What Hu. does

Hu. Inovação e Desenvolvimento de Programas de Computador LTDA, operating as Hu. Innovation, is a privately-held Brazilian digital innovation consultancy headquartered in Recife, Brazil. The firm delivers strategic digital solutions for enterprises and mid-market clients using a proprietary methodology called ICC (Iteração Cocriativa / Iterative Co-creation), which blends Business Design, Design Thinking, and Agile practices across seven stages — Discovery, Delivery I, Definition, Delivery II, Development, Micro-deliveries, and Final Delivery — supported by biweekly client alignment meetings.

The company's service portfolio is structured around two core offerings: I.M.P.A.C.T, a co-creation service focused on building tailored digital solutions tied to measurable business indicators, and PROTO, an agile discovery and rapid high-fidelity prototyping engagement. In addition to these professional services, Hu. has developed specialized digital products including CINCO, a wellness platform that uses wearable devices and AI to monitor health parameters for chronic disease patients, and ADMIN EASY, a medical shift-exchange platform. Named enterprise clients include Excelsior (insurance brokerage portal), Cinco (healthcare), and Admin Easy (medical scheduling).

Hu. generates revenue through professional consulting engagements priced on a quote, project-by-project basis, with a free initial consulting session used to qualify leads. Distribution is primarily direct sales with regional concentration in Northeast Brazil, supported by online self-serve booking, WhatsApp contact, and limited content marketing via Medium and Facebook. The company is structured as a Brazilian Limitada (LTDA) with 1–10 employees, no disclosed funding rounds, and no institutional investors identified in available sources.

Name

Hu.

Legal name

Hu. Inovação e Desenvolvimento de Programas de Computador LTDA

Website

https://inovahu.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Hu. Innovation is a Recife-based Brazilian digital consultancy that co-creates strategic digital products and prototypes for enterprise and mid-market clients using its proprietary ICC (Iterative Co-creation) methodology grounded in Business Design and Agile.

Ownership category

akta.pro rank

Product category

Digital Innovation Consulting

NAICS

Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Digital innovation consulting
• Business design services
• Rapid prototyping services
• UX design consulting
• Digital transformation advisory

Headquarters

HQ city

Recife

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services / Consulting: The company generates revenue through professional consulting services, offering structured digital solutions and methodologies. Services include IMPACT (co-creation), PROTO (rapid prototyping), and custom digital transformation engagements. The engagement model follows an ICC (Iterative Co-creation) method with phased deliveries and biweekly client meetings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hu. is a digital innovation consultancy that helps entrepreneurs, startups, and businesses turn ideas into digital products and scalable ventures. It delivers co-creation engagements, rapid prototyping, UX/UI design, and growth strategy services using its proprietary ICC (Iteração Cocriativa) methodology, structured through named offerings such as I.M.P.A.C.T and PROTO.

Product overview

Hu. Innovation is a digital innovation consultancy that operates as a unified service offering rather than a software platform. The core offerings include I.M.P.A.C.T (business design co-creation service) and PROTO (agile prototyping solution), supported by the proprietary ICC (Iteração Cocriativa) methodology. These services work together through an iterative process: ICC guides clients from discovery through final delivery, while PROTO provides rapid visual prototyping capabilities and I.M.P.A.C.T delivers strategic digital solutions. The company also develops specialized solutions such as CINCO (health/wellness monitoring) and has delivered case studies like ADMIN EASY (medical scheduling platform) and Portal dos Corretores (insurance broker portal).

Differentiator

Problem solved

Functional benefit

Brands

• IMPACT: Co-creation service for high-experience digital solutions through business design
• PROTO
• CINCO
• ICC (Iteração Cocriativa)

Products and services

• I.M.P.A.C.T A co-creation service that helps businesses build high-experience digital solutions by combining business design with Hu.'s proprietary ICC methodology, intended for companies seeking structured digital product development.
• PROTO A rapid prototyping solution for entrepreneurs, startups, and businesses that need to quickly turn ideas into prototypes and minimum viable products, leveraging Hu.'s ICC methodology and design + development capabilities.

Quantifiable outcome

• Reduces insurance claim rates through preventive health monitoring
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• IDEO: Pioneer design and innovation consultancy running human-centered, iterative co-creation engagements for C-suite clients. Mirrors Hu.'s design-driven, methodology-led approach.
• Work & Co: Digital product agency focused on high-fidelity prototyping, design, and engineering of flagship digital products. Matches Hu.'s PROTO-led rapid prototyping value proposition.
• Huge Inc. Digital experience agency delivering strategy, design, and technology products for enterprise and consumer brands. Directly comparable to Hu.'s I.M.P.A.C.T co-creation offering.
• CI&T: Brazil-born digital transformation consultancy combining design, engineering, and agile delivery for enterprise clients. Closest geographic and capability peer to Hu.'s IMPACT/PROTO model.

Broad incumbents

• Deloitte Digital: Big-Four-affiliated digital consulting practice delivering strategy, design, and implementation. Overlaps Hu.'s enterprise digital transformation engagements at the upper end of the market.
• Accenture Song (formerly Accenture Interactive): Global experience and digital transformation arm of Accenture; competes with Hu. for C-suite digital and design mandates but as part of an SI-scale portfolio.
• Thoughtworks: Global technology consultancy blending design thinking, agile, and custom software delivery. Competes with Hu. for the same strategic digital product engagements, but at materially larger scale.

Regional players

• Pomelo (formerlyResultados Digitais): Brazil-based digital and software studio with strong enterprise practice and Agile-at-scale delivery. Comparable as a Brazilian-region design + engineering player serving similar verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/InovaHu
• LinkedInlinkedin.com/company/inovahu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hu.