My Espresso Nz

What My Espresso Nz does

My Espresso NZ is a privately held New Zealand e-commerce retailer headquartered in Palmerston North (Manawatu region) that sells premium espresso machines, grinders, freshly roasted coffee beans, and barista accessories to New Zealand consumers nationwide. The company operates the myespresso.co.nz storefront with delivery via CourierPost and NZ Post covering rural addresses, PO Boxes, and Private Bags, and accepts payment through Stripe-secured credit card processing or direct internet banking. It also maintains a wholesale enquiry channel for cafes and commercial operators.

The product portfolio spans premium Italian espresso machines (Gaggia Classic Pro Evo, VBM Domobar Junior/Super, Rancilio Silvia), commercial and home grinders (Mazzer Mini, Eureka Mignon series, Rancilio Rocky, Baratza Sette 270Wi), the proprietary Redline Coffee brand featuring small-batch origin roasting of single-origin beans sourced from Colombia, Brazil, Ethiopia, Papua New Guinea, Kenya, and Guatemala at the Palmerston North roasting hub, and a broad accessory range (Motta tampers and knock boxes, Puly Caff cleaning products, Shott syrups, drinking chocolates, plus alternative brewing equipment such as Timemore French Press). Pricing spans from $0.42 stainless spoons to $5,100 VBM Domobar Super Digital machines, with all prices including NZ GST. The business is the retail arm of Redline Coffee within Silverline Distributors Limited, an incorporated NZ company; there is no disclosed institutional investment, no public listing, and headcount is reported at 1-10 employees.

Distribution advantages include exclusive New Zealand rights to VBM Domobar machines co-engineered for NZ conditions by Espresso Engineers, and a fragmented customer base consisting of home-barista consumers across NZ cities with modest wholesale outreach to cafes. No AI, no software platform, no disclosed revenue, and no significant M&A, funding, or leadership changes are documented in the available data; the business is a focused specialty coffee equipment retailer with limited operational scale and geographic reach limited to New Zealand.

Name

My Espresso Nz

Legal name

Silverline Distributors Limited

Website

https://myespresso.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

My Espresso NZ is a Palmerston North-based e-commerce retailer selling premium espresso machines, grinders, freshly roasted Redline Coffee, and barista accessories to home baristas and small commercial operators across New Zealand.

Ownership category

akta.pro rank

Product category

Specialty Coffee Equipment Retail

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Specialty coffee retail
• Espresso machines
• Coffee grinders
• Freshly roasted coffee
• Barista accessories

Headquarters

HQ city

Palmerston North

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail product sales: Direct-to-consumer sale of espresso machines, grinders, coffee beans, accessories, cleaning products, syrups, and drinking chocolate through their e-commerce platform. Products range from entry-level accessories under $10 to premium espresso machines exceeding $5,000.
2. Wholesale orders: Open to discussing wholesale orders for business customers including cafes and commercial operators.
3. Gift vouchers: Gift vouchers sold in denominations of $10 or more as stored-value products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

My Espresso NZ is an online specialty coffee retailer selling premium Italian espresso machines (Gaggia, VBM Domobar, Rancilio), commercial-grade coffee grinders (Mazzer, Eureka, Baratza), and its own freshly roasted Redline Coffee brand beans to consumers throughout New Zealand. The company operates as the retail wing of Redline Coffee within Silverline Distributors Limited, conducting small-batch origin roasting of beans sourced from Colombia, Brazil, Ethiopia, Papua New Guinea, Kenya, and Guatemala at its Palmerston North hub, with nationwide delivery via CourierPost and NZ Post.

Product overview

My Espresso NZ operates as an online specialty coffee retailer offering a comprehensive portfolio of espresso machines, coffee grinders, freshly roasted coffee beans, accessories, cleaning products, alternative brewing methods, syrups, and drinking chocolate. The core product lines include premium Italian espresso machines from Gaggia and VBM (Vibiemme), high-quality coffee grinders from Mazzer, Eureka, Rancilio, Baratza, Timemore, and Hario, and their proprietary Redline Coffee brand featuring freshly roasted beans sourced internationally and small-batch roasted in Palmerston North. Complementary products include Shott syrups and drinking chocolate powders, Motta and Crema Pro barista accessories, professional cleaning products from Puly Caff, Cafetto, and Urnex, and alternative brewing equipment. The company also offers combo bundles pairing machines with grinders, and gift vouchers. The business is the retail arm of Redline Coffee, which is part of Silverline Distributors Limited.

