SimRTR
- Company typePrivate
- Founded2018
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SimRTR does
SimRTR GmbH is a privately held Swiss software and consultancy firm founded in 2018 by Eduardo Pérez Roca and headquartered in Zürich. The company serves Architecture, Engineering, and Construction (AEC) firms requiring specialized BIM and computational design capabilities that mainstream tools do not address, with a secondary vertical in renewable energy for photovoltaic system design. Its product portfolio centers on three proprietary, trademarked offerings: RETIMA, a real-time visualization and project coordination manager for AEC/BIM built on the Unity engine with bidirectional Autodesk Revit connectivity; cloud2model, an Autodesk Revit extension for point cloud-to-BIM conversion featuring GPU-accelerated deviation analysis and automated detection of structural and MEP elements; and SORU, custom-developed software for engineering analysis, design, and simulation of large-scale photovoltaic systems over complex topographies, built in partnership with Ingreen for ACCIONA Energía.
The underlying technology stack combines Unity and Unreal game engines for real-time rendering and VR/AR/MR applications with deep Autodesk Revit integration and proprietary point cloud processing algorithms. The business model blends three revenue streams: software licensing for RETIMA and cloud2model (with free versions offered for Unity Reflect projects and paid standard versions), custom professional services for BIM implementation, parametric design, custom plugins, and workflow optimization, and project services for full model preparation hosted via the RETIMA client. Pricing is not publicly disclosed and follows a contact-based direct sales model via the company website. Distribution is entirely direct, supplemented by content marketing through blog posts, LinkedIn, and YouTube demonstrations. The company appears bootstrapped with no institutional funding documented, operates with 1-10 employees, and maintains strategic technology integrations with Autodesk and Unity as core dependencies of its product architecture.
SimRTR firmographics
Firmographics- Name
- SimRTR
- Legal name
- SimRTR GmbH
- Website
- https://simrtr.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SimRTR industry classification
Industry- Product category
- BIM and AEC Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)
Keywords
Where SimRTR is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
SimRTR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing: Sale of software products including RETIMA (real-time BIM manager) and cloud2model (Revit plugin). Products offered as both free versions for Unity Reflect projects and paid standard versions with additional features.
- Professional Services: Custom consultancy services for bespoken BIM implementations, parametric design, custom plugins and applications, and workflow optimization for AEC firms.
- Project Service: Full model preparation service for highly optimized large BIM projects in real time, hosted online and accessible via RETIMA client app.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SimRTR product offering
Product offeringCore offering
SimRTR develops and sells specialized BIM and AEC software products (RETIMA for real-time AEC/BIM visualization and management, cloud2model as an Autodesk Revit extension for point cloud-to-BIM modeling, and SORU for photovoltaic system analysis) and provides custom consultancy services including BIM implementation, parametric design, workflow optimization, custom plugins, custom applications, and real-time VR/AR/MR development for architecture, engineering, and construction firms.
Product overview
SimRTR offers a portfolio of specialized software products for the AEC (Architecture, Engineering, Construction) industry, centered around BIM workflows. The core products are cloud2model (a Revit extension for point cloud-to-BIM conversion) and RETIMA (a real-time visualization and collaboration platform). SORU addresses renewable energy sector needs for photovoltaic system design. The company also provides consultancy services including BIM implementation, parametric design, workflow optimization, custom plugins, custom applications, and real-time VR/AR/MR development.
Differentiator
Problem solved
Functional benefit
Products and services
- RETIMA Real-time manager for AEC and BIM that enables editing, reviewing, coordinating, and presenting projects with render-quality visualization in real-time. Built on Unity engine with bidirectional connection to Autodesk Revit, supports federated BIM models via Unity Reflect for VR/AR/MR workflows.
- cloud2model Extension for Autodesk Revit enabling precise and efficient modeling and review of point cloud-based BIM. Provides automatic detection of walls, columns, beams, pipes, ducts, and equipment from laser scan point clouds, plus GPU-accelerated deviation analysis between BIM elements and point clouds.
- SORU State-of-the-art software solution for engineering analysis, design, and simulation of large-scale photovoltaic systems over complex site topographies. Developed in partnership with Ingreen for ACCIONA Energía, the largest utility operating exclusively in renewable technologies.
- BIM Implementation Services Holistic approach balancing BIM standard specifications with the specific requirements of singular projects, leveraging full BIM implementation experience since 2005.
- Parametric Design Services Specialized procedures for complex design requirements with focus on structural geometries and digital fabrication for AEC firms.
- Custom Plugins Development Custom extensions for BIM and AEC authoring tools such as Autodesk Revit and Rhino to improve efficiency in repetitive tasks or add special functionality.
