cpo outlets

What cpo outlets does

CPO Outlets (legal entity CPO Commerce, LLC) is a privately held U.S. e-commerce retailer founded in 2004 and headquartered in Pasadena, California. The company operates a direct-to-consumer online storefront (cpooutlets.com) plus a sister site (cpopowertools.com) selling new and factory-reconditioned power tools, outdoor equipment, hand tools, air tools, woodworking and metalworking equipment, lighting, clothing and gear, and ancillary facility-maintenance and office supplies. CPO is an authorized retailer for major brands including DeWALT, Makita, Bosch, Stanley Black & Decker, JET, Porter-Cable, Skil, and FLEX, and positions itself as "#1 online destination for DeWALT and Makita reconditioned tools," with its reconditioned line priced 20-68% below new retail and backed by a 120-day money-back guarantee.

The business model is standard e-commerce unit retail: products are listed and shipped directly to end customers, with free shipping on orders over $149 (or $49 on certain site banners), 2-day shipping on most items, a $20 first-order incentive for new email registrants, and an affiliate program as an additional acquisition channel. Pricing spans from under $50 for small accessories to over $13,000 for industrial equipment (e.g., JET wide-belt sanders), and the catalog supports multiple cordless battery ecosystems (DeWALT 20V MAX, Makita LXT, Metabo HPT MultiVolt, Fein AMPShare, Skil PWRCORE 20, FLEX 24V).

The customer base is a long-tail mix of individual DIY consumers and professional tradespeople/contractors, with no enterprise anchor accounts or B2B contracts disclosed in the available data. The company has no disclosed funding rounds, no M&A history, no parent or subsidiary structure, and no management team surfaced in the source material — it appears to be an independently operated, bootstrapped LLC with 20+ years of continuous operating history.

Name

cpo outlets

Legal name

CPO Commerce, LLC

Website

https://cpooutlets.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

CPO Outlets is a privately held U.S. e-commerce retailer founded in 2004 that sells new and factory-reconditioned power tools, outdoor equipment, and facility-maintenance supplies from major brands (DeWALT, Makita, Bosch, JET, FLEX and others) directly to DIY consumers and professional tradespeople.

Ownership category

akta.pro rank

Product category

Power Tool Retail

NAICS

Hardware Retailers (444140), Outdoor Power Equipment Retailers (444230)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

akta.pro secondary industry

Outdoor Power Equipment Parts & Service Retail (CRAIADAH)

Keywords

• Power tool retail
• Refurbished power tools
• Reconditioned tools
• Outdoor power equipment
• Facility maintenance supplies

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. New Power Tools Sales: Sale of brand-new power tools and equipment from major brands including DeWALT, Bosch, Makita, Stanley, JET, Porter-Cable, Skil, Flex, and others. Products include cordless tools, saws, grinders, drills, nailers, outdoor equipment, hand tools, and more.
2. Refurbished/Reconditioned Tools Sales: Sale of factory-reconditioned and certified refurbished power tools and equipment at discounted prices (typically 20-60% below new pricing). Products are inspected, repaired, and tested by CPO technicians with money-back guarantees.
3. Facility Maintenance & Janitorial Supplies: Sale of cleaning, janitorial, and facility maintenance supplies including products from brands like Boardwalk, Kimberly Clark Professional, Rubbermaid Commercial, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CPO Outlets sells new and factory-reconditioned power tools, outdoor power equipment, hand tools, air tools, tool storage, woodworking/metalworking/concrete tools, lighting, workwear, vacuums, power tool accessories, and facility maintenance supplies through its direct-to-consumer e-commerce website. Its differentiated core is a large certified-refurbished tools catalog from brands like DeWALT, Makita, Bosch, Stanley, JET, Porter-Cable, Skil, and FLEX, typically priced 20–68% below new and backed by a money-back guarantee.

