Blackhawks

What Blackhawks does

The Townsville & Districts Mendi Blackhawks RLFC is a semi-professional rugby league football club established in 2015 and based at Jack Manski Oval in Kirwan, Townsville, Queensland. The club fields a senior men's team in the Queensland Cup (Hostplus Cup) and four junior teams in the Mal Meninga Cup (U19), Harvey Norman U19, Cyril Connell Cup (U17), and Harvey Norman U17, with a formal player pathway through to NRL via partner North Queensland Toyota Cowboys. Operating revenues are generated across five streams: gate receipts at Jack Manski Oval (Adults $10, Concession $5, Under-15 free; capacity ~4,000), tiered annual memberships (Cadet $45, Squadron $125, Family $300), e-commerce merchandise sales ($25-$52 per item), multi-tier corporate sponsorship (Naming Rights, Gold, Silver, Bronze, Front & Centre, Media, Major Partners), and corporate hospitality packages. Naming-rights partners Mendi Constructions and Doyle Group anchor commercial income, while Brothers Leagues Club (33,000 members, 130 staff) co-houses the operation.

Beyond on-field operations, the club runs the Sky's the Limit primary-school community education program (launched 2018, 2020 Clubs Queensland Community Award in Education) targeting Grades 3-4 with attendance, lifestyle, and behavioural outcomes, and the Talent Development Program ($150/participant) covering five development pillars. Governance sits with a Board chaired by Jeff Doyle (also Chairman of Brothers Leagues Club), with day-to-day executive oversight via Executive Director Adam Peluchetti, CEO Justin Wilkins (Brothers Leagues Club), Head Coach Terry Campese (contracted through 2027), and dedicated Pathways, Wellbeing, and Football Operations managers. The club has no external venture or private equity funding, no disclosed revenue figures, and no app, API, or proprietary technology platform beyond its e-commerce website.

Name

Blackhawks

Legal name

Townsville & Districts Mendi Blackhawks RLFC

Website

https://blackhawkstsv.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Townsville & Districts Mendi Blackhawks is a semi-professional rugby league club in Townsville, Queensland, competing in the Hostplus Cup and junior competitions, and operating community programs, memberships, merchandise, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Professional Rugby League Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Rugby (Union & League) Leagues (MPAKAAAG)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Rugby league club
• Youth sports development
• Sports club membership
• Team apparel merchandise
• Corporate sports sponsorship

Headquarters

HQ city

Kirwan

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gate Receipts: Revenue from game day ticket sales. Adults $10, Concession/ADF/Emergency Services $5, Kids Under 15 free. Ground capacity approximately 4,000.
2. Merchandise Sales: E-commerce sales of club merchandise including polo shirts, training gear, and apparel. Prices range from $25-$52 per item.
3. Memberships: Annual memberships including Cadet ($45 for 15 and under), Squadron ($125), and Family ($300 for 2 Adults & 2 Kids U15). Members receive 10% off at Hello Health.
4. Corporate Sponsorship: Multi-tiered sponsorship packages including Naming Rights, Gold, Silver, Bronze, Front & Centre, Media, and Major Partner categories. Includes corporate hospitality at games and Man of the Match presentations.
5. Corporate Packages: Hospitality packages at Jack Manski Oval for corporate clients including first-class hospitality in corporate areas.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Townsville & Districts Mendi Blackhawks RLFC is a semi-professional rugby league football club competing in the Hostplus Cup (Queensland Cup), fielding senior and junior teams across multiple age-grade competitions. The club sells club-branded apparel and merchandise, tiered annual memberships, hosts corporate sponsorship and game-day hospitality packages, and operates youth athlete development programs.