- Custom Applications Development Full independent desktop applications (on-premise) or cloud-based SaaS applications and custom web APIs for integration with cloud services.
- Real-Time VR/AR/MR Development State-of-the-art Unity and Unreal engine-based developments for render quality in real time and virtual, augmented, and mixed reality applications.
Companies that use SimRTR
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
SimRTR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature10 records
SimRTR partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- IngreencoreIngreen is the client and partner for SORU software development. SimRTR serves as application developer partner for the SORU project - a state-of-the-art software solution for photovoltaic system engineering analysis, design and simulation.
- BIM Facility AGcoreCollaboration with BIM Facility AG for state-of-the-art Scan2BIM services. cloud2model web platform hosted at bim-facility.ch for point cloud processing.
- UnitycoreRETIMA built on Unity engine for real-time rendering and visualization. Privacy policy and terms of service reference Unity's third-party services. RETIMA integrates with Unity Reflect for federated BIM model processing.
- Autodeskcorecloud2model is an extension for Autodesk Revit for point cloud based BIM modelling. RETIMA has bidirectional connection with Autodesk Revit for parametric BIM objects.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SimRTR competitors and assessment
Company assessmentDirect peers
- ClearEdge3D: Specialist in scan-to-BIM and as-built modeling software (EdgeWise, Verity) with direct overlap to SimRTR's cloud2model point-cloud-to-BIM tooling for MEP and structural elements.
- Matterport: Provides 3D spatial capture and digital twin platforms increasingly used for as-built documentation and facility management, competing with SimRTR's Scan2BIM and digital-twin services.
- FARO Technologies: Manufactures laser scanners and point-cloud software (As-Built for Revit) directly competing with SimRTR's point-cloud capture and Scan2BIM value proposition.
Emerging players
- Buildots: AI-driven construction progress tracking using 360° imagery and BIM comparison, adjacent to SimRTR's deviation analysis and as-built verification capabilities (e.g., cloud2model DeviationAnalysis).
- OpenSpace: AI-powered construction reality capture and progress tracking, using 360° imagery and computer vision — adjacent to SimRTR's point cloud and digital twin offerings for construction projects.
- Reconstruct: Digital twin platform for facility management and construction that combines reality capture with BIM, overlapping with SimRTR's digital twin, facility management and Scan2BIM services.
Broad incumbents
- Trimble: Broad AEC and reality-capture portfolio (Tekla, Trimble RealWear, laser scanning hardware) competing across BIM authoring, point cloud processing and construction visualization.
- Bentley Systems: Major AEC infrastructure software provider (OpenBuildings, iTwin) addressing digital twin and BIM, overlapping with SimRTR's facility management and digital twin offerings.
- Autodesk: Owner of Revit and the broader AEC software stack (BIM 360, Tandem, Forma). SimRTR builds on top of Revit and could be squeezed if Autodesk expands native point cloud and real-time visualization capabilities.
- Hexagon (Leica Geosystems): Through Leica Geosystems and Hexagon's Geosystems division, provides laser scanning hardware and AEC software (Cyclone, Leica CloudWorx) overlapping SimRTR's scan-to-BIM workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
SimRTR social profiles
Digital presenceSimRTR financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimRTR leadership team
Management profileNumber of profiles
Profiles1 record
SimRTR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimRTR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimRTR
What does SimRTR do?
SimRTR develops and sells specialized BIM and AEC software products (RETIMA for real-time AEC/BIM visualization and management, cloud2model as an Autodesk Revit extension for point cloud-to-BIM modeling, and SORU for photovoltaic system analysis) and provides custom consultancy services including BIM implementation, parametric design, workflow optimization, custom plugins, custom applications, and real-time VR/AR/MR development for architecture, engineering, and construction firms.
Is SimRTR a public or private company?
SimRTR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SimRTR founded?
SimRTR was founded in 2018. It employs 1 to 10 people.
Where is SimRTR based?
SimRTR is headquartered in Zürich, Switzerland, in the Europe region.
How does SimRTR make money?
Three revenue lines are on record. Software Licensing is the primary driver. The others are professional Services and project Service.
Who are SimRTR's main competitors?
Direct peers on record are ClearEdge3D, Matterport and FARO Technologies. Emerging players are Buildots, OpenSpace and Reconstruct. Broad incumbents are Trimble, Bentley Systems, Autodesk and Hexagon (Leica Geosystems).
Does SimRTR have an API?
No public API is recorded for SimRTR.
What industry is SimRTR in?
SimRTR's product category is BIM and AEC Software. Its primary akta.pro industry code is BPAHAKAK, Building Information Modeling (BIM) & Digital Design Services. Its NAICS code is 541511 and its SIC code is 7371.