GeoTourist

What GeoTourist does

GeoTourist is a London-based travel technology company founded in 2014 that operates a GPS-triggered audio storytelling platform for travelers and tourism stakeholders. The platform enables destinations, tourism boards, heritage sites, and cultural organizations to deliver location-aware audio tours and AR-enhanced experiences to end users through consumer mobile apps and a web interface. Tours are available in over 40 languages and can be consumed on-site (GPS-triggered as users walk a route) or remotely from any location. The platform also allows local experts and content creators to build and share their own tours, supporting a two-sided supply-demand model.

GeoTourist's core offering is the Geotourist mobile app and web platform, which together deliver audio tours triggered as users traverse geographic paths. In 2022, the company introduced GeoTourist 2.0, integrating augmented reality features into every tour and launching the Destination Intelligence dashboard — a real-time analytics platform that generates more than 100 data points per visitor interaction for destination management organizations (DMOs) and tourism authorities. A sub-brand, HoloXAR, extends the product surface into personalized hologram technology. The company maintains apps on both Apple App Store and Google Play, and tours can also be accessed via QR codes, social media, or web link.

The business runs a hybrid B2B/B2C model. The consumer app is free (freemium), generating a user base that supports B2B marketing, while monetization is concentrated on the B2B side through content creation partnerships, professional services, and subscription-based analytics provided to tourism boards and cultural institutions. The company is founder-controlled (Shaon Talukder is Founder & CEO), privately held with no disclosed institutional funding, and operates with a team of 1-10 employees from a registered UK entity (Geotourist Ltd). Named B2B customers include Historic Environment Scotland, VisitScotland, Visit Jersey, Canal & River Trust, Film London, Visit Alexandria VA, the Boca Raton Historical Society, Solo East Travel, SWEETS Hotel, and Past Preservers, indicating a distributed base of government, nonprofit, and SMB clients across the UK, Europe, North America, and Oceania.

Name

GeoTourist

Legal name

Geotourist Ltd

Website

https://geotourist.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

GeoTourist is a London-based traveltech platform delivering GPS-triggered audio tours and AR-enhanced storytelling to travelers. It serves tourism boards, heritage sites, and cultural organizations worldwide through content partnerships, subscription analytics, and professional services.

Ownership category

akta.pro rank

Product category

Travel Technology

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local & City Guide Content Aggregators (MPACAKAJ)

Keywords

• Location-based audio tours
• GPS-triggered storytelling
• Travel technology platform
• Destination intelligence analytics
• Augmented reality tourism

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Free Consumer App: Core platform is free for consumers to download and use. Users can discover and experience audio tours without charge, creating network effects and user base for B2B marketing.
2. B2B Partnerships with Destinations and Organizations: Revenue from destinations, tourism boards, heritage sites, and cultural organizations that create branded audio tours on the platform. Includes concept development, production, and marketing support.
3. Destination Intelligence Data Services: Premium data analytics dashboard sold to destinations and organizations. Provides visitor behavior data, location analytics, and real-time insights to help clients make informed decisions about marketing and resource allocation.
4. Marketing and Promotion Services: Additional revenue stream from targeted marketing, PR, and social media communications to promote client content on the platform to Geotourist's user base.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

GeoTourist operates a GPS-triggered location-based audio storytelling platform delivered through a free consumer mobile app and web platform. Tourists download the app, pick journeys created by local experts and destinations, and listen to audio content that automatically plays as they walk along mapped paths in over 40 languages. The company also sells a B2B Destination Intelligence data analytics dashboard and content/marketing services to tourism boards, heritage sites, and cultural organizations.

Product overview

Geotourist is a unified mobile and web platform offering GPS-triggered audio storytelling tours for travelers and tourists. The core product consists of the Geotourist Mobile App and Web Platform, which deliver location-based audio content to users exploring destinations. Geotourist 2.0 expanded the platform with a Destination Intelligence analytics module that provides DMOs and organizations with visitor data and insights. A sub-brand called HoloXAR offers personalized hologram/AR technology experiences. The platform supports tours in over 40 languages and serves both in-location and remote (armchair) users.

Differentiator

Problem solved

Functional benefit

Brands

• HoloXAR: Personalized hologram technology product by GeoTourist, described as allowing users to be among the first in the world to use personalized hologram technology.

Products and services

• GeoTourist Mobile App Free GPS-triggered mobile application delivering audio tours and immersive storytelling experiences for individual travelers and culture enthusiasts. Users pick journeys nearby or from local experts and audio content plays automatically as they walk along designated paths, available in over 40 languages with route mapping from the user's location.
• GeoTourist Web Platform Browser-based version of the GeoTourist platform enabling users to access audio tours remotely from anywhere in the world, complementing the in-location mobile experience for users who want to explore destinations virtually.
• Destination Intelligence Subscription-based data analytics dashboard sold to DMOs, tourism boards, heritage sites, and cultural organizations. Provides real-time visitor behavior insights, location data, and engagement metrics (100+ data points per interaction) for crowd management, marketing decisions, and resource allocation.
• HoloXAR Sub-brand product under GeoTourist offering personalized hologram and augmented reality technology experiences, positioned as a pioneering AR/hologram platform for immersive content delivery.

