Food Factory
Food Factory is a Lyon-based B2B culinary content agency and studio that develops recipes, food photography, video, and innovation workshops for French and European agri-food brands and food startups.
- Company typePrivate
- Founded2014
- HeadquartersLyon, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Food Factory does
Food Factory is a privately held French Société à responsabilité limitée (SARL) based in Lyon, founded as a collective of experts in marketing, innovation, and culinary creation. The company operates as both a B2B agency and an in-house culinary studio, delivering brand content services (recipe development, food styling, photography, and video production) alongside innovation-strategy work (culinary trend monitoring, concept writing, and co-creation workshops) for food brands and food-service operators. Its client base is concentrated in the French agri-food sector and includes enterprise customers such as Aoste, Entremont, Panzani, Bjorg, Florette, Lactel, Saint Jean, and Duvel, with selected international engagements (Garofalo, Duvel). A long-running academic partnership with Institut Paul Bocuse, where Food Factory teaches a Food Design module, anchors its innovation pipeline and student-led co-creation work for partner brands.
The business model is project-based professional services revenue, with no publicly disclosed pricing or contract structures. Go-to-market relies on a portfolio-driven sales motion, the company website, Instagram, a newsletter, and participation in industry events (e.g., Lyon Street Food Festival). Supporting vendor relationships with Studio Basilic (creative direction) and Revoweb (webmaster) handle non-core functions, and the company operates from a physical atelier space in central Lyon used for shoots, videos, and brand workshops. Ownership is concentrated in sole gérant Stéphanie Iguna, with share capital of 3,500 euros and no institutional investment, venture funding, or parent company identified. The legal registration date is 2014, the website copyright is 2018, and the firmographic founding year is listed as 2016, indicating an established but small-scale operation.
Food Factory firmographics
Firmographics- Name
- Food Factory
- Legal name
- FOOD FACTORY
- Website
- https://lafoodfactory.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Food Factory is a Lyon-based B2B culinary content agency and studio that develops recipes, food photography, video, and innovation workshops for French and European agri-food brands and food startups.
- Ownership category
- akta.pro rank
Where Food Factory is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Food Factory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services - Food Brands: Food Factory generates revenue through B2B professional services including culinary consulting, food photography and videography, recipe creation, and innovation workshops for food brands and restaurants.
- Training and Workshops: The company conducts culinary workshops and training sessions, including their Food Design module at Institut Paul Bocuse and custom workshops for brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Food Factory product offering
Product offeringCore offering
Food Factory is a Lyon-based culinary creative agency and studio that helps agri-food brands, restaurants, and food startups produce brand content (recipe creation, food styling, food photography, and food video) and develop innovation strategy through culinary trend monitoring, concept writing, and co-creation workshops. Services are delivered on a project basis from L'Atelier, the company's culinary and event space in Lyon.
Product overview
Food Factory est une agence et studio de création culinaire basé à Lyon, fonctionnant comme un collectif pluridisciplinaire d'experts du marketing, de l'innovation et de la création culinaire. L'offre principale comprend la création de brand content (recettes, stylisme, photographie et vidéo culinaire), les stratégies d'innovation responsable avec veille de tendances, et l'animation de workshops culinaires. L'agence opère depuis son atelier événementiel à Lyon et travaille principalement avec des marques de l'agroalimentaire et de la restauration française.
Differentiator
Problem solved
Functional benefit
Products and services
- Culinary Brand Content Creation (Recipes, Styling, Photography, Video) End-to-end culinary content production service for agri-food brands and food service clients, covering recipe creation, food styling, food photography, and food video production (including stop motion techniques) for packaging, social media, websites, and brand campaigns.
- Culinary Innovation and Trend Monitoring Consulting Strategic consulting offering for food brands covering culinary trend monitoring, responsible innovation strategy, concept writing, and the design and facilitation of innovation workshops.
- Culinary Co-Creation Workshops Co-creation culinary workshops bringing together students or brand teams to develop culinary innovations for partner brands; includes the long-running Food Design module created for Institut Paul Bocuse and custom brand workshops.
Companies that use Food Factory
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Food Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Food Factory partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Institut Paul BocusecoreFood Factory has been teaching a Food Design module at Institut Paul Bocuse for over 5 years. They collaborate on workshops where students develop culinary innovations for partner brands like Aoste, Garofalo, Taureau Ailé, and Entremont. The partnership combines academic institution with industry expertise.
- Miit StudiocoreDesign studio collaboration for Food Design courses and event concepts. Miit Studio provides design expertise while Food Factory contributes culinary knowledge for student projects and brand events.
- La Buvette LyonnaiseminorCollaboration on the book 'Street Food des Gones' - a cookbook dedicated to Lyon's street food scene featuring 15 chefs and 15 local producers.
- Nicolas VillionminorPhotographer collaborator for numerous client projects including Aoste, Entremont, and Brake workshops. Credits listed in project documentation.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Food Factory competitors and assessment
Company assessmentBroad incumbents
- TBWA\Paris: Network-affiliated creative agency operating in Paris with food, retail, and FMCG clients. Comparable as a content and creative-services provider to enterprise brands, although at significantly larger scale and with international delivery.
- Buzzman: Award-winning independent French creative agency with food and FMCG work. Comparable in offering creative campaigns for major French brands, but with a broader advertising scope and significantly larger headcount than Food Factory.
- Sid Lee Paris: Creative agency with a Paris office and a track record of brand storytelling and content production for consumer brands. Comparable to Food Factory in offering creative-content services, though Sid Lee serves a much broader client mix beyond food.
- Marcel (Havas): Havas-owned Parisian creative agency with a strong food and FMCG brand portfolio. Comparable in serving major French food brands with creative campaigns, though Marcel operates at network scale across categories beyond food.
- BETC Paris: One of France's leading independent creative agencies, with extensive food and beverage brand work (including charcuterie and dairy majors). Comparable to Food Factory as a French creative agency serving enterprise CPG clients, but at significantly larger scale and broader category scope.
Emerging players
- La Chose: Independent French creative agency with food and consumer-goods clients. Comparable to Food Factory as an independent French shop delivering creative content for CPG brands, though without the explicit culinary-studio and recipe-creation focus.
- Herezie: Independent French creative agency with growing food and beverage credentials. Comparable to Food Factory as an independent creative offering with a culture-driven, boutique positioning, though without Food Factory's specialized culinary-production depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Food Factory social profiles
Digital presenceFood Factory compliance and trust
Trust signalCompliance1 record
Food Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Food Factory leadership team
Management profileNumber of profiles
Profiles1 record
Food Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Food Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Food Factory
What does Food Factory do?
Food Factory is a Lyon-based culinary creative agency and studio that helps agri-food brands, restaurants, and food startups produce brand content (recipe creation, food styling, food photography, and food video) and develop innovation strategy through culinary trend monitoring, concept writing, and co-creation workshops. Services are delivered on a project basis from L'Atelier, the company's culinary and event space in Lyon.
Is Food Factory a public or private company?
Food Factory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Food Factory founded?
Food Factory was founded in 2014. It employs 1 to 10 people.
Where is Food Factory based?
Food Factory is headquartered in Lyon, France, in the Europe region.
How does Food Factory make money?
Two revenue lines are on record. Professional Services - Food Brands are the primary driver. The others are training and Workshops.
Who are Food Factory's main competitors?
Broad incumbents on record are TBWA\Paris, Buzzman, Sid Lee Paris, Marcel (Havas) and BETC Paris. Emerging players are La Chose and Herezie.
Does Food Factory have an API?
No public API is recorded for Food Factory.