Fabricut
- Company typePrivate
- Founded1954
- HeadquartersTulsa, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
Fabricut firmographics
Firmographics- Name
- Fabricut
- Legal name
- Fabricut Inc.
- Website
- https://fabricut.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Fabricut industry classification
Industry- Product category
- Decorative Fabric and Home Textile Distribution
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (45913)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- General Fabric & Textile Stores (CRALADAA)
- akta.pro secondary industry
- Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG)
Keywords
Where Fabricut is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fabricut business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Textile and Fabric Product Sales: Sale of fabrics, leather, rugs, trimmings, wallcovering, and hardware to interior design trade professionals. Products are sold through company-owned showrooms and online ordering platform.
- Finished Products and Custom Workroom Services: Completed drapery, window treatments, and custom furniture pieces ordered through the company's online tool and completed via workroom services.
- Licensed Designer Collections: Revenue from licensed collections created with design partners such as Kendall Wilkinson, French General, Iris Apfel, Lemieux Et Cie, and others.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Fabricut product offering
Product offeringCore offering
Fabricut distributes decorative fabrics, leather, rugs, trimmings, hardware, wallcovering, and furniture to interior design trade professionals through company-owned showrooms and an online B2B ordering platform. The company operates as a whole-home source for the trade across five house brands (Fabricut, Trend, Stroheim, S. Harris, Vervain) and exclusively distributes in the US prestigious international brands such as Liberty of London, Etro, Jean Monro, Decortex Firenze, and Byron & Byron, along with licensed collections from notable designers.
Product overview
Fabricut operates as a whole home source for the trade, offering a comprehensive portfolio of interior design materials through multiple sub-brands. The core product categories include fabrics (23,473+ products), leather (638 products), rugs, trimmings (3,396 products), wallcovering (3,339 products), hardware, and furniture. The company distributes its offerings through sub-brands including Trend, Stroheim, S. Harris, and Vervain, each serving different design aesthetics. Additionally, Fabricut exclusively distributes in the United States brands such as Byron & Byron, Decortex Firenze, Etro, Jean Monro, Liberty of London, and The Vale London. The company also offers licensed collections from designers including Kendall Wilkinson, French General, Iris Apfel, Lemieux et Cie, Jaclyn Smith, and Vern Yip. An outlet channel provides discounted pricing on select products.
Differentiator
Problem solved
Functional benefit
Brands
- Trend: Performance fabrics and trimmings brand offering cleanable performance materials
- Stroheim
- S. Harris
- Vervain
- Fabricut Contract
Products and services
- Fabric Primary textile materials including various weaves, patterns, and fibers for upholstery, drapery, and bedding applications, with over 23,000 SKUs available.
- Leather Premium leather materials including aniline, nubuck, and protected leather in various colors and finishes for upholstery, with approximately 638 options.
- Rugs Handcrafted rugs available in collections including Heirloom, Luxe, Natural, Modern, and Performance styles to soften interior surfaces, with around 150 products in the Fabricut Rug Collection.
- Trimming Decorative trimmings including tapes, braids, cords, fringes, tassels, and embellishments for window treatments and upholstery, with approximately 3,396 products.
- Hardware Decorative drapery hardware including poles, finials, brackets, rings, carriers, wands, and accessories in various finishes, with about 6,340 products.
- Wallcovering Wallcovering products including prints, textures, grasscloth, vinyl, and specialty materials in various styles and patterns, with approximately 3,339 products.
- Furniture Upholstered furniture collection including bed frames, benches, ottomans, dining chairs, lounge chairs, sectionals, sofas, and loveseats with custom fabric options.
- Finished Products Pre-made window treatments including side panels, draperies, Roman shades, valances, and cornices available via quick ship, completed through workroom services.
- Licensed Designer Collections Designer collaborations including collections from Kendall Wilkinson, French General, Iris Apfel, and Lemieux et Cie featuring exclusive patterns and designs.
