Supra Academy

What Supra Academy does

Supra Academy is a private, for-profit youth and adult soccer academy headquartered in British Columbia, Canada (Vancouver primary service area, with training locations in Richmond and Burnaby). The company delivers a tiered player development pathway spanning entry-level programs (ACTIV Mini, U5-U8; Pre-Academy, U9-U13; Pre-Academy Girls) through elite invitation-only tiers (Academy, U9-U14; Advanced High Performance, U15-U19; Achieve Performance), supplemented by specialized Goalkeeper Development (U9-U18), Private Training, and seasonal Soccer Camps including the European Camp 2026, which features professional coaches from five elite European clubs (West Ham United, Paris Saint-Germain, Feyenoord Rotterdam, Club Brugge, Sporting CP).

The academy's technology stack is primarily a service-delivery layer: online registration and scheduling through the TeamSnap platform, an e-commerce shop for branded merchandise and equipment packages, and a Virtual Academy product that layers AI-powered video analysis (game-footage breakdowns of passing flows and movement patterns) and a Player Performance App (match performance tracking, personalized video libraries, leaderboards, and scouting features) on top of remote video coaching from UEFA-licensed staff. The AI/ML capabilities are feature-level rather than proprietary-model-level, and the company has no disclosed patents, proprietary datasets, or research output.

The business model is predominantly direct-to-consumer and recurring: annual and seasonal subscription fees for academy programs at each developmental level form the revenue base, with supplementary one-time fees for camps and clinics (e.g., the European Camp 2026 at $499 CAD, Spring Performance Camp at $179-$329 CAD by age group), per-session private training, Virtual Academy add-ons ($65 single game analysis, $119 athlete app, $45-$160 per video coaching session), and merchandise sales. Customers are individual parents and players aged approximately 4-18, recruited through the website, social media (Facebook, Twitter, YouTube, Instagram), and the TeamSnap registration funnel. Go-to-market is direct-to-consumer, the company employs 11-50 people, and no funding rounds, revenue, or ownership structure are disclosed.

Name

Supra Academy

Legal name

Supra Academy

Website

https://supraacademy.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Supra Academy is a British Columbia-based private youth soccer academy offering a tiered U5-U19 player development pathway, including a Virtual Academy with AI video analysis and a European Camp featuring coaches from five elite European clubs.

Ownership category

akta.pro rank

Product category

Youth Soccer Training Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Boarding Schools & Residential Academies (MPAKAJAL)

Keywords

• Youth soccer training
• Soccer academy programs
• Goalkeeper development
• Virtual soccer coaching
• Soccer skills camps

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Academy Program Fees: Annual and seasonal subscription fees for structured academy programs at various developmental levels (ACTIV Mini, Pre-Academy, Academy, Advanced High Performance). Programs run throughout the year with multiple training sessions per week.
2. Camps and Clinics: One-time fees for specialized camps including the European Academy Camp 2026 ($499 CAD) and Spring Performance Camp. Camps provide intensive multi-day training experiences with elite coaches.
3. Private Training: One-on-one and small group development sessions for players seeking individualized attention. Sessions are customized for technical and tactical needs with optional video analysis add-ons.
4. Virtual Academy Subscriptions: Registration fee plus optional add-ons including game analysis ($65), athlete app ($119), and video coaching sessions ($45-$160 per session). Monthly subscription-style access to virtual coaching services.
5. Merchandise Sales: E-commerce sales of branded merchandise including technical packages, training kits, game kits, puffer jackets, backpacks, and accessories through the Supra Academy shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Supra Academy is a British Columbia-based soccer academy that delivers year-round youth and adult soccer training through a tiered development pathway, including entry-level programs (ACTIV Mini, Pre-Academy), core Academy sessions, Advanced High Performance training, Goalkeeper Development, Private Training, and seasonal Camps, plus a Virtual Academy offering AI-powered remote coaching. The academy supplements its coaching services with a branded merchandise line and international camp experiences such as the European Camp 2026.

Product overview

Supra Academy is a soccer academy based in British Columbia, Canada, offering a comprehensive portfolio of youth and adult soccer training programs. The academy operates a multi-tiered program architecture spanning foundational development (ACTIV Mini, Pre-Academy) through elite pathway programs (Academy, Advanced High Performance, Achieve Performance), complemented by specialized offerings (Goalkeeper Development, Virtual Academy, Private Training, Soccer Camps, European Camp 2026). The Academy tier serves U9-U14 players, Advanced HP targets U15-U19, while Achie Performance provides an exclusive college/professional prep track. The portfolio is unified by a progressive training methodology focused on technical excellence, game intelligence, and international exposure. The academy also operates a merchandise shop selling equipment packages (Academy Technical Packages for various age groups, ACE Game Kit, Goalkeeper packages) and apparel items.

