Aquensis

What Aquensis does

Aquensis is a thermal spa and wellness center located in Bagnères-de-Bigorre (Hautes-Pyrénées, France), operated by SEMETHERM DEVELOPPEMENT, a mixed-economy public limited company (Société anonyme d'économie mixte à conseil d'administration; SIREN 390 206 019). The facility is built around natural thermal spring water from the Pyrenees and operates as a single-location destination offering four integrated service areas: Espace Détente (thermal pool, hammam, sauna, jacuzzi access via timed Aqua Pass entries), Espace Soins (a treatment menu exceeding 48 SKUs spanning massages, facials, body care, balneotherapy, and beauty services priced €25–€150), Espace Forme (fitness facilities with group classes, cardio, and aquagym), and Espace Séjours (multi-night wellness packages combining lodging, breakfast, and treatments priced €123.50–€878). The core technology is balneotherapy and hydrotherapy using locally sourced thermal water, supplemented by branded treatments such as Kobido Japanese facial massage and Pure Altitude skincare protocols.

The company generates revenue through five complementary streams: unit-priced Aqua Pass entries (€17–€61.50 with student, senior, and family tiers), individual treatment bookings (€25–€150), multi-day wellness packages (€123.50–€878), recurring fitness subscriptions (PASS FORME Liberté at €490/year, MAXI PASS at €594/year, plus a seasonal PASS SUMMER subscription), and gift cards (bons cadeaux) with 12-month validity distributed via an own-storefront e-commerce site. Distribution channels are predominantly direct-to-consumer: walk-in reception, online booking, phone reservations, and postal mail orders for gift packages, with deliveries restricted to metropolitan France, Corsica, and Monaco. A parallel B2B motion targets corporate works councils (Comités d'Entreprise) with dedicated brochures and email points of contact.

Customer segments include individual wellness consumers (primary), families with children aged 5+, couples seeking romantic retreats, corporate/CE groups, and fitness members. Strategic partnerships anchor regional tourism positioning: the Pic et Bulles co-ticket with Pic du Midi (valid through April 2027), preferred accommodation partnerships with La Résidence des Thermes and Le Carré Py Hôtel, tourism office alignment with Grand Tourmalet, and an on-site restaurant partner (Café des Thermes) supporting the Sunday Aqua Brunch experience. The operator holds the Tourisme et Handicap accessibility certification, registered travel/stay operator status (IM 065 110 024), and a 2025 gender equality index score of 95/100.

Name

Aquensis

Legal name

SEMETHERM DEVELOPPEMENT

Website

https://aquensis.fr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Aquensis is a thermal spa and wellness center in Bagnères-de-Bigorre, France, offering thermal water access passes, spa treatments, fitness memberships, and multi-night wellness packages to individual consumers, families, couples, and corporate buyers.

Ownership category

akta.pro rank

Product category

Thermal Spa and Wellness Services

NAICS

Tour Operators (56152)

akta.pro primary industry

Destination Spas & Spa Resorts (HSALAFAC)

akta.pro secondary industries

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Thermal spa services
• Balneotherapy treatments
• Wellness packages
• Thermal water access
• Spa massage therapy

Headquarters

HQ city

Bagnères-de-bigorre

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Aqua Pass Day Access: Time-based entry tickets to the relaxation area including pools, hammam, saunas, and jacuzzis. Pricing varies by duration (1h, 2h, 3h) and customer segment (adult, family, student, senior, disability).
2. Spa Treatments and Massages: Individual treatment services including massages, facials, body treatments, balneotherapy, and beauty services. Treatments require advance reservation and are priced individually from €25 to €150.
3. Wellness Package Holidays: Multi-day stay packages combining accommodation, breakfast, and spa treatments. Packages range from 1 night to 5 nights with various treatment combinations. Prices from €123.50 to €878.
4. Gift Cards (Bons Cadeaux): Gift vouchers for spa treatments, Aqua Pass, and holidays valid for 12 months. Sold through online store and at reception.
5. Fitness Memberships: Monthly and annual subscriptions to fitness facilities including group classes, cardio-training, and musculation. Combined with Aqua Pass benefits in higher tiers.
6. Summer Pass Subscription: Seasonal 2-month subscription offering unlimited access to both relaxation and fitness areas. Targeted at summer visitors and locals.
7. Aqua Brunch Experience: Combined brunch at Café des Thermes restaurant plus 2-hour Aqua Pass access, sold as a package at €31.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Aquensis operates a thermal spa and wellness center in Bagnères-de-Bigorre, France, delivering day-based thermal water access (Aqua Pass), individual spa treatments (massages, facials, body care, balneotherapy), fitness memberships, multi-day wellness stays, and corporate group packages. The core offering leverages natural Pyrenean thermal spring water combined with professional massage, beauty, and fitness services under four operational spaces: Espace Détente, Espace Soins, Espace Forme, and Espace Séjours.

