What Grani & Partners does

Grani & Partners S.p.A. is an Italian B2B manufacturer and licensing manager specializing in collectibles, premiums, 3D figurines, plush toys, die-cast models, and partwork publishing products. Founded in 2002 (though the underlying business claims over 40 years of sector experience), the company is headquartered in Modena, Italy, with a regional headquarters in Kowloon Bay, Hong Kong, that oversees Asian manufacturing partners. Its core capability is end-to-end project management: from license acquisition and IP selection, through industrial design and quality-controlled production (including over $350,000/year in safety testing aligned with EC Toy Safety Directive standards), to delivery through B2B, retail loyalty, newsagent, and subscription channels across more than 40 countries.

The company's revenue model rests on three pillars: licensed product development and manufacturing for enterprise B2B clients (primarily Loyalty & Fidelity, Family Restaurant, Publishing, Promotion, and Partwork sectors), licensing management services for end-to-end IP coordination, and direct-to-consumer partwork publishing under its 'Preziosi Collection' sub-brand. Pricing is project-based and not publicly disclosed. Named enterprise customers include Conad, Eurospin, Poste Italiane, Lamborghini, Ducati, and OWW, with marquee projects such as the Lamborghini Revuelto 1:8 die-cast (112 weekly subscription issues over 24 months), the Ducati GP2025 1:4 scale commemorative model, the Pokemon Pokeball medal collection for Poste Italiane, and proprietary IP like the GOOFI Christmas Collection and Gang Del Gusto OWW universe. The company holds access to over 1,000 licenses and has delivered more than 20,000 projects historically.

As of 2026, Grani & Partners is wholly owned by Promotica S.p.A., which completed the buyout of the remaining 20% following an initial 80% acquisition in 2023. The company operates as a core subsidiary within Promotica Group's growth plan across Kids Promotion, Automotive, and Industry verticals, with Enrico Grani ('Chico') continuing as President.

Name

Grani & Partners

Legal name

Grani&Partners S.p.A.

Website

https://graniepartners.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Grani & Partners is an Italian B2B manufacturer and licensing manager that designs, develops, and produces licensed collectibles, die-cast models, and partwork publishing products for enterprise clients across retail loyalty, family restaurant, publishing, and promotional sectors in over 40 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Modena

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Licensed Product Development and Manufacturing: Development and production of licensed collectibles, premiums, and products for B2B clients in loyalty programs, family restaurants, publishing, and promotional sectors.
2. Licensing Management Services: End-to-end licensing management including license acquisition, strategic analysis, product development, and production coordination for clients.
3. Partwork and Publishing Products: Collection products distributed through newsagents via 'Preziosi Collection' brand and subscription models, including die-cast models like Lamborghini Revuelto 1:8.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Grani & Partners designs, develops, and manufactures licensed collectibles, 3D figurines, die-cast models, plush toys, and partwork publishing products. The company provides end-to-end licensing management—from license acquisition and product design through manufacturing with Asian partners and quality assurance—delivering custom premiums and collectibles for B2B clients in retail loyalty, family restaurant, publishing, and automotive sectors. Products are also distributed directly to consumers via the Preziosi Collection brand through Italian newsagents and international subscriptions.

Product overview

Grani & Partners operates as a physical product company offering five interconnected service areas: Loyalty & Fidelity programs, Family Restaurant solutions, Publishing/Edicola products (under the Preziosi Collection brand), Promotion premiums, and Partwork collectibles. The company specializes in creating collectible products including 3D figurines (Stikeez, GOOFI), die-cast models (Lamborghini Revuelto 1:8, Ferrari 1:8), plush toys, and partwork kits. Products are developed through licensing agreements with major brands (Pokemon, Disney, Star Wars, Marvel, Ferrari, Lamborghini, Ducati) and through proprietary properties (Gang Del Gusto OWW). The portfolio includes premium collectibles like the Lamborghini Revuelto 1:8 (112 weekly issues over 24 months), themed collections like GOOFI Christmas for Conad, and limited edition items like the Pokemon POKEBALL for Poste Italiane. Products are distributed through loyalty programs, family restaurants, newsagents/kiosks, and subscription services, reaching over 40 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• GOOFI: A line of 3D characters designed for Christmas collections, developed with partner EGAN for Conad loyalty campaigns.
• Rollinz
• Stikeez