Differentiator

Problem solved

Functional benefit

Brands

• Orange Veins: Collaboration partner for European Academy Camp 2026, bringing professional coaches from elite European clubs to Burnaby, BC
• Sidoo Family Giving

Products and services

• ACTIV Mini Entry-level introductory soccer program designed for the youngest age groups, focused on foundational skills, movement, and fun in a structured environment.
• Pre-Academy Developmental soccer program for young players progressing from introductory stages, focusing on technical skill-building and game understanding.
• Pre-Academy Girls Girls-only developmental soccer program mirroring the Pre-Academy curriculum with a gender-specific training environment.
• Academy Core year-round soccer training program for developing players, delivering structured technical and tactical coaching through the academy's multi-coach rotation format.
• Advanced High Performance Elite-level soccer training program for advanced players (U14 and older) seeking high-performance development, exposure to European club methodologies, and pathways toward competitive or professional soccer.
• Goalkeeper Development Position-specific goalkeeper training program delivering specialized technical, tactical, and mental coaching tailored to goalkeepers of various ages and skill levels.
• Virtual Academy Subscription-based remote soccer coaching service providing AI-powered video analysis and access to the Player Performance app for individual player feedback, accessible globally without in-person attendance.
• Private Training One-on-one personalized soccer coaching sessions tailored to individual player needs, delivered by academy coaches for focused skill development.
• Soccer Camps Seasonal in-person soccer camp programs providing intensive multi-session training experiences during school breaks and summer periods.
• European Camp 2026 International soccer camp experience scheduled for 2026, providing Supra Academy players with immersive overseas training exposure.
• Achieve Performance Supplemental athletic performance program designed to enhance the physical development of soccer players alongside their on-field training.
• Skills Centre Focused technical skills training program providing targeted practice on core soccer techniques outside of full-team sessions.
• Academy Puffer Jacket Branded Supra Academy puffer jacket sold through the company's online storefront as part of its merchandise line.
• Academy Technical Package — Goalkeeper Goalkeeper-specific technical kit package sold through the online storefront, providing branded training apparel tailored for goalkeepers.
• Academy Technical Package U14 and Up

Quantifiable outcome

• Players developed to compete at high levels of the game, including collegiate, university, and professional soccer careers

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Sidoo Family GivingcoreGTM or Marketing Partner · 1 January 2006Established scholarship program since 2006 to support aspiring Supra Academy players who demonstrate drive, passion, and community involvement. Provides financial assistance to players representing Supra's values of commitment, competitiveness, and teamwork.
• Orange VeinscoreStrategic or Co-development PartnerIn collaboration with Orange Veins for the European Academy Camp 2026. Orange Veins coordinates bringing professional coaches from 5 elite European clubs (West Ham United, Paris Saint-Germain, Feyenoord Rotterdam, Club Brugge, Sporting CP) to deliver world-class academy training in Burnaby, BC.
• West Ham United AcademyflagshipStrategic or Co-development PartnerElite European club partnership providing professional academy coaching for Supra Academy's European Camp programs. Coach Mohammed Ali brings 4 years of West Ham United Academy coaching experience.
• Paris Saint-Germain AcademyflagshipStrategic or Co-development PartnerElite European club partnership providing goalkeeping coaching expertise. Coach Stéphane Gallien brings 15+ years of PSG academy experience working with youth goalkeepers from U10 to U13.
• Feyenoord Rotterdam AcademyflagshipStrategic or Co-development PartnerElite European club partnership. Coach Sjoerd Bos serves as head coach at Feyenoord Rotterdam's youth academy, bringing video analysis expertise and modern European coaching methodologies.
• Club Brugge AcademyflagshipStrategic or Co-development PartnerElite Belgian club partnership. Coach Gilles van der Meulen is U9-U10 coach at Club Brugge and founder of Balbalvista FC with international camp experience at major clubs.
• Sporting CP AcademyflagshipStrategic or Co-development PartnerElite Portuguese club partnership. Coach Tiago Rodrigues brings a decade of experience at Sporting CP, progressing from player to coach and currently coaching the U13 squad.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• CF Montréal Academy: MLS academy operating a youth-to-professional development system in Quebec. Comparable in that it is a Canadian elite soccer academy with structured age-group tiers and a pathway to professional ranks, though geographically distinct from Supra's BC footprint.
• Toronto FC Academy: MLS-affiliated academy providing full player development pathway from youth through MLS. Comparable elite-tier development model with similar age-group structure, but serves the Ontario market rather than British Columbia.

Direct peers

• Vancouver Whitecaps FC Academy: MLS-affiliated youth soccer academy operating in metro Vancouver, offering U-12 through pre-professional pathways. Direct competitor for the same player families in the British Columbia market, with a more institutionalized professional pipeline to Major League Soccer.
• Coerver Coaching: Global youth soccer coaching methodology and academy operator with franchised local programs across North America. Directly comparable technical-skills curriculum, age-grouped programming, and coach-education framework.
• Challenger Sports: North American youth soccer training provider operating camps, clinics, and team programs across the US and Canada. Comparable multi-tier youth soccer training model with direct competition for camp registrations and family-level program dollars.
• Toca Football (TOCA Soccer): Tech-enabled soccer training center operator with proprietary training technology and youth programming. Comparable in combining structured coaching with branded member experience and a multi-stream revenue model.

Broad incumbents

• Barca Academy (FC Barcelona camps North America): Globally branded FC Barcelona youth soccer training programs operating across North America. Comparable in marketing European methodology to North American families and competing for the premium camp enrollment segment.
• IMG Academy: Large multi-sport boarding academy offering elite soccer among many sports, with strong college placement infrastructure. Comparable high-performance pathway positioning, though much broader and more residential than Supra's regional model.

Emerging players

• European Football Academy (EFA): North American operator delivering European-club-branded soccer camps and training programs. Direct competitor for the international-coaching-curious parent segment that Supra targets with its European Camp 2026.
• Soccer Stars: Youth soccer program operator with age-appropriate classes and seasonal programming for children. Comparable entry-level tier (ACTIV Mini equivalent) competing for the same youngest age brackets in major metro areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/supraacademy
• YouTubeyoutube.com/channel/UC6axRTYV6lWZUuQ4VPnwUPg
• Facebookfacebook.com/SFS.Inc
• Instagraminstagram.com/supraacademy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supra Academy