What The Hearing House does

The Hearing House is a privately held, direct-to-consumer hearing care practice based in Marshfield, Wisconsin, operating 10 physical clinic locations across Central and Northern Wisconsin. The company provides hearing evaluations, hearing aid fitting and dispensing, hearing tests, tinnitus and balance disorder treatment, and hearing protection products. It carries digital hearing aids from six major manufacturers — Signia, ReSound, Phonak, Starkey, Unitron, and Widex — and bundles free lifetime service with each hearing aid purchase. The practice is staffed and owned by Todd M. Beyer, a 2nd generation Board Certified Hearing Instrument Specialist licensed since 1999, along with his wife Karen Beyer as Office Manager; both previously worked at a large retail hearing aid chain.

The business generates revenue through two streams: one-time sales of hearing aids from multiple manufacturers at consultation-based pricing, and ongoing professional services including evaluations, fittings, adjustments, repairs, and cleaning. The go-to-market is exclusively through its physical retail clinic network (no e-commerce channel), with online appointment scheduling, a content-driven website, educational videos, local SEO landing pages, and patient testimonials used for demand generation. In 2025, the practice became part of the Beltone Hearing Care Network, gaining association with a recognized national hearing care brand while retaining local ownership and operations. The company's primary customers are adults and seniors with hearing loss in rural Wisconsin communities, with a secondary segment of musicians and audio professionals seeking hearing protection.

Name

The Hearing House

Legal name

The Hearing House

Website

https://thehearinghouse.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

The Hearing House is a privately held, direct-to-consumer hearing care practice operating 10 retail clinics across Central and Northern Wisconsin, offering hearing evaluations, fittings, and digital hearing aids from six major manufacturers to adults and seniors with hearing loss.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

Keywords

• Hearing healthcare services
• Audiology care
• Hearing aid fitting
• Cochlear implant services
• Auditory rehabilitation

GTM type

B2C

Offering type

Services

Revenue model

1. Hearing Aid Sales: Sale of digital hearing aids from multiple manufacturers including Signia, ReSound, Phonak, Starkey, Unitron, and Widex. Pricing not publicly disclosed - provided upon consultation and hearing evaluation.
2. Hearing Care Services: Hearing tests, hearing aid evaluations, fittings, adjustments, repairs and cleaning services. Free hearing evaluations offered to new patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Hearing House appears to be a hearing-care service organization based on its name; the supplied source content contained no substantive information, so a verified product/service description cannot be produced.

Product overview

The Hearing House is a hearing care practice offering a comprehensive range of hearing healthcare services and products. Their core offerings include hearing tests, hearing aid evaluation, and hearing aid fitting services conducted by Board Certified Hearing Instrument Specialists. They carry digital hearing aids from six major manufacturers: Signia, ReSound, Phonak, Starkey, Unitron, and Widex. Additional services include hearing aid styles consultation, hearing protection products (musician earplugs, electronic earplugs, in-ear monitors), cell phone accessories, tinnitus treatment, and balance disorders treatment. Free service for the life of the hearing aid is included with purchase. The company operates 10 locations across Wisconsin including Eagle River, Hurley, Marshfield, Medford, Neillsville, Rhinelander, Stevens Point, Wausau, Wisconsin Rapids, and Woodruff.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Board Certified Hearing Instrument Specialists on staff
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Beltone Hearing Care NetworkcoreStrategic or Co-development PartnerThe Hearing House is now part of the Beltone Hearing Care Network. Beltone is a major national hearing care provider. This partnership provides The Hearing House with association to a recognized national brand while maintaining local operations.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• HearUSA: Multi-state hearing care provider with a network of clinics delivering hearing assessments, hearing aid dispensing, and ongoing service — directly comparable clinic-based model at national scale.
• Audibel: National network of audiology and hearing aid clinics offering hearing evaluations, device fitting, and aftercare services — same multi-clinic dispensing model, comparable product range, broader regional coverage.
• Connect Hearing: National chain of hearing care clinics offering hearing tests, fittings, and devices from multiple manufacturers — comparable professional services + retail dispensing hybrid model.
• Miracle-Ear: National hearing aid retail chain operating hundreds of franchised and company-owned clinics across the US, offering hearing tests, fittings, and devices from multiple manufacturers — directly comparable multi-clinic dispensing model with broader geographic reach.
• Avada Hearing & Balance: Multi-location hearing care provider offering comprehensive hearing evaluations, hearing aid fittings, tinnitus management, and balance services — very comparable service mix to The Hearing House at greater geographic scale.
• AccuQuest Hearing Centers: Multi-clinic hearing aid retailer offering free hearing tests, fittings, and device sales across many US markets — comparable multi-clinic dispensing model.
• Beltone: National hearing care network of which The Hearing House is now a member. Operates a similar clinic-based dispensing model with own-brand hearing aids, fitting services, and lifetime care programs — comparable in product/service mix but at vastly larger scale.
• Costco Hearing Aid Center: In-clinic hearing aid dispensing service inside Costco warehouses offering competitive pricing on major-brand devices — adjacent retail-based dispensing channel competing on price and convenience with traditional independent practices.

Emerging players

• Lexie Hearing: DTC hearing aid brand selling OTC and prescription devices directly online with remote support — represents the disruptive direct-to-consumer channel that traditional multi-clinic practices like The Hearing House compete against.
• MDHearingAid: Online-first hearing aid retailer offering affordable OTC and self-fit devices directly to consumers — competing channel that captures price-sensitive patients who might otherwise visit a clinic-based practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hearing House