Product overview

The Townsville & Districts Mendi Blackhawks is a rugby league football club offering a portfolio of merchandise products (apparel including training shirts, polo shirts, shorts), membership subscriptions at various price tiers, and community programs including the award-winning Sky's the Limit program and Talent Development Program (TDS). The club fields multiple competitive teams across age groups including the Hostplus Cup senior team and junior teams in the Harvey Norman U17's, Harvey Norman U19's, Cyril Connell Cup U17's, and Mal Meninga Cup U19's competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Merchandise (Apparel) Club-branded apparel and accessories including training shirts, polo shirts, training shorts, and singlets for men, women, and children. Prices range from $25 to $52 per item.
• 2026 Club Memberships Annual membership tiers including Cadet Membership ($45 for ages 15 and under), Squadron Membership ($125), and Family Membership ($300 for 2 Adults & 2 Kids Under 15). Members receive a 10% discount at Hello Health.
• Talent Development Program (TDS) A talent development program for young athletes covering Physical Development, Technical and Tactical Skill Development, LifeFit Education, Introduction to Strength & Conditioning, and Exposure to High-Performance Testing. Cost is $150 per participant and includes uniform, equipment access, training facilities, and elite development experiences.
• Hostplus Cup Team (Senior Competition) The senior rugby league team competing in the Queensland Cup (Hostplus Cup), representing Townsville & Districts in the competition. Home games played at Jack Manski Oval with capacity of approximately 4,000.
• Mal Meninga Cup Under 19's Team Junior men's rugby league team competing in the Mal Meninga Cup Under 19's competition.
• Harvey Norman U17's Team Junior women's rugby league team competing in the Harvey Norman Under 17's competition.
• Cyril Connell Cup Under 17's Team Junior men's rugby league team competing in the Cyril Connell Cup Under 17's competition.
• Harvey Norman Under 19's Team Junior women's rugby league team competing in the Harvey Norman Under 19's competition.
• Corporate Sponsorship Packages Multi-tiered corporate sponsorship packages including Naming Rights, Gold, Silver, Bronze, Front & Centre, Media, and Major Partner categories, providing brand visibility, corporate hospitality at games, and Man of the Match presentations.
• Corporate Hospitality Packages Hospitality packages at Jack Manski Oval for corporate clients, providing first-class hospitality in corporate areas including VIP Corporate Deck and 1919 Deck.
• Game Day Tickets (Gate Receipts) Game day admission tickets for Hostplus Cup matches at Jack Manski Oval. Adults $10, Concession/ADF/Emergency Services $5 with valid ID, Children Under 15 free. Ground capacity approximately 4,000.

Quantifiable outcome

• 40% to 90% attendance improvement in Sky's the Limit program students
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered core, major and standard.