- Distributed International Brands Exclusive US distribution of prestigious international brands including Byron & Byron, Decortex Firenze, Etro, Jean Monro, Liberty of London, and The Vale London.
- Trend Sub-brand offering Trend-branded performance fabrics, trimmings, hardware, wallcovering, and finished products for interior design professionals with cleanable performance materials.
- Stroheim Sub-brand offering Stroheim-branded fabrics, trimmings, wallcovering, and furniture with a focus on traditional and transitional styles.
- S. Harris Sub-brand offering S. Harris-branded fabrics, leather, rugs, trimmings, wallcovering, and furniture targeting contemporary and modern interiors.
- Vervain Sub-brand offering Vervain-branded fabrics, trimmings, wallcovering, and furniture with designer collaborations.
- Fabricut Contract Contract division serving commercial interior design projects, providing decorative hardware and related products for hospitality and contract settings.
- Outlet Discount outlet offering exclusive deals and reduced pricing on products from the Fabricut family of brands including fabrics, trimmings, and wallcovering.
Companies that use Fabricut
Customer profileSegments1 record
Ideal customer profiles2 records
Fabricut technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fabricut partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Byron & ByroncoreByron & Byron decorative hardware collections are exclusively distributed through Fabricut in the United States. The brand is known for uniquely balanced designs and applied finishes in decorative hardware.
- Decortex FirenzecoreDecortex Firenze offers collections of unique fabrics designed with a vision of casual modernity that harmonizes with classic elegance. These original textiles are exclusively available in the US through Fabricut.
- EtrocoreEtro is New Tradition, combining artisan know-how and creative experimentation with the iconic Paisley motif. These prestigious Italian fabrics are available in the US through Fabricut.
- Jean Monro LtdcoreJean Monro Ltd is renowned for English chintzes printed on finest cloths, available in the US through Fabricut. These traditional English prints, reproduced from archival materials, have been beloved since 1981.
- Liberty of LondoncoreLiberty's iconic designs have captured the hearts of design lovers since 1875. Available exclusively through Fabricut in the United States.
- The ValecoreThe Vale designer textiles and wallpapers allow an authentic connection between the artist and the client, for exclusive use in the finest homes. Available exclusively through Fabricut in the US.
- Kendall WilkinsoncoreKendall Wilkinson, a celebrated San Francisco interior designer, brings her unique and elevated aesthetic to her licensed collections for Fabricut, including fabrics and trimmings.
- French GeneralcoreFrench General is a lifestyle brand that evokes the beauty and elegance of artisanal French living, with licensed fabric and trimming collections for Fabricut.
- Iris ApfelcoreAs a connoisseur of artistry and textile maven, Iris Apfel's inimitable and maximal taste is infused in every pattern of her collection for Fabricut.
- Lemieux Et CiecoreCoupled with Christiane's design process and depth of knowledge, this collection balances time-honored techniques and modernity for a uniquely enduring appeal.
- Vern YipcoreInspired by his world travels and background in interiors, Vern Yip creates versatile collections for Trend that are both approachable and stylish, including fabrics, trimmings, and wallcoverings.
- Jaclyn SmithcoreSince 2007, Jaclyn Smith has created textiles for Trend that embody her sense of fashion, adding Hollywood glamour to interiors with fabrics, trimmings, and wallcoverings.
- Echo DesignminorEcho Design brings relaxed, expressive sophistication with designs that inspire creativity and joy for the Trend brand.
- Scott Living (Drew and Jonathan Scott)minorDrew and Jonathan Scott bring their versatile, stylish wallcovering designs to interior designers through their partnership with Trend.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Fabricut competitors and assessment
Company assessmentDirect peers
- Cowtan & Tout: Trade-focused distributor of decorative fabrics, wallcoverings, and trimmings with a similar to-the-trade showroom model. Overlaps directly with Fabricut on premium textile categories and designer clientele.