Product overview

CPO Outlets is an e-commerce retailer specializing in new and factory-reconditioned power tools and outdoor equipment. The company operates as a multi-brand marketplace offering products across 15+ major tool brands including DeWALT, Bosch, Makita, Craftsman, Stanley, Porter-Cable, Skil, JET, FLEX, and Dremel. The core product portfolio consists of power tools (drills, saws, grinders, impact drivers, nailers, sanders), outdoor equipment (lawn mowers, chainsaws, trimmers), tool storage, hand tools, air tools, woodworking tools, metalworking tools, concrete tools, lighting, and clothing/gear. The company differentiates through its significant inventory of factory-reconditioned (refurbished) products at 15-68% discounts versus new, backed by CPO's money-back guarantees. Battery and charger starter kits support multiple voltage platforms (12V MAX, 20V MAX, 18V LXT, 40V MAX, 24V) across brand ecosystems. Ancillary categories include facility maintenance supplies, office supplies, and storage organization products. The business model emphasizes free shipping on orders over $49, 2-day shipping, and a wide selection of both new and certified refurbished tools.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Refurbished tools priced 20-68% below new retail
• +2 more outcomes

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• DeWALTcoreOthersCPO Outlets is an authorized retailer of DeWALT products. The company is positioned as the #1 destination for DeWALT and Makita reconditioned tools. DeWALT is among the most prominently featured brands on the platform with hundreds of products listed.
• MakitacoreOthersCPO Outlets is an authorized retailer of Makita products and is positioned as the #1 destination for Makita and DeWALT reconditioned tools. Makita tools including cordless drills, jig saws, reciprocating saws, and batteries are featured prominently.
• BoschcoreOthersCPO Outlets is an authorized retailer of Bosch products. Bosch is listed among the top brands on the platform with 143 products available.
• Stanley (Stanley Black & Decker)coreOthersCPO Outlets is an authorized retailer of Stanley tools and products. Featured brands include Stanley, Black & Decker, Craftsman, and other Stanley Black & Decker family brands.
• JET (WMH Tool Group)coreOthersCPO Outlets is an authorized retailer of JET products, which includes woodworking tools, metalworking equipment, air tools, material handling, and automotive tools. JET products feature the RED Assurance program with 750+ authorized service centers.
• Porter-CablemajorOthersCPO Outlets carries Porter-Cable power tools, air tools, and equipment. Products include finish nailers, brad nailers, framing nailers, air compressors, and combo kits.
• SkilmajorOthersCPO Outlets is an authorized retailer of Skil tools featuring the PWRCORE 20 battery platform. Products include cordless impact drivers, angle grinders, rotary hammers, reciprocating saws, and jigsaws.
• FLEX (FLEX Power Tools)majorOthersCPO Outlets carries FLEX 24V cordless power tools including impact wrenches, angle grinders, jigsaws, and STACK PACK storage system accessories. FLEX tools feature brushless motor technology.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toolbarn: Online power tool retailer offering DeWALT, Makita, Bosch, and other major brands with extensive product catalog; a comparable e-commerce tool retailer targeting professionals and DIY.
• Ohio Power Tool: Online retailer specializing in power tools from major brands with both new and reconditioned inventory; directly comparable in authorized-retailer positioning and brand depth to CPO Outlets.
• CPO Power Tools: Sister brand linked directly from CPO Outlets' homepage, focused on selling new power tools. Operates as a related online tool retailer with overlapping brand partnerships, customer base, and operating model.
• Zoro Tools: Owned by Grainger, Zoro is an online tool and MRO supplies retailer serving businesses and individuals; competes with CPO on tool category breadth, shipping speed, and B2B/B2C pricing.
• MSC Industrial: Industrial MRO distributor offering power tools, hand tools, and facility maintenance supplies with strong B2B catalog; comparable supply breadth and customer overlap in maintenance and contractor segments.
• Acme Tools: Authorized online retailer of major power tool brands including DeWALT, Milwaukee, and Makita; a multi-brand online tool retailer serving both professional contractors and DIY consumers — highly comparable to CPO.
• Northern Tool + Equipment: Multi-channel retailer of power tools, outdoor equipment, and material handling products; comparable in product categories and professional/consumer customer base, with both online and physical stores.

Broad incumbents

• Amazon: Massive e-commerce platform selling new and refurbished power tools across all major brands; the primary price and convenience competitor in online tool retail and the dominant search-driven purchase channel.
• Lowe's: Major US home improvement retailer with broad power tool, outdoor, and maintenance assortments; competes directly with CPO across consumer DIY and professional contractor segments.
• Home Depot: Largest US home improvement retailer with extensive power tool, outdoor equipment, and facility maintenance offerings including DeWALT, Makita, and Milwaukee; broad overlap across CPO's full catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/CPOtoolexperts
• Facebookfacebook.com/cpooutlets
• Instagraminstagram.com/cpooutlets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cpo outlets