Key Insurance
Key Insurance LLC is a privately held independent insurance agency in Kent, Washington that distributes personal, commercial, and specialty trucking insurance through partnerships with 27+ carriers, serving individual consumers and SMBs across all 50 US states on a commission basis.
- Company typePrivate
- Founded2009
- HeadquartersKent, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Key Insurance does
Key Insurance LLC is a privately held independent insurance agency headquartered in Kent, Washington, with a secondary office in SeaTac, Washington. The firm operates as an insurance broker rather than a carrier, distributing personal, commercial, and specialty insurance products under contracts with 27+ insurance carriers including Travelers, Liberty Mutual, Nationwide, The Hartford, Zurich, CNA, and Markel. It holds claims of being "one of the top insurance agencies in Washington State" and a niche focus in transportation and commercial trucking insurance, supplemented by personal lines (auto, home, life, umbrella, flood, earthquake, classic car, RV, motorcycle, off-road), business lines (workers comp, bonds, contractor, restaurant, hotel, gas station, landlord, technology), and specialty commercial auto coverages (semi-truck, bobtail, container/cargo, limousine).
The agency's underlying technology consists of a multi-carrier quote comparison portal, an online service center for certificates of insurance, claim filing, payment processing, and policy management, and a mobile-optimized website for quick access to claim phone numbers and accident information. There is no proprietary underwriting platform, no AI/ML capability, and no public API/SDK; the technology layer is primarily a distribution and customer-service toolset layered on top of third-party carrier systems.
The business model is commission-based: Key Insurance earns a percentage of premium from carrier partners on each policy sold, with revenue varying by line of business and carrier agreement. Pricing is custom and quote-based, with no published tier structure; quotes are generated per customer circumstance across all 50 US states. Go-to-market is direct via website quote forms, phone, email, and in-person consultation, supported by content marketing (blog, SEO, email newsletter) and customer referrals. The firm is founder/owner-operated, with Manjit Singh serving as President, and operates without external investment, parent company, or subsidiary structure.
Key Insurance firmographics
Firmographics- Name
- Key Insurance
- Legal name
- Key Insurance LLC
- Website
- https://keyinsure.net
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Key Insurance LLC is a privately held independent insurance agency in Kent, Washington that distributes personal, commercial, and specialty trucking insurance through partnerships with 27+ carriers, serving individual consumers and SMBs across all 50 US states on a commission basis.
- Ownership category
- akta.pro rank
Key Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- General Liability Insurance (FSAJAMAE)
- akta.pro secondary industry
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)
Keywords
Where Key Insurance is headquartered
LocationHeadquarters
- HQ city
- Kent
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Key Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commission: The agency earns commissions from insurance carrier partners for policies sold. As an independent agency, they represent multiple insurance companies and receive a percentage of premium payments from customers who purchase policies through their referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom Insurance Quotes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Key Insurance product offering
Product offeringCore offering
Key Insurance is an independent insurance agency that sells personal and commercial insurance products on behalf of 27+ insurance carrier partners. The agency specializes in commercial truck and transportation insurance while also providing business insurance (auto, liability, property, workers comp, contractor, restaurant, hotel, gas station, technology) and personal lines (auto, home, life, renters, condo, boat, motorcycle, RV, umbrella, classic car, flood, earthquake, health, dental/vision, off-road vehicle). Customers obtain coverage through online quote forms, phone consultations, and in-person service from licensed brokers.
Product overview
Key Insurance is an independent insurance agency offering a comprehensive portfolio of personal and business insurance products. The company provides personal insurance including auto, homeowner, life, renters, condo, boat, motorcycle, RV, umbrella, classic car, earthquake, flood, health, dental/vision, and off-road vehicle coverage. For business clients, they offer commercial truck insurance (with specialized semi-truck, bobtail, and container coverage), general business insurance, commercial auto, liability, property, umbrella, contractor insurance, restaurant insurance, technology insurance, workers compensation, bonds, and landlord protection. The agency functions as an independent agent working with multiple insurance carriers to provide customized coverage options for both individual and commercial customers, with a particular focus on transportation and trucking insurance.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Personal auto insurance coverage that helps protect against financial loss from accidents, fire, theft, or other covered events, including medical and legal expenses from injuries or property damage. For individual consumers and households.
- Homeowner Insurance
- Life Insurance
- Renters Insurance
- Condo Insurance
- Boat Insurance
- Motorcycle Insurance
- RV Insurance
- Umbrella Insurance
- Classic Car Insurance
- Earthquake Insurance
- Flood Insurance
- Health Insurance
- Individual Dental & Vision Insurance
- Off-Road Vehicle Insurance
- Commercial Truck Insurance
- Semi Truck Insurance
- Bobtail Insurance
- Container Insurance
- Truck Insurance (Commercial Cargo)
- Business Insurance
- Commercial Auto Insurance
- Commercial Liability Insurance
- Commercial Property Insurance
- Commercial Umbrella Insurance
- Contractor Insurance
- Restaurant Insurance
- Technology Insurance
- Workers Comp Insurance
- Bonds (Surety)
- Landlord Protection Insurance
- Limousine Insurance
- Gas Station Insurance
- Hotel Insurance
Companies that use Key Insurance
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Key Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Key Insurance partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core, standard, minor and regional.
