Hingmy LLC
- Company typePrivate
- Founded2008
- HeadquartersRedmond, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Hingmy LLC firmographics
Firmographics- Name
- Hingmy LLC
- Legal name
- Hingmy LLC
- Website
- https://hingmy.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Hingmy LLC industry classification
Industry- Product category
- Power Tool Information Platform
- NAICS
- Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- Meta-Search & Search Aggregators (BPAMAAAC)
Keywords
Where Hingmy LLC is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Markets served
Hingmy LLC business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Affiliate/Referral Revenue: Hingmy earns commissions when users click through to purchase from retailer partners (Amazon, Home Depot, Lowe's, CPO Outlet, and others) via affiliate links
- Manufacturer Link Program: Free membership program for manufacturers to list products, manage descriptions, and interact with customers. May represent future monetization opportunity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access for all users |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Hingmy LLC product offering
Product offeringCore offering
Hingmy LLC operates a product database and wiki website for power tools and woodworking equipment, providing comprehensive specifications, aggregated pricing from over a dozen retailers, editorial and user reviews, and interactive comparison tools. The site serves DIY hobbyists, professional woodworkers, and power tool manufacturers through a free-to-access platform monetized via affiliate referral commissions to retailer partners.
Product overview
Hingmy is a database and wiki site for power tools and woodworking, functioning as a comprehensive product intelligence platform. The core offering is the Tool Product Database—a searchable catalog containing specifications, pricing from multiple retailers, and reviews for power tools and woodworking equipment. Users can browse categories including routers, drills, circular saws, band saws, drill presses, planers, lathes, and air compressors. Key features include the Graph Builder for comparing product properties visually, Workshop Calculators for project planning (cabinet, door, drawer, frame calculations), Product Guides with educational content, Top 5 product rankings, Price Alerts for monitoring price changes, and a Forum for community discussions. The Manufacturer Link add-on enables tool manufacturers to manage their product pages. Price comparison aggregates offers from retailers including Amazon, Home Depot, Lowes, and CPO Outlet. The platform also offers developer APIs for embedding graphs and product information into external pages.
Differentiator
Problem solved
Functional benefit
Products and services
- Tool Product Database A comprehensive searchable database of power tools and woodworking equipment containing complete specifications, aggregated pricing from multiple retailers, editorial and user reviews, and cross-product linking relationships. Serves DIY hobbyists, professional woodworkers, and tradespeople researching tool purchases.
- Graph Builder An interactive tool that allows users to build and compare graphs of product properties across multiple tools, supporting properties like motor draw, speed, power, weight, and price for various tool categories. Used by DIY and professional woodworkers for visual product comparison.
- Workshop Calculators A suite of woodworking project planning calculators including Cabinet Calculator, Door Calculator, Drawer Calculator, Blum Calculator, and Picture Frame Calculator for use by hobbyist and professional woodworkers.
- Manufacturer Link Program A free manufacturer partnership program offering admin access to product descriptions, official-company branding in the community forum, and instant edit acceptance on product listings. Designed for power tool and woodworking equipment manufacturers seeking product visibility and direct customer engagement.
- Hingmy API A JavaScript-based API with two endpoints: a Graph API for embedding interactive product-graphs into external pages via HDUtil.loadGraph(), and a Product API for embedding offer bars showing retailer prices via HDUtil.loadOfferBar(). Requires jQuery 1.8.3 or higher. Used by external webmasters and developers to display Hingmy product comparisons and pricing on their own sites.
Companies that use Hingmy LLC
Customer profileSegments3 records
Ideal customer profiles3 records
Hingmy LLC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Hingmy LLC partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered primary, minor and core.
- AmazonprimaryMajor online retailer partner offering power tools through Hingmy affiliate links. Amazon appears as a primary retailer option across most product listings.
- Home DepotprimaryMajor brick-and-mortar and online home improvement retailer partner for power tool sales through affiliate links.
- Lowe'sprimaryHome improvement retailer partner appearing in product listings with pricing and direct purchase links.
- CPO OutletminorAuthorized dealer for factory-reconditioned and new professional power tools, featured in Hingmy product listings.
