Raal La Louviere

Name

Raal La Louviere

Legal name

RAAL La Louvière SCRL

Website

https://raal.be

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Sports entertainment
• Matchday ticketing
• Youth football academy
• Stadium hospitality

Headquarters

HQ city

Strépy-bracquegnies

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Matchday Ticketing: Revenue generated from individual match tickets for home games at the Easi Arena, including regular season and playoff matches in both Jupiler Pro League and Challenger Pro League.
2. Season Ticket Subscriptions (Abonnements): Season ticket packages (ABO 2026/27) for the Jupiler Pro League, providing recurring annual revenue from dedicated supporters.
3. Merchandise Sales: Sale of official club merchandise including home and away jerseys (80 EUR), accessories such as caps (15 EUR), and gift cards through the fan shop and online store.
4. Sponsorship & Hospitality: Revenue from corporate partners including main partner EASI and other regional sponsors. Hospitality services include VIP reception and corporate event hosting at the Easi Arena.
5. Youth Academy Programs: Revenue from Wolves Academy and RAAL Performance Academy programs, including training camps, football-education programs (projet foot-etude), and perfectionnement sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

RAAL La Louviere is a Belgian professional football club operating men's and women's first teams in the Jupiler Pro League and Lotto Super League. The club sells matchday tickets, season subscriptions, official merchandise, corporate hospitality packages, and youth academy training programs, while generating sponsorship revenue from regional and national brand partners at its Easi Arena venue.

Product overview

RAAL La Louviere is a Belgian professional football club competing in the Jupiler Pro League (men's first team) and Lotto Super League (women's team, 'Les Louviéroises'). The club operates a multi-layered sports and entertainment offering centered on its first team, youth academy (Wolves Academy and CPH Academy), stadium operations (Easi Arena), and commercial services including ticketing via Roboticket, merchandise through the Fan Shop, and hospitality. The club's structure is participatory, being Belgium's first fan-owned football club, and competes in both domestic league and cup competitions (Croky Cup).

Differentiator

Problem solved

Functional benefit

Brands

• Wolves Academy: Youth academy and training program for young footballers
• Les Louviéroises
• Easi Arena
• RAAL Performance Academy

Products and services

• Match Tickets & Season Subscriptions (Abonnements) Individual match tickets and annual season ticket subscriptions for home games at Easi Arena in the Jupiler Pro League and Challenger Pro League. Sold to supporters and the general public via Roboticket online platform and on-site box office.
• Fan Shop Merchandise Official RAAL La Louviere merchandise including home and away jerseys (80 EUR), club caps (15 EUR), and digital gift cards (starting from 20 EUR). Sold via the online store at store.raal.be and on-site Fan Shop at Easi Arena.
• Corporate Hospitality Packages

Quantifiable outcome

• Promoted to Belgian Pro League after 19 years of absence
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• EASIcoreOthersEASI is the main partner (main partner) of RAAL La Louviere. EASI is an IT services company that believes a successful business is built on happy employees, and helps each person in the company succeed.
• Golden PalaceminorOthersGolden Palace is a Belgian casino brand that partners with RAAL La Louviere.
• CPHminorOthersCPH is a partner of RAAL La Louviere. The CPH Academy is referenced in the club's structure, suggesting an education/training partnership.
• JupilerminorOthersJupiler is the primary beer sponsor of the Belgian Pro League and a partner of RAAL La Louviere.
• Coca-ColaminorOthersCoca-Cola is listed as a partner of RAAL La Louviere.
• DragoneminorOthersDragone is an events and production company that created the opening show for the Easi Arena. Listed as a partner.
• SUPRA ACADEMYminorOthersSUPRA ACADEMY is listed as a partner of RAAL La Louviere. Partnership related to youth football development.
• WantyminorOthersWanty is listed as a partner of RAAL La Louviere.
• Cupra by Centre AutomobileminorOthersCupra automotive brand through Centre Automobile is a sponsor of RAAL La Louviere.
• Balasse MenuiserieminorOthersBalasse Menuiserie is a carpentry and joinery company listed as a partner of RAAL La Louviere.
• AlumaticminorOthersAlumatic is listed as a partner of RAAL La Louviere.
• SegafredominorOthersSegafredo is a coffee and hospitality brand listed as a partner.
• Van Der ValkminorOthersVan Der Valk Hotel is listed as a partner of RAAL La Louviere.
• RTL SportsminorOthersRTL Sports is a media partner covering RAAL La Louviere matches.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KV Mechelen: Mid-sized Belgian Pro League club with similar fanbase scale and commercial profile, providing a direct benchmark for Jupiler Pro League economics at RAAL's tier.
• Lommel SK: Belgian club promoted to the Jupiler Pro League in 2025 alongside RAAL, sharing the same Challenger-to-Pro-League transition journey and competitive context.
• OH Leuven: Belgian Pro League club of comparable size with a similar mix of academy, ticketing, and sponsorship revenue, and a comparable historical trajectory between divisions.
• Beerschot VA: Antwerp-based Belgian club that has recently navigated promotion and relegation between the Pro League and Challenger Pro League, mirroring RAAL's promotion/relegation exposure.
• RFC Seraing: Wallonia-based Belgian football club competing in the lower professional divisions, with a similar regional sponsorship base and operational scale to RAAL pre-promotion.
• RWDM Brussels FC: Brussels-based Belgian football club competing in the Challenger Pro League, providing a close comparable for second-tier operations, ticketing dynamics and academy structure.
• Royal Charleroi SC: Wallonia-based Belgian Pro League club of comparable size and resources, competing in the same domestic football pyramid with similar matchday and sponsorship dynamics to RAAL.

Emerging players

• Club NXT: Club Brugge's reserve/development team competing in the Challenger Pro League, representing the academy-led, player-development-driven model that smaller Belgian clubs like RAAL also pursue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/raal_be
• YouTubeyoutube.com/channel/UCuMh75waWeNB6B8_GNeK-FQ
• Facebookfacebook.com/raal.be
• LinkedInbe.linkedin.com/company/raal-la-louvi%C3%A8re
• Instagraminstagram.com/raal_be
• TikToktiktok.com/@raal_be

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raal La Louviere