SENPRO

What SENPRO does

SENPRO is a Bedford, UK-headquartered SaaS platform, operated by Australian proprietary company Zereba Software Pty Ltd, that provides nutrition coaching software for sport and exercise nutritionists and the professional sports organisations that employ them. The product consists of a coach-facing web application paired with native iOS and Android client apps, combining nutrition programming, a social-media-style feed for client education, a content library with 120+ professionally authored recipes, visual habit tracking, food logging (with barcode scanning and photo capture), custom questionnaires, and progress metrics. The platform integrates with Apple Health, Health Connect (Android), MyFitnessPal, Vimeo, and YouTube, enabling clients to retain familiar logging tools while SENPRO captures structured data for the coach.

The business model is tiered subscription software sold primarily via product-led growth. Individual coaches self-serve through a 14-day free trial at £20/month (Starter, up to 5 clients) or £45/month (Professional, up to 20 clients), with a 50% student/graduate discount tier. Professional sports teams, academies, and multi-coach organisations are sold via consultative enterprise sales with custom per-athlete pricing, multi-year contracts, software training, content setup, and white-label branding (minimum 12-month term). Payments are accepted in GBP, USD, and AUD across the UK, US, and Australian markets. The company reports 1–10 employees, was acquired in December 2024 (acquirer undisclosed), and is GDPR-compliant.

Technology differentiation rests on a domain-specific content library, accumulated client data creating switching costs, and a roadmap feature branded 'SENPRO AI' — a generative AI assistant for coaches (status: Coming soon) — layered on top of existing machine-learning-based recipe and meal plan generation.

Name

SENPRO

Legal name

Zereba Software Pty Ltd

Website

https://senprofessional.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

SENPRO is a SaaS platform for sport and exercise nutritionists, providing a coach web app and client iOS/Android apps for nutrition programming, food logging, habit tracking, and education delivery, sold via subscription to individual coaches and enterprise sports organisations.

Ownership category

akta.pro rank

Product category

Sports Nutrition Software

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

Keywords

• Sports nutrition software
• Nutrition coaching platform
• Client meal planning
• Athlete nutrition tracking
• Dietitian practice management

Headquarters

HQ city

Bedford

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Software Service: Monthly or annual subscription tiers providing access to the SENPRO coaching platform. Pricing scales based on client capacity: Starter (up to 5 clients), Professional (up to 20 clients), and Organisations (custom pricing with multiple coaches). Includes 14-day free trial with credit card required.
2. White Label Solution: Custom white label solution allowing organisations to customise the SENPRO website and app with their own branding. Subject to additional fees and minimum 12-month subscription term.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

SENPRO is a Software-as-a-Service platform built for sport and exercise nutritionists, dietitians, and professional sports organizations. The platform provides tools for meal planning, recipe libraries, habit tracking, nutrition programming, client management, and education delivery, paired with a native client-facing mobile app on iOS and Android. It enables nutrition professionals to manage their client rosters, deliver branded coaching experiences, and integrate wearable and food-logging data from third-party services.

Product overview

SENPRO is a unified all-in-one nutrition coaching platform for sport and exercise nutritionists, providing a web-based coach platform alongside a client-facing mobile app (iOS and Android). The platform combines client education via a social media-style feed, habit tracking with a traffic light system, flexible nutrition programming and meal planning, food logging with barcode scanning and photo capture, recipe management, progress metrics with wearable integrations, questionnaires, and appointment scheduling. The product portfolio includes tiered subscription plans (Starter at £20/month for up to 5 clients, Professional at £45/month for up to 20 clients with custom branding, and Organisations for multi-coach sports teams with group management), a client mobile app with Apple Health and Health Connect integrations, and marketing assets including client onboarding decks. The platform utilises machine learning to generate recipes and meal plans automatically, and is developing SENPRO AI as an AI assistant for coaches.

Differentiator

Problem solved

Functional benefit

Products and services

• SENPRO Web Platform Cloud-based SaaS dashboard for nutrition coaches and dietitians to manage clients, build meal plans, deliver education content, track habits, and run their nutrition practice.
• SENPRO Client Mobile App

Quantifiable outcome

• 14-day free trial available for all subscription tiers
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature9 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• TrueCoach: TrueCoach is a coaching platform for personal trainers and strength coaches offering programming, client messaging, and a client app. It overlaps with SENPRO's coaching workflow and feed-style delivery model for an adjacent coaching persona.
• Practice Better: Practice Better is practice management software for health and wellness practitioners including nutritionists, with scheduling, charting, and client portals. It serves an overlapping nutritionist buyer with broader wellness practice tooling.
• CoachAccountable: CoachAccountable is coaching management software for professional coaches with habit tracking, client communication, and content delivery. It overlaps with SENPRO's habit tracking and feed-based education features.
• Trainerize: Trainerize is a fitness coaching platform for personal trainers and gyms offering workout programming, nutrition tracking, and client messaging. It overlaps with SENPRO in the coaching workflow and client app category, primarily for trainers rather than nutritionists.

Direct peers

• Nutrium: Nutrium is a SaaS platform for nutritionists and dietitians offering meal planning, client management, and a client mobile app. It directly overlaps with SENPRO's core proposition of professional nutrition coaching software, with a broader dietitian footprint but similar workflow.
• NutriAdmin: NutriAdmin is nutrition coaching software for dietitians and nutritionists, providing client management, meal planning, invoicing, and a client app. It competes head-on with SENPRO in the professional nutrition SaaS category.
• Foodzilla: Foodzilla is a nutrition coaching platform aimed at dietitians, nutritionists, and personal trainers with meal planning, food logging, and client tracking. It targets the same professional nutrition persona as SENPRO with overlapping feature sets.

Broad incumbents

• SimplePractice: SimplePractice is practice management software serving health and wellness professionals including dietitians and nutritionists, with scheduling, billing, and telehealth. It is a broad incumbent in the same buyer segment with deeper workflow tooling but less sports-specific depth.
• Cronometer: Cronometer is a nutrition tracking platform popular with athletes and coaches for detailed micronutrient data. It is a broad incumbent overlapping with SENPRO's nutrition programming and food database capabilities, particularly for performance-focused users.
• MyFitnessPal: MyFitnessPal is the dominant consumer food logging app, integrated into SENPRO via one-way sync. It is an incumbent in food logging that could expand into professional-grade nutrition tools, posing an upstream competitive threat.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/SENPRO_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SENPRO