Blackhawks
The Townsville & Districts Mendi Blackhawks is a semi-professional rugby league club in Townsville, Queensland, competing in the Hostplus Cup and junior competitions, and operating community programs, memberships, merchandise, and corporate sponsorships.
- Company typePrivate
- Founded2015
- HeadquartersKirwan, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Blackhawks does
The Townsville & Districts Mendi Blackhawks RLFC is a semi-professional rugby league football club established in 2015 and based at Jack Manski Oval in Kirwan, Townsville, Queensland. The club fields a senior men's team in the Queensland Cup (Hostplus Cup) and four junior teams in the Mal Meninga Cup (U19), Harvey Norman U19, Cyril Connell Cup (U17), and Harvey Norman U17, with a formal player pathway through to NRL via partner North Queensland Toyota Cowboys. Operating revenues are generated across five streams: gate receipts at Jack Manski Oval (Adults $10, Concession $5, Under-15 free; capacity ~4,000), tiered annual memberships (Cadet $45, Squadron $125, Family $300), e-commerce merchandise sales ($25-$52 per item), multi-tier corporate sponsorship (Naming Rights, Gold, Silver, Bronze, Front & Centre, Media, Major Partners), and corporate hospitality packages. Naming-rights partners Mendi Constructions and Doyle Group anchor commercial income, while Brothers Leagues Club (33,000 members, 130 staff) co-houses the operation.
Beyond on-field operations, the club runs the Sky's the Limit primary-school community education program (launched 2018, 2020 Clubs Queensland Community Award in Education) targeting Grades 3-4 with attendance, lifestyle, and behavioural outcomes, and the Talent Development Program ($150/participant) covering five development pillars. Governance sits with a Board chaired by Jeff Doyle (also Chairman of Brothers Leagues Club), with day-to-day executive oversight via Executive Director Adam Peluchetti, CEO Justin Wilkins (Brothers Leagues Club), Head Coach Terry Campese (contracted through 2027), and dedicated Pathways, Wellbeing, and Football Operations managers. The club has no external venture or private equity funding, no disclosed revenue figures, and no app, API, or proprietary technology platform beyond its e-commerce website.
Blackhawks firmographics
Firmographics- Name
- Blackhawks
- Legal name
- Townsville & Districts Mendi Blackhawks RLFC
- Website
- https://blackhawkstsv.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Townsville & Districts Mendi Blackhawks is a semi-professional rugby league club in Townsville, Queensland, competing in the Hostplus Cup and junior competitions, and operating community programs, memberships, merchandise, and corporate sponsorships.
- Ownership category
- akta.pro rank
Blackhawks industry classification
Industry- Product category
- Professional Rugby League Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Rugby (Union & League) Leagues (MPAKAAAG)
- akta.pro secondary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Blackhawks is headquartered
LocationHeadquarters
- HQ city
- Kirwan
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Blackhawks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Gate Receipts: Revenue from game day ticket sales. Adults $10, Concession/ADF/Emergency Services $5, Kids Under 15 free. Ground capacity approximately 4,000.
- Merchandise Sales: E-commerce sales of club merchandise including polo shirts, training gear, and apparel. Prices range from $25-$52 per item.
- Memberships: Annual memberships including Cadet ($45 for 15 and under), Squadron ($125), and Family ($300 for 2 Adults & 2 Kids U15). Members receive 10% off at Hello Health.
- Corporate Sponsorship: Multi-tiered sponsorship packages including Naming Rights, Gold, Silver, Bronze, Front & Centre, Media, and Major Partner categories. Includes corporate hospitality at games and Man of the Match presentations.
- Corporate Packages: Hospitality packages at Jack Manski Oval for corporate clients including first-class hospitality in corporate areas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | General Admission - Adults |
| One time/ perpetual license | Pay-as-you-go | Concession/ADF/Emergency Services |
| Freemium | Pay-as-you-go | Children Under 15 |
| Subscription | Annual | Cadet Membership |
| Subscription | Annual | Squadron Membership |
| Subscription | Annual | Family Membership |
| Unit Pricing | Pay-as-you-go | Kids Training Shirt |
| Unit Pricing | Pay-as-you-go | Training Shirt |
| Unit Pricing | Pay-as-you-go | Mens Chairman Polo |
| Unit Pricing | Pay-as-you-go | Mens Champion Polo |
| Unit Pricing | Pay-as-you-go | Talent Development Program |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Blackhawks product offering
Product offeringCore offering
Townsville & Districts Mendi Blackhawks RLFC is a semi-professional rugby league football club competing in the Hostplus Cup (Queensland Cup), fielding senior and junior teams across multiple age-grade competitions. The club sells club-branded apparel and merchandise, tiered annual memberships, hosts corporate sponsorship and game-day hospitality packages, and operates youth athlete development programs.