Products and services

• Lamborghini Revuelto 1:8 A high-quality 1:8 scale die-cast reproduction of the Lamborghini Revuelto, distributed via newsagents and international subscription in 112 weekly issues over 24 months. Includes LED lights, sound effects, and remote control functionality. Targeted at automotive collectors and enthusiasts.
• Sonic Calamiticar Sonic the Hedgehog character die-cast collectible cars developed for the Eurospin loyalty program. Features Sonic universe characters mounted on distinctive racing car designs to drive in-store collection engagement.
• GOOFI Christmas Collection A line of 3D owl characters designed with EGAN for Conad's Christmas loyalty campaign, produced from 100% recycled ABS plastic. Built to transform seasonal shopping into an emotional, collection-driven experience.
• POKEMON POKEBALL Collection Limited edition collectible set developed for Poste Italiane, combining gold and silver medals with Pokeball designs alongside philatelic and numismatic elements.
• Gang Del Gusto OWW Proprietary narrative universe developed for OWW featuring original 3D figurines, Calamiticar vehicles, playsets, and themed houses built around a Far West adventure theme.
• Ducati GP2025 Die-Cast 1:4 Premium 1:4 scale die-cast model of the Ducati GP2025 motorcycle, built for the Ducati centenary with absolute fidelity to original details, premium components, and high-level die-cast craftsmanship.
• Rollinz Collectible figurine line including Star Wars themed editions that became a social phenomenon in the promotional and loyalty premium market.
• Stikeez 3D collectible figurines designed to reset expectations for loyalty and fidelity programs in retail.

Quantifiable outcome

• 100% ownership by Promotica Group following acquisition completion in 2026

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Poste ItalianeflagshipStrategic or Co-development PartnerOngoing collaboration for philatelic and commemorative products. Projects include 'Ciao Mamma' Jovanotti stamp and Ducati Week 2026 centenary commemorative box sets with official stamps and exclusive pins. Poste Italiane handles distribution through their philatelic network.
• EGANcoreStrategic or Co-development PartnerCollaboration with design studio EGAN to create the GOOFI Christmas Collection for Conad - a line of exclusive 3D owl characters combining Christmas spirit, design, and sustainability.
• DucatiflagshipOEM/ Whitelabel/ Licensing PartnerOfficial licensee and partner for Ducati commemorative products including Ducati Week 2026 centenary box sets and 1:4 scale die-cast model of Ducati GP2025. Long-standing partnership built through passion, quality research, and shared vision of excellence.
• Istituto Poligrafico e Zecca dello StatominorOEM/ Whitelabel/ Licensing PartnerResponsible for production of philatelic products including the 'Ciao Mamma' stamp commemorating the Jovanotti song.
• ConadcoreChannel Partner/ Reseller/ DistributorMajor retail partner for loyalty programs including GOOFI Christmas Collection - the first loyalty program to go beyond traditional prize collection, transforming shopping into an emotional and engaging experience.
• EurospincoreChannel Partner/ Reseller/ DistributorRetail partner for Sonic Calamiticar loyalty program - bringing Sonic racing energy into stores to stimulate play desire and collection completion.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hasbro: Global toy and licensing company producing branded play products, collectibles, and licensed merchandise. Comparable to Grani in the use of major licensed IP (Hasbro's own brands and third-party licenses) in collectible physical products.
• Mattel: Global toy and licensed products giant (Hot Wheels, Barbie, etc.) with deep relationships with Disney, Warner Bros, and other major licensors. A broad incumbent whose Hot Wheels die-cast franchise competes most directly with Grani's automotive partwork programs.
• Spin Master: Global children's entertainment and toy company producing licensed and original collectibles and playsets. Comparable to Grani in producing licensed and original collectibles targeting children and family loyalty programs.
• Bandai Namco: Japanese global toy, collectible, and licensed products company. Comparable in manufacturing licensed character collectibles and figurines across multiple entertainment franchises.

Direct peers

• Funko: US-based pop-culture collectible figurine company centered on licensed IP. Comparable in producing vinyl/3D collectibles tied to major entertainment and pop-culture licenses, the same model Grani uses for lines like Stikeez and Rollinz.
• Mondo: US-based collectibles company producing die-cast figures, pop-culture merchandise, and licensed products. Comparable in scale, manufacturing approach, and licensed-IP focus to Grani's collectible lines.
• De Agostini: Italian partwork and collectibles publisher (De Agostini Publishing) producing model-building partworks, collectibles, and licensed series. Directly comparable to Grani's partwork and die-cast partwork offerings distributed through newsagents.
• Panini Group: Italian-headquartered global collectibles and licensed products company (stickers, trading cards, licensed publishing). Highly comparable to Grani in combining licensed IP with collectible physical products and global distribution.
• Hornby: UK-based manufacturer and distributor of die-cast and scale model collectibles, including licensed automotive and character ranges. Closely comparable to Grani's die-cast model programs such as the Lamborghini Revuelto 1:8 and Ducati GP2025 1:4.

Regional players

• Editoriale Dardo: Italian partwork and collectibles publisher active in the same Italian newsagent channel where Grani's Preziosi Collection competes. Direct regional competitor in the Italian partwork market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grani & Partners