Vista Cove at Rancho Mirage

What Vista Cove at Rancho Mirage does

Vista Cove at Rancho Mirage is a single-site, privately-held assisted living community in Rancho Mirage, California, dedicated exclusively to memory care for individuals with Alzheimer's, Parkinson's, Lewy Body, Vascular, and fronto-temporal dementias. Operating on a 2.2-acre gated campus, the facility is purpose-built for cognitive impairment rather than retrofitted from general assisted living. It is organized into eight neighborhoods spread across two communities, each housing 6-8 residents in home-like settings with private/shared bedrooms, bathrooms, living rooms, kitchens, dining rooms, and laundry. A 1:5 staff-to-resident ratio is supported by licensed nurses, a Medical Director, and dementia-trained caregivers, and clinical depth is reinforced by a Visiting Physician (Clifton Cole, M.D.) certified in hospice and palliative medicine.

The company's product portfolio centers on three revenue streams: full-time 24/7 residency ($5,500-$8,000 per month across shared, small private, and deluxe private studios), the Day Break adult day program ($100-$150 per full day, with half-day options at 60%), and short-stay respite care ($275 per day). Differentiated programming rests on two proprietary frameworks: the Life Enrichment Activity Program (LEAP), a tiered personalization model operating at personal, neighborhood, and community levels, and the Namaste Program, a sensory-based engagement approach. The company holds California RCFE license #336408433, is locally owned (founded in 2003), and was placed in 2023 under a new parent entity, Vista Cove Senior Living, established by founder Floyd Rhoades and investment partners.

Go-to-market is direct-to-consumer, with families self-selecting through the website, phone, or in-person tours, supplemented by referral relationships with local healthcare agencies and a formal community partnership with Alzheimers Coachella Valley (a 501(c)(3) whose co-founder conducts staff dementia training). Word-of-mouth and the 100% family recommendation rate reported in a 2018 satisfaction survey are the principal demand drivers. The company has not disclosed revenue, has no app or API surface, and has not raised institutional capital, consistent with a founder-led, single-site operator serving a defined regional catchment in the Coachella Valley.

Name

Vista Cove at Rancho Mirage

Legal name

Vista Cove at Rancho Mirage

Website

https://vistacove-rm.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Vista Cove at Rancho Mirage is a privately-held, single-site memory care assisted living community in Rancho Mirage, California, serving individuals with Alzheimer's and related dementias across 8 neighborhoods purpose-built for cognitive impairment, with full-time residency, adult day, and respite programs.

Ownership category

akta.pro rank

Product category

Memory Care and Assisted Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Memory Care Units within Assisted Living Communities (HLADACAB)

akta.pro secondary industries

Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH), Short-Term Dementia Respite & Transitional Memory Care Programs (HLADACAG)

Keywords

• Memory care services
• Assisted living community
• Alzheimer's care
• Dementia care services
• Residential elder care

Headquarters

HQ city

Rancho Mirage

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Full-Time Residency: 24/7 residential care for individuals with memory loss including personal care services, medication management, meals, assistance with ADLs (grooming, continence, bathing, mobility), and LEAP activities. Available in private and shared rooms.
2. Day Break Program: Daytime care program for individuals with memory loss. Full day (8:30am-4:30pm) priced at $100-$150/day depending on care level required. Half-day options available at 60% of full-day rate. Includes activities and lunch.
3. Respite Care (Overnight): Overnight residential care for individuals with memory loss to provide caregiver relief. No minimum number of days required, based on availability.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vista Cove at Rancho Mirage is a dedicated memory care assisted living community providing 24/7 residential dementia-focused care for individuals with Alzheimer's, Parkinson's, Lewy Body, Vascular, and Fronto-temporal dementia. Services include full-time residency in home-like neighborhoods, adult day programs (Day Break), and overnight respite care, supported by proprietary LEAP and Namaste engagement programs.

Product overview

Vista Cove at Rancho Mirage is a memory care facility offering a unified portfolio of residential care services. The core offerings include Full Time Residency (24/7 care), Respite Care, and the Day Break adult day program. These are supported by two proprietary programs: LEAP (Life Enrichment Activity Program) for personalized engagement activities, and the Namaste Program for sensory-based care. Residents live in one of eight neighborhoods within two communities, each designed with different cognitive and physical ability levels in mind.

Differentiator

Problem solved

Functional benefit

Brands

• LEAP (Life Enrichment Activity Program): Personalized activity program developed by Vista Cove that assesses individual needs and objectives of each resident, providing three levels of activities: personal, neighborhood, and community interactions.
• Namaste Program
• Day Break

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Alzheimers Coachella ValleycoreOthersNonprofit organization providing charitable services and support for persons with impaired cognition. Vista Cove offers the Day Break program for Alzheimers Coachella Valley members, and Pat Kaplan, co-founder of the nonprofit, works as a consultant with Vista Cove providing dementia training for staff and assisting with community relations.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Silverado Senior Living: Specialized memory care operator with purpose-built communities across multiple U.S. states. Closest direct comparable to Vista Cove because both focus exclusively on dementia/Alzheimer's care in dedicated environments rather than as a service line within general assisted living.
• Aegis Living: West Coast-focused assisted living and memory care provider with neighborhood-style designs and proprietary programming. Comparable due to geographic overlap (Southern California) and similar targeting of higher-acuity memory care residents at premium price points.
• Belmont Village Senior Living: Operates assisted living communities with dedicated memory care (Circle of Friends, Memory Programs) and licensed nurses on staff. Comparable to Vista Cove on programming depth, clinical staffing, and positioning toward higher-end private-pay families.
• Oakmont Senior Living: California-based operator of assisted living and memory care communities, including dedicated memory care neighborhoods. Relevant because it competes for the same Coachella Valley/Southern California private-pay resident pool with similar neighborhood-style layouts.
• Sunrise Senior Living: Operates assisted living communities with dedicated memory care neighborhoods and signature engagement programs (e.g., Reminiscence). Comparable to Vista Cove in combining a neighborhood-style physical design with proprietary dementia programming and family-oriented service model.
• Atria Senior Living: Large assisted living operator with significant memory care (Life Guidance) offerings, neighborhood-based layouts, and engagement programs. Relevant peer because it markets to families seeking premium, programming-led dementia care in a residential setting — directly overlapping Vista Cove's value proposition.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with assisted living, memory care (Clare Bridge), and skilled nursing services. Competes with Vista Cove in the broader private-pay memory care market but at much larger scale and with a wider service portfolio.

Regional players

• Kisco Senior Living: Operates senior living communities across the Western U.S., including memory care. Relevant as a peer of similar scale and regional footprint to Vista Cove, with comparable programming-driven positioning in private-pay segments.
• MBK Senior Living: California-based operator of assisted living and memory care communities. Comparable to Vista Cove as a regional West Coast senior living operator with similar premium-positioning, family-focused GTM, and dedicated memory care offerings.
• Watermark Retirement Communities: Operates assisted living and memory care communities, primarily in the Western U.S. Comparable to Vista Cove in offering premium memory care programming (e.g., Watermark's memory care curriculum) within neighborhood-style settings in regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VistaCove
• LinkedInlinkedin.com/company/vista-cove-senior-living-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vista Cove at Rancho Mirage