Product overview
The Townsville & Districts Mendi Blackhawks is a rugby league football club offering a portfolio of merchandise products (apparel including training shirts, polo shirts, shorts), membership subscriptions at various price tiers, and community programs including the award-winning Sky's the Limit program and Talent Development Program (TDS). The club fields multiple competitive teams across age groups including the Hostplus Cup senior team and junior teams in the Harvey Norman U17's, Harvey Norman U19's, Cyril Connell Cup U17's, and Mal Meninga Cup U19's competitions.
Differentiator
Problem solved
Functional benefit
Products and services
- Club Merchandise (Apparel) Club-branded apparel and accessories including training shirts, polo shirts, training shorts, and singlets for men, women, and children. Prices range from $25 to $52 per item.
- 2026 Club Memberships Annual membership tiers including Cadet Membership ($45 for ages 15 and under), Squadron Membership ($125), and Family Membership ($300 for 2 Adults & 2 Kids Under 15). Members receive a 10% discount at Hello Health.
- Talent Development Program (TDS) A talent development program for young athletes covering Physical Development, Technical and Tactical Skill Development, LifeFit Education, Introduction to Strength & Conditioning, and Exposure to High-Performance Testing. Cost is $150 per participant and includes uniform, equipment access, training facilities, and elite development experiences.
- Hostplus Cup Team (Senior Competition) The senior rugby league team competing in the Queensland Cup (Hostplus Cup), representing Townsville & Districts in the competition. Home games played at Jack Manski Oval with capacity of approximately 4,000.
- Mal Meninga Cup Under 19's Team Junior men's rugby league team competing in the Mal Meninga Cup Under 19's competition.
- Harvey Norman U17's Team Junior women's rugby league team competing in the Harvey Norman Under 17's competition.
- Cyril Connell Cup Under 17's Team Junior men's rugby league team competing in the Cyril Connell Cup Under 17's competition.
- Harvey Norman Under 19's Team Junior women's rugby league team competing in the Harvey Norman Under 19's competition.
- Corporate Sponsorship Packages Multi-tiered corporate sponsorship packages including Naming Rights, Gold, Silver, Bronze, Front & Centre, Media, and Major Partner categories, providing brand visibility, corporate hospitality at games, and Man of the Match presentations.
- Corporate Hospitality Packages Hospitality packages at Jack Manski Oval for corporate clients, providing first-class hospitality in corporate areas including VIP Corporate Deck and 1919 Deck.
- Game Day Tickets (Gate Receipts) Game day admission tickets for Hostplus Cup matches at Jack Manski Oval. Adults $10, Concession/ADF/Emergency Services $5 with valid ID, Children Under 15 free. Ground capacity approximately 4,000.
Quantifiable outcome
- 40% to 90% attendance improvement in Sky's the Limit program students
- +3 more outcomes
Companies that use Blackhawks
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Blackhawks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Blackhawks partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and standard.
- Doyle GroupcoreNaming Rights Sponsor and Gold Partner. Full service integrated group delivering contract crushing and screening, civil infrastructure and services, bulk transport and logistics, property and project development. Based in Townsville and operating throughout north and central Queensland for over 50 years. Jeff Doyle is Chairman of the Board of Brothers Leagues Club and Townsville Mendi Blackhawks.
- Mendi ConstructionscoreGold Partner. One of the few locally owned and operated civil construction businesses to obtain Federal Safety Accreditation, Quality, Safety and Environmental Accreditations, and National Heavy Vehicle Accreditation. 65-year local success story. Naming Rights Sponsor for the Townsville Mendi Blackhawks.
- Brothers Leagues ClubcoreMajor Partner and home venue provider. Awarded Club of the Year 2021, Best Football Club 2021, 8x Best Club North Queensland. All profits go back into the community supporting members, charitable organisations and sporting groups. 130 staff and 33,000 members.
- Phoenix ConstructionsmajorGold Partner. Operating in North Queensland since 1992, involved in commercial, industrial and multi-residential building projects. Won three categories at both QMBA Housing and Construction Awards at regional and state level.
- CAMM Quarries & ConcretemajorSilver Partner. Provides local source of high quality aggregates and road base materials for Townsville Region, specialising in aggregates, road pavements, drainage media, rip rap and quarry products.
- KFCstandardBronze Partner. One of the largest quick-service restaurant chains in Australia with over 800 restaurants serving millions of customers weekly.
- NQ Auto GroupstandardBronze Partner. Selling and servicing new and used vehicles in Townsville for over 30 years, representing Nissan, Renault, Suzuki brands.
- Allara GlobalstandardBronze Partner and Preferred Supplier. Complete hospitality training solution for onboarding team members and improving operational performance.
- Townsville District RLcoreStrong partnership to ensure smooth pathway for future athletes. The club takes pride in community outreach encouraging young players to reach their full potential through club visits and clinics.
- Queensland Police ServicemajorLong-standing partnership in the Sky's the Limit program and community engagement initiatives. Officers participate in school visits and community programs.