Quantifiable outcome

• Named 'One To Watch' at WTM London Responsible Tourism Awards 2021 for platform concept that draws visitors away from global tourism hotspots
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Historic Environment ScotlandflagshipStrategic or Co-development PartnerGPS-led audio tour development partnership in Holyrood Park to disperse visitors from overcrowded Royal Mile. Provides critical locational data enabling visitor flow tracking and understanding preferences. Award-winning collaboration recognized at WTM Responsible Tourism Awards 2021.
• Visit JerseycoreStrategic or Co-development PartnerContent partnership creating two digital audio trails exploring Jersey's WWII Occupation and Liberation stories. Tours free to download from Geotourist app, noted as top 40 things to do on Jersey by Channel Islands Direct.
• VisitScotlandcoreStrategic or Co-development PartnerPartnership for Outlander Scottish Filming Locations audio guide and Scotland's Year of Coasts and Waters content. Geotourist hosts multiple Scotland-focused tours across various themes.
• Canal & River TrustcoreStrategic or Co-development PartnerPartnership for self-guided canal tours including Birmingham's Roundhouse. The Roundhouse revitalized through landmark partnership with Canal & River Trust, National Lottery Heritage Fund, and National Trust.
• Solo East TravelminorStrategic or Co-development PartnerUkrainian tour operator partnership for Chernobyl and Pripyat audio tours. Includes donate button for DEC and Red Cross Ukraine Appeal. Team equipped Top Gear production with Geiger counters for BBC filming.
• Film LondoncoreStrategic or Co-development PartnerMovie Magic Tour partnership - new digital audio trail uncovering stories behind London's great filming locations. Joint launch initiative in December 2020.
• WTTC (World Travel & Tourism Council)flagshipGTM or Marketing PartnerIndustry membership organization; CEO Shaon Talukder presented to WTTC. Geotourist awarded WTTC Safe Travels stamp for health and hygiene protocols.
• Tourism SocietycoreGTM or Marketing PartnerIndustry membership organization where Shaon Talukder serves on the Board, working with industry leaders in developing policy and advocacy for the tourism sector.
• Tourism Management InstitutecoreGTM or Marketing PartnerIndustry membership organization where Shaon Talukder serves on the Board for policy and advocacy development.
• UKinboundcoreGTM or Marketing PartnerIndustry membership organization for UK's inbound tourism sector.
• Scottish Tourism AlliancecoreGTM or Marketing PartnerIndustry membership organization for Scotland's tourism sector.
• SWEETS Hotel (Amsterdam)minorStrategic or Co-development PartnerPartnership with boutique hotel brand for canal bridge house tours in Amsterdam, presented by World Architecture Festival.
• Past PreserverscoreStrategic or Co-development PartnerHeritage and media consultants with programming for major networks including History Channel, Discovery Channel, and National Geographic Channel. Co-produced audio tours including Trafalgar Square and Colorado Parks.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Atlas Obscura: Atlas Obscura curates unusual places, stories, and experiences worldwide and sells tours/experiences — directly comparable as a discovery-plus-experiences content brand targeting the same culture-curious traveller persona GeoTourist addresses.
• Storyteller: Storyteller offers self-guided audio walking tours for cities worldwide with a free mobile app, monetising via a marketplace and creator tools. Same core product category (location-triggered audio tours) and overlapping B2C distribution channels as GeoTourist.
• Culture Trip: Culture Trip is a content aggregator and discovery platform for cultural and travel experiences. Comparable to GeoTourist as a content-led local/city guide platform with both editorial and partner-supplied content aimed at travellers.
• Peek.com: Peek is a tours-and-experiences booking platform that partners with operators (including DMOs) to distribute and monetise activities. Comparable to GeoTourist in its B2B motion toward destinations and experience providers, though Peek adds transactional booking.
• VoiceMap: VoiceMap is a GPS-triggered audio-tour platform that lets authors create and publish location-aware walking tours via a mobile app — a near-identical business model to GeoTourist's core audio-tour product. Directly competes for both content creators and traveller end-users.

Broad incumbents

• Headout: Headout is a tours and attractions marketplace that partners with destinations and operators, including city-experience content. Comparable to GeoTourist's destination partnerships and B2B sales motion, but with a heavier transaction/booking focus.
• Viator (Tripadvisor): Viator is the world's largest tours-and-attractions marketplace and a Tripadvisor company. Overlaps with GeoTourist in distributing tours to travellers and supplying demand-side audience to destination content creators.
• Airbnb Experiences: Airbnb Experiences distributes host-led and tour-operator experiences to Airbnb's massive traveller audience. Comparable to GeoTourist on the consumer demand side and as a destination partner channel, though much broader in scope.
• GetYourGuide: GetYourGuide is a large, well-funded global marketplace for tours, attractions, and experiences, working with destinations and operators. Comparable as a B2B2C distribution channel for GeoTourist-style tours but operates at a much larger, broader scope.

Emerging players

• Zartico: Zartico is a destination intelligence and visitor analytics platform for DMOs and tourism organisations — directly comparable to GeoTourist's Destination Intelligence product. Stronger data-science focus; competes for the same DMO analytics budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/geo_tourist
• YouTubeyoutube.com/channel/UCq3yz8NUKlwdJeyyD5AOdQQ
• Facebookfacebook.com/geo-tourist-251286861723211
• LinkedInlinkedin.com/company/geo-tourist
• Instagraminstagram.com/geo_tourist/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GeoTourist