Joseph Noble

What Joseph Noble does

Joseph Noble Incorporated is a privately held, founder-controlled textile company headquartered in Dallas, Texas, operating since 1980. The company designs and sells high-performance upholstery fabrics, drapery textiles, and proprietary "Technology Leathers™" to interior designers, architects, and specifiers serving hospitality, residential, commercial, and aviation-sector projects. Its product portfolio spans more than 50 named collections (e.g., Approach, Breathless, Brutish Eduardo, Colosseum Mohair, French Tweed, Velvet Ribbon, Beyond That, Pure Wool+, Revolution Paisley, Performance, Workhorse) organized across Upholstery, Modern Drapery, Technology Leathers, and Performance/Utility categories, with unit pricing ranging from approximately $39.50 to $275.50 and optional flame and soil repellency treatments plus abrasion ratings up to 100,000+ double rubs.

The underlying technology is a domain-specialized textile and leather finishing capability rather than a software platform: Technology Leathers™ is a branded proprietary leather category, Modern Drapery is positioned as a recalibrated category with environmental and acoustic performance, and the company offers high-abrasion performance coatings and optional flame/soil repellency. The business model is direct product sales through two channels: a full e-commerce storefront at josephnoble.com with filtering by category, color, pattern, abrasion rating, and price, and a regional sales representative network for B2B relationships with the design trade. Marketing relies on social media (Twitter, Facebook, Instagram, Pinterest), an inspiration blog featuring design luminaries, and an email mailing list. Top-of-funnel brand content references François Catroux, Mies van der Rohe's Seagram Building, and the WinWin superyacht designed by Javier Jaudenes, targeting the high-end design community.

The company is small (1–10 employees), with no disclosed outside funding, no parent company, no subsidiaries, and no recorded acquisitions, partnerships, or regulatory actions. Revenue is not publicly disclosed. Operational evidence is concentrated in product catalog refreshes (Modern Drapery category, June 2026 price list, January 2026 shipping rates) and an active digital presence, with no public financial filings or third-party investor signals.

Name

Joseph Noble

Legal name

Joseph Noble Incorporated

Website

https://josephnoble.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Joseph Noble is a Dallas-based, founder-controlled textile company founded in 1980 that designs and sells high-performance upholstery fabrics, drapery, and proprietary Technology Leathers to interior designers and specifiers serving hospitality, residential, commercial, and aviation-sector projects.

Ownership category

akta.pro rank

Product category

Contract Textiles

NAICS

Curtain and Linen Mills (31412)

SIC

Miscellaneous Fabricated Textile Products (2390), Leather & Leather Products (3100), Wholesale-Furniture & Home Furnishings (5020)

akta.pro industry

PRIMARYCRAIALAJ

Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants)

Consumer Products & Retail/Home & Furniture Retail/Home Textiles Retail (Bedding, Bath Linens, Rugs)

SECONDARYCRAIALAD

Curtains & Drapery Panels Retail (Textile Window Coverings)

Consumer Products & Retail/Home & Furniture Retail/Home Textiles Retail (Bedding, Bath Linens, Rugs)

SECONDARYCRALADAI

Upholstery & Drapery Fabric Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Fabric, Sewing & Needlecraft Retail

Keywords

• Upholstery textiles
• Drapery fabrics
• Technology leathers
• Interior design fabrics
• Performance textiles

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Textile Product Sales: Direct sales of upholstery fabrics, drapery, and Technology Leathers to design professionals and end customers through e-commerce and sales representatives

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

Joseph Noble designs and sells high-performance textile products — specifically upholstery fabrics, drapery textiles, and a proprietary Technology Leathers™ line — for use in hospitality, residential, and commercial interior environments. Products are offered through named collections across multiple categories, with technical specifications including 100,000+ double rub abrasion resistance, optional flame and soil repellency coatings, and acoustic performance tuning. Distribution is handled directly via the company's e-commerce platform and a network of regional sales representatives serving the design trade.

Product overview

Joseph Noble is a textile company specializing in high-end upholstery fabrics, drapery textiles, and technology leathers for the interior design industry. The company's product portfolio is organized into three main categories: Upholstery textiles (including collections like Approach, Breathless, Brutish Eduardo, Cantilever, Colosseum Mohair, French Tweed, Martini, Museum Mohair, Velvet Ribbon, and Tough), Modern Drapery textiles (including Belpre + Bespoke, Beyond That, British Flannel, Donna Prima, Fuzzy Boy, Life, Light and Air, Meaningful, Pure Wool+, and Revolution Paisley), and Technology Leathers. The company also offers utility and performance-focused collections (Athletica, Performance, Workhorse) and velvet/mohair products (Sueded Doeskin Velvet, Colosseum Mohair, Museum Mohair). Products span various price points from $39.50 to $275.50 per unit and are available in multiple colorway options, with performance features including stain resistance, outdoor use capability, and high abrasion resistance (up to 100,000+ double rubs). The company serves Hospitality, Residential, and Commercial market segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Modern Drapery Collection
• Upholstery Textile Collections
• Technology Leathers™
• Performance Textiles

Quantifiable outcome

• Products available with 100,000+ double rub ratings for extreme durability applications
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Pindler: US distributor of decorative fabrics and leathers serving designers and hospitality; directly comparable in trade-channel upholstery and drapery offering.
• Fabricut: Major US-based designer fabric house offering upholstery, drapery, and trims across hospitality, residential, and commercial channels—directly comparable in product breadth and trade distribution.
• Scalamandré: Heritage luxury textile brand specializing in high-end upholstery and drapery with strong designer and hospitality references; comparable in premium positioning and design-led marketing.
• Stroheim: Designer-focused fabric distributor with showrooms for residential and hospitality; matches Joseph Noble's designer specifier GTM.
• Romo (Zinc Textiles / Black Edition): Designer textile group offering coordinated upholstery and drapery collections; comparable in multi-brand trade distribution and color/pattern breadth.
• Zimmer + Rohde: European premium textile house offering upholstery, drapery, and leathers to the design trade; comparable in luxury textile positioning and contract/hospitality reach.
• Designers Guild: UK-based designer and manufacturer of premium upholstery and drapery fabrics; comparable in design-led brand marketing and colorway depth.
• Kravet: Long-established US wholesaler of designer upholstery, drapery, and trim to the interior design trade; the closest comparable for Joseph Noble's trade-channel, multi-vertical designer textile model.
• Pollack & Associates: Premium textile house supplying upholstery and drapery to contract and residential designers; comparable in performance-grade positioning.

Broad incumbents

• Maharam: Large-scale textile manufacturer supplying performance upholstery and wallcovering to commercial and hospitality designers; broader portfolio than Joseph Noble but competes in the same contract-grade specification space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/josephnobleinc
• Facebookfacebook.com/josephnobletextiles
• Instagraminstagram.com/josephnobleinc
• Pinterestpinterest.com/josephnoble

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joseph Noble