- CNA InsurancecoreNational commercial insurance carrier partnership providing various business insurance products
- Canal InsurancecoreInsurance carrier specializing in commercial transportation and trucking insurance coverage
- Hallmark Insurance Company of TexasstandardRegional insurance carrier offering commercial and personal insurance products
- Guard InsurancestandardInsurance carrier providing commercial insurance solutions
- KemperstandardInsurance company offering auto, home, and life insurance products
- Willshire InsuranceminorInsurance carrier partnership for specialty coverage
- Navigators Insurance CompanystandardSpecialty insurance carrier for commercial lines coverage
- Zurich InsurancecoreGlobal insurance carrier providing commercial and specialty insurance solutions
- Mutual of EnumclawregionalRegional mutual insurance company serving Pacific Northwest customers
- Oregon MutualregionalRegional insurance carrier serving Oregon and surrounding areas
- Liberty NorthweststandardRegional insurance carrier offering commercial and personal lines
- TravelerscoreMajor insurance carrier providing comprehensive commercial and personal insurance products
- The HartfordcoreNational insurance carrier specializing in business and personal insurance
- SafecocoreLiberty Mutual subsidiary offering personal insurance products
- Safety Insurance CompanyregionalRegional insurance carrier focused on Massachusetts and New England
- National General InsurancestandardInsurance carrier offering auto, home, and commercial insurance
- NationwidecoreMajor national insurance carrier providing wide range of insurance products
- MarkelcoreSpecialty insurance carrier for niche markets including trucking and classic cars
- Lincoln FinancialstandardFinancial services and insurance company offering life insurance and annuities
- Liberty MutualcoreMajor insurance carrier providing comprehensive personal and commercial insurance
- HagertycoreSpecialty insurance carrier focused on classic car and collector vehicle insurance
- Guideone InsurancestandardInsurance carrier serving religious institutions and small businesses
- Foremost InsurancestandardSpecialty insurance carrier for mobile homes, motorhomes, and specialty vehicles
- Dairyland InsurancestandardInsurance carrier specializing in motorcycle and recreational vehicle insurance
- Berkshire Hathaway Homestate CompaniescoreBerkshire Hathaway subsidiary providing commercial property and casualty insurance
- Am Trust North AmericastandardInsurance carrier providing commercial insurance and surety bonds
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Key Insurance competitors and assessment
Company assessmentDirect peers
- Borden Insurance Agency: Independent insurance agency specializing in commercial trucking and transportation coverage, closely overlapping with Key Insurance's core transportation niche and SMB commercial book.
- Foundation Insurance Group: Independent agency offering commercial and personal lines with multi-carrier appointments, structurally similar to Key Insurance's independent brokerage model serving SMB and individual clients.
Emerging players
- CoverWallet (Aon): Digital commercial insurance platform acquired by Aon; offers online commercial quoting and binding that competes with independent agencies for SMB commercial truck and business policies.
- Insureon: Digital-first commercial insurance brokerage focused on small businesses; competes for the same SMB commercial accounts Key Insurance serves but via an online, technology-led experience.
- NEXT Insurance: Insurtech providing digital small-business insurance including commercial auto and trucking-adjacent coverage; represents the technology-led disruption of the traditional independent agency channel.
Broad incumbents
- Higginbotham: Large independent insurance brokerage offering commercial and personal lines across multiple U.S. states; a scaled version of Key Insurance's model with broader carrier access and regional offices.
- Heffernan Insurance Brokers: Mid-to-large independent insurance brokerage serving commercial and personal clients nationwide; comparable independent model with deeper specialty in commercial lines.
- Woodruff Sawyer: Independent insurance brokerage focused on commercial and specialty lines for SMB and mid-market clients; comparable in operating model (multi-carrier independent agency) to Key Insurance.
- Insurance Office of America: Large independent agency providing personal, commercial, and specialty insurance; represents the scaled independent-agency benchmark against which smaller shops like Key Insurance are measured.
Regional players
- Anchor Insurance Group: Regional independent insurance agency offering commercial and personal lines; comparable in size and structure to Key Insurance, primarily serving its local/regional market with multi-carrier appointments.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Key Insurance social profiles
Digital presenceKey Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Key Insurance leadership team
Management profileNumber of profiles
Profiles11 records
Key Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Key Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Key Insurance
What does Key Insurance do?
Key Insurance is an independent insurance agency that sells personal and commercial insurance products on behalf of 27+ insurance carrier partners. The agency specializes in commercial truck and transportation insurance while also providing business insurance (auto, liability, property, workers comp, contractor, restaurant, hotel, gas station, technology) and personal lines (auto, home, life, renters, condo, boat, motorcycle, RV, umbrella, classic car, flood, earthquake, health, dental/vision, off-road vehicle). Customers obtain coverage through online quote forms, phone consultations, and in-person service from licensed brokers.
Is Key Insurance a public or private company?
Key Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Key Insurance founded?
Key Insurance was founded in 2009. It employs 11 to 50 people.
Where is Key Insurance based?
Key Insurance is headquartered in Kent, United States, in the North America region.
How does Key Insurance make money?
One revenue line is on record: insurance Commission.
Who are Key Insurance's main competitors?
Direct peers on record are Borden Insurance Agency and Foundation Insurance Group. Emerging players are CoverWallet (Aon), Insureon and NEXT Insurance. Broad incumbents are Higginbotham, Heffernan Insurance Brokers, Woodruff Sawyer and Insurance Office of America. Anchor Insurance Group is listed as a regional player.
Does Key Insurance have an API?
No public API is recorded for Key Insurance.
What industry is Key Insurance in?
Key Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAJAMAE, General Liability Insurance, with a secondary code of FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive). Its NAICS code is 524210 and its SIC code is 6411.