• Doyle GroupcoreGTM or Marketing PartnerNaming Rights Sponsor and Gold Partner. Full service integrated group delivering contract crushing and screening, civil infrastructure and services, bulk transport and logistics, property and project development. Based in Townsville and operating throughout north and central Queensland for over 50 years. Jeff Doyle is Chairman of the Board of Brothers Leagues Club and Townsville Mendi Blackhawks.
• Mendi ConstructionscoreGTM or Marketing PartnerGold Partner. One of the few locally owned and operated civil construction businesses to obtain Federal Safety Accreditation, Quality, Safety and Environmental Accreditations, and National Heavy Vehicle Accreditation. 65-year local success story. Naming Rights Sponsor for the Townsville Mendi Blackhawks.
• Brothers Leagues ClubcoreStrategic or Co-development PartnerMajor Partner and home venue provider. Awarded Club of the Year 2021, Best Football Club 2021, 8x Best Club North Queensland. All profits go back into the community supporting members, charitable organisations and sporting groups. 130 staff and 33,000 members.
• Phoenix ConstructionsmajorGTM or Marketing PartnerGold Partner. Operating in North Queensland since 1992, involved in commercial, industrial and multi-residential building projects. Won three categories at both QMBA Housing and Construction Awards at regional and state level.
• CAMM Quarries & ConcretemajorGTM or Marketing PartnerSilver Partner. Provides local source of high quality aggregates and road base materials for Townsville Region, specialising in aggregates, road pavements, drainage media, rip rap and quarry products.
• KFCstandardGTM or Marketing PartnerBronze Partner. One of the largest quick-service restaurant chains in Australia with over 800 restaurants serving millions of customers weekly.
• NQ Auto GroupstandardGTM or Marketing PartnerBronze Partner. Selling and servicing new and used vehicles in Townsville for over 30 years, representing Nissan, Renault, Suzuki brands.
• Allara GlobalstandardGTM or Marketing PartnerBronze Partner and Preferred Supplier. Complete hospitality training solution for onboarding team members and improving operational performance.
• Townsville District RLcoreStrategic or Co-development PartnerStrong partnership to ensure smooth pathway for future athletes. The club takes pride in community outreach encouraging young players to reach their full potential through club visits and clinics.
• Queensland Police ServicemajorStrategic or Co-development PartnerLong-standing partnership in the Sky's the Limit program and community engagement initiatives. Officers participate in school visits and community programs.
• Queensland Rugby LeaguecoreStrategic or Co-development PartnerGoverning body partnership for Hostplus Cup, junior rugby league competitions (Mal Meninga Cup, Harvey Norman Cup, Cyril Connell Cup), and talent pathway programs.
• Power100standardGTM or Marketing PartnerMedia Partner. Live and Local Townsville Radio Station part of 100% Australian family-owned Grant Broadcasters local media network.
• Townsville BulletinstandardGTM or Marketing PartnerMedia Partner. Circulated North to Tully, South to Proserpine and West to Mount Isa since 1881.
• Kirwan Sports ClubmajorGTM or Marketing PartnerMajor Partner. Premier entertainment venue with gaming, Keno, TAB, Bistro, Bar & Cafe facilities supporting local junior and senior sporting teams.
• Northern Air ConditioningmajorGTM or Marketing PartnerMajor Partner. Operating since 1988, commercial air distribution center providing largest range of HVAC and ventilation products throughout North Queensland.
• North Queensland Toyota CowboyscoreStrategic or Co-development PartnerPathway partner. The club develops players who may progress to NRL, with Cowboys players sometimes returning to play Hostplus Cup. Adrian Thomson had long-standing relationship coaching Cowboys youth teams.
• Family of League FoundationmajorStrategic or Co-development PartnerPartnership with membership-based Not for Profit charity providing emotional, physical and financial support to past players, grassroots players, administrators, referees and volunteers in necessitous circumstances. Townsville Committee covers area West to Mount Isa, North to Ingham and South to Burdekin.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PNG Hunters: Hostplus Cup participant from Papua New Guinea; comparable semi-professional hosting model, sponsorship dependency and regional community footprint.
• Ipswich Jets: Direct Hostplus Cup peer; comparable regional Queensland semi-professional rugby league club with multi-tier sponsorship and ticketed match-day operations.
• Central Queensland Capras: Hostplus Cup team from Rockhampton competing under similar semi-professional, regional-feeder model to the Blackhawks.
• Northern Pride (Cairns): Fellow Hostplus Cup (Queensland Cup) team in regional Far North Queensland. Most direct comparable on competition, regional feeder model, and Cowboys/NRL pathway role.
• Sunshine Coast Falcons: Direct Hostplus Cup competitor; sits at the top of the 2026 ladder, providing a same-competition benchmark for both sporting and commercial performance.
• Redcliffe Dolphins: Hostplus Cup team with overlapping semi-professional, NRL-feedercup commercial model and similar Brisbane/regional QLD footprint.
• Burleigh Bears: Established Gold Coast-based Hostplus Cup team. Comparable semi-professional rugby league club with sponsorship, membership and community programs in a regional market.
• Wynnum Manly Seagulls: Brisbane-based Hostplus Cup team with comparable club structure, adult-tier ticketing, sponsorship tiers, and pathway to NRL.

Broad incumbents

• North Queensland Cowboys: NRL parent club and Cowboys pathway partner. Provides player pipeline direction, brand and media leverage relevant to the Blackhawks' pathway model.

Others

• Brothers Leagues Club Townsville: Home venue partner and strategic ally hosting Jack Manski Oval. Provides the Blackhawks with venue capacity, member base (33,000) and operational infrastructure — a critical ecosystem counterparty rather than a competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TsvBlackhawks
• YouTubeyoutube.com/channel/UCa24vMZFtMd86Mqy6cpXjsw
• Facebookfacebook.com/tsvblackhawks

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blackhawks