- Thibaut: Decorative fabric, wallpaper, and furniture brand distributed to interior designers and retailers. Comparable in designer-oriented catalog and multi-category soft-goods offering.
- Brunschwig & Fils: Heritage luxury decorative fabric and trim house (Schumacher group) serving the interior design trade. Directly comparable in premium positioning, designer-driven demand, and exclusive patterns.
- Kravet: One of the largest to-the-trade distributors of decorative fabrics, furniture, wallcoverings, and trimmings in North America. Directly comparable business model - trade-only distribution, multi-brand portfolio, designer licensing, and showroom-based sales to interior designers.
- F. Schumacher & Co. Heritage decorative fabric and wallpaper brand selling primarily to interior designers through showrooms and trade accounts. Comparable in catalog depth, trade exclusivity, and designer-collaboration strategy; includes brands like Schumacher, Scalamandré, and Brunschwig & Fils.
- Lee Jofa: High-end to-the-trade fabric brand (part of the Schumacher portfolio) offering decorative textiles and trimmings to interior designers. Directly comparable in customer base, product mix, and trade-distribution model.
- Scalamandré: Luxury decorative fabric, wallcovering, and trim brand sold primarily through to-the-trade showrooms. Directly comparable in product categories (fabric, trim, wallcovering) and trade-only distribution model.
- Holly Hunt: Luxury to-the-trade source for furniture, textiles, leather, rugs, and lighting serving interior designers and architects. Closely comparable in whole-home premium positioning and trade exclusivity, with similar showrooms and designer relationships.
Broad incumbents
- Designers Guild: British designer-led brand offering fabrics, wallcoverings, and home furnishings globally, with a strong wholesale and trade presence. Comparable in designer-led collections and pattern-driven assortment, though with a stronger consumer-facing DTC channel than Fabricut.
Emerging players
- Spoonflower: Digital-first custom fabric, wallpaper, and home décor platform enabling on-demand printing. Not a direct trade competitor, but a structural threat to traditional trade distribution as more designers source custom textiles direct online.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fabricut social profiles
Digital presenceFabricut financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fabricut leadership team
Management profileNumber of profiles
Fabricut subsidiaries and ownership
Company hierarchySubsidiaries5 records
Fabricut funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fabricut M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fabricut
What does Fabricut do?
Fabricut distributes decorative fabrics, leather, rugs, trimmings, hardware, wallcovering, and furniture to interior design trade professionals through company-owned showrooms and an online B2B ordering platform. The company operates as a whole-home source for the trade across five house brands (Fabricut, Trend, Stroheim, S. Harris, Vervain) and exclusively distributes in the US prestigious international brands such as Liberty of London, Etro, Jean Monro, Decortex Firenze, and Byron & Byron, along with licensed collections from notable designers.
Is Fabricut a public or private company?
Fabricut is a private company. It is classified as family owned and is currently operating.
When was Fabricut founded?
Fabricut was founded in 1954. It employs 251 to 500 people.
Where is Fabricut based?
Fabricut is headquartered in Tulsa, United States, in the North America region.
How does Fabricut make money?
Three revenue lines are on record. Textile and Fabric Product Sales are the primary driver. The others are finished Products and Custom Workroom Services and licensed Designer Collections.
Who are Fabricut's main competitors?
Direct peers on record are Cowtan & Tout, Thibaut, Brunschwig & Fils, Kravet, F. Schumacher & Co., Lee Jofa, Scalamandré and Holly Hunt. Designers Guild is listed as a broad incumbent. Spoonflower is listed as an emerging player.
Does Fabricut have an API?
No public API is recorded for Fabricut.
What industry is Fabricut in?
Fabricut's product category is Decorative Fabric and Home Textile Distribution. Its primary akta.pro industry code is CRALADAA, General Fabric & Textile Stores, with a secondary code of CRALADAG, Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons). Its NAICS code is 45913 and its SIC code is 5130.