Differentiator

Problem solved

Functional benefit

Brands

• Redline Coffee: In-house freshly roasted coffee brand offering various blends including Revolutions and Smooth Ride, sold in various sizes from 250gm to 1 kilo.

Products and services

• Gaggia Classic Pro Evo - Stainless Steel

Quantifiable outcome

• Delivers to all of New Zealand including rural addresses and PO Boxes within 2-3 working days via CourierPost and NZ Post

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• VBM (Vibiemme)coreTechnology or IntegrationVBM Domobar espresso machines are exclusive to My Espresso NZ in New Zealand. The Domobar Junior and Domobar Super models are designed in New Zealand by Espresso Engineers specifically for New Zealand conditions. The Domobar Super Digital features programmable pump pressure profiles and dual boiler system.
• Redline CoffeecoreOthersMy Espresso is the retail wing of Redline Coffee, which is part of Silverline Distributors Limited. My Espresso roasts and sells Redline Coffee brand beans in-house, using small-batch origin roasting with beans sourced from Colombia, Brazil, Ethiopia, Papua New Guinea, Kenya, and Guatemala.
• GaggiamajorTechnology or IntegrationSource Italian espresso machines including the Gaggia Classic Pro Evo (stainless steel and coloured variants). Gaggia Classic Pro Evo features professional 58mm brewing group, upgraded stainless steel portafilter, and commercial steam arm.
• MazzermajorTechnology or IntegrationSupply Mazzer Mini coffee grinder, a commercial-grade conical burr grinder popular for home and light commercial use.
• EurekamajorTechnology or IntegrationSupply Eureka Mignon series grinders including Manuale (Matt Black), Silenzio (Black or Chrome), and Specialita. Eureka grinders feature 50mm hardened steel flat burrs and direct traction motor.
• RanciliomajorTechnology or IntegrationSupply Rancilio Silvia V6 E espresso machine and Rancilio Rocky grinder (doser and doser-less variants). The Silvia V6 E is priced at $1,349.
• StripecoreTechnology or IntegrationStripe provides secure credit card payment processing for the My Espresso e-commerce website. Customers do not need a Stripe account to pay. My Espresso does not collect, hold, or access customer credit card details.
• ShottminorChannel Partner/ Reseller/ DistributorStock and resell Shott coffee syrups (1 litre) and Shott Double Chocolate Powder. Available flavours include Chocolate, White Chocolate, Caramel, Vanilla, Hazelnut, Salted Caramel, and more. Shott is described as a New Zealand pantry favourite.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Whole Latte Love: Long-standing US online retailer of home and commercial espresso equipment, grinders, and accessories with strong Gaggia and Rancilio presence. Comparable product mix and e-commerce-first GTM to My Espresso.
• Seattle Coffee Gear: US specialty espresso equipment retailer selling machines, grinders, and accessories from brands including Rancilio, Mazzer, and Baratza — directly overlapping the premium Italian brand portfolio carried by My Espresso.
• Clive Coffee: US-based specialty retailer focused on premium home espresso machines, grinders, and accessories. Highly comparable operating model to My Espresso NZ: curated premium catalog, e-commerce direct-to-consumer, and strong content/education focus.
• Coffee Parts: Australia/NZ-focused retailer of espresso machine parts, accessories, and consumables. Comparable model: online-first, broad accessory catalog, and complementary to specialty coffee equipment retail.

Emerging players

• Trade Coffee: US online specialty coffee subscription/matchmaker service. Comparable on the D2C specialty coffee e-commerce motion and recurring-revenue potential relevant to Redline Coffee's bean business.

Regional players

• Alternative Brewing: Australia-based specialty retailer of premium home espresso equipment, grinders, and specialty coffee. Closest geographic analog to My Espresso, operating across the Tasman with a similar premium-brand catalog.

Broad incumbents

• Allpress Coffee: New Zealand specialty coffee roaster and cafe operator with strong wholesale presence. Comparable on the coffee-roasting side of My Espresso's Redline Coffee business and is a key reference point for NZ specialty coffee positioning.
• Coffee Supreme: NZ specialty coffee roaster with cafe and wholesale operations. Directly comparable on the roasting and wholesale-cafe-supply dimensions of My Espresso's Redline Coffee arm.
• Supreme Coffee: NZ coffee roaster serving wholesale, office, and retail channels. Comparable on the small-batch roasted-bean manufacturing and wholesale distribution model that Redline Coffee operates.
• illy: Italian coffee brand and capsule machine maker, an explicit supplier/partner relationship to My Espresso. Comparable as a premium coffee brand sold through the My Espresso catalog (e.g., illy capsule machines referenced in customer testimonials).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/128468183860802

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Espresso Nz