Product overview

Aquensis is a thermal spa resort in Bagnères-de-Bigorre, France, offering a diversified portfolio of wellness services organized across four main spaces: Espace Détente (Aqua Pass water access), Espace Soins (treatments, massages, and facials), Espace Forme (fitness and gym), and Espace Séjours (overnight wellness packages). The core product is the Aqua Pass family of water access passes, which provides entry to thermal pools, hammams, saunas, and jacuzzis in 1h to 3h durations and family/variant formats. The Espace Soins comprises over 40 distinct named treatments including massages (Kobido, hot stone, deep tissue, prenatal), body care (scrubs, wraps, Cellu M6 slimming), facials (Pure Altitude, Bol d'Oxygène, Cells Repair), balneotherapy (thermal baths, mud applications, water beds), and nail/hand care. The Forme space offers fitness subscriptions (PASS FORME) and aquatic fitness classes. The Séjours space offers overnight wellness packages from 1 to 5 nights combining lodging with treatments. Additional offerings include corporate packages (CE/Amicales), the Pic et Bulles joint ticket with Pic du Midi, and the PASS SUMMER seasonal subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• Aqua Pass (Thermal Water Access) Time-based thermal water access passes providing entry to pools, hammam, saunas, jacuzzis, and terraces. Variants include Aqua Pass Adulte (2h, €20), Aqua Pass Maxi (3h), Aqua Express (1h), Aqua Pass Malin (2h morning discounted, €17.50), Aqua Pass Etudiant/Senior (€17), Aqua Pass Famille (2 adults + 1 child, €47/2h), and Aqua Pass Famille Solo. Targeted at individual wellness consumers, families, students, seniors, and tourists.
• Spa Treatments (Espace Soins) Comprehensive menu of over 40 individual spa treatments organized into massage therapy (Kobido Japanese facial massage, Deep Tissue, Relax, Hot Stone, Pregnancy Massage, Back Massage, Candle Massage, Foot Reflexology, Energetic), facials (Bol d'Oxygène, Pure Altitude Lift, Pureté Masculin, Sève de Vie, Cells Repair), body care (XXL Body, Lift Corps, Rituel Empreintes honey scrub/wrap, Gommage Corps, Cellu M6 slimming sessions), balneotherapy (Bain Hydromassant, Mud Application, Water Bed, Yin Yang Sensory Bath, Velouté de Bain with donkey milk), and duo rituals (Duo Relax, Toi et Moi, Douceur, Balnéo à 2). Prices range from €25 (Manucure Express) to €150 (Cells Repair). Includes Aqua Pass 2h access with linen kit. Targeted at wellness consumers seeking professional treatments.
• Aquensis Fitness Memberships (PASS FORME) Monthly and annual fitness subscriptions covering group classes (Pilates, Yoga, Cross Training, aquagym), cardio and musculation equipment, with combined Aqua Pass benefits at higher tiers. Variants include PASS FORME au Mois (monthly), PASS FORME Etudiant au Mois, PASS FORME Etudiant à l'Année, PASS FORME Liberté (€490/year with monthly payment option, no commitment, 12 complimentary relaxation passes worth €222, 30-day notice), MAXI PASS (€594/year, full détente and forme access, weekly biking/fly yoga classes, up to 3 aquatic classes weekly), and PASS SUMMER (2-month summer subscription at €115, students €85). Targeted at regular fitness users, local residents, and committed wellness participants.
• Wellness Package Holidays (Séjours) Multi-day wellness stay packages combining accommodation, breakfast, and spa treatments. Packages include Aqua Découverte (1 night from €123.50, 2 nights from €303), Aqua Découverte Famille, Duo d'Amour (from €281), Découverte Thermale (from €359), Zen & Spa (from €334), N'eau Stress (from €569.50), and Sereni'spa (from €878, 5-night anti-stress package). Sold directly and through travel agencies. Targeted at couples, families, and individuals seeking immersive wellness experiences.
• Gift Cards (Bons Cadeaux) Gift vouchers valid for 12 months for spa treatments, Aqua Pass day access, and overnight stays. Available for purchase through the online store (www.aquensis.fr) and at reception, with postal mail delivery to metropolitan France, Corsica, and Monaco. Validity extended for periods of technical closure. Targeted at gift purchasers and recipients.
• Corporate / CE Group Packages Specialized packages for Works Councils (Comités d'Entreprise) and corporate associations, including access to the relaxation area, fitness facilities, and personalized treatments. Includes private evening events and special group offers. Managed through dedicated corporate sales channels ([email protected], [email protected]). Targeted at companies seeking employee wellness benefits, team building, and corporate gifting.
• Pic et Bulles Combined Ticket Combined package including a cable car visit to the Pic du Midi and a 2-hour Aqua-Pass at Aquensis. Available at a discounted rate (€75 adults, family package €224). Both activities can be completed on different days. Targeted at tourists and visitors seeking combined regional tourism experiences.