- Power Tool ManufacturerscoreManufacturers can sign up for Manufacturer Link program to manage product listings, identify as company representatives in forums, make instant edits to product descriptions, and engage directly with customers. Currently free membership.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Hingmy LLC competitors and assessment
Company assessmentDirect peers
- The Saw Guy: The Saw Guy is a woodworking and power tool review site with product comparisons and buying guides. It targets the same DIY woodworker buyer as Hingmy and monetizes via affiliate links to major retailers.
- Wirecutter: Wirecutter is the New York Times' product recommendation site that drives substantial affiliate revenue by rigorously reviewing products and linking to retailers. It is a direct comparable on the affiliate-driven, comparison-centric product discovery model, though it operates across many categories.
- ToolGuyd: ToolGuyd is a niche tool review and news site focused on power tools, hand tools, and workshop equipment. It serves the same enthusiast and professional audience as Hingmy and uses a similar content-plus-affiliate model.
- Pro Tool Reviews: Pro Tool Reviews is a leading power tool and woodworking equipment review site with affiliate-driven product recommendations. It competes directly with Hingmy for the same DIY and professional woodworker audience researching tool purchases.
Broad incumbents
- Bob Vila: Bob Vila is a long-established home improvement content brand covering tools, materials, and DIY projects. It competes for the same upper-funnel tool research traffic as Hingmy but as part of a broader home-improvement portfolio.
- Popular Mechanics: Popular Mechanics is a long-running consumer publication covering tools, technology, and DIY. It publishes tool reviews and buying guides that compete with Hingmy for SEO traffic, though within a much broader editorial footprint.
- This Old House: This Old House is a major home improvement and tool review publisher with TV-show heritage. It overlaps with Hingmy in tool research content but operates across the full home improvement vertical.
- Consumer Reports: Consumer Reports is a major product testing and review organization with subscription revenue rather than affiliate. It competes for product-research mindshare in power tools alongside Hingmy but at much larger scale.
Emerging players
- Reviewed (USA Today): Reviewed is USA Today's product review vertical, providing testing-based recommendations with affiliate links across categories including home and tools. It overlaps with Hingmy's comparison and affiliate model but spans many product categories.
- BestOfMachinery: BestOfMachinery publishes tool reviews and buying guides aimed at DIY and professional users. It overlaps with Hingmy's comparison-and-affiliate model but at smaller scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hingmy LLC social profiles
Digital presenceHingmy LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hingmy LLC leadership team
Management profileNumber of profiles
Profiles1 record
Hingmy LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hingmy LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hingmy LLC
What does Hingmy LLC do?
Hingmy LLC operates a product database and wiki website for power tools and woodworking equipment, providing comprehensive specifications, aggregated pricing from over a dozen retailers, editorial and user reviews, and interactive comparison tools. The site serves DIY hobbyists, professional woodworkers, and power tool manufacturers through a free-to-access platform monetized via affiliate referral commissions to retailer partners.
Is Hingmy LLC a public or private company?
Hingmy LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hingmy LLC founded?
Hingmy LLC was founded in 2008. It employs 11 to 50 people.
Where is Hingmy LLC based?
Hingmy LLC is headquartered in Redmond, United States, in the North America region.
How does Hingmy LLC make money?
Two revenue lines are on record. Affiliate/Referral Revenue is the primary driver. The others are manufacturer Link Program.
Who are Hingmy LLC's main competitors?
Direct peers on record are The Saw Guy, Wirecutter, ToolGuyd and Pro Tool Reviews. Broad incumbents are Bob Vila, Popular Mechanics, This Old House and Consumer Reports. Emerging players are Reviewed (USA Today) and BestOfMachinery.
Does Hingmy LLC have an API?
Yes. Hingmy offers two APIs: (1) A Graph API that can be used to include graphs in host pages via HDUtil.loadGraph() function. The parameters match the URL parameters used by the graph builder, and the graph is a valid HTML fragment. (2) A Product API that returns information about products in the Hingmy database via HDUtil.loadOfferBar() function, returning a table containing all offers for a particular product. Both require jQuery 1.8.3 or higher as a dependency. The API is designed for embedding into host pages to display product comparisons and pricing information. Developer documentation is at www.hingmy.com/site/api.php.
What industry is Hingmy LLC in?
Hingmy LLC's product category is Power Tool Information Platform. Its primary akta.pro industry code is BPAMAAAC, Meta-Search & Search Aggregators. Its NAICS code is 51929.