.
• 84codes ABcoreTechnology or IntegrationInfrastructure services provider for platform operations. Stockholm, Sweden based.
• Twilio Ireland LimitedcoreTechnology or IntegrationTwo-factor authentication provider for RaiseNow Hub. Dublin, Ireland based.
• Weunity AGcoreTechnology or IntegrationSwiss TWINT donation portal provider for payments initiated on TWINT+ portal. Based in Zürich.
• Google Cloud EMEA LimitedregionalTechnology or IntegrationOnline meeting assistant provider for generating meeting notes when clients consent and wish to receive them. Dublin, Ireland based.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Funraise: US-based online fundraising platform for nonprofits offering donation forms, recurring giving, peer-to-peer campaigns, and CRM-style donor management. Directly comparable to RaiseNow's all-in-one fundraising suite; both target mid-market and enterprise nonprofits with similar transaction-fee + subscription pricing.
• Givebutter: Online fundraising and donor management platform for nonprofits, offering donation forms, events, peer-to-peer, auctions, and CRM. Closely comparable freemium + paid model and feature set to RaiseNow, though primarily US-focused.
• Donorbox: Donation software for nonprofits featuring recurring giving, peer-to-peer campaigns, and donor management with Stripe integration. Comparable transaction-fee model and SMB/mid-market nonprofit target customer.
• Classy (GoFundMe Pro): Enterprise fundraising platform for nonprofits now part of GoFundMe, offering donation forms, peer-to-peer, CRM, and event tools. Directly competes with RaiseNow's Growth plan tier for mid-market and enterprise nonprofit customers.
• Bonterra (Network for Good): Suite of nonprofit software including donation forms, CRM, and grant management for charities. Comparable to RaiseNow's offering for US nonprofits, with similar focus on digital fundraising and donor management.
• DonorPerfect: Donor management and online fundraising software for small to mid-sized nonprofits with donation forms, CRM, and reporting. Comparable offering to RaiseNow's CRM gettup + donation forms bundle for the SMB nonprofit segment.

Regional players

• JustGiving: UK-headquartered online fundraising and crowdfunding platform serving European nonprofits and individual fundraisers. Comparable core donation-form and peer-to-peer functionality to RaiseNow; serves overlapping markets in UK/Ireland but does not deeply address DACH or Swiss-localized payment methods.

Broad incumbents

• Blackbaud: Established enterprise nonprofit software suite including Raiser's Edge NXT, JustGiving, eTap, and payment processing. Overlaps with RaiseNow on donation forms, CRM, and payment processing but serves much larger enterprises and offers a much broader portfolio.
• Salesforce.org Nonprofit Cloud: Enterprise CRM and nonprofit-specific fundraising, program management, and marketing tools built on Salesforce platform. Competes with RaiseNow on CRM and donor management, especially for larger international NGOs already on Salesforce.
• Stripe: Global payment infrastructure provider increasingly adding nonprofit-specific features (tax receipts, recurring donations, donor covers fees). RaiseNow is built on Stripe as a sub-processor, but Stripe's expanding native nonprofit tooling represents a long-term competitive threat at the payment-rail layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/raisenow
• Facebookfacebook.com/raisenowfundraising
• LinkedInlinkedin.com/company/raisenow

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RaiseNow