Lincoln Auto Auction

What Lincoln Auto Auction does

Lincoln Auto Auction is a private, dealer-only wholesale auto auction headquartered in Waverly, Nebraska, operating from a modern facility at 11909 US Highway 6 with selling lanes, an on-site test track, a fenced compound, and 24-hour security. Founded in 1992 alongside its membership in the National Auto Auction Association, the company runs weekly Wednesday live sales starting at 10:15AM and maintains a network of more than 1,800 registered dealers across the Midwest. Its core product is the Wednesday Sale event, supplemented by GSA government fleet auctions, a Second Chance Sale for unsold inventory, and a market-reporting tool for dealers.

The technology platform centers on EdgePipeline for live internet bidding, allowing remote dealer participation in auctions in parallel with in-lane bidding. The auction integrates with autoIMS for inventory listing, SmartAuction (Ally Financial), Auction Access for dealer credentialing, OVE and OpenLane for listing/valuation, EDGE Lookout for condition reporting, AutoCheck (Experian) for vehicle history, and NextGear Capital and Floorplan Xpress for dealer floorplan financing. Supporting services include title processing, transportation coordination through a toll-free line, and on-site reconditioning via Brian Lewis at Sharp Image.

Revenue is generated primarily through transaction fees on vehicles sold dealer-to-dealer, both in-lane and online; GSA auctions carry specific payment terms requiring settlement by end of Wednesday. Ownership is held by Phil Durst, with Ryan Durst as General Manager and Eric Wagner as Operations Manager — a family-owned operator with no institutional investors or external funding rounds disclosed. The company effectively operates as a regional dealer-to-dealer remarketing marketplace with adjacent government and fleet/repo channels, distinct from the national-scale consolidators in the same vertical.

Name

Lincoln Auto Auction

Legal name

Lincoln Auto Auction

Website

https://lincolnautoauction.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Lincoln Auto Auction is a private, dealer-only wholesale auto auction in Waverly, Nebraska, running weekly Wednesday sales for 1,800+ registered Midwest dealers via in-lane and EdgePipeline online bidding, with adjacent GSA fleet, repo, and floorplan financing services.

Ownership category

akta.pro rank

Product category

Auto Auction Services

NAICS

Motor Vehicle and Parts Dealers (441)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

akta.pro secondary industry

Used Vehicle, Remarketing & Auction Logistics (TLADAJAJ)

Keywords

• Vehicle remarketing
• Dealer auto auction
• Wholesale vehicle sales
• Auction services
• Government fleet sales

Headquarters

HQ city

Waverly

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Vehicle Auction Transaction Fees: Commissions earned on vehicles sold through the auction, both in-lane and online. Dealer-to-dealer sales model where Lincoln Auto Auction facilitates the transaction between registered dealers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Lincoln Auto Auction operates as a dealer-only auto auction specializing in vehicle remarketing, conducting weekly Wednesday live sales at its Waverly, NE facility with both in-lane bidding and online bidding via EdgePipeline. The auction also facilitates GSA government fleet vehicle sales and supports dealers with title processing, transportation coordination, and on-site reconditioning services.

Product overview

Lincoln Auto Auction operates as a dealer-only auto auction platform offering a unified auction service for vehicle remarketing. The core offering is the weekly Wednesday Sale event combined with GSA government auctions. Additional services include internet-based live bidding through Edge Pipeline, market reporting tools, and supporting services such as transportation coordination, title processing, and vehicle reconditioning. The platform integrates with multiple third-party auction and financing platforms for vehicle listings and floorplan services.

Differentiator

Problem solved

Functional benefit

Products and services

• Wednesday Sale
• Vehicle Remarketing Services
• GSA Auction Program
• Title Services
• Transportation Services
• Comprehensive Reconditioning Services

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GSA FleetcoreStrategic or Co-development PartnerGeneral Services Administration partnership for government fleet vehicle sales. Lincoln Auto Auction conducts GSA Fixed Price Sales and Live Sales, open to the public, with vehicles listed on GSA marketplace.
• EdgePipelinecoreTechnology or IntegrationLive internet bidding platform for buying and selling vehicles online. Dealers can participate in Lincoln Auto Auction events remotely through EdgePipeline.
• National Auto Auction Association (NAAA)coreStrategic or Co-development PartnerTrade association membership since 1992. Lincoln Auto Auction operates under NAAA rules and policies for in-lane and online bidding.
• Nextgear CapitalminorChannel Partner/ Reseller/ DistributorFloorplan financing provider for automotive dealers purchasing vehicles at auction.
• Floorplan ExpressminorChannel Partner/ Reseller/ DistributorFloorplan financing services for dealers buying vehicles at auction.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SmartAuction (Ally Financial): SmartAuction is Ally Financial's online dealer-to-dealer remarketing platform and is listed as a partner/integration on Lincoln's website. It is both a competitive threat (dealers can source inventory online directly from SmartAuction) and a complementary channel for vehicles flowing through Lincoln's lanes.
• America's Auto Auction: America's Auto Auction is a network of independent dealer-only physical auctions across the US with a similar dealer-to-dealer model. Its regional sites compete with Lincoln in overlapping dealer catchments, and the company shares the same NAAA-membership profile and Wednesday-style weekly sale cadence.
• OPENLANE: OPENLANE is one of the largest online dealer-to-dealer remarketing platforms in North America, originally part of KAR Auction Services. Listed as a partner on Lincoln's website, it represents the same dealer-only B2B remarketing category but operates purely digitally with national reach, posing a direct challenge to Lincoln's physical-lane business.
• Dealers Auto Auction Group: Dealers Auto Auction Group is a regional independent dealer-only auction operator with a similar model to Lincoln's — weekly sales, registered dealer base, in-lane and online bidding, and reconditioning services. Most directly comparable peer in size, footprint, and customer profile.
• Greater Chicago Auto Auction: Greater Chicago Auto Auction is a regional Midwest independent dealer-only auction with a similar footprint and model to Lincoln. It competes for the same dealer customers in adjacent Midwest states and shares the same weekly-sale, dealer-registration, and EdgePipeline-based online bidding infrastructure.
• ACV Auctions: ACV Auctions is a digital-first dealer-to-dealer auction platform with a 20-minute inspection guarantee, directly competing with Lincoln's Wednesday sales and EdgePipeline offering. It represents the primary online-native threat to traditional physical auctions in Lincoln's dealer market.

Broad incumbents

• Manheim (Cox Automotive): Manheim is the largest US auto auction operator with 70+ physical auction sites and Cox Enterprises' OVE online platform. It competes directly with Lincoln Auto Auction for dealer consignment volume but operates at vastly greater scale with national footprint, captive financing (NextGear Capital), and integrated digital channels.
• Copart: Copart is the largest online salvage and used vehicle auction platform globally. While its core business is insurance total-loss vehicles, its expansion into dealer-to-dealer and dealer-to-consumer channels places it in direct competition with traditional auctions like Lincoln for remarketing supply.
• IAA (RB Global): IAA is one of the two largest salvage auto auction operators in North America, now part of RB Global following the 2023 merger. It competes for fleet lease return, repossession, and dealer trade inventory that Lincoln also serves through its Fleet Lease/Repo and Wednesday channels.
• ADESA (KAR Auction Services): ADESA operates a national network of physical auction sites and dealer-to-dealer online platforms (including former OPENLANE assets), directly competing with Lincoln for dealer remarketing volume. Same dealer-only B2B model with greater geographic reach and institutional backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100028473176175
• LinkedInlinkedin.com/company/lincoln-auto-auction

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lincoln Auto Auction