- Queensland Rugby LeaguecoreGoverning body partnership for Hostplus Cup, junior rugby league competitions (Mal Meninga Cup, Harvey Norman Cup, Cyril Connell Cup), and talent pathway programs.
- Power100standardMedia Partner. Live and Local Townsville Radio Station part of 100% Australian family-owned Grant Broadcasters local media network.
- Townsville BulletinstandardMedia Partner. Circulated North to Tully, South to Proserpine and West to Mount Isa since 1881.
- Kirwan Sports ClubmajorMajor Partner. Premier entertainment venue with gaming, Keno, TAB, Bistro, Bar & Cafe facilities supporting local junior and senior sporting teams.
- Northern Air ConditioningmajorMajor Partner. Operating since 1988, commercial air distribution center providing largest range of HVAC and ventilation products throughout North Queensland.
- North Queensland Toyota CowboyscorePathway partner. The club develops players who may progress to NRL, with Cowboys players sometimes returning to play Hostplus Cup. Adrian Thomson had long-standing relationship coaching Cowboys youth teams.
- Family of League FoundationmajorPartnership with membership-based Not for Profit charity providing emotional, physical and financial support to past players, grassroots players, administrators, referees and volunteers in necessitous circumstances. Townsville Committee covers area West to Mount Isa, North to Ingham and South to Burdekin.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Blackhawks competitors and assessment
Company assessmentDirect peers
- PNG Hunters: Hostplus Cup participant from Papua New Guinea; comparable semi-professional hosting model, sponsorship dependency and regional community footprint.
- Ipswich Jets: Direct Hostplus Cup peer; comparable regional Queensland semi-professional rugby league club with multi-tier sponsorship and ticketed match-day operations.
- Central Queensland Capras: Hostplus Cup team from Rockhampton competing under similar semi-professional, regional-feeder model to the Blackhawks.
- Northern Pride (Cairns): Fellow Hostplus Cup (Queensland Cup) team in regional Far North Queensland. Most direct comparable on competition, regional feeder model, and Cowboys/NRL pathway role.
- Sunshine Coast Falcons: Direct Hostplus Cup competitor; sits at the top of the 2026 ladder, providing a same-competition benchmark for both sporting and commercial performance.
- Redcliffe Dolphins: Hostplus Cup team with overlapping semi-professional, NRL-feedercup commercial model and similar Brisbane/regional QLD footprint.
- Burleigh Bears: Established Gold Coast-based Hostplus Cup team. Comparable semi-professional rugby league club with sponsorship, membership and community programs in a regional market.
- Wynnum Manly Seagulls: Brisbane-based Hostplus Cup team with comparable club structure, adult-tier ticketing, sponsorship tiers, and pathway to NRL.
Broad incumbents
- North Queensland Cowboys: NRL parent club and Cowboys pathway partner. Provides player pipeline direction, brand and media leverage relevant to the Blackhawks' pathway model.
Others
- Brothers Leagues Club Townsville: Home venue partner and strategic ally hosting Jack Manski Oval. Provides the Blackhawks with venue capacity, member base (33,000) and operational infrastructure — a critical ecosystem counterparty rather than a competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Blackhawks social profiles
Digital presenceBlackhawks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blackhawks leadership team
Management profileNumber of profiles
Profiles9 records
Blackhawks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blackhawks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blackhawks
What does Blackhawks do?
Townsville & Districts Mendi Blackhawks RLFC is a semi-professional rugby league football club competing in the Hostplus Cup (Queensland Cup), fielding senior and junior teams across multiple age-grade competitions. The club sells club-branded apparel and merchandise, tiered annual memberships, hosts corporate sponsorship and game-day hospitality packages, and operates youth athlete development programs.
Is Blackhawks a public or private company?
Blackhawks is a private company. It is classified as unknown and is currently operating.
When was Blackhawks founded?
Blackhawks was founded in 2015. It employs 11 to 50 people.
Where is Blackhawks based?
Blackhawks is headquartered in Kirwan, Australia, in the Oceania region.
How does Blackhawks make money?
Five revenue lines are on record. Gate Receipts are the primary driver. The others are merchandise Sales, memberships, corporate Sponsorship and corporate Packages.
Who are Blackhawks's main competitors?
Direct peers on record are PNG Hunters, Ipswich Jets, Central Queensland Capras, Northern Pride (Cairns), Sunshine Coast Falcons, Redcliffe Dolphins, Burleigh Bears and Wynnum Manly Seagulls. North Queensland Cowboys is listed as a broad incumbent. Brothers Leagues Club Townsville is listed as an others.
Does Blackhawks have an API?
No public API is recorded for Blackhawks.
What industry is Blackhawks in?
Blackhawks's product category is Professional Rugby League Club. Its primary akta.pro industry code is MPAKAAAG, Rugby (Union & League) Leagues, with a secondary code of MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.