Quantifiable outcome

• Customer satisfaction reflected in gift card and repeat visit model
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• La Résidence des ThermescoreChannel Partner/ Reseller/ DistributorPartner accommodation provider offering 3-star apartments in the heart of Bagnères-de-Bigorre. Preferred partner for Aquensis wellness packages and stays, located within walking distance of the spa.
• Pic du MidicoreGTM or Marketing PartnerJoint 'Pic et Bulles' package combining Pic du Midi cable car visit and Aquensis Aqua Pass 2h at reduced rate (€75 for adults, family package €224). Both activities can be done on different days. Valid until April 2027.
• Office du Tourisme Grand TourmaletminorGTM or Marketing PartnerRegional tourism office partnership covering Bagnères-de-Bigorre, La Mongie, Pic du Midi, and Barèges areas for cross-promotion of tourism activities.
• Le Café des ThermescoreStrategic or Co-development PartnerRestaurant partner at Bagnères-de-Bigorre operated by Valérie. Cosy atmosphere with generous seasonal cuisine. Home of the 'Aqua Brunch' experience combining brunch and Aquensis spa access every Sunday.
• Les Grands ThermesminorStrategic or Co-development PartnerRelated thermal establishment in Bagnères-de-Bigorre sharing the same thermal water source and municipal heritage. Listed as nearby attraction on Aquensis website footer.
• Le Carré Py HôtelminorChannel Partner/ Reseller/ Distributor3-star hotel partner 3 minutes by car or 15 minutes walking from Aquensis. Offers views of Pic du Midi in an arboretum setting along the Adour river. Included in Sereni'spa package options.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thermes de Balaruc-les-Bains: One of the largest thermal spas in France, located near Montpellier and using local thermal spring water for balneotherapy, wellness, and beauty treatments. Comparable destination-spa positioning with similar treatment menu structure (baths, mud applications, massages, fitness).
• Deep Nature: French spa and wellness chain operating multiple spa centers (urban and resort) across France. Comparable multi-site operator offering thermal baths, massages, and beauty treatments; relevant for benchmarking chain-level operational scale versus Aquensis's single-site model.
• Caldea: Large thermal spa complex in Andorra (Escaldes-Engordany) built around hot spring water with multi-space wellness, treatment, and fitness offerings. Directly comparable destination thermal-spa model with similar balneotherapy, massage, and aquatic fitness mix, but at significantly larger scale and more international clientele.
• Balnéa: Thermal spa complex in Bagnères-de-Luchon (Pyrenees), combining outdoor thermal baths, hammams, saunas, and treatment cabins. Highly comparable as a Pyrenees-region destination thermal spa with similar day-pass and treatment pricing model.
• Thermes Marins Monte-Carlo: Premium thermal and wellness spa in Monaco combining seawater therapies, hammams, saunas, and a wide treatment menu. Comparable as a destination thermal spa targeting high-spending wellness tourists, although positioned at the premium end of the segment.
• Thermes de Royat: Thermal spa near Clermont-Ferrand offering thermal baths, treatments, and wellness programs using local spring water. Comparable cure-plus-wellness positioning with overnight package stays similar to Aquensis's Séjours offerings.
• Thermes de Cransac: Thermal spa in Aveyron (Occitanie) using naturally heated spring water for balneotherapy, beauty, and fitness. Comparable as a regional French destination thermal spa with similar treatment menu and single-site operations.
• Les Grands Thermes (Bagnères-de-Bigorre): The municipal thermal establishment in the same town as Aquensis, sharing the same Pyrenees thermal water source and heritage infrastructure. Listed as a 'nearby attraction' on Aquensis's site; directly comparable cure-oriented thermal offering in identical micro-market.

Broad incumbents

• Valvital: French thermal-spa operator managing multiple thermal establishments across France (cure + wellness). Broader incumbent with multi-site footprint that overlaps with Aquensis's balneotherapy, hammam, and treatment categories at scale.

Regional players

• Cure thermale La Roche-Posay: Dermatology-focused thermal spa in central France using thermal spring water for skin treatments. Adjacent regional thermal-spa model with comparable treatment-and-wellness positioning, though differentiated by dermatological specialty rather than general wellness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Aquensis-Spa-Thermal/194590243926223
• Instagraminstagram.com/aquensis
• LinkedInlinkedin.com/company/aquensis

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquensis