SemiNuevos
SemiNuevos.com is a Mexico-focused online marketplace connecting individual sellers and certified dealers with buyers of used and semi-new vehicles, supported by dealer subscriptions, Motorfy financing integration, and an AI vehicle-matching feature, operating under regional parent Latamautos.
- Company typePrivate
- Founded2014
- HeadquartersGuadalajara, Mexico
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What SemiNuevos does
SemiNuevos.com is an online marketplace for used and semi-new vehicles operating exclusively in Mexico, positioned as a flagship product of the regional automotive classifieds operator Latamautos. The platform connects two supply sides — individual private sellers and certified automotive dealers (the latter organized through partnerships with the ARCA, ANCA, and GANA dealer associations) — with consumer buyers searching across 19,000+ active vehicle listings spanning SUVs, sedans, pickups, hatchbacks, hybrids, electric vehicles, crossovers, trucks, motorcycles, and machinery. Supporting the core marketplace are a vehicle valuation tool ('Valuar mi auto'), a financing integration with Motorfy that enables credit-enabled purchases (down payments from 20%, terms up to 60 months), a dealer-facing subscription program ('Afilia tu negocio') with tiered visibility (GOLD, TOP badges), and an SEO-oriented blog that publishes buying guides and market analysis. The company was founded circa 2014, is headquartered in Guadalajara with offices in Mexico City and Puebla, and operates with an 11–50 person team under private ownership.
SemiNuevos firmographics
Firmographics- Name
- SemiNuevos
- Legal name
- Seminuevos
- Website
- https://seminuevos.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SemiNuevos.com is a Mexico-focused online marketplace connecting individual sellers and certified dealers with buyers of used and semi-new vehicles, supported by dealer subscriptions, Motorfy financing integration, and an AI vehicle-matching feature, operating under regional parent Latamautos.
- Ownership category
- akta.pro rank
SemiNuevos industry classification
Industry- Product category
- Online Automotive Marketplace
- NAICS
- Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Vehicles & Parts C2C (CRAFAKAE)
- akta.pro secondary industry
- Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)
Keywords
Where SemiNuevos is headquartered
LocationHeadquarters
- HQ city
- Guadalajara
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
SemiNuevos business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Dealer Listing Fees: Certified agencies and dealers pay to list their inventory on the platform, with premium placement options (GOLD/TOP badges)
- Financing Partnerships: Referral partnerships with Motorfy for vehicle financing, generating revenue from credit-enabled transactions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Buyer access - Free |
| Subscription | Monthly | Dealer agency listings - Subscription model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SemiNuevos product offering
Product offeringCore offering
SemiNuevos.com is Mexico's online marketplace for used and semi-new vehicles, connecting individual sellers and certified automotive dealerships with buyers across the country. The platform enables vehicle search, filtering, and direct buyer-seller contact, supplemented by AI-powered vehicle recommendations, a valuation tool for sellers, and integrated vehicle financing through partners like Motorfy.
Product overview
SemiNuevos.com operates as Mexico's largest used and semi-new car marketplace, offering a unified platform connecting buyers with both private sellers and certified dealerships. The core product is the online vehicle marketplace where users can browse, search, and filter thousands of vehicles across multiple categories (SUVs, sedans, pickups, hatchbacks, hybrids, electric vehicles, crossovers, mini vans, coupes, trucks, motorcycles, and machinery). Supporting the marketplace are complementary services including vehicle financing through partner institutions and Motorfy Créditos, a car valuation tool for sellers, and an educational blog with buying guides and market insights. The platform also offers a dealer program for automotive businesses to list their inventory, and facilitates direct buyer-seller transactions through its website infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- SemiNuevos.com Marketplace The primary online marketplace platform connecting buyers with sellers of used and semi-new vehicles in Mexico. Offers browsing, searching, and filtering of vehicle inventory from both private sellers and certified dealerships, with over 19,000 vehicles listed across multiple categories (SUVs, sedans, pickups, hatchbacks, hybrids, electric vehicles, crossovers, motorcycles, etc.).
- Vehicle Financing (Financiamiento)
Quantifiable outcome
- Vehicle purchase process completed in minutes rather than days
- +1 more outcomes
Companies that use SemiNuevos
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
SemiNuevos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
SemiNuevos partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ARCA (Asociación de Refaccionarios y Comerciantes de Automóviles)coreAssociation of automotive parts and car dealers providing certified pre-owned vehicle inventory through the Seminuevos.com platform. Members benefit from increased digital visibility while Seminuevos gains access to verified dealer inventory.
- ANCAcoreAutomotive dealer association whose certified members list inventory on Seminuevos.com, providing quality-verified vehicles with warranties. The partnership includes a 'Gana Gana' program with additional benefits.
- GANAcoreGANA dealer association partnership providing certified pre-owned vehicle inventory with quality standards and verification processes.
- MotorfycoreFinancing partner integrated into the Seminuevos.com platform enabling credit-enabled vehicle purchases. Offers down payment options starting from 20% and up to 60 monthly installments for buyers.
- Seminuevos FarreraminorRegional dealer partner listing certified pre-owned vehicles through the platform.
- Auto TokiominorRegional dealer partner listing certified pre-owned vehicles through the platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SemiNuevos competitors and assessment
Company assessmentDirect peers
- Kavak: Mexico-born used-car marketplace unicorn operating across LatAm. Kavak is the most direct competitor to SemiNuevos in the Mexican used-vehicle listing and transaction space, though it goes further by vertically integrating inspection, reconditioning, and financing.
- Patiotuerca: Sibling automotive marketplace also operated under the Latamautos parent, focused on Ecuador. Directly comparable to SemiNuevos in product and business model, providing a view into how the parent extends the marketplace playbook across LatAm.
- OLX Autos: OLX's dedicated used-car transactional platform active in Mexico. Competes for both private sellers and dealers in the Mexican market with a similar listing-plus-financing proposition.
- MercadoLibre Autos: The autos vertical of LatAm's largest e-commerce platform. Competes directly with SemiNuevos for Mexican vehicle buyers and sellers through its own listings, filters, and dealer programs, leveraging MercadoLibre's massive marketplace traffic.
- Segundamano (OLX Mexico): Generalist Mexican classifieds platform (now under OLX) where vehicles are a major category. Competes with SemiNuevos for individual sellers and casual vehicle buyers across Mexico.
Others
- Carvana: US online used-car retailer combining listings, financing, and home delivery. Different operating model (vertically integrated retailer rather than marketplace) but a relevant benchmark for online used-car buyer experience expectations.
- Vroom: US online used-car marketplace and retailer. Relevant as a comparison point for the unit economics and growth trajectory of online used-car platforms, though SemiNuevos operates as a pure marketplace rather than an inventory-bearing retailer.
Regional players
- Autocosmos: Established Mexican and LatAm automotive listings and review platform. Overlaps with SemiNuevos in vehicle discovery and dealer lead generation, primarily serving the same Mexican market.
Broad incumbents
- CarGurus: Global used-car marketplace with strong data-driven pricing and dealer lead-generation. Comparable to SemiNuevos in connecting buyers with dealer inventory and providing price-transparency tools, but operating at vastly larger scale.
- AutoTrader: Long-established US-based automotive marketplace. Comparable in serving as a listing-and-discovery platform for used vehicles and certified dealers, though operating in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SemiNuevos social profiles
Digital presenceSemiNuevos financial estimates
Financial estimateRevenue estimate
Valuation estimate
SemiNuevos leadership team
Management profileNumber of profiles
SemiNuevos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SemiNuevos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SemiNuevos
What does SemiNuevos do?
SemiNuevos.com is Mexico's online marketplace for used and semi-new vehicles, connecting individual sellers and certified automotive dealerships with buyers across the country. The platform enables vehicle search, filtering, and direct buyer-seller contact, supplemented by AI-powered vehicle recommendations, a valuation tool for sellers, and integrated vehicle financing through partners like Motorfy.
Is SemiNuevos a public or private company?
SemiNuevos is a private company. It is classified as corporate owned and is currently operating.
When was SemiNuevos founded?
SemiNuevos was founded in 2014. It employs 11 to 50 people.
Where is SemiNuevos based?
SemiNuevos is headquartered in Guadalajara, Mexico, in the Latin America region.
How does SemiNuevos make money?
Two revenue lines are on record. Dealer Listing Fees are the primary driver. The others are financing Partnerships.
Who are SemiNuevos's main competitors?
Direct peers on record are Kavak, Patiotuerca, OLX Autos, MercadoLibre Autos and Segundamano (OLX Mexico). Others are Carvana and Vroom. Autocosmos is listed as a regional player. Broad incumbents are CarGurus and AutoTrader.
Does SemiNuevos have an API?
No public API is recorded for SemiNuevos.
What industry is SemiNuevos in?
SemiNuevos's product category is Online Automotive Marketplace. Its primary akta.pro industry code is CRAFAKAE, Automotive Vehicles & Parts C2C, with a secondary code of CRAFAGAI, Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters). Its NAICS code is 44112 and its SIC code is 5500.